TABLE OF CONTENTS
Chapter 1 Executive Summary 2
Summary category level: lip make-up 2
Chapter 2 DEFINITION 3
Chapter 3 Category Analysis: Lip Make-Up 13
Value analysis (Thai Baht), 2004?09 13
Value analysis (Thai Baht), 2009?14 14
Value analysis (US dollars), 2004?09 16
Value analysis (US dollars), 2009?14 16
Volume analysis, 2004?09 18
Volume analysis, 2009?14 19
Company and brand share analysis 21
Distribution analysis 26
Expenditure and consumption per capita 28
Chapter 4 Macroeconomic Profile 31
Macroeconomic Indicators 31
Chapter 5 Research Methodology 36
Methodology overview 36
Secondary research 37
Market modeling 38
Creating an initial data model 38
Revising the initial data model 38
Creating a final estimate 39
Creating demographic value splits 39
Primary research 39
Data finalization 40
Ongoing research 40
LIST OF FIGURES
Figure 1: Lip make-up, Thailand, value by segment (THBm), 2004?14 11
Figure 2: Lip make-up, Thailand, category growth comparison, by value, 2004?14 13
Figure 3: Lip make-up, Thailand, volume by segment (units, million), 2004?14 16
Figure 4: Lip make-up, Thailand, category growth comparison, by volume, 2004?14 16
Figure 5: Lip make-up, Thailand, company share by value (%), 2008?09 19
Figure 6: Lip make-up, Thailand, distribution channels by value (%), 2008?09 23
Figure 7: Annual data review process 33
LIST OF TABLES
Table 1: Lip make-up category definitions 3
Table 2: Lip make-up distribution channels 4
Table 3: Lip make-up, Thailand, value by segment (THBm), 2004?09 9
Table 4: Lip make-up, Thailand, value forecast by segment (THBm), 2009?14 10
Table 5: Lip make-up, Thailand, value by segment ($m), 2004?09 12
Table 6: Lip make-up, Thailand, value forecast by segment ($m), 2009?14 12
Table 7: Lip make-up, Thailand, volume by segment (units, million), 2004?09 14
Table 8: Lip make-up, Thailand, volume forecast by segment (units, million), 2009?14 15
Table 9: Lip make-up, Thailand, brand share by value (%), 2008?09 17
Table 10: Lip make-up, Thailand, value by brand (THBm), 2008?09 18
Table 11: Lip make-up, Thailand, company share by value (%), 2008?09 20
Table 12: Lip make-up, Thailand, value by company (THBm), 2008?09 21
Table 13: Lip make-up, Thailand, distribution channels by value (%), 2008?09 22
Table 14: Lip make-up, Thailand, value by distribution channel (THBm), 2008?09 22
Table 15: Lip make-up, Thailand, expenditure per capita (THB), 2004?09 24
Table 16: Lip make-up, Thailand, forecast expenditure per capita (THB), 2009?14 24
Table 17: Lip make-up, Thailand, expenditure per capita ($), 2004?09 25
Table 18: Lip make-up, Thailand, forecast expenditure per capita ($), 2009?14 25
Table 19: Lip make-up, Thailand, consumption per capita (units), 2004?09 26
Table 20: Lip make-up, Thailand, forecast consumption per capita (units), 2009?14 26
Table 21: Thailand population, by age group, 2004?09 (millions) 27
Table 22: Thailand population forecast, by age group, 2009?14 (millions) 28
Table 23: Thailand population, by gender, 2004?09 (millions) 28
Table 24: Thailand population forecast, by gender, 2009?14 (millions) 29
Table 25: Thailand nominal GDP, 2004?09 (THBbn, nominal prices) 29
Table 26: Thailand nominal GDP forecast, 2009?14 (THBbn, nominal prices) 29
Table 27: Thailand real GDP, 2004?09 (THBbn, 2000 prices) 30
Table 28: Thailand real GDP forecast, 2009?14 (THBbn, 2000 prices) 30
Table 29: Thailand real GDP, 2004?09 ($bn, 2000 prices) 30
Table 30: Thailand real GDP forecast, 2009?14 ($bn, 2000 prices) 31
Table 31: Thailand consumer price index, 2004?09 (2000=100) 31
Table 32: Thailand consumer price index, 2009?14 (2000=100) 31
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