Make up Market in Thailand - Product Launch Almanac 2010

Introduction

Datamonitor’s Make-Up market in Thailand – Product Launch Almanac 2010 provides a complete guide to new product launches in Thai make-up market since October 2009, This report includes detailed data on products including Package Type, Package Material, # SKUs, Description, Package Tags, Ingredients, Shelving, Innovation and Flavor/Fragrance. This report also provides an overview of the make-up market in Thailand, with data from 2004 to 2009 and forecasts to 2014.

Scope

• Make-up market in Thailand - New product SKUs by category
• Make-up market in Thailand - New product SKUs by manufacturer
• Make-up market in Thailand - New product by pack type and materials
• Make-up market in Thailand – New Product descriptions

Highlights

• 452 product SKUs launched in the Thai make-up market
• Lip make-up is the leading category in Thai make-up market
• Shiseido Thailand Co. Ltd. is the leading manufacturer in terms of new make-up products SKUs in Thailand

Reasons to Purchase

Tracking your competitors latest innovations (and trends)
Determine product innovation patterns by studying the characteristics of innovation activity in Thai Make-up market
Analyze trends in product development over time

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TABLE OF CONTENTS
Overview 1
Catalyst 1
Summary 1
Executive Summary 2
452 product SKUs launched in the Thai make-up market 2
Lip make-up is the leading category in Thai make-up market 2
Shiseido Thailand Co. Ltd. is the leading manufacturer in terms of new make-up products SKUs in Thailand 2
Sticks was the dominant packing type in the new products launched in Thai make-up market 2
Majority of the products launched in the make-up market used plastic as the package material 2
Introduction 3
How to use this report 3
Disclaimer 3
Market definition 4
Make-Up Market Overview 13
Market value, 2004–09 13
Market value forecast to 2014 14
Make-Up Product Analysis 15
New product SKUs by category 15
New product SKUs by manufacturer 16
New products by package type 18
New product by package material 19
Detailed Product Descriptions 20
Appendix 109
Further reading 109
Data monitor consulting 109
How to contact experts in your industry 109

LIST OF FIGURES
Figure 1: Thailand, make-up market, value by category ($m), 2004–09 13
Figure 2: Thailand, make-up market, value by category ($m), 2009–14 14
Figure 3: Thailand, make-up market, new product SKUs by category , Oct 2009 – Sep 2010 15
Figure 4: Thailand, make-up market, new product SKUs by manufacturer, Oct 2009 – Sep 2010 16
Figure 5: Thailand, make-up market, new product by package type, Oct 2009 – Sep 2010 18
Figure 6: Thailand, make-up market, new product by package material, Oct 2009 – Sep 2010 19

