TABLE OF CONTENTS
Chapter 1 Executive Summary 2
Summary category level: lip make-up 2
Chapter 2 DEFINITION 3
Chapter 3 Category Analysis: Lip Make-Up 9
Value analysis (South African Rand), 2004?09 9
Value analysis (South African Rand), 2009?14 10
Value analysis (US dollars), 2004?09 12
Value analysis (US dollars), 2009?14 13
Volume analysis, 2004?09 14
Volume analysis, 2009?14 15
Company and brand share analysis 17
Distribution analysis 20
Expenditure and consumption per capita 22
Chapter 4 Macroeconomic Profile 25
Macroeconomic Indicators 25
Chapter 5 Research Methodology 30
Methodology overview 30
Secondary research 31
Market modeling 32
Creating an initial data model 32
Revising the initial data model 32
Creating a final estimate 33
Creating demographic value splits 33
Primary research 33
Data finalization 34
Ongoing research 34
LIST OF FIGURES
Figure 1: Lip make-up, South Africa, value by segment (ZARm), 2004?14 11
Figure 2: Lip make-up, South Africa, category growth comparison, by value, 2004?14 13
Figure 3: Lip make-up, South Africa, volume by segment (units, million), 2004?14 16
Figure 4: Lip make-up, South Africa, category growth comparison, by volume, 2004?14 16
Figure 5: Lip make-up, South Africa, company share by value (%), 2008?09 18
Figure 6: Lip make-up, South Africa, distribution channels by value (%), 2008?09 21
Figure 7: Annual data review process 31
LIST OF TABLES
Table 1: Lip make-up category definitions 3
Table 2: Lip make-up distribution channels 4
Table 3: Lip make-up, South Africa, value by segment (ZARm), 2004?09 9
Table 4: Lip make-up, South Africa, value forecast by segment (ZARm), 2009?14 10
Table 5: Lip make-up, South Africa, value by segment ($m), 2004?09 12
Table 6: Lip make-up, South Africa, value forecast by segment ($m), 2009?14 13
Table 7: Lip make-up, South Africa, volume by segment (units, million), 2004?09 14
Table 8: Lip make-up, South Africa, volume forecast by segment (units, million), 2009?14 15
Table 9: Lip make-up, South Africa, brand share by value (%), 2008?09 17
Table 10: Lip make-up, South Africa, value by brand (ZARm), 2008?09 17
Table 11: Lip make-up, South Africa, company share by value (%), 2008?09 19
Table 12: Lip make-up, South Africa, value by company (ZARm), 2008?09 19
Table 13: Lip make-up, South Africa, distribution channels by value (%), 2008?09 20
Table 14: Lip make-up, South Africa, value by distribution channel (ZARm), 2008?09 20
Table 15: Lip make-up, South Africa, expenditure per capita (ZAR), 2004?09 22
Table 16: Lip make-up, South Africa, forecast expenditure per capita (ZAR), 2009?14 22
Table 17: Lip make-up, South Africa, expenditure per capita ($), 2004?09 23
Table 18: Lip make-up, South Africa, forecast expenditure per capita ($), 2009?14 23
Table 19: Lip make-up, South Africa, consumption per capita (units), 2004?09 24
Table 20: Lip make-up, South Africa, forecast consumption per capita (units), 2009?14 24
Table 21: South Africa population, by age group, 2004?09 (millions) 25
Table 22: South Africa population forecast, by age group, 2009?14 (millions) 26
Table 23: South Africa population, by gender, 2004?09 (millions) 26
Table 24: South Africa population forecast, by gender, 2009?14 (millions) 27
Table 25: South Africa nominal GDP, 2004?09 (ZARbn, nominal prices) 27
Table 26: South Africa nominal GDP forecast, 2009?14 (ZARbn, nominal prices) 27
Table 27: South Africa real GDP, 2004?09 (ZARbn, 2000 prices) 28
Table 28: South Africa real GDP forecast, 2009?14 (ZARbn, 2000 prices) 28
Table 29: South Africa real GDP, 2004?09 ($bn, 2000 prices) 28
Table 30: South Africa real GDP forecast, 2009?14 ($bn, 2000 prices) 29
Table 31: South Africa consumer price index, 2004?09 (2000=100) 29
Table 32: South Africa consumer price index, 2009?14 (2000=100) 29
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