TABLE OF CONTENTS
Overview 1
Catalyst 1
Summary 1
Executive Summary 2
134 product SKUs launched in the Philippine make-up market 2
Face make-up is the leading category in Philippine make-up market 2
Ever Bilena Cosmetics, Inc. is the leading manufacturer in terms of new make-up products SKUs in Philippines 2
Tubes was the dominant packing type in the new products launched in Philippine make-up market 2
Majority of the products launched in the make-up market used plastic as the package material 2
Introduction 3
How to use this report 3
Disclaimer 3
Market definition 4
Make-Up Market Overview 11
Market value, 2004–09 11
Market value forecast to 2014 12
Make-Up Product Analysis 13
New product SKUs by category 13
New product SKUs by manufacturer 14
New products by package type 16
New product by package material 17
Detailed Product Descriptions 18
Appendix 70
Further reading 70
Data monitor consulting 70
How to contact experts in your industry 70
LIST OF FIGURES
Figure 1: Philippines, make-up market, value by category ($m), 2004–09 11
Figure 2: Philippines, make-up market, value by category ($m), 2009–14 12
Figure 3: Philippines, make-up market, new product SKUs by category , Oct 2009 – Sep 2010 13
Figure 4: Philippines, make-up market, new product SKUs by manufacturer, Oct 2009 – Sep 2010 14
Figure 5: Philippines, make-up market, new product by package type, Oct 2009 – Sep 2010 16
Figure 6: Philippines, make-up market, new product by package material, Oct 2009 – Sep 2010 17
LIST OF TABLES
Table 1: Make-up category definitions 5
Table 2: Philippines, make-up market, value by category ($m), 2004–09 11
Table 3: Philippines, make-up market, value by category ($m), 2009–14 12
Table 4: Philippines, make-up market, new product SKUs by category , Oct 2009 – Sep 2010 13
Table 5: Philippines, make-up market, new product SKUs by manufacturer, Oct 2009 – Sep 2010 15
Table 6: Philippines, make-up market, new product by package type, Oct 2009 – Sep 2010 16
Table 7: Philippines, make-up market, new product by package material, Oct 2009 – Sep 2010 17
Table 8: Myra E - Shine-Free Face Powder SPF 15 - Light; Natural 18
Table 9: Pond's White Beauty - Pinkish-White Glow Lightening Compact Powder - Ivory White; Rosy Beige 19
Table 10: Ever Bilena Advance - Cream Eyeshadow 20
Table 11: Ever Bilena - Mousse Blush-On - Aster; Cinnamon; Dusty Mauve; Rose Pink; Rose Quartz; Scarlet 21
Table 12: Ever Bilena - Mousse Matte Foundation - Acorn; Chestnut; Hazelnut; Macadamia; Pecan; Walnut 22
Table 13: Ever Bilena - Mousse Concealer - Honey Beige; Medium Beige; Pure Beige 23
Table 14: Careline - Mineral Eyeshadow 4 - Cheer Dance; First Date; Party Time; Pop Dance 24
Table 15: Careline - Mineral Blush-On 2 - Girly Frill 25
Table 16: Garnier Skin Naturals - Light Visible Whitening Face Powder SPF 18 - Beige; Ivory; Natural 26
Table 17: Maybelline New York Color Sensational - Moisture Extreme Lip Color - Angel Rose; Blushing Berry; Buff; Chestnut; Pink Peach; Plum Perfect; Wine 27
Table 18: Nichido - Final Powder - Creamy Glow 28
Table 19: E.L.F. Studio - Under Eye Concealer & Highlighter - Fair; Light 29
Table 20: E.L.F. Studio - 2 in 1 Conditioning Gloss - Fanatic; Love It; Perfect Pink; Va Va Voom 30
Table 21: Wish - Lip & Cheek Tint - Magic Red; Plum 31
Table 22: Fashion 21 Cosmetics - Fine Blush Powder - #3; #7 32
Table 23: Fashion 21 Cosmetics - Perfect Finish Liquid Foundation - Honeycomb; Maple 33
Table 24: Watsons - Soothing Lip Balm - Cherry; Classic Mint 34
Table 25: Twinkle - Nail Polish - Fresh Cherry; Gold Edge; Happiness; Tea Rose 35
Table 26: Ever Bilena Advanced - Smooth Lips Lip Color - Chocolate; Mocha Blend; Shimmering Mauve 36
Table 27: Nichido Cosmetics - Eyebrow Liner Duo Kit 37
Table 28: Nichido Cosmetics True Colors - Liquid Foundation with Sunscreen - Honey Beige; Staylight; True Natural 38
Table 29: Careline Tweeny - Eye Shadow Set; Make-Up Set 39
Table 30: Careline - Washable Face Painting Set - Funny Face 6; Funny Face 7 40
Table 31: Ever Bilena Kiss Me - Lip & Cheek Gel 41
Table 32: Ever Bilena Advanced - High Definition Waterproof Mascara - Rich Black 42
Table 33: IN 2 IT - Waterproof Eye Colour Set - Dream; Earth; Lime; Pasture 43
Table 34: IN 2 IT - Sheer Eye Colour - Camel; Royale; Sunset 44
Table 35: Watsons - Moisturizing Lip Balm - Luscious Grape; Sweet Strawberry; Yummy Blueberry 45
Table 36: Maybelline Clear Smooth - Aqua Gel Foundation - Gel Sand; Natural; Natural Beige 46
Table 37: Sally Hansen Salon - Collagen Lip Lift - Sheer Passionate Pink; Sheer Peaceful Plum; Sheer Soothing Spice 47
Table 38: Nichido - Lip Luster - Cosmic Link; Cranberry Frost; Pearl Blossom 48
Table 39: My Nails - Nail Polish Remover 49
Table 40: 4U2 Lip Sync - Lipstick - #2; #5; #8 50
Table 41: Ever Bilena Advance - Bronzing Powder - Bronze; Gold 51
Table 42: Myra Vitamoisture - Lip Balm - Cherry; Vanilla 52
Table 43: Careline - Pimple Concealer - Chestnut; Natural; Oriental; Soft Bisque 53
Table 44: Careline - Oil Control Face Powder - Honey; Natural; Tan; White 54
Table 45: Careline Wet Lips - Fruittilicious Lip Gloss - Unflavored; Watermelon 55
Table 46: Lab Works - Oil Control Film 56
Table 47: Wish - Oil Blotting Film 57
Table 48: Silk Secrets - Powdered Blotting Paper 58
Table 49: Maybelline New York - Lip Smooth Extra Care Ultra-Moisturizing Lip Balm - Cool Mint 59
Table 50: Clinique - Vitamin c Lip Smoothie Antioxidant Lip Color - Goodness Gracious; Mangothon; Peach Power; Raisin the Bar 60
Table 51: Godiva LicoWhite - Lip Gloss with Vitamin C and SPF 15 - Orange 61
Table 52: In 2 It - Eye Shadow Pen - Silhouette 62
Table 53: E.L.F. - All Over Color Stick - Lilac Petal; Pink Lemonade 63
Table 54: Maybelline New York Clear Smooth Minerals - Healthy Natural Liquid Foundation - Apricot Sand; Rose White; Shell Beige 64
Table 55: Maybelline Water Shine Pure - Lipstick - BM 31; M 31; MF 21 65
Table 56: Maybelline Water Shine - Collagen Shimmer Lipstick - B23; BP21; M33; PB33 66
Table 57: Wish - Cuticle Remover 67
Table 58: Wish - Cuticle Tint 68
Table 59: Wish Pretty Simple - Face Powder - Beige; Natural; White 69
[Inhaltsverzeichnis ausblenden]