LIST OF TABLES
Table 1: Make-up category definitions 5
Table 2: Thailand, make-up market, value by category ($m), 2004–09 13
Table 3: Thailand, make-up market, value by category ($m), 2009–14 14
Table 4: Thailand, make-up market, new product SKUs by category , Oct 2009 – Sep 2010 15
Table 5: Thailand, make-up market, new product SKUs by manufacturer, Oct 2009 – Sep 2010 17
Table 6: Thailand, make-up market, new product by package type, Oct 2009 – Sep 2010 18
Table 7: Thailand, make-up market, new product by package material, Oct 2009 – Sep 2010 19
Table 8: NARS - Multiple Tint Face Makeup - Beverly Hills; Cadaques; Turks Caicos 20
Table 9: Oriflame Beauty Savannah - Lip Gloss 21
Table 10: Oriflame Beauty Savannah - Nail Polish 22
Table 11: Shiseido - Luminizing Satin Eye Color Trio - Boudior; Fire; Jungle; Opera; Snow Shadow; Strata; Tropicalia 23
Table 12: Shiseido - Natural Finish Cream Concealer - 1 Light; 2 Light Med; 3 Medium; 4 Dark; 5 Deep; 6 Honey 24
Table 13: Shiseido - Automatic Fine Eyeliner - Black; Brown 25
Table 14: Shiseido Perfect Rouge - Glowing Matte Lipstick - Coral Glow; Sugar Babe; Whisper; Wink 26
Table 15: Shiseido - Luminizing Lip Gloss - Bellini; Brown Sugar; Cafe Creme; Cool; Marashino; Pop Life; Sunlight; Warm 27
Table 16: Shiseido - Luminizing Satin Eye Color - Bone; Fondant; Ghost; Peach; Sky 28
Table 17: Avon Simply Pretty - Lipstick - Burgandy Dream; Celebrity Red; Gentle Rose; Lucky Orange; Perfect Brown; Pink Jewel; Poppy Pink; Violet Dusk 29
Table 18: Avon Glazewear Intense - Lip Gloss - Buttered Rum; Cherry Liqueur; Crimson; Honey; Rich Rose 30
Table 19: Avon Smooth Velvet - Lip Color - Chocolate Mousse; Pink Fluff; Plumful; Sassy; Toasted Rose 31
Table 20: Victoria Jackson - Survival Facial Kit 32
Table 21: L’Oreal Open Eyes Chrome Intensity - Eyeshadow - Aquadisiac; Magic Amber; Pink Mania; Timeless Green 33
Table 22: M.A.C Warm & Cozy - Eye Shadow - Chamomile; Embark; Modelette; Mulled Cider 34
Table 23: M.A.C Warm & Cozy - Eye Shade Stick - Cuddle; Nurture; Relaxed; Warm & Cozy 35
Table 24: Kanebo Coffret D'Or - Lip Gloss Coat Stick - BE-07; OR-07; PK-17; PK-18; PK-19 36
Table 25: Esprique Precious - Dramatical Stay Pact UV FX Foundation 37
Table 26: NARS Spring 2010 - Lip Gloss - Easy Lover; Ophelia 38
Table 27: Nars - Nail Polish - Purple Rain 39
Table 28: Giordani Gold - Eye Pencil - Midnight Blue; Mystic Grey 40
Table 29: Clinique - Fresh Picked Eye Shadow - Berry; Pear 41
Table 30: Oriflame Beauty - Kajal Eye Liner - Carbon Black 42
Table 31: The Body Shop Vitamin E - Lip Care - SPF 15 43
Table 32: Maquillage - Full Vision Glass Coat Eye Mascara 44
Table 33: Lunasol - Nature Color Eye Shadow - Nature Beige; Nature Blue; Nature Brown; Nature Colorful; Nature Green 45
Table 34: The Body Shop Hi-Shine - Lip Treatment Lip Gloss - Bronze Beam; Gold Glimmer; Juicy Peach; Mauve Dream; Party Pink; Perfectly Pink; Pink Cream; Red Gleam 46
Table 35: Oriflame Beauty - Hydra Color Lipstick - Berry Mist; Bronze Rain; Copper Stream; Coral Storm; Crimson Torrent; Peach Tempest; Pink Cloudburst; Summer Haze 47
Table 36: Shiseido Maquillage - Glossy Nail Color 48
Table 37: Maquillage - Eye Mascara & Liner 49
