Make up Market in South Korea - Product Launch Almanac 2010

Introduction

Datamonitor’s Make-Up market in South Korea – Product Launch Almanac 2010 provides a complete guide to new product launches in South Korean make-up market since October 2009, This report includes detailed data on products including Package Type, Package Material, # SKUs, Description, Package Tags, Ingredients, Shelving, Innovation and Flavor/Fragrance. This report also provides an overview of the make-up market in South Korea, with data from 2004 to 2009 and forecasts to 2014.

Scope

• Make-up market in South Korea - New product SKUs by category
• Make-up market in South Korea - New product SKUs by manufacturer
• Make-up market in South Korea - New product by pack type and materials
• Make-up market in South Korea – New Product descriptions

Highlights

• 437 product SKUs launched in the South Korean make-up market
• Lip make-up is the leading category in South Korean make-up market
• Anne Cosmetics is the leading manufacturer in terms of new make-up products SKUs in South Korea

Reasons to Purchase

Tracking your competitors latest innovations (and trends)
Determine product innovation patterns by studying the characteristics of innovation activity in South Korean Make-up market
Analyze trends in product development over time

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TABLE OF CONTENTS
Overview 1
Catalyst 1
Summary 1
Executive Summary 2
437 product SKUs launched in the South Korean make-up market 2
Lip make-up is the leading category in South Korean make-up market 2
Anne Cosmetics is the leading manufacturer in terms of new make-up products SKUs in South Korea 2
Sticks was the dominant packing type in the new products launched in South Korean make-up market 2
Majority of the products launched in the make-up market used plastic as the package material 2
Introduction 3
How to use this report 3
Disclaimer 3
Market definition 4
Make-Up Market Overview 14
Market value, 2004–09 14
Market value forecast to 2014 15
Make-Up Product Analysis 16
New product SKUs by category 16
New product SKUs by manufacturer 17
New products by package type 19
New product by package material 20
Detailed Product Descriptions 21
Appendix 138
Further reading 138
Data monitor consulting 138
How to contact experts in your industry 138

LIST OF FIGURES
Figure 1: South Korea, make-up market, value by category ($m), 2004–09 14
Figure 2: South Korea, make-up market, value by category ($m), 2009–14 15
Figure 3: South Korea, make-up market, new product SKUs by category , Oct 2009 – Sep 2010 16
Figure 4: South Korea, make-up market, new product SKUs by manufacturer, Oct 2009 – Sep 2010 17
Figure 5: South Korea, make-up market, new product by package type, Oct 2009 – Sep 2010 19
Figure 6: South Korea, make-up market, new product by package material, Oct 2009 – Sep 2010 20

