TABLE OF CONTENTS
Overview 1
Catalyst 1
Summary 1
Executive Summary 2
176 product SKUs launched in the Mexican make-up market 2
Nail make-up is the leading category in Mexican make-up market 2
Distribuidora Intimate S.A. de C.V. is the leading manufacturer in terms of new make-up products SKUs in Mexico 2
Majority of the products launched in the make-up market used plastic as the package material 2
Introduction 3
How to use this report 3
Disclaimer 3
Market definition 4
Make-Up Market Overview 11
Market value, 2004–09 11
Market value forecast to 2014 12
Make-Up Product Analysis 13
New product SKUs by category 13
New product SKUs by manufacturer 14
New products by package type 16
New product by package material 17
Detailed Product Descriptions 18
Appendix 73
Further reading 73
Data monitor consulting 73
How to contact experts in your industry 73
LIST OF FIGURES
Figure 1: Mexico, make-up market, value by category ($m), 2004–09 11
Figure 2: Mexico, make-up market, value by category ($m), 2009–14 12
Figure 3: Mexico, make-up market, new product SKUs by category , Oct 2009 – Sep 2010 13
Figure 4: Mexico, make-up market, new product SKUs by manufacturer, Oct 2009 – Sep 2010 14
Figure 5: Mexico, make-up market, new product by package type, Oct 2009 – Sep 2010 16
Figure 6: Mexico, make-up market, new product by package material, Oct 2009 – Sep 2010 17
LIST OF TABLES
Table 1: Make-up category definitions 5
Table 2: Mexico, make-up market, value by category ($m), 2004–09 11
Table 3: Mexico, make-up market, value by category ($m), 2009–14 12
Table 4: Mexico, make-up market, new product SKUs by category , Oct 2009 – Sep 2010 13
Table 5: Mexico, make-up market, new product SKUs by manufacturer, Oct 2009 – Sep 2010 15
Table 6: Mexico, make-up market, new product by package type, Oct 2009 – Sep 2010 16
Table 7: Mexico, make-up market, new product by package material, Oct 2009 – Sep 2010 17
Table 8: Mary Kay - Cooling Bronzing Stick 18
Table 9: Nuvel - Quita Esmalte - Humectante 19
Table 10: Options Beauty - Polvo Facial Compacto - Gitano; Natural 1; Natural 2 20
Table 11: White & Black - Lipstick - Addict 21
Table 12: Mary Kay - Mineral Eye Color - Azure; Copper Glow; Emerald; Lavender Fog; Peacock Blue; Rose Mist; Sheer Violet 22
Table 13: Mary Kay Nourishine - Lip Gloss - Fancy Nancy 23
Table 14: Mary Kay - Crema Humectante para Labios con Color y FPS 15 - Coconut; Passion Fruit 24
Table 15: Mary Kay - Creme Lipstick - Fuchsia; Hot Mocha; Maple; Red Salsa; Sunlit Sand; Sunny Citrus 25
Table 16: Nivea for Men - Lip Balm - Active Care 26
Table 17: Zan Zusi Elegance - Long-Lasting Moisturizing Lipstick - Mocha; Purple; Red 27
Table 18: Collection - Esmalte para Unas 28
Table 19: Lip Ice Soft - Protector Labial - Cereza Mint; Frambuesa Intensa; Limonada Tropical; Vainilla Francesa 29
Table 20: American Apparel - Nail Lacquer - Berries; Coney Island; Cotton; Downtown LA; Dynasty; Factory Grey; Hassid; Hunter; Manila; Mount Royal; Mouse; Office; Palm Springs; Passport Blue; Peacock; Pinto; Poppy; Rose Bowl 30
Table 21: American Apparel - Nail Lacquer Nailphpac - Berries/Mount Royal/Poppy; Cotton/ Office/Coney Island; Hassid/Downtown LA/Pinto; Hunter/Peacock/Passport Blue; Mouse/Dynasty/Manila; Rose Bowl/Factory Grey/Palm Springs 31
