Make-Up in Middle East and Africa to 2014

Introduction

This databook provides key data and information on the make-up market covering seven countries in the Middle East and Africa region. This report is a comprehensive resource for market, category and segment level data including value, volume, distribution and company share. This report also provides expenditure and consumption data for the historic and forecast periods.

Scope

* Contains information on four categories: eye, face, nail and lip make-up
* Market, category and segment level information on value and volume with historic (2004-09) and forecast (2010-14) data
* Category level company share as well as distribution share information for 2008 and 2009
* Review of the top two companies within the make-up market, including company overview, key facts and business description

Highlights

The market for make-up in Middle East and Africa increased at a compound annual growth rate of 5.3% between 2004 and 2009.

The lip make-up category led the make-up market in Middle East and Africa, accounting for a share of 37.8%.

The leading players in the Middle East and African make-up market include L'Oreal S.A., Revlon, Inc. and Kamal Osman Jamjoom Est.

Reasons to Purchase

* Develop business strategies by understanding the quantitative trends within the make-up market in Middle East and Africa
* Design effective marketing and sales strategies by identifying key market categories and segments
* Identify key players within the market to plan lucrative M&A, partnerships and agreements
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TABLE OF CONTENTS
Chapter 1 Executive Summary 2
Summary market level: make-up 2
Summary category level: eye make-up 3
Summary category level: face make-up 4
Summary category level: nail make-up 5
Summary category level: lip make-up 6
Chapter 2 Introduction 7
What is this report about? 7
How to use this report 7
Market definition 8
Chapter 3 Overview 19
Value Analysis 19
Volume Analysis 20
Chapter 4 Middle East and Africa Make-UP: Market Overview 22
Value analysis (US Dollar), 2004?09 22
Value analysis (US Dollar), 2009?14 23
Volume analysis, 2004?09 25
Volume analysis, 2009?14 26
Company share analysis 28
Distribution analysis 31
Expenditure and consumption per capita 33
Chapter 5 Leading Company Profiles 35
L'Oreal S.A. 35
Revlon, Inc. 38
Chapter 6 Category Analysis: Eye Make-Up 40
Value analysis (US Dollar), 2004?09 40
Value analysis (US Dollar), 2009?14 41
Volume analysis, 2004?09 43
Volume analysis, 2009?14 44
Company share analysis 46
Distribution analysis 49
Expenditure and consumption per capita 51
Chapter 7 Category Analysis: Face Make-Up 53
Value analysis (US Dollar), 2004?09 53
Value analysis (US Dollar), 2009?14 54
Volume analysis, 2004?09 56
Volume analysis, 2009?14 57
Company share analysis 59
Distribution analysis 62
Expenditure and consumption per capita 64
Chapter 8 Category Analysis: Nail Make-up 66
Value analysis (US Dollar), 2004?09 66
Value analysis (US Dollar), 2009?14 67
Volume analysis, 2004?09 69
Volume analysis, 2009?14 70
Company share analysis 72
Distribution analysis 75
Expenditure and consumption per capita 77
Chapter 9 Category Analysis: Lip Make-Up 79
Value analysis (US Dollar), 2004?09 79
Value analysis (US Dollar), 2009?14 80
Volume analysis, 2004?09 82
Volume analysis, 2009?14 83
Company share analysis 85
Distribution analysis 88
Expenditure and consumption per capita 90
Chapter 10 Research Methodology 92
Methodology overview 92
Secondary research 93
Market modeling 94
Creating an initial data model 94
Revising the initial data model 94
Creating a final estimate 95
Creating demographic value splits 95
Primary research 95
Data finalization 96
Ongoing research 96
Chapter 11 Appendix 97
Future readings 97
How to contact experts in your industry 97
Disclaimer 97

