Make-Up in Portugal

Introduction

Make-Up in Portugal industry profile provides top-line qualitative and quantitative summary information including: market share, market size (value and volume 2006-10, and forecast to 2015). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market. Essential resource for top-line data and analysis covering the Portugal make-up market. Includes market size and segmentation data, textual and graphical analysis of market growth trends, leading companies and macroeconomic information.

Highlights

*The make-up market consists of eye make-up, face make-up, lip make-up and nail make-up. The market is valued according to retail selling price (RSP) and includes any applicable taxes. Any currency conversions used in the creation of this report have been calculated using constant 2010 annual average exchange rates.

*The Portuguese make-up market generated total revenues of $135.7 million in 2010, representing a compound annual growth rate (CAGR) of 2.8% for the period spanning 2006-2010.

*Face make-up sales proved the most lucrative for the Portuguese make-up market in 2010, generating total revenues of $49.3 million, equivalent to 36.3% of the market's overall value.

*The performance of the market is forecast to decelerate, with an anticipated CAGR of 2.4% for the five-year period 2010-2015, which is expected to lead the market to a value of $152.9 million by the end of 2015.

Features

Save time carrying out entry-level research by identifying the size, growth, major segments, and leading players in the make-up market in Portugal

Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the make-up market in Portugal

Leading company profiles reveal details of key make-up market players’ global operations and financial performance

Add weight to presentations and pitches by understanding the future growth prospects of the Portugal make-up market with five year forecasts by both value and volume

Macroeconomic indicators provide insight into general trends within the Portugal economy

Key Questions Answered

What was the size of the Portugal make-up market by value in 2010?

What will be the size of the Portugal make-up market in 2015?

What factors are affecting the strength of competition in the Portugal make-up market?

How has the market performed over the last five years?

Who are the top competitiors in Portugal's make-up market?
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TABLE OF CONTENTS
EXECUTIVE SUMMARY 2
MARKET OVERVIEW 7
Market definition 7
Research highlights 8
Market analysis 9
MARKET VALUE 10
MARKET VOLUME 11
MARKET SEGMENTATION I 12
MARKET SEGMENTATION II 13
MARKET SHARE 14
FIVE FORCES ANALYSIS 15
Summary 15
Buyer power 17
Supplier power 18
New entrants 19
Substitutes 20
Rivalry 21
LEADING COMPANIES 22
L'Oreal S.A. 22
Coty Inc. 27
The Procter & Gamble Company 29
MARKET DISTRIBUTION 34
MARKET FORECASTS 35
Market value forecast 35
Market volume forecast 36
MACROECONOMIC INDICATORS 37
APPENDIX 39
Methodology 39
Industry associations 40
Related Datamonitor research 40
Disclaimer 42
ABOUT DATAMONITOR 43
Premium Reports 43
Summary Reports 43
Datamonitor consulting 43

LIST OF TABLES
Table 1: Portugal make-up market value: $ million, 2006–10 10
Table 2: Portugal make–up market volume: million units, 2006–10 11
Table 3: Portugal make-up market segmentation I:% share, by value, 2010 12
Table 4: Portugal make-up market segmentation II: % share, by value, 2010 13
Table 5: Portugal make-up market share: % share, by value, 2010 14
Table 6: L'Oreal S.A.: key facts 22
Table 7: L'Oreal S.A.: key financials ($) 24
Table 8: L'Oreal S.A.: key financials (€) 24
Table 9: L'Oreal S.A.: key financial ratios 25
Table 10: Coty Inc.: key facts 27
Table 11: The Procter & Gamble Company: key facts 29
Table 12: The Procter & Gamble Company: key financials ($) 31
Table 13: The Procter & Gamble Company: key financial ratios 32
Table 14: Portugal make-up market distribution: % share, by value, 2010 34
Table 15: Portugal make-up market value forecast: $ million, 2010–15 35
Table 16: Portugal make–up market volume forecast: million units, 2010–15 36
Table 17: Portugal size of population (million), 2006–10 37
Table 18: Portugal gdp (constant 2000 prices, $ billion), 2006–10 37
Table 19: Portugal gdp (current prices, $ billion), 2006–10 37
Table 20: Portugal inflation, 2006–10 38
Table 21: Portugal consumer price index (absolute), 2006–10 38
Table 22: Portugal exchange rate, 2006–10 38

LIST OF FIGURES
Figure 1: Portugal make-up market value: $ million, 2006–10 10
Figure 2: Portugal make–up market volume: million units, 2006–10 11
Figure 3: Portugal make-up market segmentation I:% share, by value, 2010 12
Figure 4: Portugal make-up market segmentation II: % share, by value, 2010 13
Figure 5: Portugal make-up market share: % share, by value, 2010 14
Figure 6: Forces driving competition in the make-up market in Portugal, 2010 15
Figure 7: Drivers of buyer power in the make-up market in Portugal, 2010 17
Figure 8: Drivers of supplier power in the make-up market in Portugal, 2010 18
Figure 9: Factors influencing the likelihood of new entrants in the make-up market in Portugal, 2010 19
Figure 10: Factors influencing the threat of substitutes in the make-up market in Portugal, 2010 20
Figure 11: Drivers of degree of rivalry in the make-up market in Portugal, 2010 21
Figure 12: L'Oreal S.A.: revenues & profitability 25
Figure 13: L'Oreal S.A.: assets & liabilities 26
Figure 14: The Procter & Gamble Company: revenues & profitability 32
Figure 15: The Procter & Gamble Company: assets & liabilities 33
Figure 16: Portugal make-up market distribution: % share, by value, 2010 34
Figure 17: Portugal make-up market value forecast: $ million, 2010–15 35
Figure 18: Portugal make–up market volume forecast: million units, 2010–15 36


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