TABLE OF CONTENTS
Overview 1
Catalyst 1
Summary 1
Executive Summary 2
285 product SKUs launched in the Malaysian make-up market 2
Lip make-up is the leading category in Malaysian make-up market 2
Estee Lauder is the leading manufacturer in terms of new make-up products SKUs in Malaysia 2
Sticks was the dominant packing type in the new products launched in Malaysian make-up market 2
Majority of the products launched in the make-up market used plastic as the package material 2
Introduction 3
How to use this report 3
Disclaimer 3
Market definition 4
Make-Up Market Overview 11
Market value, 2004–09 11
Market value forecast to 2014 12
Make-Up Product Analysis 13
New product SKUs by category 13
New product SKUs by manufacturer 14
New products by package type 16
New product by package material 17
Detailed Product Descriptions 18
Appendix 69
Further reading 69
Data monitor consulting 69
How to contact experts in your industry 69
LIST OF FIGURES
Figure 1: Malaysia, make-up market, value by category ($m), 2004–09 11
Figure 2: Malaysia, make-up market, value by category ($m), 2009–14 12
Figure 3: Malaysia, make-up market, new product SKUs by category , Oct 2009 – Sep 2010 13
Figure 4: Malaysia, make-up market, new product SKUs by manufacturer, Oct 2009 – Sep 2010 14
Figure 5: Malaysia, make-up market, new product by package type, Oct 2009 – Sep 2010 16
Figure 6: Malaysia, make-up market, new product by package material, Oct 2009 – Sep 2010 17
LIST OF TABLES
Table 1: Make-up category definitions 5
Table 2: Malaysia, make-up market, value by category ($m), 2004–09 11
Table 3: Malaysia, make-up market, value by category ($m), 2009–14 12
Table 4: Malaysia, make-up market, new product SKUs by category , Oct 2009 – Sep 2010 13
Table 5: Malaysia, make-up market, new product SKUs by manufacturer, Oct 2009 – Sep 2010 15
Table 6: Malaysia, make-up market, new product by package type, Oct 2009 – Sep 2010 16
Table 7: Malaysia, make-up market, new product by package material, Oct 2009 – Sep 2010 17
Table 8: Body Shop - Baked Bronze Powder - Golden Bronze; Warm Glow 18
Table 9: The Body Shop - Baked Eye Colour - Amethyst; Copper; Jade; Moonstone; Quartz; Sage; Sapphire; Starlight 19
Table 10: The Body Shop - Baked Cheek Colour - 01 Petal; 02 Coral 20
Table 11: Avon Glazewear - Liquid Lip Color - Darling Pink; Honey; Peach Fizz; Real Red; Tickled Pink 21
Table 12: Avon Simply Pretty - Dew Kiss Lip Tint Lipstick - Dewy Rose; Plum Tart; Rosy Kiss; Sugar Peach; Sweet Pink 22
Table 13: Avon - Ultra Luxury Eye Liner - Black 23
Table 14: M.A.C - Greasepaint Stick Eye Crayon - Slick Black; Uniformly Blue; Zinc Zone 24
Table 15: Revlon Daydreamer - Super Lustrous Lipgloss - Coral Reef; Firecracker; Lilac Pastelle; Peach Petal; Pink Pop 25
Table 16: Nutrimetics - Wonder Matte Lipstick - Berry Licious; Pink Splash; Satin Purple; Sweet Melon; Sweet Pearl; Yummy Choco 26
Table 17: The Body Shop - ColourGlide Lip Colour - Berry Shimmer; Brilliant Red; Clover Pink; Dusk Pink; Golden Apricot; Iced Pink; Mocha; Pastel Rose; Pink Ginger; Pinkett; Plum; Pure Blush; Rose Pink; Shell Pink; Soft Beige; Soft Peony; Sunset Peach 27
Table 18: OPI Suede Collection - Nail Lacquer - Lincoln Park After Dark; OPI Ink; Russian Navy; Suzi Skins in the Pyrenees; We’ll Always Have Paris; You Don’t Know Jacques! 28
Table 19: Smashbox - Limited Edition Heartbreaker Roller Gloss - Pink Sugar 29
Table 20: Clarins - Instant Sun Light Summer Glow Palette SPF 15 30
Table 21: Shiseido Maquillage - Lasting Perfect Rouge Lip Color 31
Table 22: Clarins - Powder Compact - Ivory Beige; Natural Beige; Sandy Beige 32
Table 23: The Body Shop - Love Gloss For Lips - 01 Natural; 02 Golden Coral; 04 Blush Pink; 11 Raspberry Pink; 13 Pale Pink; 15 Dusky Lavender; 16 Fushia Flush; 17 Sweet Peach; 18 Tropical Pink 33
Table 24: Rimmel London - Stay Matte Foundation - Classic Beige; Golden Beige; Ivory; Natural Beige; Soft beige; True Ivory; True Nude 34
