Make up Market in Turkey - Product Launch Almanac 2010

Introduction

Datamonitor’s Make-Up market in Turkey – Product Launch Almanac 2010 provides a complete guide to new product launches in Turkish make-up market since October 2009, This report includes detailed data on products including Package Type, Package Material, # SKUs, Description, Package Tags, Ingredients, Shelving, Innovation and Flavor/Fragrance. This report also provides an overview of the make-up market in Turkey, with data from 2004 to 2009 and forecasts to 2014.

Scope

• Make-up market in Turkey - New product SKUs by category
• Make-up market in Turkey - New product SKUs by manufacturer
• Make-up market in Turkey - New product by pack type and materials
• Make-up market in Turkey – New Product descriptions

Highlights

• 594 product SKUs launched in the Turkish make-up market
• Lip make-up is the leading category in Turkish make-up market
• Aysan Aydin Cosmetics is the leading manufacturer in terms of new make-up products SKUs in Turkey

Reasons to Purchase

Tracking your competitors latest innovations (and trends)
Determine product innovation patterns by studying the characteristics of innovation activity in Turkish Make-up market
Analyze trends in product development over time

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TABLE OF CONTENTS
Overview 1
Catalyst 1
Summary 1
Executive Summary 2
594 product SKUs launched in the Turkish make-up market 2
Lip make-up is the leading category in Turkish make-up market 2
Aysan Aydin Cosmetics is the leading manufacturer in terms of new make-up products SKUs in Turkey 2
Sticks was the dominant packing type in the new products launched in Turkish make-up market 2
Majority of the products launched in the make-up market used plastic as the package material 2
Introduction 3
How to use this report 3
Disclaimer 3
Market definition 4
Make-Up Market Overview 13
Market value, 2004–09 13
Market value forecast to 2014 14
make-up Product Analysis 15
New product SKUs by category 15
New product SKUs by manufacturer 16
New products by package type 18
New product by package material 19
Detailed Product Descriptions 20
Appendix 111
Further reading 111
Data monitor consulting 111
How to contact experts in your industry 111

LIST OF FIGURES
Figure 1: Turkey, make-up market, value by category ($m), 2004–09 13
Figure 2: Turkey, make-up market, value by category ($m), 2009–14 14
Figure 3: Turkey, make-up market, new product SKUs by category , Oct 2009 – Sep 2010 15
Figure 4: Turkey, make-up market, new product SKUs by manufacturer, Oct 2009 – Sep 2010 16
Figure 5: Turkey, make-up market, new product by package type, Oct 2009 – Sep 2010 18
Figure 6: Turkey, make-up market, new product by package material, Oct 2009 – Sep 2010 19

