Make-Up in Nigeria to 2014

Introduction

This databook provides key data and information on the make-up market in Nigeria. This report is a comprehensive resource for market, category and segment level data including value, volume, distribution share and company & brand share. This report also provides expenditure and consumption data for the historic and forecast periods.

Scope

*Contains information on four categories: eye, face, nail and lip make-up

*Market,category and segment level information on value, volume, and expenditure & consumption, with historic (2004-09) and forecast (2010-14) data

*Category level company and brand share as well as distribution share information for 2008 and 2009

*Review of the top two companies within the make-up market, including company overview, key facts and business description

Highlights

The market for make-up in Nigeria increased at a compound annual growth rate of 5.6% between 2004 and 2009.

The lip make-up category led the make-up market in Nigeria, accounting for a share of 42%.

Leading players in Nigerian make-up market include L'Oreal S.A., Revlon, Inc. and LVMH Moet Hennessy Louis Vuitton SA.

Reasons to Purchase

*Develop business strategies by understanding the quantitative trends within the make-up market in Nigeria

*Design effective marketing and sales strategies by identifying key market categories and segments

*Identify key players within the market to plan lucrative M&A, partnerships and agreements

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TABLE OF CONTENTS
Chapter 1 Executive Summary 2
Summary market level: make-up 2
Summary category level: eye make-up 3
Summary category level: face make-up 4
Summary category level: nail make-up 5
Summary category level: lip make-up 6
Chapter 2 Introduction 7
What is this report about? 7
How to use this report 7
Market definition 8
Chapter 3 Market Overview 21
Value analysis (Nigerian Naira), 2004?09 21
Value analysis (Nigerian Naira), 2009?14 22
Value analysis (US dollars), 2004?09 24
Value analysis (US dollars), 2009?14 25
Volume analysis, 2004?09 26
Volume analysis, 2009?14 27
Company and brand share analysis 29
Distribution analysis 34
Expenditure and consumption per capita 36
Chapter 4 Leading Company Profiles 39
L'Oreal S.A. 39
Revlon, Inc. 42
Chapter 5 Category Analysis: Eye Make-Up 44
Value analysis (Nigerian Naira), 2004?09 44
Value analysis (Nigerian Naira), 2009?14 45
Value analysis (US dollars), 2004?09 47
Value analysis (US dollars), 2009?14 47
Volume analysis, 2004?09 49
Volume analysis, 2009?14 50
Company and brand share analysis 52
Distribution analysis 55
Expenditure and consumption per capita 57
Chapter 6 Category Analysis: Face Make-Up 60
Value analysis (Nigerian Naira), 2004?09 60
Value analysis (Nigerian Naira), 2009?14 61
Value analysis (US dollars), 2004?09 63
Value analysis (US dollars), 2009?14 63
Volume analysis, 2004?09 65
Volume analysis, 2009?14 66
Company and brand share analysis 68
Distribution analysis 71
Expenditure and consumption per capita 73
Chapter 7 Category Analysis: Nail Make-up 76
Value analysis (Nigerian Naira), 2004?09 76
Value analysis (Nigerian Naira), 2009?14 77
Value analysis (US dollars), 2004?09 78
Value analysis (US dollars), 2009?14 78
Volume analysis, 2004?09 79
Volume analysis, 2009?14 80
Company and brand share analysis 81
Distribution analysis 85
Expenditure and consumption per capita 87
Chapter 8 Category Analysis: Lip Make-Up 90
Value analysis (Nigerian Naira), 2004?09 90
Value analysis (Nigerian Naira), 2009?14 91
Value analysis (US dollars), 2004?09 93
Value analysis (US dollars), 2009?14 93
Volume analysis, 2004?09 95
Volume analysis, 2009?14 96
Company and brand share analysis 98
Distribution analysis 101
Expenditure and consumption per capita 103
Chapter 9 Country Comparison 106
Value 106
Volume 110
Market share 114
Chapter 10 New Product Development 115
Product launches over time 115
Recent product launches 117
Chapter 11 Macroeconomic Profile 118
Macroeconomic Indicators 118
Chapter 12 Research Methodology 123
Methodology overview 123
Secondary research 124
Market modeling 125
Creating an initial data model 125
Revising the initial data model 125
Creating a final estimate 126
Creating demographic value splits 126
Primary research 126
Data finalization 127
Ongoing research 127
Chapter 13 Appendix 128
Future readings 128
How to contact experts in your industry 128
Disclaimer 128

