Lip Make-Up Market in Italy to 2014 (Make-Up)

Introduction

Lip Make-Up Market in Italy to 2014 (Make-Up) is a comprehensive resource for lip make-up market data from 2004 to 2014 and market/company shares for 2008-09.This report also provides data on expenditure and consumption as well as key distribution channels, and reveals the leading companies in the Italian lip make-up market.

Features and Benefits

• Identify key market segments by analyzing market size data for the lip make-up market
• Design business strategies by gaining insight into quantitative market trends over 2004-09 and expectations for 2010-14
• Identify key companies in the lip make-up market in Italy and design M&A strategies by analyzing market share data
• Predict how consumer preferences will change in the future by analysis of expenditure and consumption information from 2004 to 2014

Highlights

• The lip make-up market in Italy decreased at a compound annual growth rate of 3.5% between 2004 and 2009.
• The lipstick segment led the lip make-up market in Italy in 2009, with a share of 62.3%.
• The leading player in lip make-up market in Italy is L'Oreal S.A.

Key questions answered

• Which will be the fastest growing segment within the lip make-up market in Italy?
• How will the forecast growth differ from the historic growth exhibited by the lip make-up market in Italy?
• Which company accounted for the largest share of the Italian lip make-up market in 2009?
• How will consumption and expenditure patterns change from 2004 to 2014?
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TABLE OF CONTENTS
Chapter 1 Executive Summary 2
Summary category level: lip make-up 2
Chapter 2 Definition 3
Chapter 3 Category Analysis: Lip Make-Up 9
Value analysis (Euro), 2004?09 9
Value analysis (Euro), 2009?14 10
Value analysis (US dollars), 2004?09 12
Value analysis (US dollars), 2009?14 12
Volume analysis, 2004?09 14
Volume analysis, 2009?14 15
Company and brand share analysis 17
Distribution analysis 22
Expenditure and consumption per capita 24
Chapter 4 Macroeconomic Profile 27
Macroeconomic Indicators 27
Chapter 5 Research Methodology 32
Methodology overview 32
Secondary research 33
Market modeling 34
Creating an initial data model 34
Revising the initial data model 34
Creating a final estimate 35
Creating demographic value splits 35
Primary research 35
Data finalization 36
Ongoing research 36

LIST OF FIGURES
Figure 1: Lip make-up, Italy, value by segment (€m), 2004?14 11
Figure 2: Lip make-up, Italy, category growth comparison, by value, 2004?14 13
Figure 3: Lip make-up, Italy, volume by segment (units, million), 2004?14 16
Figure 4: Lip make-up, Italy, category growth comparison, by volume, 2004?14 16
Figure 5: Lip make-up, Italy, company share by value (%), 2008?09 19
Figure 6: Lip make-up, Italy, distribution channels by value (%), 2008?09 23
Figure 7: Annual data review process 33

LIST OF TABLES
Table 1: Lip make-up category definitions 3
Table 2: Lip make-up distribution channels 4
Table 3: Lip make-up, Italy, value by segment (€m), 2004?09 9
Table 4: Lip make-up, Italy, value forecast by segment (€m), 2009?14 10
Table 5: Lip make-up, Italy, value by segment ($m), 2004?09 12
Table 6: Lip make-up, Italy, value forecast by segment ($m), 2009?14 12
Table 7: Lip make-up, Italy, volume by segment (units, million), 2004?09 14
Table 8: Lip make-up, Italy, volume forecast by segment (units, million), 2009?14 15
Table 9: Lip make-up, Italy, brand share by value (%), 2008?09 17
Table 10: Lip make-up, Italy, value by brand (€m), 2008?09 18
Table 11: Lip make-up, Italy, company share by value (%), 2008?09 20
Table 12: Lip make-up, Italy, value by company (€m), 2008?09 21
Table 13: Lip make-up, Italy, distribution channels by value (%), 2008?09 22
Table 14: Lip make-up, Italy, value by distribution channel (€m), 2008?09 22
Table 15: Lip make-up, Italy, expenditure per capita (€), 2004?09 24
Table 16: Lip make-up, Italy, forecast expenditure per capita (€), 2009?14 24
Table 17: Lip make-up, Italy, expenditure per capita ($), 2004?09 25
Table 18: Lip make-up, Italy, forecast expenditure per capita ($), 2009?14 25
Table 19: Lip make-up, Italy, consumption per capita (units), 2004?09 26
Table 20: Lip make-up, Italy, forecast consumption per capita (units), 2009?14 26
Table 21: Italy population, by age group, 2004?09 (millions) 27
Table 22: Italy population forecast, by age group, 2009?14 (millions) 28
Table 23: Italy population, by gender, 2004?09 (millions) 28
Table 24: Italy population forecast, by gender, 2009?14 (millions) 29
Table 25: Italy nominal GDP, 2004?09 (€bn, nominal prices) 29
Table 26: Italy nominal GDP forecast, 2009?14 (€bn, nominal prices) 29
Table 27: Italy real GDP, 2004?09 (€bn, 2000 prices) 30
Table 28: Italy real GDP forecast, 2009?14 (€bn, 2000 prices) 30
Table 29: Italy real GDP, 2004?09 ($bn, 2000 prices) 30
Table 30: Italy real GDP forecast, 2009?14 ($bn, 2000 prices) 31
Table 31: Italy consumer price index, 2004?09 (2000=100) 31
Table 32: Italy consumer price index, 2009?14 (2000=100) 31


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