LIST OF FIGURES
Figure 1: Make-up, Middle East and Africa, value by category ($m), 2004?14 24
Figure 2: Make-up, Middle East and Africa, category growth comparison, by value, 2004?14 24
Figure 3: Make-up, Middle East and Africa, volume by category (units, million), 2004?14 27
Figure 4: Make-up, Middle East and Africa, category growth comparison, by volume, 2004?14 27
Figure 5: Make-up, Middle East and Africa, company share (top five companies) by value (%),
2008?09 30
Figure 6: Make-up, Middle East and Africa, distribution channels by value (%), 2008?09 32
Figure 7: Eye make-up, Middle East and Africa, value by segment ($m), 2004?14 42
Figure 8: Eye make-up, Middle East and Africa, category growth comparison, by value, 2004?14 42
Figure 9: Eye make-up, Middle East and Africa, volume by segment (units, million), 2004?14 45
Figure 10: Eye make-up, Middle East and Africa, category growth comparison, by volume,
2004?14 45
Figure 11: Eye make-up, Middle East and Africa, company share (top five companies) by value
(%), 2008?09 48
Figure 12: Eye make-up, Middle East and Africa, distribution channels by value (%), 2008?09 50
Figure 13: Face make-up, Middle East and Africa, value by segment ($m), 2004?14 55
Figure 14: Face make-up, Middle East and Africa, category growth comparison, by value, 2004?1455
Figure 15: Face make-up, Middle East and Africa, volume by segment (units, million), 2004?14 58
Figure 16: Face make-up, Middle East and Africa, category growth comparison, by volume,
2004?14 58
Figure 17: Face make-up, Middle East and Africa, company share (top five companies) by value
(%), 2008?09 61
Figure 18: Face make-up, Middle East and Africa, distribution channels by value (%), 2008?09 63
Figure 19: Nail make-up, Middle East and Africa, value ($m), 2004?14 68
Figure 20: Nail make-up, Middle East and Africa, volume (units, million), 2004?14 71
Figure 21: Nail make-up, Middle East and Africa, company share (top five companies) by value
(%), 2008?09 74
Figure 22: Nail make-up, Middle East and Africa, distribution channels by value (%), 2008?09 76
Figure 23: Lip make-up, Middle East and Africa, value by segment ($m), 2004?14 81
Figure 24: Lip make-up, Middle East and Africa, category growth comparison, by value, 2004?14 81
Figure 25: Lip make-up, Middle East and Africa, volume by segment (units, million), 2004?14 84
Figure 26: Lip make-up, Middle East and Africa, category growth comparison, by volume, 2004?1484
Figure 27: Lip make-up, Middle East and Africa, company share (top five companies) by value (%),
2008?09 87
Figure 28: Lip make-up, Middle East and Africa, distribution channels by value (%), 2008?09 89
Figure 29: Annual data review process 93