LIST OF TABLES
Table 1: Table 1: Make-up category definitions 5
Table 2: Turkey, make-up market, value by category ($m), 2004–09 13
Table 3: Turkey, make-up market, value by category ($m), 2009–14 14
Table 4: Turkey, make-up market, new product SKUs by category , Oct 2009 – Sep 2010 15
Table 5: Turkey, make-up market, new product SKUs by manufacturer, Oct 2009 – Sep 2010 17
Table 6: Turkey, make-up market, new product by package type, Oct 2009 – Sep 2010 18
Table 7: Turkey, make-up market, new product by package material, Oct 2009 – Sep 2010 19
Table 8: Rimmel London 123 Looks - Adjustable Volume Mascara - Black; Brown Black; Extreme Black 20
Table 9: Maybelline Color Sensational - Lip Stick - Brown Attitude; Chic Plum; Coral Fever; Coral Fine; Coral Tonic; Crazy Pink; Feel Pink; Golden Brown; Magic Mauve; Mauve Glam; Metallic Rose; Midnight Plum; Pink Brown; Pink Hurricane; Pink Punch; Pleasure Me Red; Rich Plum; Ruby Star; Summer Pink; Velvet Beige; Wooden Brown 21
Table 10: La Ligne Beauty - Nail Polish Remover 22
Table 11: Pastel - Metallics Duo Eyeshadow 23
Table 12: Nivea - Glamorous Gloss - Natural; Pink Sugar; Red Ruby 24
Table 13: Oriflame Giordani Gold - Age-Defying Foundation SPF 8 - Cinnamon; Golden Beige; Light Ivory; Natural Beige; Natural Rose; Porcelain 25
Table 14: O.P.I. - Hong Kong Collection Nail Lacquer - A Good Man-Darin Is Hard To Find; Bling Dynasty; Chop-sticking To My Story; Dim Sum Plum; Hot & Spicy; Jade Is The New Black; Lucky Lucky Lavender; Meet Me On The Star Ferry; Panda-monium Pink; Pearl of Wisdom; Read My Fortune Cookie; Suzy Says Feng Shui 26
Table 15: Pastel - Express Color Magic Gloss 27
Table 16: The Body Shop Sweet Lemon - Lip Butter 28
Table 17: Maybelline - The Falsies Volume Express Mascara - Glamour Black 29
Table 18: Nivea - Caregloss and Shine Lip Balm 30
Table 19: Golden Rose - Nail Renewal Pen 31
Table 20: Bourjois Paris - Nouveaux Blush - 03-Brun Cuivre; 11-Brun Illusion; 15-Rose Eclat; 22-Tommette D'or; 35-Lune D'or; 48-Cendrederosebrune; 85-Sienne; 92-Santal; 95-Rose deJaspe 32
Table 21: Julian Beauty Expert - Concealer 33
Table 22: Julian Beauty Expert - Terracotta Powder and Blusher 34
Table 23: Julian Beauty Expert - Compact Cream 35
Table 24: Julian Beauty Expert - Compact Powder 36
Table 25: Nivea Extreme Resist - Long Lasting Foundation - 02 Nude; 03 Beige; 07 Caramel 37
Table 26: Lush - Lip Scrub - Bubble Gum; Mint Julips; Sweet Lips 38
Table 27: Body Shop - Limited Edition Lip Shine & Cheek Stain - Bronze; Rose Pink 39
Table 28: Oriflame Beauty - Hydra Colour Eye Shadow - Green River; Pearl Dewdrop; Purple Fountain; Rose Spring; Sand Sea 40
Table 29: Oriflame Beauty - Hydra Colour Lipstick - Berry Mist; Bronze Rain; Copper Stream; Coral Storm; Crimson Torrent; Peach Tempest; Pink Cloudburst; Summer Haze 41
Table 30: Oriflame Giordani Gold - Lipstick - Berry Angel; Divine Pink; Gold Eden; Mystic Brown; Mystic Peach; Pink Flower; Pink Paradise; Spicy Bliss; Tropical Red 42
Table 31: Oriflame Giordani Gold - Eye Pencil - Black; Brown; Emerald 43
Table 32: Avon SuperExtend - Mascara - Black; Brown 44
Table 33: Body Shop Delipscious - Sheer Lip Color - Candy; Elderberry; Grape; Pomegranate; Raspberry; Saffron; Sheer Lychee; Sheer Toffee; Watermelon 45