Table 22: Gipsy Look - Nail Polish Remover - Original 32
Table 23: Avon 24K - Nail Polish - Golden Peach; Golden Rose; Golden Twilight; Golden Wine; Nude Gold 33
Table 24: Avon Ultra Color Rich 24K - Lipstick - 24K Gold; 24K Pink; Amethyst Gold; Chocolate Gold; Golden Nectar; Golden Peach; Golden Raisin; Golden Wine; Ruby in Gold 34
Table 25: Avon Color Trend - Nail Brush 35
Table 26: Avon Natural Nails - Nail Enamel - Chantilly; Glow; Lila French; Nude; Sand; Snow; White French Manicure 36
Table 27: Gelden - Blusher Brush - G-RB-BRO-BLR; G-RB-BRO-COO; G-RB-BRO-GOL; G-RB-BRO-OIB; G-RB-BRO-PIP; G-RB-BRO-SIE; G-RB-BRO-TOP; G-RB-BRO-TRR 37
Table 28: Gelden - Mascara Juvenil para Pestanas 38
Table 29: Golden Hills - Quita Esmalte 39
Table 30: Im Natural - French Manicure Kit 40
Table 31: ChapStick - Humectante Labial - Noche 41
Table 32: Katamy - Balsamo Frutal para Labios Partidos y Resecas - Dulce Pasion 42
Table 33: Lip's Up - Pomada Labial Humectante - Cereza; Natural 43
Table 34: Kenya Kosmetika - Esmalte para Unas - Bugambilia; Canela; Caramelo; Cocoa; Expresso; Frambuesa; Melocoton; Miel; Mora; Orquidea; Pinon; Violeta 44
Table 35: Im Natural - Mascara para Pestanas - Extra Largas; Super Rizado; Super Volumen 45
Table 36: Labello - Special Edition Lip Balm - 100 Years Classic 46
Table 37: Hello Kitty - Nail Art Set 47
Table 38: Lips Pocket - Protector de Labios - Fresa Roja; Mandarina Mango; Mango Salvaje; Manzana Roja; Menta Suave; Mora Azul; Pina Colada 48
Table 39: Im Natural - Mascara para Pestanas Organogal - Negro 49
Table 40: Sally Hansen La Cross - Garnet Emery Boards with Case 50
Table 41: Bratz Shimmer Set - Cosmetics Collection 51
Table 42: Pond's Clarant B3 - Polvo Compacto con Espejo - Piel Apinonada 52
Table 43: Collection - Volumizing Mascara - Black 53
Table 44: Collection - Delineador Liquido - Cafe; Negro 54
Table 45: Collection - Lapis Delineador de Labios - Cocoa; Naturales; Neutral; Rojo; Rosa; Vino 55
Table 46: Mary Kay - Eye Shadow - Cashmere; Lilac Lace; Pink Organza 56
Table 47: Mary Kay - Crema Humectante para Labios con Color y FPS 15 - Apricot; Fig; Mango; Rose 57
Table 48: Shalala by Apple - Eye Pencil with Sharpener - Black 58
Table 49: Collection - Lip Gloss - Chocolate; Mint; Strawberry; Tangerine 59
Table 50: Collection - Nail Polish - Black; Blue; Cream; Green; Orange; Pink; Purple; Soft Pink; Sparkling Gray; Transparent; White; Yellow 60
Table 51: Collection - Liquid Lipstick - Coffee; Gold; Golden Bronze; Pink Gold; Sparkling Gold 61
Table 52: Collection - Lip Gloss - Transparent Brown; Transparent Orange; Transparent Pink; Transparent Red 62
Table 53: Collection - Lip Gloss - Bubble Gum; Fresh Kiss; Mint; Tangerine 63
Table 54: Soriana - Cotton Squares 64
Table 55: Equate - Almohadillas de Algodon 65
Table 56: Wonder Wedge - Cosmetic Wedge 66
Table 57: Cala - Make-up Pencil Sharpener 67
Table 58: Diva - Palillos de Naranjo 68
Table 59: Cala - Nail Care Sticks 69
Table 60: Diva - Lima Grande Tipo Diamante para Unas 70
Table 61: Mary Kay - Blush - Citrus Bloom 71
Table 62: Soriana - Quita Esmalte - Extra Fuerte 72
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