Make up Market in Ireland - Product Launch Almanac 2010

Introduction

Datamonitor’s Make-Up market in Ireland – Product Launch Almanac 2010 provides a complete guide to new product launches in Irish make-up market since October 2009, This report includes detailed data on products including Package Type, Package Material, # SKUs, Description, Package Tags, Ingredients, Shelving, Innovation and Flavor/Fragrance. This report also provides an overview of the make-up market in Ireland, with data from 2004 to 2009 and forecasts to 2014.

Scope

• Make-up market in Ireland - New product SKUs by category
• Make-up market in Ireland - New product SKUs by manufacturer
• Make-up market in Ireland - New product by pack type and materials
• Make-up market in Ireland – New Product descriptions

Highlights

• 466 product SKUs launched in Irish make-up market
• Lip make-up is the leading category in Irish make-up market
• Illamasqua Ltd. is the leading manufacturer in terms of new make-up products SKUs in Ireland

Reasons to Purchase

Tracking your competitors latest innovations (and trends)
Determine product innovation patterns by studying the characteristics of innovation activity in Irish Make-up market
Analyze trends in product development over time

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TABLE OF CONTENTS
Overview 1
Catalyst 1
Summary 1
Executive Summary 2
466 product SKUs launched in Irish make-up market 2
Lip make-up is the leading category in Irish make-up market 2
Illamasqua Ltd. is the leading manufacturer in terms of new make-up products SKUs in Ireland 2
Bottles was the dominant packing type in the new products launched in Irish make-up market 2
Majority of the products launched in the make-up market used Plastic as the package material 2
Introduction 3
How to use this report 3
Disclaimer 3
Market definition 4
Make-Up Market Overview 13
Market value, 2004–09 13
Market value forecast to 2014 14
Make-Up Product Analysis 15
New product SKUs by category 15
New product SKUs by manufacturer 16
New products by package type 18
New product by package material 19
Detailed Product Descriptions 20
Appendix 94
Further reading 94
Data monitor consulting 94
How to contact experts in your industry 94

LIST OF FIGURES
Figure 1: Ireland, make-up market, value by category ($m), 2004–09 13
Figure 2: Ireland, make-up market, value by category ($m), 2009–14 14
Figure 3: Ireland, make-up market, new product SKUs by category , Oct 2009 – Sep 2010 15
Figure 4: Ireland, make-up market, new product SKUs by manufacturer, Oct 2009 – Sep 2010 16
Figure 5: Ireland, make-up market, new product by package type, Oct 2009 – Sep 2010 18
Figure 6: Ireland, make-up market, new product by package material, Oct 2009 – Sep 2010 19