LIST OF TABLES
Table 1: Make-up category definitions 5
Table 2: South Korea, make-up market, value by category ($m), 2004–09 14
Table 3: South Korea, make-up market, value by category ($m), 2009–14 15
Table 4: South Korea, make-up market, new product SKUs by category , Oct 2009 – Sep 2010 16
Table 5: South Korea, make-up market, new product SKUs by manufacturer, Oct 2009 – Sep 2010 18
Table 6: South Korea, make-up market, new product by package type, Oct 2009 – Sep 2010 19
Table 7: South Korea, make-up market, new product by package material, Oct 2009 – Sep 2010 20
Table 8: Mamonde - Total Solution Mineral Moisture BB Cream 21
Table 9: Laneige - Snow BB Cream 22
Table 10: Holika Holika - Magic Pop Nail Dazzling 23
Table 11: Etude House - Lucidarling Fantastic Nails 24
Table 12: Benefit - Bathina Body Balm; The Pores Fessional Balm 25
Table 13: Etude House - Dr.Lash Ampule Gel - Long & Volume 26
Table 14: Skin Food Loliglossy - Lip Gloss - Honey Mocha; Ice Crepe; Peach Raspberry; Plain; Sugar Orange; Vanilla Cherry 27
Table 15: Skin Food - Pore-Smoothing Makeup Primer - Black Egg 28
Table 16: The Body Shop Love Gloss - Lip Gloss - Gold Coral; Natural; Pale Pink; Raspberry; Sweet Peach; Tropical Pink 29
Table 17: Missha The Style Art Designing - Make-up Base - Aqua Green; Lilac Pink 30
Table 18: Iope Small & Smooth - Face Base - Luminous 31
Table 19: Tonymoly - Crystal Tear Glitter Eye Liner 32
Table 20: Missha - The Style Lucid Berry Lips 33
Table 21: Skin Food - Hardtack Eyeshadow Duo 34
Table 22: Missha - M Signature Real Complete BB Cream 35
Table 23: The Face Shop - Lovely Mix Nail 37
Table 24: Innis Free - Herb Nail Color 38
Table 25: Holika Holika - Magic Pop Nail Natural 39
Table 26: Innis Free - Magic Floral Powderpact 40
Table 27: Innis Free - Mascara - Fiber Lash; Power Proof; Super Volume 41
Table 28: Innis Free - Creamy Color Rouge; Watery Tint Rouge 42
Table 29: Innis Free - Herb Nail Nibble No More 43
Table 30: The Face Shop - Face & it HD Perfect BB 44
Table 31: The Face Shop - Face it All About Lipstick 45
Table 32: Baviphat - Super Dream Waterproof Mascara - Curling; Long-Lash; Volume 46
Table 33: Baviphat - Funky Look Tint & Gloss Duo 47
Table 34: It's Skin - Color Play Cream Eye Shadow 48
Table 35: It's Skin - Color Play Silky Foundation 49
Table 36: Etude House - Henna Fix Proof 10 Mascara 50
Table 37: Etude House - Fresh Cherry Tint 51
Table 38: Aritaum - Nail Enamel 52
Table 39: The Face Shop - Lovely Me:Ex Nail Remover 53
Table 40: Etude House - Bling Bling Eye Stick 54
Table 41: Etude House - O2 White C Sun Pack 55
Table 42: Etude House - Tint Lip Butter 56
Table 43: It's Skin - Color Play Trio Eye Shadow 57
Table 44: It's Skin - PRESTIGE Crème d'escargot BB Cream 58
Table 45: It's Skin - Color Play LumiLight Lip Tint 59
Table 46: Nature Republic - Let Me Show Mascara 60
Table 47: Nature Republic - Lucid Star Sweet Lip Gloss 61
Table 48: Nature Republic - The Secret Foundation 62
Table 49: Enprani - Airing UV Powder 63
Table 50: Baviphat - Angel Blossom Multi Tint 64
Table 51: Skin Food - Fruits Brunch Lip Box - Cinnamon; Peach; Strawberry; Tomato 65
Table 52: Ilot - Make-up Brush - Retractable Face Brush 66
Table 53: Bloom - Lip Plump Color - A Bright Delectable Red; A Deep Plum Pink; A faded Rose; A Raspberry Pink; A Shimmery Dusty Pink; A Summer Melon 67
Table 54: Hanskin - Control Skin BB Cream 68
Table 55: Tonymoly - Kiss Lover Lip Stick 69
Table 56: Skin 79 Diamond - All-Day Sun Powder - SPF30 PA++ 70
Table 57: The Face Shop - Designing Eye Shadow 71
Table 58: Baviphat Duo - Eyes Stick Shadow 72
Table 59: Baviphat - Bavi Band AC Therapy Pact 73
Table 60: Banila Co. - Lovedol Multi Eyeshadow 74
Table 61: Iope - Air Cushion Sunblock EX Pack 75
Table 62: Enprani The Gold Ray - D Foundation 76
Table 63: Enprani The Gold Ray - D Lipstick 77
Table 64: Missha The Style - Crystal Nail Polish 78
Table 65: Ilot - Make-up Brush - Eye Shader Brush 79
Table 66: Hera - Shine Holic Lip Stick 80
Table 67: Kiss Collector Lovedol - Plump Lip Stick - Chloe; GeeGee; Nicole 81
Table 68: Missha - Homme Urban-Soul Advanced Detox BB Cream 82
Table 69: Etude House - Mascara 83
Table 70: Enprani - Prismic Crystal Shadow - Gold; Pink 84
Table 71: Skin Food - Jojoba Pure Nail Color 85
Table 72: Couleur Caramel - Pearly Eye Shadow 86
Table 73: It's Skin - Nutritious BB Magic Plus Foundation 87
Table 74: Laneige - Powder Pact 88
Table 75: Laneige - Eye Shadow 89
Table 76: Enprani - Waterproof Auto Eyeliner 90
Table 77: Skin Food - Fresh Fruit Lip & Cheek Balm - Lychee; Peach 91
Table 78: Baviphat - Collagen Eye Sheet; Slim Collagen Eye Patch 92
Table 79: Neutrogena - Lip Moisturizer - Twin Pack 93
Table 80: It's Skin - Color Play Shiny Lips 94
Table 81: Banila Co. - Two Eyes Shadow 95
Table 82: The Face Shop Daily Beauty Tools - Eyelash Adhesive 96
Table 83: Enprani - Aqua Pudding Foundation - Natural Beige; Soft Beige; Mineral Essence Foundation SPF36 97
Table 84: Skin 79 - Biuret Multi Blusher 98
Table 85: Barbie - Lip Breeze Balm 99
Table 86: Yves Rocher - Moisturising Lip balm - Grape 100
Table 87: Banila - Mineral Surprise Baking Pact - SPF17 PA+ 101
Table 88: Skin 79 - The Oriental Gold BB Cream 102
Table 89: Charmzone NC1 - Feverlet HD Make-up BB Cream - SPF30 PA++ 103
Table 90: The Face Shop - Fresh Lip Balm - Orange; Pink; Red 104
Table 91: The Face Shop - Jewel Powder - Gold; Pink; Sliver; White 105
Table 92: Skin Food - Nail Emery Board 106
Table 93: Nature Republic - Lip Liner 107
Table 94: It's Skin - Vivid Nail Color 108
Table 95: Uriage - Stick Levres 109
Table 96: Omi Menturm - Lip Moisturizer - Peach; Strawberry 110
Table 97: Etude House - Kissful Lip Care - Cherry; Peach; Strawberry 111
Table 98: Nature Republic - Stain Girl's Tint 112
Table 99: Nature Republic - Eye Lover Pearl Pencil - Green; Ice Violet; Prism Gold; Prism Silver; Shine Blue; White 113
Table 100: Etude House - Code B Dear Darling Ultra Firming Lipstick - BR301; OR201; PK001; PK002; PK003; RD101 114
Table 101: Banila Co. - Style Eyeliner Pencil - Black; Chocolate Brown; Dark Black; Midnight Grey; Truly Black 115
Table 102: Baviphat - Dream Girls Magic BB Cream - 45ml- No.1; 45ml- No.2; 8ml-No.1; 8ml-No.2 116
Table 103: Nature Republic - So Big Mascara - No.1 Volume; No.2 Curling; No.3 Lash 117
Table 104: Etude House - Hello Kitty Mini Lip Gloss - No.1 Rose; No.2 Pink; No.3 Purple; No.4 Red; No.5 Peach 118
Table 105: Etude House - Hello Kitty Mascara - Longlash; Volume 119
Table 106: Skin Food - Egg Plant Soft Stick Shadow - Black; Gold; Peach; Purple; White 120
Table 107: Missha The Style - Crystral Nail Polish - ABL01; AGR01; APK01; APP01; ASV01; GBL01; GGL01; GOR01; GPK01; GRD01; GVL01; HBK01; HBR01; HGR01; HKH01; HWH01 121
Table 108: Missha M - High Lasting Lip Gloss - CR01; CR02; PK01; PK02; PK03; RD01; VL01 122
Table 109: VOV - Good Bye Eyepender Green Pen Liner - No. T2; No.1 123
Table 110: Innisfree - Magic Floral Foundation - No.21; No.23 124
Table 111: Chap Stick - Best Couple Lip Balm Pack 125
Table 112: Green Finger My Kids - Lip Balm 126
Table 113: Wiselect - Coin Tissue 127
Table 114: ChapStick - True Shimmer Lip Balm - Botanical Berry; Tropical 128
Table 115: Etude House - Moistfull Collagen Essence in Pact SPF25/PA++ 129
Table 116: Etude House - Code B Proof 10 Strong Black Mascara 130
Table 117: Skin Food - Rice Concealer Pen - Natural Beige; Skin Beige 131
Table 118: Skin Food - Sweet Potato Chiffon Cake Face Powder 132
Table 119: Skin Food - Nail Vita 133
Table 120: Mamonde - Cover Solution Mineral Essence Foundation SPF32 PA++; Cover Solution Mineral Twin Pact SPF25 PA++ 134
Table 121: Clio - Diamond Rose Pact 135
Table 122: Clio - Gel Liner & Brow Pot 136
Table 123: Mamonde - Floris Color Rouge Lipstick - Ajelia Pink; Orange Bloom; Rosy Pink; Floris Glossy Rouge Lipstick - Angel Pink; Sherbet Pink; Tangerine Peach 137


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