Table 34: Body Shop Delipscious - Tinted Lip Balm - Berry Crush; Papaya Crush; Peach Crush; Watermelon Crush 46
Table 35: Body Shop Nature's Color - Love Gloss - Blush Pink; Fushia Flush; Golden Coral; Natural; Raspberry; Sweet Peach 47
Table 36: The Body Shop - Hi-Shine Lip Treatment - Golden Coral; Party Pink 48
Table 37: Body Shop Natural's Color - Kiss of Color Cheek Brush - Golden Coral; Vibrant Rose 49
Table 38: Yves Rocher - Duo Crayon Khol - Bleu Azure - Violine; Bronze Dore - Rose Irise 50
Table 39: Oriflame Visions V - Shimmer Eye Pencil - Bronze; Dark Silver; Turquoise 51
Table 40: Oriflame Beauty Smoky Collection - Plump Lipstick - Beige; Nude; Pink 52
Table 41: Oriflame Giordani Gold - Lip Pencil - Brown; Nude; Rose 53
Table 42: Nivea - Pearly Shine Lip Balm 54
Table 43: Oriflame Beauty - Urban Shield Lip Gloss - Frosted Rose; Pink Lustre 55
Table 44: Oriflame Giordani Gold - Shine Lipstick - Nude Crystal; Pink Diamonds 56
Table 45: Oriflame Giordani Gold - Shine Eye Shadow - Diamond Shine; Nude Bronze 57
Table 46: Smashbox - Shimmering Eye Shadow - Flamingo; Honey; Ink; Java; Lagoon; Minx; Nude; Obsidian; Oyster; Platinum; Rapture; Safari; Serpent; Shell; Sienna; Smoke; Spellbound; Torch; Zoom 58
Table 47: Nivea Baute - Matt Refine Foundation - Honey; Rose; Sand; Vanilla 59
Table 48: Nivea Beaute - Stay Blush 60
Table 49: Nivea Baute - Ideal Finish Foundation - Amber; Beige; Light Caramel; Nude; Sand 61
Table 50: Cecile - Ultrashine Terracotta 62
Table 51: Cecile - Diamond Trio Eyeshadow - Blue-Light Pink-White; Blue-Navy Blue-White; Brown-Copper Brown-Baby Cream; Copper Brown-Yellow-Orange Cream; Dark Green-Light Green-White; Dark Pink-Light Pink-White; Purple-Dark Red-Light Cream 63
Table 52: Cecile - All Day Performance Eyeliner 64
Table 53: Nivea - Soft Liner Eye Pencil - Copper; Graphite; Olivine; Titan 65
Table 54: Cecile - Maxi Lips Lip Color 66
Table 55: Cecile - Multi Color Terracotta 67
Table 56: Cecile - Eyeshadow Palette 68
Table 57: Clinique - Silky Blush - Bashfull Blush; Iced Lotus; Pink Love; Precious Posy; Smoldering Plum; Sunset Glow 69
Table 58: Max Factor - Color Collection Lipstick 70
Table 59: Avon Ultra Color Rich Mega Impact - SPF 15 Lipstick - Brilliant Berry; Charged Cherry; Divine Wine; Fuchsia Fun; Kicked Up Coral; Magnified Mauve; Mocha Madness; Never So Nude; Pink Pop; Powerful Plum 71
Table 60: Julian Beauty Expert - Liquid Foundation 72
Table 61: Julian Sweet Dream - Lip Gloss 73
Table 62: Julian Beauty Expert - Quarto Eye Shadow 74
Table 63: L'Oreal Paris - Perfect Match Blush - Apricot; Apricot Gold; Blonde; Candy Cane Pink; Old Rose 75
Table 64: L'Oreal Paris - Glam Shine 6Hour Volumizer - Absolutely Red; Blush Mania; Endless Carmine; Fucshia Obsession; Mocha Obsession; Papaya Tattoo; Plum Addiction; Pure Addict 76
Table 65: Nivea - Med Protection Lip Balm 77
Table 66: Nivea - Ideal Revolution Mascara - Black 78
Table 67: The Body Shop Nutmeg & Vanilla - Lip Balm 79
Table 68: The Body Shop Merry Cranberry - Lip Balm 80
Table 69: Clinique - Soft Finish Makeup 81
Table 70: L'Oreal Paris - True Match Mineral Blush 82
Table 71: Julian Beauty Expert - Blusher 83
Table 72: Julain Beauty Expert - Compact Powder 84
Table 73: Julian Beauty Expert - Nail Polish 85
Table 74: Julian Beauty Expert - Lipstick 86
