Make up Market in Singapore - Product Launch Almanac 2010

Introduction

Datamonitor’s Make-Up market in Singapore – Product Launch Almanac 2010 provides a complete guide to new product launches in Singapore make-up market since October 2009, This report includes detailed data on products including Package Type, Package Material, # SKUs, Description, Package Tags, Ingredients, Shelving, Innovation and Flavor/Fragrance. This report also provides an overview of the make-up market in Singapore, with data from 2004 to 2009 and forecasts to 2014.

Scope

• Make-up market in Singapore - New product SKUs by category
• Make-up market in Singapore - New product SKUs by manufacturer
• Make-up market in Singapore - New product by pack type and materials
• Make-up market in Singapore – New Product descriptions

Highlights

• 468 product SKUs launched in the Singapore make-up market
• Lip make-up is the leading category in Singapore make-up market
• Shiseido Singapore Co Pte Ltd is the leading manufacturer in terms of new make-up products SKUs in Singapore

Reasons to Purchase

Tracking your competitors latest innovations (and trends)
Determine product innovation patterns by studying the characteristics of innovation activity in Singapore Make-up market
Analyze trends in product development over time

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TABLE OF CONTENTS
Overview 1
Catalyst 1
Summary 1
Executive Summary 2
468 product SKUs launched in the Singapore make-up market 2
Lip make-up is the leading category in Singapore make-up market 2
Shiseido Singapore Co Pte Ltd is the leading manufacturer in terms of new make-up products SKUs in Singapore 2
Sticks was the dominant packing type in the new products launched in Singapore make-up market 2
Majority of the products launched in the make-up market used plastic as the package material 2
Introduction 3
How to use this report 3
Disclaimer 3
Market definition 4
Make-Up Market Overview 14
Market value, 2004–09 14
Market value forecast to 2014 15
Make-Up Product Analysis 16
New product SKUs by category 16
New product SKUs by manufacturer 17
New products by package type 19
New product by package material 20
Detailed Product Descriptions 21
Appendix 117
Further reading 117
Data monitor consulting 117
How to contact experts in your industry 117

LIST OF FIGURES
Figure 1: Singapore, make-up market, value by category ($m), 2004–09 14
Figure 2: Singapore, make-up market, value by category ($m), 2009–14 15
Figure 3: Singapore, make-up market, new product SKUs by category , Oct 2009 – Sep 2010 16
Figure 4: Singapore, make-up market, new product SKUs by manufacturer, Oct 2009 – Sep 2010 17
Figure 5: Singapore, make-up market, new product by package type, Oct 2009 – Sep 2010 19
Figure 6: Singapore, make-up market, new product by package material, Oct 2009 – Sep 2010 20