Table 38: The Body Shop - Love Gloss For Lips - 01 Natural; 02 Golden Coral; 04 Blush Pink; 11 Raspberry Pink; 13 Pale Pink; 15 Dusky Lavender; 16 Fushia Flush; 17 Sweet Peach; 18 Tropical Pink 50
Table 39: The Body Shop - Eyeshadow Shimmer Cubes 51
Table 40: Christian Dior Vernis - Nail Polish - 184 Rose Ballet; 604 Silver Pearl 52
Table 41: 12 Plus - Miracle BB Powder SPF 25 PA ++ 53
Table 42: Body Shop - Limited Edition Lip Shine & Cheek Stain - Bronze; Rose Pink 54
Table 43: Visions V Sparkle Collection - Nail Polish - Bronze Magic; Silver Dream 55
Table 44: Vision V Snow Scene Glitter - Eye Pencil - Golden Frost; Pink Ice; Silver Snow 56
Table 45: Marcelle Lux - Lip Gloss - Chic Bronze; Magic; Mousseline; Nectar; Passion; Serenade; Sorbet 57
Table 46: Maybelline New York - Lip Smooth Care & Color Lip Balm - Cherry; Cranberry Jam; Dolly Rose; Rose Red; Strawberry 58
Table 47: The Body Shop - Kiss of Colour Cheek Blush - Golden Coral; Vibrant Rose 59
Table 48: M.A.C Naked Honey - Lip Glass - Buzz; Queen Bee; She’s a Star 60
Table 49: Oriflame Beauty - Hypnotic Shimmer Eye Pencil - Charcoal Glow; Emerald Ice; Golden Embers; Silver Frost 61
Table 50: Oriflame Visions V - Sparkle Collection Lip Palette - 17264; 17265 62
Table 51: M.A.C Naked Honey - Eyeshadow - Buckwheat; Creme de Miel; Pollinator 63
Table 52: The Body Shop - Love Gloss - 01 Natural; 02 Golden Coral; 04 Blush Pink; 11 Raspberry Pink; 13 Pale Pink; 15 Dusky Lavender; 16 Fushia Flush; 17 Sweet Peach; 18 Tropical Pink 64
Table 53: Giordani Gold - Lash Fascination Mascara - Black; Brown 65
Table 54: Giordani Gold - Gel Eyeliner - Chocolate Brown; Deep Green; Soft Black 66
Table 55: Ipsa - Face Color Decor - Cherry Blossom; Hydrangea; Poppy 67
Table 56: Estee Lauder Double Wear - Stay-In-Place Lip Pencil - Apple Cordial; Chocolate; Coral; Fuchsia; Mocha; Pink; Plummy; Red; Rose; Russet; Spice; Tawny; Tearose; Wine 68
Table 57: Ettusais Vacance Summer 2009 Collection - Nail Color - Be1; Cl1; Gd1; Gr1; Or1; Pk1; Pk2; Pk3; Pk4; Pk5; Pk6; Rd1; Sv1; Wt1; Ye1 69
Table 58: Oriflame Giordani Gold - Rejuvenation Foundation - Golden Beige; Light Ivory; Natural Beige; Porcelain 70
Table 59: Estee Lauder TurboLash - All Effects Motion Eye Mascara - Black; Turbo Black 71
Table 60: Estee Lauder Double Wear Stay-in-Place - ShadowCreme - Antique Gold; Blue Velvet; Golden Apricot; Ivory Lace; Lilac Petals; Pink Blush; Precious Jade; Sea Mist; Silver Leaf; Vintage Violet 72
Table 61: Etude Code B - Ultra Firming Lip Stick - BR301; OR201; PK001; PK002; PK003; RD101 73
Table 62: Etude Code B - Wonder Volume Lip Gloss 74
Table 63: Etude House Proof 10 - Auto Pencil - Black; Brown; Gray; Navy; Purple 75
Table 64: Maybelline New York - Color Sensational Moisture Extreme Lip Color - Angel Rose; Blushing Berry; Bon Bon Pink; Brick Rose; Buff; Coral Pink; Coral Sunrise; Cosy Tangerine; Iced Orchid; Loving Red; Papaya Milk; Passion Red; Pink Peach; Pink Petal; Plum Perfect; Raspberry; Soft Azelea; Summer Sunset; Toffee Cream; Windser Rose 76
Table 65: Estee Lauder - Double Wear Stay-in-Place Lipstick - Stay Coral; Stay Cranberry; Stay Ginger; Stay Mauve; Stay Mocha; Stay Pink; Stay Pinkberry; Stay Plumberry; Stay Raspberry; Stay Rose; Stay Ruby; Stay Scarlet 77