Table 75: Julian Womanizer - Ultra Shine Lipgloss 87
Table 76: Bourjois Paris Volume Clubbing - Eyeliner - Absolute Black; Black Fever; Bronze Dance Floor; Brown Vibes; Electro Blue; Violet Laser 88
Table 77: L'Oreal Paris - Infallible 16HR Resistant Powder 89
Table 78: Bourjois Paris - Compact Powder - 71 Beige Clair; 73 Miel Dore; 74 Abricote; 75 Hale Naturel 90
Table 79: Bourjois Paris Mineral Radiance - Compact Powder - Beige Medium; Brun Abricote; Dore; Hale; Vanille 91
Table 80: Nivea Chantal Thomass - Lipstick - Bedtime Plum; Beige Plaisir; Chocolate Equis; Lingerie Pink; Pink Baby Doll; Rose so Lovely; Rouge damour; Rouge Scarlet 92
Table 81: Maybelline Affinitone - Perfecting and Protecting Foundation With Vitamin E - 03 Light Sand Beige; 14 Cherry Beige; 16 Vanilla Rose; 17 Rose Beige; 24 Golden Beige; 30 Sand Beige; 42 Dark Beige 93
Table 82: Nivea Chantal Thomass - Eyeshadow - Amour de Violette; Blue Desire; Hypnotic Black; Rose Passion; Smoke Grey 94
Table 83: Bourjois Paris Brillance Miroitante - Liquid Eyeshadow - Beige Metallique 33; Blanc Chrome 37; Bleu Electrolyse 36; Brun Magnetique 32; Gris Platine 35; Molecule d'Or 31; Rose Acier 34; Rose Electron 38 95
Table 84: Nivea Volume Shine Wonderfull - Lipgloss - Berry; Copper; Coral; Lilly; Rosy; Ruby 96
Table 85: Bourjois Paris - Mineral Matte Mousse Foundation - 81 Tendre Ivoire; 82 Vanille Delicate; 83 Sable Fondu; 84 Beige Gourmand; 85 Miel Sublime; 86 Hale Naturel 97
Table 86: L'Oreal Paris Glam Shine Diamant - Lipgloss - Ambercarat; Browncarat; Energitic; Quartzcarat; Rubycarat 98
Table 87: Bourjois Paris Anticernes Pinceau - Concealer - 81 Beige Clair; 82 Beige Rose; 83 Beige Dore 99
Table 88: Body Shop - Transparent Lipstick - Bilberry; Blush; Caramel; Peach; Ruby; Sheer Guava; Sheer Pink; Sheer Strawberry 100
Table 89: Body Shop Nature's Minerals - Foundation SPF 25 - Shade 01; Shade 02; Shade 03; Shade 04; Shade 05; Shade 06 101
Table 90: Body Shop Nature's Minerals - Cheek Colour - Brown Topaz; Golden Terracotta; Pink Quartz; Warm Copper 102
Table 91: Body Shop Nature's Minerals - Eye Colour - Golden Emerald; Pink Opal; Platium Shimmer; Radiant Graphite 103
Table 92: The Body Shop - Colourglide Lip Stick - Beechnut; Berry Shimmer; Brilliant Red; Bronze; Brown Sugar; Cherry Sparkle; Clover Pink; Coral Splash; Damson; Dawn Fizz; Dusk Pink; Garnet; Golden Apricot; Iced Pink; Latte Swirl; Magenta Glow; Midnight Berry; Mocha; Neon Pink; Pastel Rose; Pink Flirt; Pink Ginger; Pinkette; Plum; Pure Blush; Rich Scarlet; Rose Pink; Rouge Gold; Shell Pink; Soft Beige; Soft Heather; Soft Peony; Soft Red; Soft Sienna; Starlit Copper; Sunset Peach; Velvet Wine 104
Table 93: Oriflame Beauty - Kajal Eye Liner - Boudoir; Green Jungle; Savannah Sky; Silver River 105
Table 94: Oriflame Beauty Jazz Fusion - Lip Palette 106
Table 95: Oriflame Beauty Jazz Fusion - Nail Polish - Copper Notes; Purple Marlene 107
Table 96: Oriflame Beauty Jazz Fusion - Eye Palette 108
Table 97: Oriflame Visions V - Freaking Amazing Mascara - Catwoman; Fab Brunette; Lara Croft; Miss Popular; Wonderwoman 109
Table 98: Oriflame Visions V - Very You Lipstick - Bewitching; Bubbly; Daring; Enchanting; Fabulous; Fascinating; Fiery; Glamorous; Gorgeous; Magnetic 110


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