LIST OF TABLES
Table 1: Make-up category definitions 5
Table 2: Singapore, make-up market, value by category ($m), 2004–09 14
Table 3: Singapore, make-up market, value by category ($m), 2009–14 15
Table 4: Singapore, make-up market, new product SKUs by category , Oct 2009 – Sep 2010 16
Table 5: Singapore, make-up market, new product SKUs by manufacturer, Oct 2009 – Sep 2010 18
Table 6: Singapore, make-up market, new product by package type, Oct 2009 – Sep 2010 19
Table 7: Singapore, make-up market, new product by package material, Oct 2009 – Sep 2010 20
Table 8: Silkygirl Juicy Fruity - Brush-on Lip Gloss - Apricot Caramel; Peach Delight; Strawberry Freeze 21
Table 9: Maybelline - Pulse Perfection Waterproof Vibrating Mascara 22
Table 10: Mentholatum - Mogitate Lip Care - Grape & Berry; Lemon & Lime; Orange & Mango; Strawberry; White Peach 23
Table 11: The Body Shop - Baked-to-Last Eye Colour - Amethyst; Quartz; Sage; Sapphire; Starlight 24
Table 12: The Body Shop - Limited Edition Kajal Eyeliner - Charcoal; Evergreen; Steel 25
Table 13: The Body Shop - Baked Cheek Colour - 01 Petal; 02 Coral 26
Table 14: Esprique Precious - Dramatical Stay Pact UV FX Foundation 27
Table 15: Esprique Precious Dress On Glossy Rouge - Lip Gloss 28
Table 16: M.A.C Art Supplies - Pro Longwear Lipstain Marker - A Classic (Rose Red); Full of Flare (Bright Yellow Coral); Modern Mocha (Light Brown); Point of View (Light Neutral); Purposefully Red (Dirty Red Coral); Runway Ripened (Berry Plum Red); Stylesetter (Hot Pink); Sunset (Coral Brown); Tomorrow's Coral (Mid-tone Blue Red) 29
Table 17: Maybelline New York - Lip Smooth Care & Color Lip Balm - Cherry; Cranberry Jam; Dolly Rose; Mandarin; Rose Red; Strawberry 30
Table 18: Lip Smacker - Lip Gloss - Coca-Cola; Coca-Cola Cherry; Coca-Cola Vanilla 31
Table 19: The Body Shop Delipscious - Tinted Lip Balm - Berry Crush; Papaya Crush; Peach Crush; Watermelon Crush 32
Table 20: Silkygirl - Magic BB Cream - Natural; Radiant 33
Table 21: Skin Food - Fresh Juice Lip Gloss - Berry; Cherry; Mango; Orange; Peach; Pomegranate 34
Table 22: The Body Shop - Italian Baked-to-Last Eye Colour - Copper; Jade; Moonstone 35
Table 23: The Body Shop - Italian Baked-to-last Bronze - Golden Bronze; Warm Glow 36
Table 24: The Body Shop - Delipscious Sheer Lip Colour - Sheer Candy; Sheer Elderbery; Sheer Grape; Sheer Lychee; Sheer Pomegranate; Sheer Raspberry; Sheer Saffron; Sheer Toffe; Sheer Watermelon 37
Table 25: The Body Shop - Carbon Eye Definer 38
Table 26: The Body Shop - Big & Curvy Mascara 39
Table 27: Sally Hansen Hard As Nails Hard As Wraps - Acrylic Gel + Nylon - Stony Creme 40
Table 28: M.A.C Art Supplies - Pearl Glide Intense Eyeliner - Almost Noir (Dirty Plum); Black Line (True Black); Designer Purple (Iridescent Violet); Industrial (Periwinkle Grey); Petrol Blue (Deep Navy); Undercurrent (Blue Teal) 41
Table 29: M.A.C Art Supplies - Greasepaint Stick Eye Crayon - Below Ground; Brown, Now; Charred Mauve; Dirty; Greengrease; Slick Black; Uniformly Blue; Zinc Zone 42
Table 30: M.A.C To the Beach - Cream Bronzer - Beach Bronze; Weekend 43
Table 31: The Body Shop - Hi-Shine Lip Treatment Lip Gloss - Bronze Beam; Gold Glimmer; Juicy Peach; Mauve Dream; Party Pink; Perfectly Pink; Pink Cream; Red Gleam 44
Table 32: The Body Shop - Shimmer Cubes Eye Shadow 45
Table 33: The Body Shop Moisture White - Perfecting Foundation 46
Table 34: The Body Shop - Radiant Highlighter 47
Table 35: The Body Shop - Matte & Shimmer Cheek Colour - Bronze; Pink 48
Table 36: The Body Shop - Kabuki Bronzing Brush 49
Table 37: M.A.C Viva Glam - Lipstick - Cyndi; Gaga 50
Table 38: M.A.C To the Beach - Bronzing Powder - Golden Muted Golden Tan Beige; Refined Golden Finely Spun Golden 51
