Make-Up in Spain to 2013

TABLE OF CONTENTS
Chapter 1 Executive Summary 2
Summary market level: make-up 2
Summary category level: eye make-up 3
Summary category level: face make-up 4
Summary category level: nail make-up 5
Summary category level: lip make-up 6
Chapter 2 Introduction 7
What is this report about? 7
How to use this report 7
Market definition 8
Chapter 3 Market Overview 22
Value analysis (Euro), 2003?08 22
Value analysis (Euro), 2008?13 23
Value analysis (US dollars), 2003?08 25
Value analysis (US dollars), 2008?13 25
Volume analysis, 2003?08 27
Volume analysis, 2008?13 28
Company and brand share analysis 30
Distribution analysis 34
Expenditure and consumption per capita 36
Chapter 4 Leading Company Profiles 39
L'Oreal S.A. 39
The Procter & Gamble Company 42
Chapter 5 Category Analysis: Eye Make-Up 44
Value analysis (Euro), 2003?08 44
Value analysis (Euro), 2008?13 45
Value analysis (US dollars), 2003?08 47
Value analysis (US dollars), 2008?13 48
Volume analysis, 2003?08 49
Volume analysis, 2008?13 50
Company and brand share analysis 52
Distribution analysis 56
Expenditure and consumption per capita 58
Chapter 6 Category Analysis: Face Make-Up 61
Value analysis (Euro), 2003?08 61
Value analysis (Euro), 2008?13 62
Value analysis (US dollars), 2003?08 64
Value analysis (US dollars), 2008?13 64
Volume analysis, 2003?08 66
Volume analysis, 2008?13 67
Company and brand share analysis 69
Distribution analysis 73
Expenditure and consumption per capita 75
Chapter 7 Category Analysis: Nail Make-Up 78
Value analysis (Euro), 2003?08 78
Value analysis (Euro), 2008?13 79
Value analysis (US dollars), 2003?08 80
Value analysis (US dollars), 2008?13 80
Volume analysis, 2003?08 81
Volume analysis, 2008?13 82
Company and brand share analysis 83
Distribution analysis 87
Expenditure and consumption per capita 89
Chapter 8 Category Analysis: Lip Make-Up 92
Value analysis (Euro), 2003?08 92
Value analysis (Euro), 2008?13 93
Value analysis (US dollars), 2003?08 95
Value analysis (US dollars), 2008?13 96
Volume analysis, 2003?08 97
Volume analysis, 2008?13 98
Company and brand share analysis 100
Distribution analysis 104
Expenditure and consumption per capita 106
Chapter 9 Country Comparison 109
Value 109
Volume 113
Market share 117
Chapter 10 PESTLE Analysis 118
Summary 118
Political analysis 119
Economic analysis 122
Social analysis 127
Technological analysis 131
Legal analysis 135
Environmental analysis 138
Chapter 11 New Product Development 142
Product launches over time 142
Recent product launches 144
Chapter 12 Macroeconomic Profile 145
Macroeconomic indicators 145
Chapter 13 Research Methodology 150
Methodology overview 150
Secondary research 151
Market modeling 152
Creating an initial data model 152
Revising the initial data model 152
Creating a final estimate 153
Creating demographic value splits 153
Primary research 153
Data finalization 154
Ongoing research 154
Chapter 14 APPENDIX 155
Future readings 155
How to contact experts in your industry 155
Disclaimer 155

LIST OF FIGURES
Figure 1: Make-up, Spain, value by category (€m), 2003?13 24
Figure 2: Make-up, Spain, category growth comparison, by value, 2003?13 26
Figure 3: Make-up, Spain, volume by category (units, million), 2003?13 29
Figure 4: Make-up, Spain, category growth comparison, by volume, 2003?13 29
Figure 5: Make-up, Spain, company share by value (%), 2007?08 32
Figure 6: Make-up, Spain, distribution channels by value (%), 2007?08 35
Figure 7: Eye make-up, