TABLE OF CONTENTS
Overview 1
Catalyst 1
Summary 1
Executive Summary 2
189 product SKUs launched in the Taiwanese make-up market 2
Lip make-up is the leading category in Taiwanese make-up market 2
Kanebo is the leading manufacturer in terms of new make-up products SKUs in Taiwan 2
Majority of the products launched in the make-up market used plastic as the package material 2
Introduction 3
How to use this report 3
Disclaimer 3
Market definition 4
Make-Up Market Overview 11
Market value, 2004–09 11
Market value forecast to 2014 12
Make-Up Product Analysis 13
New product SKUs by category 13
New product SKUs by manufacturer 14
New products by package type 16
New product by package material 17
Detailed Product Descriptions 18
Appendix 64
Further reading 64
Data monitor consulting 64
How to contact experts in your industry 64
LIST OF FIGURES
Figure 1: Taiwan, make-up market, value by category ($m), 2004–09 11
Figure 2: Taiwan, make-up market, value by category ($m), 2009–14 12
Figure 3: Taiwan, make-up market, new product SKUs by category , Oct 2009 – Sep 2010 13
Figure 4: Taiwan, make-up market, new product SKUs by manufacturer, Oct 2009 – Sep 2010 14
Figure 5: Taiwan, make-up market, new product by package type, Oct 2009 – Sep 2010 16
Figure 6: Taiwan, make-up market, new product by package material, Oct 2009 – Sep 2010 17
LIST OF TABLES
Table 1: Make-up category definitions 5
Table 2: Taiwan, make-up market, value by category ($m), 2004–09 11
Table 3: Taiwan, make-up market, value by category ($m), 2009–14 12
Table 4: Taiwan, make-up market, new product SKUs by category , Oct 2009 – Sep 2010 13
Table 5: Taiwan, make-up market, new product SKUs by manufacturer, Oct 2009 – Sep 2010 15
Table 6: Taiwan, make-up market, new product by package type, Oct 2009 – Sep 2010 16
Table 7: Taiwan, make-up market, new product by package material, Oct 2009 – Sep 2010 17
Table 8: KOSE Cosmenience Fasio Zero Expert - UV Concealer Stick - For Bright Skin Color SPF 30 PA+++; For General Skin Color SPF30 PA+++ 18
Table 9: Kanebo Media - Shading Powder - Blush; Buff Brown; Dark Orange; Light Orange; Light Pink; Pink; Pink Orange; Purple Rose; Red; Rose 19
Table 10: Majolica Majorca - Magic Glossy Nail Polish - Buff Pink with Pearl; Buff with Pearly Golden Color; Eye-catching Glossy Black; Focus Primary Cherry Pink; Glossy White; Lively Apricot Pink; Lovely Pink; Modern Cream Green for Dotting; Purple with Blue; Specific Dark Green; Upscale Buff with Pearly Golden Color 20
Table 11: Cleansing Express - Eye Makeup Remover 21
Table 12: Fasio - Hyper-stay Mascara Magne-plus Curl Long; Hyper-stay Mascara Magne-plus Curl Thick 22
Table 13: Integrate - Foundation Base 23
Table 14: Skin Food - Shea Butter Lip Care Bar - Apricot; Milk; Mint; Raspberry; Watermelon 24
Table 15: Kracie Petit Moi - Oil Blotting Paper - Peach Scent; Sea Scent 25
Table 16: VOV Showcase - Eye Pot Stick - Black; Pink; Sliver 26
Table 17: Majiami - Incredible Eye Circle Concealer 27
Table 18: Canmake - Jewelstic Eye Shadow 28
Table 19: Mentholatum - Water Lipbalm - Apple; Cherry Bright; Dream Pink; Fresh Lavender; Grape; Ice; Lemon; Mint Cool; Mystery Purple; Orange; Original Pink; Peach Pink; Pearl Pink; Romantic Rose; Strawberry; Sweet Cherry; Sweet Pink; Vitamin Conditioning 29
Table 20: Fasio - Gradation Mix Face Color 30
Table 21: Kiss Me - Heavy Rotation - Perfect Eyeliner 31
Table 22: kate - Lasting Eye Color 32
Table 23: Palgantong - Pink Party Face Powder 33
Table 24: Cezanne - Moisture Sun Powder 34
Table 25: Lovshuca - Sweety Lip Gloss 35
Table 26: Maybelline - Pure BB Mineral Base 36
Table 27: Missha - Prism Multi Blusher 37
Table 28: VOV Color Song Eyes - Eye Shadow 38
Table 29: Naris Up - Love Chou Chou Cheek - Fresh Orange; Peach Pink; Strawberry Pink 39
Table 30: Magic Shop - Nail Polish - No. 58 40
Table 31: Missha The Style - Silky Soft Foundation - 13 White Color; 21 Natural Color 41
Table 32: Missha - The Style Perfect Mascara - Curl Volume; Glam Volume; Long Volume; Original 42
Table 33: Revlon - Creme Gloss - 005 Slip Into Pink; 010 Pink Cami; 020 Fiercely Fuschia; 025 Patent Leather Pink; 040 Sassy Mauve; 055 Hot Tamale; 075 Just Blushed 43
Table 34: Palgantong - Theatrical Powder - Original Beige; Pure White 44
Table 35: Dr.Jou - Intensive Whitening Eye Cream 45
Table 36: Omi Menturm - Classic Water Moisturising Lipstick - Strawberry Millefeuille 46
Table 37: Majolica Majorca - Pressed Powder - A Coral-Inspired Hearty Pink; A Healthy Rosy-Cheek Red; A Lavender Bright Purple; A Vigorous And Energetic Orange; An Adorable Baby Pink 47
Table 38: Garnier Skin Naturals - Brightening Eye Roll-On 48
Table 39: B & C - Lip Balm - Apple; Orange; Pear 49
Table 40: Carmex - Moisturizing Lip Balm - Herbal Mint; Jasmine Green Tea 50
Table 41: Omi Menturm - Jindian Aqua Lip Balm - Natural Aloe Essential; Strawberry Flavor 51
Table 42: Maybelline - Color & Care Lip Balm - Berry Red; Cherry; Cranberry Jam; Lemon; Mint; Orange; Peach Pink; Pink; Strawberry Red 52
Table 43: Missha - Dot Blending Shadow - Blue Green; Golden Brown; Purple 53
Table 44: Be Gorgeous - Royal Jelly - Moisture Lip Balm 54
Table 45: Canmake - Cheek Powder - Apricot Pink; Lolipop Pink; Orange; Peach Orange; Pink Beige; Pure Pink 55
Table 46: Kamill - Hand & Nail Feuchtigkeits-Pflege - 12h Classic; Anti-Ageing; Classic; Intensive; Sensitive; Soft & Dry 56
Table 47: The Body Shop - Tea Tree Concealer 57
Table 48: Kanebo Tiffa - Mascara - Basement; Dense; Long 58
Table 49: VOV Showcase - Lip Play Gloss - Hitch Peach; Milk Pink; Yeori Berry 59
Table 50: Maybelline - Water Shine Pure Lip Stick 60
Table 51: The Body Shop - Guarana Butter Lip Balm 61
Table 52: Deary - Rose & Co Q10 Repaired Lip Balm 62
Table 53: Kate - Gel Eye Shadow 63
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