Table 39: M.A.C To the Beach - Powder Blush - Get Away; Hipness 52
Table 40: Maquillage - Smooth & Stay Lip Liner - 5; BE774; PK210; RD321; RD563; RS362 53
Table 41: Maquillage - Eyebrow - 55 Natural Brown; 66 Light Brown; 77 Yellow Brown 54
Table 42: Shiseido - Luminizing Satin Face Color - GD809 Shell; OR308 Starfish; PK107 Medusa 55
Table 43: Maquillage - Lasting Perfect Rouge Lip Color - BE315; PK753; RD306; RD334; RD559; RS347; RS518 56
Table 44: Maquillage - Lasting Stick Foundation UV - Beige Ocre 10; Ocre 00; Ocre 10; Ocre 20; Ocre 30; Pink Ocre 30 57
Table 45: Maquillage - Lasting Powdery UV Ex Foundation - Beige Ocre 10; Ocre 00; Ocre 10; Ocre 20; Ocre 30; Pink Ocre 10 58
Table 46: Maquillage - Glossy Perfect Rouge Lip Color - BE307; PK112; PK203; PK715; RD224; RD318; RD519; RS396; RS700 59
Table 47: The Body Shop Sweet Lemon - Lip Butter 60
Table 48: The Body Shop - Kiss of Colour Cheek Blush - 01 Vibrant Rose; 02 Golden Coral 61
Table 49: SilkyGirl - Double Intense Waterproof Mascara 62
Table 50: Shiseido - Luminizing Satin Eye Color - BL223 Sky; GR222 Fondant; PK319 Peach; VI720 Ghost; YE121 Bone 63
Table 51: OPI Shrek Forever After Collection - Nail Lacquer - Fiercely Fiona; Funky Dunkey; Ogre-the-Top Blue; Rumple's Wiggin; What's with the Cattitude?; Who the Shrek are You?; Shrektacular! Mini Nail Polish Set 64
Table 52: Ettusais Melty Touch Rouge - Lipstick - Beige; Orange; Pink; Red; Rose 65
Table 53: Estee Lauder TurboLash - All Effects Motion Eye Mascara - Black; Turbo Black 66
Table 54: SilkyGirl Moisture Rich - Lipcolor - 01 Naked; 02 Bubbly; 03 Inspiration; 04 Illusion; 06 Gorgeous; 09 Crush 67
Table 55: Shiseido - Luminizing Satin Face Color - BE206 Soft Beam Gold; PK304 Carnation; RD103 Petal; RD401 Orchid; RS302 Tea Rose; WT905 High Beam White 68
Table 56: Maquillage - Shiny Jelly Lip Rouge - 11; 22; 33; 44; 55; 66 69
Table 57: Shiseido - Sheer Matifying Compact SPF 10 - 100 Very Light Ivory; 120 Natural Light Ivory; 140 Natural Fair Ivory; 160 Natural Deep Ivory; B20 Natural Light Beige; B40 Natural Fair Beige; B60 Natural Deep Beige; B80 Deep Beige; BF20 Natural Light Buff; O00 Very Light Ochre; O20 Natural Light Ochre; O40 Natural Fair Ochre; O60 Natural Deep Ochre; O80 Deep Ochre 70
Table 58: The Body Shop - Love Gloss For Lips - 01 Natural; 02 Golden Coral; 04 Blush Pink; 11 Raspberry Pink; 13 Pale Pink; 15 Dusky Lavender; 16 Fushia Flush; 17 Sweet Peach; 18 Tropical Pink 71
Table 59: M.A.C Cremesheen Glass - Lip Gloss - Deelight; Double Dare; Fashion Scoop; Just Superb; Loud & Lovely; Over Indulgence; Richer, Lusher 72
Table 60: M.A.C - Lip Pencil - Boldly Bare; Chestnut; In Synch; Mouth Off; Naked Liner; Trimmed In Pink 73
Table 61: M.A.C - Mineralize Blush Duo - Bi-Tone; Buddy Up; Chic Couple; Rhapsody In Two; Sun & Moon; Two Virtues 74
Table 62: M.A.C In Lillyland - Lipgelee - Lush & Bright; Preppy; Resort Life; Shift To Pink 75
Table 63: Estee Lauder - Double Wear Stay-in-Place Lipstick - Stay Coral; Stay Cranberry; Stay Ginger; Stay Mauve; Stay Mocha; Stay Pink; Stay Pinkberry; Stay Plumberry; Stay Raspberry; Stay Rose; Stay Ruby; Stay Scarlet 76
Table 64: Shiseido - Luminizing Lip Gloss - Bellini; Brown Sugar; Cafe Creme; Cool; Maraschino; Pop Life; Sunlight; Warm 77
Table 65: SilkyGirl Moisture Max - Lipcolor - Cafe Latte; Caramel Delight; Honey Tea; Orange Crush; Peach Cocktail; Pink Lady; Plum Smoothie; Rose Tea; Strawberry Float 78
Table 66: Shiseido Perfect Rouge - Glowing Matte Lipstick - Coral Glow; Sugar Babe; Whisper; Wink 79
Table 67: Shiseido Perfect Rouge - Tender Sheer Lipstick - Natural Red; Natural Wine; Pout; Tender 80