LIST OF FIGURES
Figure 1: Make-up, Nigeria, value by category (NGNm), 2004?14 23
Figure 2: Make-up, Nigeria, category growth comparison, by value, 2004?14 25
Figure 3: Make-up, Nigeria, volume by category (units, million), 2004?14 28
Figure 4: Make-up, Nigeria, category growth comparison, by volume, 2004?14 28
Figure 5: Make-up, Nigeria, company share by value (%), 2008?09 31
Figure 6: Make-up, Nigeria, distribution channels by value (%), 2008?09 35
Figure 7: Eye make-up, Nigeria, value by segment (NGNm), 2004?14 46
Figure 8: Eye make-up, Nigeria, category growth comparison, by value, 2004?14 48
Figure 9: Eye make-up, Nigeria, volume by segment (units, million), 2004?14 51
Figure 10: Eye make-up, Nigeria, category growth comparison, by volume, 2004?14 51
Figure 11: Eye make-up, Nigeria, company share by value (%), 2008?09 53
Figure 12: Eye make-up, Nigeria, distribution channels by value (%), 2008?09 56
Figure 13: Face make-up, Nigeria, value by segment (NGNm), 2004?14 62
Figure 14: Face make-up, Nigeria, category growth comparison, by value, 2004?14 64
Figure 15: Face make-up, Nigeria, volume by segment (units, million), 2004?14 67
Figure 16: Face make-up, Nigeria, category growth comparison, by volume, 2004?14 67
Figure 17: Face make-up, Nigeria, company share by value (%), 2008?09 69
Figure 18: Face make-up, Nigeria, distribution channels by value (%), 2008?09 72
Figure 19: Nail make-up, Nigeria, value (NGNm), 2004?14 77
Figure 20: Nail make-up, Nigeria, volume (units, million), 2004?14 80
Figure 21: Nail make-up, Nigeria, company share by value (%), 2008?09 83
Figure 22: Nail make-up, Nigeria, distribution channels by value (%), 2008?09 86
Figure 23: Lip make-up, Nigeria, value by segment (NGNm), 2004?14 92
Figure 24: Lip make-up, Nigeria, category growth comparison, by value, 2004?14 94
Figure 25: Lip make-up, Nigeria, volume by segment (units, million), 2004?14 97
Figure 26: Lip make-up, Nigeria, category growth comparison, by volume, 2004?14 97
Figure 27: Lip make-up, Nigeria, company share by value (%), 2008?09 99
Figure 28: Lip make-up, Nigeria, distribution channels by value (%), 2008?09 102
Figure 29: Global make-up market split (value terms, 2009), top five countries 107
Figure 30: Global make-up market value, 2004–09, top five countries 109
Figure 31: Global make-up market split (volume terms, 2009), top five countries 111
Figure 32: Global make-up market volume, 2004–09, top five countries 113
Figure 33: Annual data review process 124

