TABLE OF CONTENTS
Overview 1
Catalyst 1
Summary 1
Executive Summary 2
88 product SKUs launched in the Middle East and Africa make-up market 2
Lip Make-Up is the leading category in the Middle East and Africa make-up market 2
Estee Lauder is the leading manufacturer of new make-up products in the Middle East and Africa 2
Sticks was the dominant packing type among the new products launched in the Middle East and Africa make-up market 2
Majority of the products launched in the make-up market used plastic as the package material 2
Introduction 3
How to use this report 3
Disclaimer 3
Market definition 4
Make-Up Market Overview 10
Market value, 2004–09 10
Market value forecast to 2014 11
Make-Up Product Analysis 13
New product SKUs by country 13
New product SKUs by category 14
New product SKUs by manufacturer 15
New products by package type 17
New product by package material 18
Detailed Product Descriptions 19
Appendix 43
Further reading 43
Country Groupings 43
Datamonitor consulting 43
How to contact experts in your industry 43
LIST OF FIGURES
Figure 1: Middle East and Africa, make-up market value by category ($m), 2004–09 10
Figure 2: Middle East and Africa, make-up market value by category ($m), 2009–14 11
Figure 3: Middle East and Africa, make-up market, new product SKUs by top countries, Q3 2010 13
Figure 4: Middle East and Africa, make-up market, new product SKUs by category, Q3 2010 14
Figure 5: Middle East and Africa, make-up market, new product SKUs by manufacturer, Q3 2010 15
Figure 6: Middle East and Africa, make-up market, new product launches by package type, Q3 2010 17
Figure 7: Middle East and Africa, make-up market, new product launches by package material, Q3 2010 18
LIST OF TABLES
Table 1: Make-up category definitions 4
Table 2: Middle East and Africa, make-up market value by category ($m), 2004–09 10
Table 3: Middle East and Africa, make-up market value by category ($m), 2009–14 12
Table 4: Middle East and Africa, make-up market, new product SKUs by top countries, Q3 2010 13
Table 5: Middle East and Africa, make-up market, new product SKUs by category, Q3 2010 14
Table 6: Middle East and Africa, make-up market, new product SKUs by manufacturer, Q3 2010 16
Table 7: Middle East and Africa, make-up market, new product launches by package type, Q3 2010 17
Table 8: Middle East and Africa, make-up market, new product launches by package material, Q3 2010 18
Table 9: Rimmel London Stay Matte - Pressed Powder - Peach Glow; Pink Blossom; Sand Storm; Silky Beige; Transperant; Warm Beige 19
Table 10: Rimmel London Royal Gloss - Lip Gloss - Berry Crush; Bubble Blush; Candy Rush; Coockie; Delicious; Gourmet; Jelly Baby; Peach Crush; Pink Taffy; Sweet Lust; Twinkle Pink 20
Table 11: Revlon Grow Luscious - Mascara - Black; Black Shimmer; Blackened Brown; Blackest Black 21
Table 12: Revlon PhotoReady - Makeup - Cappuccino; Caramel; Golden Beige; Ivory; Medium Beige; Natural Beige; Nude; Rich Ginger; Shell; Vanilla 22
Table 13: Labello Angel Star - Lip Gloss 23
Table 14: Annique - Lip Gloss - Berry Blaze 24
Table 15: Oh So Heavenly Positively Pink - Tinted Lip Balm - Touch of Pink 25
Table 16: M.A.C Opulash - Black Mascara 26
Table 17: Korres Mandarin - SPF 15 Lip Butter Sticks - Colorless; Peach; Pink; Purple; Rose 27
Table 18: Korres - Lip Butter - Jasmine; Mango 28
Table 19: Korres - Organic Face Primer 29
Table 20: Korres - Watermelon Face Stick 30
Table 21: Korres - Wild Rose Concealer 31
Table 22: Korres - Wild Rose Foundation 32
Table 23: M.A.C Digi-Pops - Lip Server Lip Stick - Glaringly Hip; Hot Sass; Liquid Lurex; Naughty You; Smash Hit; Sweet Bits; Win-Win 33
Table 24: M.A.C In The Groove - Mineralize Eye Shadow - Blue My Mind; Calm, Cool & Collected; Fresh & Easy; In The Groove; Love To Love; Making It Easy; Soften the Mood; Style Influencer; Togetherness 34
Table 25: M.A.C In The Groove - Powerpoint Eye Pencil - Navy Stain; Permaplum; Stubborn Brown 35
Table 26: M.A.C In The Groove - Zoom Lash Mascara - Zoomblack 36
Table 27: M.A.C Superglass - Lip Gloss - Cherry Electric; Disco Blend; Fab Frenzy; Gift Wrap; Sugar Overload; Superflash; Sweet Tart; Totally Bang; Tunnel of Love 37
Table 28: Carlo Di Roma - Nail Polish Remover Towels 38
Table 29: Charlie Mega Watt Lashes - Mascara - Black 39
Table 30: Lipsano - Lip Balm 40
Table 31: Essence Colour & Go - Nail Polish - Go Wild 41
Table 32: Dis-Chem Hands On - Cuticle & Nail Cream 42
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