Table 68: Nivea - Lip Care - Essential; Pink Grapefruit; Velvet Rose 81
Table 69: Maquillage - Eye Make-Up 82
Table 70: Maquillage - Full Vision Glass Coat Eye Mascara 83
Table 71: Maquillage - Eye Mascara & Liner 84
Table 72: Shiseido - Advanced Hydro-Liquid Compact SPF 15 - 100 Very Light Ivory; 120 Natural Light Ivory; 140 Natural Fair Ivory; 160 Natural Deep Ivory; B20 Natural Light Beige; B40 Natural Fair Beige; B60 Natural Deep Beige; B80 Deep Beige; BF20 Natural Light Buff; O00 Very Light Ochre; O20 Natural Light Ochre; O40 Natural Fair Ochre; O60 Natural Deep Ochre; O80 Deep Ochre 85
Table 73: Shiseido - Luminizing Satin Eye Color - BE202 Caramel; BE701 Lingerie; BK915 Tar; BL616 Blue Stone; BL714 Fresco; BR303 Squirrel; BR618 Pyrite Sun; BR708 Cavern; GD810 Bullion; GR711 Serpent; GR712 Kombu; GY913 Slate; PK305 Peony; RD709 Alchemy; SV817 Pyrite Crystal; VI704 Provence; WT907 Paperwhite; YE306 Solaris 86
Table 74: Shiseido - Smoothing Eyeliner Pencil - BK901 Black; BR602 Brown; GR503 Golden Green 87
Table 75: Shiseido - Perfect Mascara - BK901 Black; BR602 Brown; GR793 Intense Teal 88
Table 76: Shiseido - Natural Eyebrow Pencil - BR602 Deep Brown; BR603 Light Brown; BR704 Ash Blond; GY901 Natural Black 89
Table 77: Body Shop - Define & Sparkle Eyeliner and Mascara - Black; Silver 90
Table 78: Estee Lauder Pure Color - Gloss Stick - Amber Glaze; Berry Pink; Deep Lilac; Honey Pink; Icy Mauve; Nude Almond; Orange Poppy; Pink Sorbet; Pomegranate Kiss; Pop Pink; Sunlit Coral; Wild Plum 91
Table 79: Estee Lauder Sumptuous - Bold Volume Lifting Mascara 92
Table 80: Estee Lauder - Pure Color Multi-Shimmer Gloss - Rose Gold 93
Table 81: The Body Shop - ColourGlide Lip Colour - Beechnut; Berry Shimmer; Billiant Red; Bronze; Clover Pink; Dawn Fizz; Dusk Pink; Garnet; Golden Apricot; Iced Pink; Mocha; Pastel Rose; Pink Ginger; Pinkett; Plum; Pure Blush; Rose Pink; Shell Pink; Soft Beige; Soft Peony; Sunset Peach 94
Table 82: Maquillage - Rouge Lipstick 95
Table 83: Maquillage - Lip Gloss 96
Table 84: Maquillage - Eyebrow Pencil 97
Table 85: Maquillage - Face Make-Up - Nude Biege; Nude Pink 98
Table 86: Maquillage - Nail Polish 99
Table 87: Clinique Vitamin C Lip Smoothie - Antioxidant Lip Colour - Berry Boost; Goodness Grapecious; Mangothon; Peach Powder; Pink Me Up; Raisin The Bar 100
Table 88: Clarins Paris Hydraquench - Moisture Replenishing Lip Balm 101
Table 89: Body Shop - Shimmer Gloss - Iced Candy; Iced Sparkle 102
Table 90: Maquillage - Face Powder Foundation 103
Table 91: Maquillage - Moisture Cream Foundation UV 104
Table 92: M.A.C. - Mineralize Blush - Conjure Up; Superdupernatural 105
Table 93: M.A.C - Mineralize Eye Shadow - Blue Sorcery; Devil-May-Care; It's A Miracle; Mayhem; Midnight Madness; Under Your Spell 106
Table 94: M.A.C - Softsparkle Eye Pencil - Iris Accents; Nightsky 107
Table 95: M.A.C - Pro Lash Mascara 108
Table 96: M.A.C - Lipstick - Pervette; Surprise Me; Total Wow!; Utter Fun 109
Table 97: M.A.C Cremesheen Glass - Lip Gloss - Boy Bait; Ever So Rich; Partial Pink 110
Table 98: M.A.C Dazzle Glass - Lip Gloss - Jingle Jangle; Phiff!; She-Zam 111
Table 99: M•A•C - Nail Lacquer - Metallic Blue Pink; Metallic Silver Foil 112
Table 100: Body Shop - Limited Edition Hot Brights Lip Shine & Cheek Stain - Bronze; Pink 113
Table 101: Body Shop - Lip Balm - Merry Cranberry 114
Table 102: Revlon - Nail Enamel - Copper Glaze Platinum; Devilish; Endless Possibilities; No Shrinking Violet 115
Table 103: Revlon New Complexion - Face Powder - Caramel; Ivory Beige; Medium Beige; Natural Beige; Natural Tan; Sand Biege; Warm Beige 116


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