LIST OF TABLES
Table 1: Make-up category definitions 9
Table 2: Make-up distribution channels 10
Table 3: Make-up, Nigeria, value by category (NGNm), 2004?09 21
Table 4: Make-up, Nigeria, value forecast by category (NGNm), 2009?14 22
Table 5: Make-up, Nigeria, value by category ($m), 2004?09 24
Table 6: Make-up, Nigeria, value forecast by category ($m), 2009?14 25
Table 7: Make-up, Nigeria, volume by category (units, million), 2004?09 26
Table 8: Make-up, Nigeria, volume forecast by category (units, million), 2009?14 27
Table 9: Make-up, Nigeria, brand share by value (%), 2008?09 29
Table 10: Make-up, Nigeria, value by brand (NGNm), 2008?09 30
Table 11: Make-up, Nigeria, company share by value (%), 2008?09 32
Table 12: Make-up, Nigeria, value by company (NGNm), 2008?09 33
Table 13: Make-up, Nigeria, distribution channels by value (%), 2008?09 34
Table 14: Make-up, Nigeria, value by distribution channel (NGNm), 2008?09 34
Table 15: Make-up, Nigeria, expenditure per capita (NGN), 2004?09 36
Table 16: Make-up, Nigeria, forecast expenditure per capita (NGN), 2009?14 36
Table 17: Make-up, Nigeria, expenditure per capita ($), 2004?09 37
Table 18: Make-up, Nigeria, forecast expenditure per capita ($), 2009?14 37
Table 19: Make-up, Nigeria, consumption per capita (units), 2004?09 38
Table 20: Make-up, Nigeria, forecast consumption per capita (units), 2009?14 38
Table 21: L'Oreal S.A. key facts 39
Table 22: Revlon, Inc. key facts 42
Table 23: Eye make-up, Nigeria, value by segment (NGNm), 2004?09 44
Table 24: Eye make-up, Nigeria, value forecast by segment (NGNm), 2009?14 45
Table 25: Eye make-up, Nigeria, value by segment ($m), 2004?09 47
Table 26: Eye make-up, Nigeria, value forecast by segment ($m), 2009?14 47
Table 27: Eye make-up, Nigeria, volume by segment (units, million), 2004?09 49
Table 28: Eye make-up, Nigeria, volume forecast by segment (units, million), 2009?14 50
Table 29: Eye make-up, Nigeria, brand share by value (%), 2008?09 52
Table 30: Eye make-up, Nigeria, value by brand (NGNm), 2008?09 52
Table 31: Eye make-up, Nigeria, company share by value (%), 2008?09 54
Table 32: Eye make-up, Nigeria, value by company (NGNm), 2008?09 54
Table 33: Eye make-up, Nigeria, distribution channels by value (%), 2008?09 55
Table 34: Eye make-up, Nigeria, value by distribution channel (NGNm), 2008?09 55
Table 35: Eye make-up, Nigeria, expenditure per capita (NGN), 2004?09 57
Table 36: Eye make-up, Nigeria, forecast expenditure per capita (NGN), 2009?14 57
Table 37: Eye make-up, Nigeria, expenditure per capita ($), 2004?09 58
Table 38: Eye make-up, Nigeria, forecast expenditure per capita ($), 2009?14 58
Table 39: Eye make-up, Nigeria, consumption per capita (units), 2004?09 59
Table 40: Eye make-up, Nigeria, forecast consumption per capita (units), 2009?14 59
Table 41: Face make-up, Nigeria, value by segment (NGNm), 2004?09 60
Table 42: Face make-up, Nigeria, value forecast by segment (NGNm), 2009?14 61
Table 43: Face make-up, Nigeria, value by segment ($m), 2004?09 63
Table 44: Face make-up, Nigeria, value forecast by segment ($m), 2009?14 63
Table 45: Face make-up, Nigeria, volume by segment (units, million), 2004?09 65
Table 46: Face make-up, Nigeria, volume forecast by segment (units, million), 2009?14 66
Table 47: Face make-up, Nigeria, brand share by value (%), 2008?09 68
Table 48: Face make-up, Nigeria, value by brand (NGNm), 2008?09 68
Table 49: Face make-up, Nigeria, company share by value (%), 2008?09 70
Table 50: Face make-up, Nigeria, value by company (NGNm), 2008?09 70
Table 51: Face make-up, Nigeria, distribution channels by value (%), 2008?09 71
Table 52: Face make-up, Nigeria, value by distribution channel (NGNm), 2008?09 71
Table 53: Face make-up, Nigeria, expenditure per capita (NGN), 2004?09 73
Table 54: Face make-up, Nigeria, forecast expenditure per capita (NGN), 2009?14 73
Table 55: Face make-up, Nigeria, expenditure per capita ($), 2004?09 74
Table 56: Face make-up, Nigeria, forecast expenditure per capita ($), 2009?14 74
Table 57: Face make-up, Nigeria, consumption per capita (units), 2004?09 75
Table 58: Face make-up, Nigeria, forecast consumption per capita (units), 2009?14 75
Table 59: Nail make-up, Nigeria, value (NGNm), 2004?09 76
Table 60: Nail make-up, Nigeria, value forecast (NGNm), 2009?14 77
