Make up Market in Russia - Product Launch Almanac 2010

Introduction

Datamonitor’s Make-Up market in Russia – Product Launch Almanac 2010 provides a complete guide to new product launches in Russian make-up market since October 2009, This report includes detailed data on products including Package Type, Package Material, # SKUs, Description, Package Tags, Ingredients, Shelving, Innovation and Flavor/Fragrance. This report also provides an overview of the make-up market in Russia, with data from 2004 to 2009 and forecasts to 2014.

Scope

• Make-up market in Russia - New product SKUs by category
• Make-up market in Russia - New product SKUs by manufacturer
• Make-up market in Russia - New product by pack type and materials
• Make-up market in Russia – New Product descriptions

Highlights

• 342 product SKUs launched in the Russian make-up market
• Lip make-up is the leading category in Russian make-up market
• Oriflame Cosmetics is the leading manufacturer in terms of new make-up products SKUs in Russia

Reasons to Purchase

Tracking your competitors latest innovations (and trends)
Determine product innovation patterns by studying the characteristics of innovation activity in Russian Make-up market
Analyze trends in product development over time

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TABLE OF CONTENTS
Overview 1
Catalyst 1
Summary 1
Executive Summary 2
342 product SKUs launched in the Russian make-up market 2
Lip make-up is the leading category in Russian make-up market 2
Oriflame Cosmetics is the leading manufacturer in terms of new make-up products SKUs in Russia 2
Tubes was the dominant packing type in the new products launched in Russian make-up market 2
Majority of the products launched in the make-up market used plastic as the package material 2
Introduction 3
How to use this report 3
Disclaimer 3
Market definition 4
Make-Up Market Overview 13
Market value, 2004–09 13
Market value forecast to 2014 14
Make-Up Product Analysis 15
New product SKUs by category 15
New product SKUs by manufacturer 16
New products by package type 18
New product by package material 19
Detailed Product Descriptions 20
Appendix 100
Further reading 100
Data monitor consulting 100
How to contact experts in your industry 100

LIST OF FIGURES
Figure 1: Russia, make-up market, value by category ($m), 2004–09 13
Figure 2: Russia, make-up market, value by category ($m), 2009–14 14
Figure 3: Russia, make-up market, new product SKUs by category , Oct 2009 – Sep 2010 15
Figure 4: Russia, make-up market, new product SKUs by manufacturer, Oct 2009 – Sep 2010 16
Figure 5: Russia, make-up market, new product by package type, Oct 2009 – Sep 2010 18
Figure 6: Russia, make-up market, new product by package material, Oct 2009 – Sep 2010 19