Table 66: Estee Lauder Pure Color - Gloss Stick - Amber Glaze; Berry Pink; Deep Lilac; Honey Pink; Icy Mauve; Nude Almond; Orange Poppy; Pink Sorbet; Pomegranate Kiss; Pop Pink; Sunlit Coral; Wild Plum 78
Table 67: Estee Lauder - Signature Silky Powder Blush - Fresh Plum; Nude Nuance; Nude Rose; Peach Nuance; Pink Kiss; Plum Nuance; Rose Nuance; True Sand 79
Table 68: Vision V - Naughty Eyes Mascara - Club Diva; Dancing Queen 80
Table 69: Oriflame Giordani Gold Gloss Supreme - Lip Gloss - Absolute Red; Definitive Bronze; Magnificient Nude; Ultimate Pink 81
Table 70: Maquillage - Lip Gloss 82
Table 71: Maquillage - Rouge Lipstick 83
Table 72: Maquillage - Eye Make-Up 84
Table 73: Maquillage - Face Make-Up - Nude Biege; Nude Pink 85
Table 74: Oriflame Beauty - Kajal Eye Liner - Green Jungle; Savannah Sky; Silver River 86
Table 75: Lunasol Full Glamour Lip G - Lip Color - Natural Beige; Pearlish Pink; Shiny Rose; Sweet Pink; White Lighting 87
Table 76: Lunasol Blooming Eyes - Eye Shadow - Orange Gradation 05; Pink Gradation 01; Purple Gradation 03; Red Gradation 04; White Gradation 02 88
Table 77: Lunasol - Full Glamour Lipgloss N - 12 Shining Sheer Pink; 13 Shining Sheer Rose; 14 Shining Silver Clear; 15 Shining Milky Clear; 16 Shining Sheer Gold 89
Table 78: Lunasol - Nail Finish - 34 Shining Sheer Pink; 35 Shining Sheer Rose; 36 Shining Deep Black; 37 Shining Milky Clear; 38 Shining Sheer Gold 90
Table 79: Maquillage - Eyebrow Pencil 91
Table 80: Maquillage - Moisture Finish Powdery UV 92
Table 81: Maquillage - Moisture Cream Foundation UV 93
Table 82: Shiseido - Luminizing Satin Eye Color - BE202 Caramel; BE701 Lingerie; BK915 Tar; BL714 Fresco; BR303 Squirrel; BR708 Cavern; GD810 Bullion; GR711 Serpent; GR712 Kombu; GY913 Slate; PK305 Peony; RD709 Alchemy; VI704 Provence; WT907 Paperwhite; YE306 Solaris 94
Table 83: Shiseido - Natural Eyebrow Pencil - BR602 Deep Brown; BR603 Light Brown; BR704 Ash Blond; GY901 Natural Black 95
Table 84: Shiseido - Smoothing Eyeliner Pencil - BK901 Black; BR602 Brown 96
Table 85: Lunasol - Full Glamour Lipstick - 30 Medium Beige Rose; 31 Medium Coral Rose; 32 Shiny Beige Red; 33 Shiny Brown Red; 34 Shiny Beige Pink; 35 Shiny Berry Red; 36 Pearlish Beige; 37 Pearlish Brown; 38 Sheer Orange Beige; 39 Sheer Gold Brown 97
Table 86: Giordani Gold Paradise - Lipstick - Berry Angel; Divine Pink; Mystic Brown; Mystic Peach; Pink Paradise; Spicy Bliss 98
Table 87: Shiseido - Perfect Mascara - BK901 Black; BR602 Brown 99
Table 88: Lunasol - Eye Shadow - 01 Star Of Night; 02 Medium Night; 03 Dazzling Night; 04 Star River; 05 Close Of Night 100
Table 89: Lunasol - Eye Powder - EX01 Silver; EX02 Gold 101
Table 90: Lunasol - Contrasting W Eyeliner - 01 Brow Red; 02 Olive Green; 03 Dark Blue; 04 Deep Black; 05 Dark Brown 102
Table 91: Lunasol - High Stylized Eye Mascara N 103
Table 92: Vision V - Soul Mates Eye Shadow 104
Table 93: Vision V Lip Love - Lipstick - Christina; Fergie; Gwen; Lynch waist 105
Table 94: M.I.U - Waterproof Mascara 106
Table 95: Oriflame Visions V Vibes - Lip Gloss - Funky; Glitzy; Hottie; Naughty; Sweetie 107
Table 96: Oriflame Beauty - Nourishing Nail Serum 108


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