Table 61: Nail make-up, Nigeria, value ($m), 2004?09 78
Table 62: Nail make-up, Nigeria, value forecast ($m), 2009?14 78
Table 63: Nail make-up, Nigeria, volume (units, million), 2004?09 79
Table 64: Nail make-up, Nigeria, volume forecast (units, million), 2009?14 80
Table 65: Nail make-up, Nigeria, brand share by value (%), 2008?09 81
Table 66: Nail make-up, Nigeria, value by brand (NGNm), 2008?09 82
Table 67: Nail make-up, Nigeria, company share by value (%), 2008?09 84
Table 68: Nail make-up, Nigeria, value by company (NGNm), 2008?09 84
Table 69: Nail make-up, Nigeria, distribution channels by value (%), 2008?09 85
Table 70: Nail make-up, Nigeria, value by distribution channel (NGNm), 2008?09 85
Table 71: Nail make-up, Nigeria, expenditure per capita (NGN), 2004?09 87
Table 72: Nail make-up, Nigeria, forecast expenditure per capita (NGN), 2009?14 87
Table 73: Nail make-up, Nigeria, expenditure per capita ($), 2004?09 88
Table 74: Nail make-up, Nigeria, forecast expenditure per capita ($), 2009?14 88
Table 75: Nail make-up, Nigeria, consumption per capita (units), 2004?09 89
Table 76: Nail make-up, Nigeria, forecast consumption per capita (units), 2009?14 89
Table 77: Lip make-up, Nigeria, value by segment (NGNm), 2004?09 90
Table 78: Lip make-up, Nigeria, value forecast by segment (NGNm), 2009?14 91
Table 79: Lip make-up, Nigeria, value by segment ($m), 2004?09 93
Table 80: Lip make-up, Nigeria, value forecast by segment ($m), 2009?14 93
Table 81: Lip make-up, Nigeria, volume by segment (units, million), 2004?09 95
Table 82: Lip make-up, Nigeria, volume forecast by segment (units, million), 2009?14 96
Table 83: Lip make-up, Nigeria, brand share by value (%), 2008?09 98
Table 84: Lip make-up, Nigeria, value by brand (NGNm), 2008?09 98
Table 85: Lip make-up, Nigeria, company share by value (%), 2008?09 100
Table 86: Lip make-up, Nigeria, value by company (NGNm), 2008?09 100
Table 87: Lip make-up, Nigeria, distribution channels by value (%), 2008?09 101
Table 88: Lip make-up, Nigeria, value by distribution channel (NGNm), 2008?09 101
Table 89: Lip make-up, Nigeria, expenditure per capita (NGN), 2004?09 103
Table 90: Lip make-up, Nigeria, forecast expenditure per capita (NGN), 2009?14 103
Table 91: Lip make-up, Nigeria, expenditure per capita ($), 2004?09 104
Table 92: Lip make-up, Nigeria, forecast expenditure per capita ($), 2009?14 104
Table 93: Lip make-up, Nigeria, consumption per capita (units), 2004?09 105
Table 94: Lip make-up, Nigeria, forecast consumption per capita (units), 2009?14 105
Table 95: Global make-up market value, 2009 106
Table 96: Global make-up market split (value terms ($m), 2009), top five countries 109
Table 97: Global make-up market volume, 2009 110
Table 98: Global make-up market split (volume terms, 2009), top five countries 113
Table 99: Leading players, top five countries 114
Table 100: Nigeria make-up new product launches reports, by company (top five companies), 2009 115
Table 101: Nigeria make-up new product launches SKUs, by company (top five companies), 2009 115
Table 102: Nigeria make-up new product launches (reports), by flavor and fragrances (top 10 flavors), 2009 116
Table 103: Nigeria make-up new product launches (reports), by ingredients (top 10 ingredients), 2009 116
Table 104: Nigeria make-up new product launches (reports), by package tags or claims, 2009 117
Table 105: Nigeria make-up new product launches - recent five launches (2009) 117
Table 106: Nigeria population, by age group, 2004?09 (millions) 118
Table 107: Nigeria population forecast, by age group, 2009?14 (millions) 119
Table 108: Nigeria population, by gender, 2004?09 (millions) 119
Table 109: Nigeria population forecast, by gender, 2009?14 (millions) 120
Table 110: Nigeria nominal GDP, 2004?09 (NGNbn, nominal prices) 120
Table 111: Nigeria nominal GDP forecast, 2009?14 (NGNbn, nominal prices) 120
Table 112: Nigeria real GDP, 2004?09 (NGNbn, 2000 prices) 121
Table 113: Nigeria real GDP forecast, 2009?14 (NGNbn, 2000 prices) 121
Table 114: Nigeria real GDP, 2004?09 ($bn, 2000 prices) 121
Table 115: Nigeria real GDP forecast, 2009?14 ($bn, 2000 prices) 122
Table 116: Nigeria consumer price index, 2004?09 (2000=100) 122
Table 117: Nigeria consumer price index, 2009?14 (2000=100) 122


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