LIST OF TABLES
Table 1: Make-up category definitions 5
Table 2: Russia, make-up market, value by category ($m), 2004–09 13
Table 3: Russia, make-up market, value by category ($m), 2009–14 14
Table 4: Russia, make-up market, new product SKUs by category , Oct 2009 – Sep 2010 15
Table 5: Russia, make-up market, new product SKUs by manufacturer, Oct 2009 – Sep 2010 17
Table 6: Russia, make-up market, new product by package type, Oct 2009 – Sep 2010 18
Table 7: Russia, make-up market, new product by package material, Oct 2009 – Sep 2010 19
Table 8: You Nova Zvezdnyi Kaskad - Lipstick - 4420 Siyayushchaya Mirabel; 4421 Malinovaya Iskra; 4422 Korolevkiy Oranzh; 4423 Zolotaya Roza; 4424 Solnechnyi Persik; 4425 Rozovaya Karamel; 4426 Rozovyi Krem 20
Table 9: Faberlic - Active Lash Mascara 21
Table 10: Faberlic Letnyaya Kollektsiya - Lak Dlya Nogtey - 7053 Siyayushchaya Raduga; 7054 Mayskaya Siren; 7055 Rozovyi Korall; 7056 Rozovyi Kashemir; 7057 Vintazhnyi Rozovyi; 7058 Bezhevyi Moher; 7059 Nezhnyi Shelk; 7078 Sirenevaya Flanel; 7079 Slivovaya Tafta 22
Table 11: Lumene - True Natural Volume Mascara 23
Table 12: Lumene - Premium Beauty Lipstick - 1 Hope; 11 Future; 15 Faith; 2 Dream; 3 Memory; 4 Mistery; 5 Moment; 6 Adventure 24
Table 13: Bourjois Elastic - Mascara - Black Unlimited 41; Blue Extension 43; Brown So Long 42; Grey Infinite 44 25
Table 14: Bourjois Rose Exclusif - Lip Gloss 26
Table 15: Bourjois Paris - Blush Duo Effet Sculpteur - Teint Clair Dore 02; Teint Clair Rose 01; Teint Mat Fonce Rose Dore 06; Teint Mat Rose Dore 05; Teint Medium Dore 04; Teint Medium Rose 03 27
Table 16: Bourjois Paris - Mascara Volume Glamour Ultra Care - Brun; Noir; Noir Doux 28
Table 17: Bourjois Paris - Trio Eyeshadow - Bleu Roc 07; Gris Dandy 01; Mordore Chic 03; Nude Ingenu 04; Or Baroque 02; Rose Vintage 05; Vert Trendy 08; Violet Romantic 06 29
Table 18: Oriflame Very Me Eye Envy - Teni Dlya Vek - Adam & Eva; Bella & Edvard; Bonni & Klaid; Romeo & Dzhuletta; Shrek & Fiona; Skarlett & Rett; Tristan & Izolda 30
Table 19: Oriflame Giordani Gold - Mineral Therapy Concealer - Light / Middle; Middle / Dark 31
Table 20: Oriflame Beauty - Eyebrow Kit 32
Table 21: Oriflame Beauty Wild West Couture - Eye Pencil 33
Table 22: Oriflame Beauty Wild West Couture - Lipstick 34
Table 23: Oriflame Very Me Double Trouble - Double Sided Eye Pencil - Dochki-Materi; Gusi-Lebedi; Kazaki-Razboyniki; Koshki-Myshki; Krestiki-Noliki 35
Table 24: Oriflame Very Me Lipmania - Gubnaya Pomada - Derzkiy Mak; Koketka Pinki; Rozovyi Lukum; Shokoladnyi Bum; Sladkaya Slivka; Strastnaya Brusnika; Vzryvnaya Yagodka; Zharkiy Potselui; Zhazhda Ognya; Znoynaya Roza 36
Table 25: Oriflame Beauty Wild West Couture - Eye Shadow Trio 37
Table 26: Oriflame Very Me Peach Me Perfect Skin Glow - Tonalnyi Gel - Nezhno-Rozovyi; Zolotisto-Bezhevyi 38
Table 27: D.A.L.I. - Tush dlya Resnits - Geisha's Look; XXL Formula 39
Table 28: D.A.L.I. Holografic Glam Shine - Blesk dlya Gub - 01; 02; 03; 04; 05; 06; 07; 08; 09 40
Table 29: D.A.L.I. Star Secrets - Blesk dlya Gub - 01; 02; 03; 04; 05; 06 41
Table 30: D.A.L.I. XXL Volume - Blesk dlya Gub - 01; 02; 03; 04; 05; 06 42
