TABLE OF CONTENTS
Chapter 1 Executive Summary 2
Summary category level: eye make-up 2
Chapter 2 Definition 3
Chapter 3 Category Analysis: Eye Make-Up 9
Value analysis (Russian Ruble), 2004?09 9
Value analysis (Russian Ruble), 2009?14 10
Value analysis (US dollars), 2004?09 12
Value analysis (US dollars), 2009?14 13
Volume analysis, 2004?09 15
Volume analysis, 2009?14 16
Company and brand share analysis 18
Distribution analysis 23
Expenditure and consumption per capita 25
Chapter 4 Macroeconomic Profile 28
Macroeconomic Indicators 28
Chapter 5 Research Methodology 33
Methodology overview 33
Secondary research 34
Market modeling 35
Creating an initial data model 35
Revising the initial data model 35
Creating a final estimate 36
Creating demographic value splits 36
Primary research 36
Data finalization 37
Ongoing research 37
LIST OF FIGURES
Figure 1: Eye make-up, Russia, value by segment (RUBm), 2004?14 11
Figure 2: Eye make-up, Russia, category growth comparison, by value, 2004?14 14
Figure 3: Eye make-up, Russia, volume by segment (units, million), 2004?14 17
Figure 4: Eye make-up, Russia, category growth comparison, by volume, 2004?14 17
Figure 5: Eye make-up, Russia, company share by value (%), 2008?09 20
Figure 6: Eye make-up, Russia, distribution channels by value (%), 2008?09 24
Figure 7: Annual data review process 34
LIST OF TABLES
Table 1: Eye make-up category definitions 3
Table 2: Eye make-up distribution channels 4
Table 3: Eye make-up, Russia, value by segment (RUBm), 2004?09 9
Table 4: Eye make-up, Russia, value forecast by segment (RUBm), 2009?14 10
Table 5: Eye make-up, Russia, value by segment ($m), 2004?09 12
Table 6: Eye make-up, Russia, value forecast by segment ($m), 2009?14 13
Table 7: Eye make-up, Russia, volume by segment (units, million), 2004?09 15
Table 8: Eye make-up, Russia, volume forecast by segment (units, million), 2009?14 16
Table 9: Eye make-up, Russia, brand share by value (%), 2008?09 18
Table 10: Eye make-up, Russia, value by brand (RUBm), 2008?09 19
Table 11: Eye make-up, Russia, company share by value (%), 2008?09 21
Table 12: Eye make-up, Russia, value by company (RUBm), 2008?09 22
Table 13: Eye make-up, Russia, distribution channels by value (%), 2008?09 23
Table 14: Eye make-up, Russia, value by distribution channel (RUBm), 2008?09 23
Table 15: Eye make-up, Russia, expenditure per capita (RUB), 2004?09 25
Table 16: Eye make-up, Russia, forecast expenditure per capita (RUB), 2009?14 25
Table 17: Eye make-up, Russia, expenditure per capita ($), 2004?09 26
Table 18: Eye make-up, Russia, forecast expenditure per capita ($), 2009?14 26
Table 19: Eye make-up, Russia, consumption per capita (units), 2004?09 27
Table 20: Eye make-up, Russia, forecast consumption per capita (units), 2009?14 27
Table 21: Russia population, by age group, 2004?09 (millions) 28
Table 22: Russia population forecast, by age group, 2009?14 (millions) 29
Table 23: Russia population, by gender, 2004?09 (millions) 29
Table 24: Russia population forecast, by gender, 2009?14 (millions) 30
Table 25: Russia nominal GDP, 2004?09 (RUBbn, nominal prices) 30
Table 26: Russia nominal GDP forecast, 2009?14 (RUBbn, nominal prices) 30
Table 27: Russia real GDP, 2004?09 (RUBbn, 2000 prices) 31
Table 28: Russia real GDP forecast, 2009?14 (RUBbn, 2000 prices) 31
Table 29: Russia real GDP, 2004?09 ($bn, 2000 prices) 31
Table 30: Russia real GDP forecast, 2009?14 ($bn, 2000 prices) 32
Table 31: Russia consumer price index, 2004?09 (2000=100) 32
Table 32: Russia consumer price index, 2009?14 (2000=100) 32
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