LIST OF TABLES
Table 1: Make-up category definitions 5
Table 2: Ireland, make-up market, value by category ($m), 2004–09 13
Table 3: Ireland, make-up market, value by category ($m), 2009–14 14
Table 4: Ireland, make-up market, new product SKUs by category , Oct 2009 – Sep 2010 15
Table 5: Ireland, make-up market, new product SKUs by manufacturer, Oct 2009 – Sep 2010 17
Table 6: Ireland, make-up market, new product by package type, Oct 2009 – Sep 2010 18
Table 7: Ireland, make-up market, new product by package material, Oct 2009 – Sep 2010 19
Table 8: Oriflame Giordani Gold - Mineral Therapy Foundation - Dark Beige; Golden Beige; Light Ivory; Natural Beige; Porcelain 20
Table 9: Oriflame Giordani Gold - Lip Lacquer - Deep Cerise; Natural Pink; Pure Peach; Vivid Magenta; Warm Hazel 21
Table 10: Shiseido - Natural Eyebrow Pencil - Ash Blond; Deep Brown; Light Brown; Natural Black 22
Table 11: Shiseido - Advanced Hydro-Liquid Compact 23
Table 12: Shiseido - Luminizing Satin Eye Color - BE202; BE701; BK915; BL223; BL714; BR303; GD810; GR222; GR711; GR712; GY913; PK305; PK319; RD709; VI399; VI704; VI720; WT907; YE121; YE306 24
Table 13: The Body Shop Vitamin C - Eye Reviver Duo 25
Table 14: Sally Hansen - Miracle Nail Thickener 26
Table 15: Maybelline Volum Express - Falsies Mascara - Black 27
Table 16: Elizabeth Arden - Ceramide Plump Perfect Lipstick - Amethyst; Flamingo; Perfect Bare; Perfect Blossom; Perfect Brick; Perfect Bronze; Perfect Cassis; Perfect Cinnamon; Perfect Coral; Perfect Currant; Perfect Fid; Perfect Ginger; Perfect Petal; Perfect Praline; Perfect Scarlet; Perfect Spice; Tulip 28
Table 17: Rimmel London Vinyl Gloss - Lip Gloss - 120 Love Struck; 130 Take A Chance; 140 Dance With Me;; 150 You Wish; 170 Chill Out; 180 No Regrets; 260 Hippy Spirit; 270 Fashion Icon; 530 Starlet; 610 Be Dazzled; 710 Born to Bling; 740 Bronze Ambition 29
Table 18: Maybelline Superstay 24H - Foundation - Fawn; Ivory; Light Beige; Nude; Sand; Sunbeige 30
Table 19: Maybelline - Lash Stiletto Mascara - Black; Brown 31
Table 20: The Body Shop Delipscious - Tinted Lip Balm - Berry Crush; Papaya Crush; Peach Crush; Watermelon Crush 32
Table 21: The Body Shop Delipscious - Sheer Lip Colour - Sheer Candy; Sheer Elderbery; Sheer Grape; Sheer Lychee; Sheer Pomegranate; Sheer Raspberry; Sheer Saffron; Sheer Toffee; Sheer Watermelon 33
Table 22: Oriflame - Tender Care Lip Balm 34
Table 23: Oriflame Pure Colour - Lipstick - Candy Pink; Coral Rose; Desert Rose; Nude Pink; Pretty Pink; Radiant Red; Rich Red; Shell Pink; Silver Pink; Soft Caramel; Soft Cherry; Vintage Nude; Vintage Rose; Voluptuous Red; Warm Fuchsia 35
Table 24: Oriflame Pure Colour - Eye Shadow Palette - Blues and Lilacs; Greens and Browns 36
Table 25: Oriflame Pure Colour - Nail Polish - Baby Pink; Burgundy; Clover Haze; Coral Red; Dark Brown; Dark Purple; Intense Pink; Nude Pink; Passion Red; Pearly Purple; Purple Pink; True Red 37
Table 26: The Body Shop - Skin Primer 02 Matte It 38
Table 27: O.P.I. - Hong Kong Collection Nail Lacquer - A Good Man-Darin Is Hard To Find; Bling Dynasty; Chop-sticking To My Story; Dim Sum Plum; Hot & Spicy; Jade Is The New Black; Lucky Lucky Lavender; Meet Me On The Star Ferry; Panda-monium Pink; Pearl of Wisdom; Read My Fortune Cookie; Suzy Says Feng Shui 39
Table 28: The Body Shop Sweet Lemon - Lip Butter 40
Table 29: The Body Shop - Eyeshadow Shimmer Cubes 41
Table 30: The Body Shop - Hi Shine Lip Treatment - Golden Coral; Party Pink 42
Table 31: The Body Shop - Kiss of Colour Cheek Blush - Golden Coral; Vibrant Rose 43
Table 32: The Body Shop - Lip & Cheek Stain Lipgloss - Rose Pink; Shimmering Coral 44
Table 33: The Body Shop - Big and Curvy Mascara 45
Table 34: The Body Shop - Carbon Eye Definer 46
Table 35: Giorgio Armani - Sheer Lipstick - Bordeaux; Dark Mauve; Pink Grapefruit; Plum; Raspberry; Red; Rose; Sparkling Sheer 47
Table 36: Givenchy - Nail Lacquer - Island Lagoon; Island Palm 48
Table 37: Avon Ultra Colour Rich - Mega Impact Lipstick SPF 15 - Charged Cherry; Divine Wine; Fuchsia Fun; Mocha Madness; Never So Nude; Personified Plum; Pink Pop; Really Rosy 49
Table 38: Avon Arabian Glow - Creme Delight Eyeshadow - Natural Shimmer; Very Vibrant 50
Table 39: Avon Arabian Glow - Soft and Sleek Eyeliner - Deep Purple; Gold Frost; Intense Copper; Turquoise Hues 51
Table 40: Avon Arabian Glow - Sweep Cheeks Face Powder 52
Table 41: Avon Arabian Glow - Nail Wear - Gold Lustre; Purple Passion; Teal Infusion 53