LIST OF TABLES
Table 1: Make-up category definitions 9
Table 2: Make-up distribution channels 10
Table 3: Make-up, Middle East and Africa, value (country-wise), 2004?09 ($m) 19
Table 4: Make-up, Middle East and Africa, value (country-wise) forecast, 2009?14 ($m) 19
Table 5: Make-up, Middle East and Africa, volume (country-wise), 2004?09 (units, million) 20
Table 6: Make-up, Middle East and Africa, volume (country-wise) forecast, 2009?14 (units, million) 21
Table 7: Make-up, Middle East and Africa, value by category ($m), 2004?09 22
Table 8: Make-up, Middle East and Africa, value forecast by category ($m), 2009?14 23
Table 9: Make-up, Middle East and Africa, volume by category (units, million), 2004?09 25
Table 10: Make-up, Middle East and Africa, volume forecast by category (units, million), 2009?14 26
Table 11: Make-up, Middle East and Africa, company share (top 20 companies) by value (%),
2008?09 28
Table 12: Make-up, Middle East and Africa, value by company ($m), 2008?09 29
Table 13: Make-up, Middle East and Africa, distribution channels by value (%), 2008?09 31
Table 14: Make-up, Middle East and Africa, value by distribution channel ($m), 2008?09 31
Table 15: Make-up, Middle East and Africa, expenditure per capita ($), 2004?09 33
Table 16: Make-up, Middle East and Africa, forecast expenditure per capita ($), 2009?14 33
Table 17: Make-up, Middle East and Africa, consumption per capita (units), 2004?09 34
Table 18: Make-up, Middle East and Africa, forecast consumption per capita (units), 2009?14 34
Table 19: L'Oreal S.A. key facts 35
Table 20: Revlon, Inc. key facts 38
Table 21: Eye make-up, Middle East and Africa, value by segment ($m), 2004?09 40
Table 22: Eye make-up, Middle East and Africa, value forecast by segment ($m), 2009?14 41
Table 23: Eye make-up, Middle East and Africa, volume by segment (units, million), 2004?09 43
Table 24: Eye make-up, Middle East and Africa, volume forecast by segment (units, million),
2009?14 44
Table 25: Eye make-up, Middle East and Africa, company share by value (%), 2008?09 46
Table 26: Eye make-up, Middle East and Africa, value by company ($m), 2008?09 47
Table 27: Eye make-up, Middle East and Africa, distribution channels by value (%), 2008?09 49
Table 28: Eye make-up, Middle East and Africa, value by distribution channel ($m), 2008?09 49
Table 29: Eye make-up, Middle East and Africa, expenditure per capita ($), 2004?09 51
Table 30: Eye make-up, Middle East and Africa, forecast expenditure per capita ($), 2009?14 51
Table 31: Eye make-up, Middle East and Africa, consumption per capita (units), 2004?09 52
Table 32: Eye make-up, Middle East and Africa, forecast consumption per capita (units), 2009?1452
Table 33: Face make-up, Middle East and Africa, value by segment ($m), 2004?09 53
Table 34: Face make-up, Middle East and Africa, value forecast by segment ($m), 2009?14 54
Table 35: Face make-up, Middle East and Africa, volume by segment (units, million), 2004?09 56
Table 36: Face make-up, Middle East and Africa, volume forecast by segment (units, million),
2009?14 57
Table 37: Face make-up, Middle East and Africa, company share by value (%), 2008?09 59
Table 38: Face make-up, Middle East and Africa, value by company ($m), 2008?09 60
Table 39: Face make-up, Middle East and Africa, distribution channels by value (%), 2008?09 62
Table 40: Face make-up, Middle East and Africa, value by distribution channel ($m), 2008?09 62
Table 41: Face make-up, Middle East and Africa, expenditure per capita ($), 2004?09 64
Table 42: Face make-up, Middle East and Africa, forecast expenditure per capita ($), 2009?14 64
Table 43: Face make-up, Middle East and Africa, consumption per capita (units), 2004?09 65
Table 44: Face make-up, Middle East and Africa, forecast consumption per capita (units),
2009?14 65
Table 45: Nail make-up, Middle East and Africa, value ($m), 2004?09 66
Table 46: Nail make-up, Middle East and Africa, value forecast ($m), 2009?14 67
Table 47: Nail make-up, Middle East and Africa, volume (units, million), 2004?09 69
Table 48: Nail make-up, Middle East and Africa, volume forecast (units, million), 2009?14 70
Table 49: Nail make-up, Middle East and Africa, company share by value (%), 2008?09 72
Table 50: Nail make-up, Middle East and Africa, value by company ($m), 2008?09 73
Table 51: Nail make-up, Middle East and Africa, distribution channels by value (%), 2008?09 75
Table 52: Nail make-up, Middle East and Africa, value by distribution channel ($m), 2008?09 75
Table 53: Nail make-up, Middle East and Africa, expenditure per capita ($), 2004?09 77
Table 54: Nail make-up, Middle East and Africa, forecast expenditure per capita ($), 2009?14 77
Table 55: Nail make-up, Middle East and Africa, consumption per capita (units), 2004?09 78
Table 56: Nail make-up, Middle East and Africa, forecast consumption per capita (units), 2009?1478
Table 57: Lip make-up, Middle East and Africa, value by segment ($m), 2004?09 79
Table 58: Lip make-up, Middle East and Africa, value forecast by segment ($m), 2009?14 80
Table 59: Lip make-up, Middle East and Africa, volume by segment (units, million), 2004?09 82
Table 60: Lip make-up, Middle East and Africa, volume forecast by segment (units, million),
2009?14 83
Table 61: Lip make-up, Middle East and Africa, company share by value (%), 2008?09 85
Table 62: Lip make-up, Middle East and Africa, value by company ($m), 2008?09 86
Table 63: Lip make-up, Middle East and Africa, distribution channels by value (%), 2008?09 88
Table 64: Lip make-up, Middle East and Africa, value by distribution channel ($m), 2008?09 88
Table 65: Lip make-up, Middle East and Africa, expenditure per capita ($), 2004?09 90
Table 66: Lip make-up, Middle East and Africa, forecast expenditure per capita ($), 2009?14 90
Table 67: Lip make-up, Middle East and Africa, consumption per capita (units), 2004?09 91
Table 68: Lip make-up, Middle East and Africa, forecast consumption per capita (units), 2009?14 91
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