Table 31: Guerlain Terracotta 4 Seasons - Tailor-Made SPF 10 Bronzing Powder - Blondes 01; Brunettes 02 43
Table 32: Lancome - Golden Croisette Bronzing Palette 44
Table 33: Lancome - Lip Gloss Juicy Tubes - 120 Pop Art Hazelnut; 121 Happy Honey; 122 Rose Blossom; 123 Dot Apricot; 124 Crazy Raspberry; 125 Swing Pink 45
Table 34: Chanel Rouge Allure Extrait de Gloss - Lip Gloss - Confidence; Emoi; Exces; Fatale; Genie; Imaginaire; Insolence; Insouciance 46
Table 35: Lush - Lip Scrub - Bubblegum; Mint Julips; Sweet Lips 47
Table 36: Oriflame Beauty Savannah - Lip Gloss 48
Table 37: Oriflame Savannah - Lipstick 49
Table 38: Oriflame Beauty Savannah - Nail Polish 50
Table 39: Very Me - Eye Liner - 20437 Black; 20438 Grey; 20439 Brown; 20440 Blue; 20441 Green 51
Table 40: Very Me - Mascara - 20435 Black; 20436 Green 52
Table 41: Very Me - Lip Stain 53
Table 42: Very Me - Lip Gloss - 20522 Transparent; 20523 Coral; 20524 Pink; 20525 Raspberry; 20526 Cherry 54
Table 43: DiorShow Extase - Mascara - Black 55
Table 44: Maybelline Color Sensational - Krem-Blesk dlya Gub - Bronzovyi Zakat; Brusnichnyi Dzhem; Chaynaya Roza; Iskristoe Shampanskoe; Kofeynyi Liker; Korallovyi Blyuz; Lakomaya Sliva; Malinovyi Shcherbet; Rozovyi Lepestok; Yagodnyi Kokteyl 56
Table 45: Oriflame - Tender Care Lip Balm 57
Table 46: Chanel Hydramax + Active Nutrition - Lip Care Balm 58
Table 47: Oriflame - Gubnaya Pomada - 21141 Serebristyi Rozovyi; 21142 Prozrachnyi Bezh; 21143 Tsvetushchaya Sakura; 21144 Nezhnyi Perlamutr; 21145 Izyashchnaya Fuksiya; 21146 Tsvetushchiy Pion; 21147 Persikovyi Ledenets; 21148 Korallovyi Son; 21149 Vintazhnaya Roza; 21150 Klyukvennyi Shcherbet; 21151 Chuvstvennoe Bordo; 21152 Letnyaya Vishnya; 21153 Oslepitelnyi Krasnyi; 21155 Orekhovoe Praline; 21156 Krem-Karamel 59
Table 48: Feya - Vatnye Diski - Ekstra; Laska; Lyuks 60
Table 49: Clinique - Vitamin C Lip Smoothie Antioxidant Lip Colour - Berry Boost; Goodness Grapecious; Mango-thon; Nude-tricious; Peach Power; Pink Me Up 61
Table 50: Avon Super Magnify - Mascara - Black; Brown Black 62
Table 51: Avon Precision - Glimmer Creme Eyeshadow - Burnished Copper; Green Dream; Midnight Blue; Rich Purple; Silver Lustre 63
Table 52: Avon Speed Dry+ - Nail Enamel - Limeade; Mambo Melon 64
Table 53: ColorTrend Ice Sheers - Lip Balm - Delicious Berry; Luscious Lemon; Refreshing Pear 65
Table 54: ColorTrend Ice Sheers - Nail Enamel - Delicious Berry; Luscious Lemon; Refreshing Pear 66
Table 55: Avon - Multisredstvo Dlya Makiyazha Gub - Berry; Bronze; Frozen Rose; Mauve; Nectar; Solar Rose 67
Table 56: Avon - Gubnaya Pomada s Okhlazhdayushchim Effektom - Frosty Nectar; Frozen Berry; Glacial Brown; Pink Freeze; Rose Chill; Violet Ice 68
Table 57: Avon - Kremoobraznye Teni dlya Vek - Very Vibrant 69
Table 58: Avon Arabian Glow - Nailwear - Gold Luster; Purple Passion; Teal Infusion 70
Table 59: Avon Nail Experts - Fresh Aloe Cuticle Gel 71
Table 60: Avon Magix - Cashmere Finish Liquid Foundation - Creamy Natural; Ivory; Medium Beige; Natural Beige; Nude 72
Table 61: Oriflame Beauty - Gubnaya Pomada S Bleskom 3-v-1 - 18460 Letniy Persik; 18461 Charuyushchiy Bezh; 18462 Mertsayushchaya Bronza; 18463 Voskhititelnaya Roza; 18464 Rozovyi Klever; 18465 Nochnaya Orkhideya; 18466 Spelyi Barbaris; 18467 Oslepitelnaya Vishnya; 20205 Volnuyushchiy Rubin; 20206 Blagorodnaya Sliva 73