Table 25: OPI Hong Kong Collection - Nail Lacquer - A Good Man-Darin is Hard to Find; Bling Dynasty; Chop-sticking to My Story; Dim Sum Plum; Hot & Spicy; Jade is the New Black; Lacquer - Suzi Says Feng Shui; Lucky Lucky Lavender; Meet Me on the Star Ferry; Panda-monium Pink; Pearl of Wisdom; Red My Fortune Cookie 35
Table 26: Smashbox - Limited Edition Heartbreaker Eye Shadow Palette - Hot Date; Kiss n' Tell 36
Table 27: L'Oreal Paris - Renewal Lash Serum 37
Table 28: Rimmel Sexy Curves - Mascara - Black 38
Table 29: L'Occitane en Provence - Lip Gloss - Cherry Blossom; Peachy Soft 39
Table 30: Clinique - Anti-Blemish Solutions Clearing Concealer 40
Table 31: Estee Lauder - Double Wear Stay-in-Place Lipstick - Stay Coral; Stay Cranberry; Stay Ginger; Stay Mauve; Stay Mocha; Stay Pink; Stay Pinkberry; Stay Plumberry; Stay Raspberry; Stay Rose; Stay Ruby; Stay Scarlet 41
Table 32: OPI - Nail Lacquer - Absolutely Alice; Mad as a Hatter; Off with Her Red; Thanks so Muchness! 42
Table 33: Lipice - Lip Gloss - Candy Apple; Fresh Peach; Pearl Pink; Summer Pink; Sweet Bean 43
Table 34: Smashbox - Limited Edition Heartbreaker Lip Shine - Berry Hot; Melon-Drama 44
Table 35: Smashbox - Limited Edition Heartbreaker Liquid Liner Pen - Jet Black 45
Table 36: Estee Lauder Double Wear Stay-in-Place - Eye Shadow Creme - Antique Gold; Blue Velvet; Golden Apricot; Ivory Lace; Lilac Petals; Pink Blush; Precious Jade; Sea Mist; Silver Leaf; Vintage Violet 46
Table 37: Estee Lauder Double Wear - Stay-In-Place Lip Pencil - Apple Cordial; Chocolate; Coral; Fuchsia; Mocha; Pink; Plummy; Red; Rose; Russet; Spice; Tawny; Tearose; Wine 47
Table 38: The Body Shop Sweet Lemon - Lip Butter 48
Table 39: Maybelline New York - The Magnum Volum Express Waterproof Mascara 49
Table 40: Shiseido Maquillage - Lip Gloss 50
Table 41: Maybelline - Extra Care Ultra Moisturizing Lip Balm - Mint 51
Table 42: Empro - Diamond Black Liner 52
Table 43: Silkygirl Moisture Max - Lipcolor - Cafe Latte; Caramel Delight; Honey Tea; Orange Crush; Peach Cocktail; Pink Lady; Plum Smoothie; Rose Tea; Strawberry Float 53
Table 44: Silkygirl - Moisture Rich Lipcolor - Bubbly; Crush; Gorgeous; Illusion; Inspiration; Naked 54
Table 45: Felisa - Long-lasting Lipstick 55
Table 46: Bobbi Brown Shimmer Brick Collection - Silver Pack Palettes - Nectar; Plum; Sandstone 56
Table 47: Maybelline New York - Botanicals 100% Natural Lip Balm - Grape Fruit; Orange Peel 57
Table 48: Maybelline New York - Color & Care Refreshing Tinted Lip Balm - Cherry; Cranberry Jam; Dolly Rose; Rose Red; Strawberry 58
Table 49: The Body Shop - Dazzling Eye Definers - Brilliant Blue; Burnished Amber; Glowing Amethyst; Shimmering Steel; Vibrant Emerald 59
Table 50: Bobbi Brown Shimmer Brick Collection - Lip Color - Pink Nectar; Port; Sand 60
Table 51: Felisa - Moist Lip Stick With Vitamin E - 01; 02; 03; 04 61
Table 52: Clinique Vitamin C Lip Smoothie - Antioxidant Lip Colour - Berry Boost; Goodness Grapecious; Mangothon; Peach Powder; Pink Me Up; Raisin The Bar 62
Table 53: Avon Pro-To-Go - Lipstick - Cherry Glisten; Frozen Rose; Intimate Nude; Pink Craze; Plumtastic; Wine Me 63
Table 54: Avon Ultra Moisture Rich - 3-in-1 Mousse Lipstick - Berry Mauvy; Crushed Rose; Delicate Pink; Frozen Rose; Mango Sorbet; Mellow Magenta; Nude Glow; Pale Rose; Shimmer Petal; Very Cherry 64
Table 55: Avon Ultra Color Rich - Extra Plump Lipstick - Apricot Shimmer; Frozen Rose; Naked Truth; Pink Pillow 65
Table 56: Avon - Super Curlacious Waterproof Mascara - Black; Brown 66
Table 57: Guardian - Moisturising Lip Gloss - Cherry; Jojaba Lip Essence; Mint 67
Table 58: Palmer's Cocoa Butter Formula - Dark Chocolate & Cherry Lip Butter; Dark Chocolate and Peppermint Lip Butter; Moisturizing Lip Balm w/SPF 15 68
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