TABLE OF CONTENTS
Chapter 1 Executive Summary 2
Summary category level: lip make-up 2
Chapter 2 DEFINITION 3
Chapter 3 Category Analysis: Lip Make-Up 13
Value analysis (Uruguayan Peso), 2004?09 13
Value analysis (Uruguayan Peso), 2009?14 14
Value analysis (US dollars), 2004?09 16
Value analysis (US dollars), 2009?14 16
Volume analysis, 2004?09 18
Volume analysis, 2009?14 19
Company and brand share analysis 21
Distribution analysis 24
Expenditure and consumption per capita 26
Chapter 4 Macroeconomic Profile 29
Macroeconomic Indicators 29
Chapter 5 Research Methodology 34
Methodology overview 34
Secondary research 35
Market modeling 36
Creating an initial data model 36
Revising the initial data model 36
Creating a final estimate 37
Creating demographic value splits 37
Primary research 37
Data finalization 38
Ongoing research 38
LIST OF FIGURES
Figure 1: Lip make-up, Uruguay, value by segment (UYUm), 2004?14 11
Figure 2: Lip make-up, Uruguay, category growth comparison, by value, 2004?14 13
Figure 3: Lip make-up, Uruguay, volume by segment (units, million), 2004?14 16
Figure 4: Lip make-up, Uruguay, category growth comparison, by volume, 2004?14 16
Figure 5: Lip make-up, Uruguay, company share by value (%), 2008?09 18
Figure 6: Lip make-up, Uruguay, distribution channels by value (%), 2008?09 21
Figure 7: Annual data review process 31
LIST OF TABLES
Table 1: Lip make-up category definitions 3
Table 2: Lip make-up distribution channels 4
Table 3: Lip make-up, Uruguay, value by segment (UYUm), 2004?09 9
Table 4: Lip make-up, Uruguay, value forecast by segment (UYUm), 2009?14 10
Table 5: Lip make-up, Uruguay, value by segment ($m), 2004?09 12
Table 6: Lip make-up, Uruguay, value forecast by segment ($m), 2009?14 12
Table 7: Lip make-up, Uruguay, volume by segment (units, million), 2004?09 14
Table 8: Lip make-up, Uruguay, volume forecast by segment (units, million), 2009?14 15
Table 9: Lip make-up, Uruguay, brand share by value (%), 2008?09 17
Table 10: Lip make-up, Uruguay, value by brand (UYUm), 2008?09 17
Table 11: Lip make-up, Uruguay, company share by value (%), 2008?09 19
Table 12: Lip make-up, Uruguay, value by company (UYUm), 2008?09 19
Table 13: Lip make-up, Uruguay, distribution channels by value (%), 2008?09 20
Table 14: Lip make-up, Uruguay, value by distribution channel (UYUm), 2008?09 20
Table 15: Lip make-up, Uruguay, expenditure per capita (UYU), 2004?09 22
Table 16: Lip make-up, Uruguay, forecast expenditure per capita (UYU), 2009?14 22
Table 17: Lip make-up, Uruguay, expenditure per capita ($), 2004?09 23
Table 18: Lip make-up, Uruguay, forecast expenditure per capita ($), 2009?14 23
Table 19: Lip make-up, Uruguay, consumption per capita (units), 2004?09 24
Table 20: Lip make-up, Uruguay, forecast consumption per capita (units), 2009?14 24
Table 21: Uruguay population, by age group, 2004?09 (millions) 25
Table 22: Uruguay population forecast, by age group, 2009?14 (millions) 26
Table 23: Uruguay population, by gender, 2004?09 (millions) 26
Table 24: Uruguay population forecast, by gender, 2009?14 (millions) 27
Table 25: Uruguay nominal GDP, 2004?09 (UYUbn, nominal prices) 27
Table 26: Uruguay nominal GDP forecast, 2009?14 (UYUbn, nominal prices) 27
Table 27: Uruguay real GDP, 2004?09 (UYUbn, 2000 prices) 28
Table 28: Uruguay real GDP forecast, 2009?14 (UYUbn, 2000 prices) 28
Table 29: Uruguay real GDP, 2004?09 ($bn, 2000 prices) 28
Table 30: Uruguay real GDP forecast, 2009?14 ($bn, 2000 prices) 29
Table 31: Uruguay consumer price index, 2004?09 (2000=100) 29
Table 32: Uruguay consumer price index, 2009?14 (2000=100) 29
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