Table 62: Moe Solnyshko - Detskiy Balzam dlya Gub - S Ekstraktom Romashki; S Ektraktom Aloe Vera 74
Table 63: Antella - Vatnye Diski 75
Table 64: Oriflame Giordani Gold - Eyebrow Modelling Gel 76
Table 65: Oriflame Beauty - Dual Core Foundation - Honey Amber; Natural Beige; Natural Ivory; Porcelain; Sand 77
Table 66: Sisley Paris Phyto-Lip Star - Blesk dlya Gub - Crystal Copper; Modern Fuschia 78
Table 67: Sisley Paris Instant Perfect - Korrektiruyushchiy, Matiruyushchiy i Razglazhivayushiy Gel 79
Table 68: Sisley - Ottenochnaya Pudra 80
Table 69: O.P.I. - Hong Kong Collection Nail Lacquer - A Good Man-Darin Is Hard To Find; Bling Dynasty; Chop-sticking To My Story; Dim Sum Plum; Hot & Spicy; Jade Is The New Black; Lucky Lucky Lavender; Meet Me On The Star Ferry; Panda-monium Pink; Pearl of Wisdom; Read My Fortune Cookie; Suzy Says Feng Shui 81
Table 70: Diademine Eye Perfect - Eye Make Up Remover 82
Table 71: Charme - Expressive Look Trio Eye Shadow - 1; 2; 3; 4; 5; 6 83
Table 72: Charme - Karandash Dlya Vek - 243 Magicheskiy Chernyi; 249 Bronzovo-Korichnevyi; 253 Korichnevyi Sakhar; 256 Zheltyi Zhemchug; 264 Nezhnyi Fistashkovyi 84
Table 73: Charme - Karandash Dlya Gub - 449 Spelaya Klubnika; 452 Klenovyi Sirop; 455 Rozovaya Azaliya; 456 Barbi; 457 Yagodnyi Dzhem; 471 Granat 85
Table 74: Charme - Mascara - 3D Volume & Curling; Long Lash 86
Table 75: Charme - Moisture Lipstick - 101M Kumach; 102M Ognenno-Krasnyi; 103M Bordo; 104S Surik; 105S Brusnichnyi; 201S Malinovyi; 202M Korall; 203M Kameliya; 301S Lavanda; 302S Sirenevyi; 303S Temno-Malinovyi; 401M Krasnaya Okhra; 402M Kedr; 403S Zolotisto-Oranzhevyi; 404M Muskat 87
Table 76: Charme - Age Renew Foundation - 1; 2; 3; 4; 5; 6 88
Table 77: Tom Ford Private Blend - Lip Color Collection - Black Orchid; Blush Nude; Bruised Plum; Cherry Lush; Ginger Fawn; Moroccan Rouge; Pink Dusk; Pure Pink; Smoke Red; True Coral; Vanilla Suede; Warm Sable 89
Table 78: Normal Clinique - Cotton Pads 90
Table 79: Normal Clinique - Cotton Buds 91
Table 80: Ya Samaya Arome - Aromatizirovannye Vatnye Diski - S Aromatom Klubniki; S Aromatom Persika; S Aromatom Yabloka 92
Table 81: Oriflame Beauty HydraColor - Uvlazhnyayushchaya Gubnaya Pomada - Bronzovyi Potok; Korallovyi Zaliv; Krasnyi Okean; Letniy Liven; Mednyi Vodopad; Persikovyi Shtorm; Rozovyi Briz; Yagodnyi Vsplesk 93
Table 82: Oriflame Beauty Power Shine - Gubnaya Pomada - Abrikosovoe Sufle; Chereshnevyi Sherbet; Glubokiy Rozovyi 94
Table 83: Oriflame Beauty - Gloss Cocoon - Apelsin V Shokolade; Karamel V Shokolade; Klubnika V Shokolade; Persik V Shokolade; Zefir V Shokolade 95
Table 84: Oriflame Giordani Gold - Rejuvenation Foundation - Estestvennyi Bezhevyi; Farforovyi; Slonovaya Kost; Zolotistyi Bezhevyi 96
Table 85: Oriflame Visions V Sugar Rush - Blesk Dlya Gub - Goryachiy Shokolad; Prozrachnyi Ledenets; Yagodnoe Morozhenoe 97
Table 86: Oriflame Visions V Sugar Rush - Teni-Muss Dlya Vek - Chernichnyi Pudding; Imbirnyi Pryanik; Myatnaya Glazur 98
Table 87: Oriflame Beauty Lash Explosion - Mascara - Black 99


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