Table 42: Avon - Ultra Colour Rich Extra Plump Lipstick - Crystallised Coral; Dazzling Pink; Plum Sparkle; Radiant Rose 54
Table 43: Dior - Addict Ultra Lip Gloss - Apricot Cloche 436; Beige Tweed 227; Black-Tie Plum 982; Evening Rose 756; Little Red Dress 856; Mauve Accent 886; Negligee Pink 256; Outrageous Fuchsia 686; Pink Trench 257; Sari Pink 576; Satin Peach 236; Twin Set Pink 157 55
Table 44: Shiseido - Perfect Smoothing Compact Foundation SPF15 - 100; 120; 140; 160; 20; 40; 60 56
Table 45: Shiseido - Perfect Rouge Tender Sheer Lipstick - PK327; RD629; RS326; RS628 57
Table 46: Shiseido - Luminizing Lip Gloss - BE201; BR108; PK303; PK406; R302; RD404; VI107; YE505 58
Table 47: Clinique - Colour Surge Eye Shadow Palette 59
Table 48: Nars - Lipstick - Love Devotion 60
Table 49: Nars - Duo Cream Eyeshadow - Burn it Blue; Camargue; Madagascar; Summer Time; Thebes; Unconditional Love 61
Table 50: Nars - Lip Gloss - Coup de Coeur 62
Table 51: Nars - Nail Polish - Purple Rain 63
Table 52: Rimmel London - 1-2-3 Looks Mascara 64
Table 53: Lancome L'Absolu Creme de Brillance - Lip Gloss - Amande Sucree; Berry Noir; Blush Classique; Champagne; Cherrywood Luxe; Exotic Orchid; Rose Mythique; Sienna Ultime 65
Table 54: Barry M - Lip Gloss Wands - Bubblegum Pink; Cherry Glitter; Coconut Clear; Pastel Pink; Strawberries and Cream; Strawberry Glitter; Sugar Pink Glitter; Toffee; Tropical Tango 66
Table 55: Illamasqua - Lipstick - Abandon; Agony; Avenge; Bitch; Blaze; Box; Brink; Climax; Corrupt; Diablo; Drench; Encounter; Fable; Faust; Fetish; Filth; Flicker; Growl; Howl; Ignite; Liar; Liv; Maneater; Melt; Nubile; Obey; Over; Perilous; Plunge; Pristine; Prophesy; Resist; Salacious; Scandal; Siren; Sonnet; Strip; Test; Tramp; Trash; Underworld; Utopia; Vengeance; Wanton; Welt 67
Table 56: American Apparel - Nail Lacquer - Berries; Coney Island; Cotton; Downtown LA; Dynasty; Factory Grey; Hassid; Hunter; Manila; Mount Royal; Mouse; Office; Palm Springs; Passport Blue; Peacock; Pinto; Poppy; Rose Bowl 68
Table 57: American Apparel - Nail Lacquer Nailphpac - Berries/Mount Royal/Poppy; Cotton/ Office/Coney Island; Hassid/Downtown LA/Pinto; Hunter/Peacock/Passport Blue; Mouse/Dynasty/Manila; Rose Bowl/Factory Grey/Palm Springs 69
Table 58: Eyeyurvedic Kajal - Kohl Eye Liner - Anthracite; Aubergine; Black; Blue; Brown; Green 70
Table 59: Elysambre - Nail Polish - No35; No36 71
Table 60: Elysambre - Lip Gloss - No815 72
Table 61: Elysambre - Lip Stick - No242; No243 73
Table 62: Elysambre - Eye Shadow - No104; No105; No106; No107 74
Table 63: Elysambre - Sparkling Loose Powder No 04 75
Table 64: Bobbi Brown - Extreme Party Mascara 76
Table 65: Illamasqua - Light Liquid Foundation - LF 105; LF 125; LF 135; LF 140; LF 205; LF 210; LF 220 77
Table 66: Olay Definity - Eye Illuminator 78
Table 67: Oriflame Visions V - Eye Glitz Mini Eyeliner - Bronze; Silver; Turquoise 79
Table 68: Bobbi Brown Color Strips - Eye Shadow Palette - Aquamarine; Bonfire; Orchid; Pearl 80
Table 69: Bobbi Brown - Shimmer Lip Gloss - Coral Sand; Golden Nectar; Sunset Beach 81
Table 70: Illamasqua - Rich Liquid Foundation - RF 100; RF 105; RF 120; RF 125; RF 135; RF 140; RF 205; RF 210; RF 215; RF 240; RF 320; RF 325; RF 330; RF 335; RF 340; RF 355 82
Table 71: Illamasqua - Pastel Nail Varnish - Blow; Caress; Nudge; Wink 83
Table 72: Oriflame Giordani Gold Supreme - Pressed Powder - Light/Medium; Medium/Dark 84
Table 73: Oriflame Giordani Gold - Eye Pencil - Midnight Blue; Mystic Grey 85
Table 74: Oriflame Visions V - Sugar Rush Lip Gloss - Chocolate Cherry; Cotton Candy; Fruit Sorbet 86
Table 75: Oriflame Visions V - Sugar Rush Cream Eye Shadow - Berry Cheesecake; Cookie Dough; Pistachio Glaze 87
Table 76: Oriflame Beauty - Dual Core Foundation - Honey Amber; Natural Beige; Natural Ivory; Porcelain; Sand 88
Table 77: Oriflame Beauty - Kajal Eye Liner - Carbon Black 89
Table 78: Oriflame Beauty - Gloss Cocoon Lip Gloss - Almond Cream; Brown Delight; Pink Sugar; Rose Carres; Sweet Honey 90
Table 79: Oriflame Beauty Power Shine - Lipstick - Charming Mauve; Clover Haze; Cocoa Burst; Frosted Champagne; Gold Touch; Hot Peach; Peach Nectar; Pink Elixir; Pink Hypnotic; Pink Punch; Raspberry Sorbet; Red Ovation; Sexy Plum; Sweet Mandarin; Trendy Berry 91
Table 80: Oriflame Beauty - Lash Explosion Mascara - Black 92
Table 81: Belvada - Mascara Noir Black 93


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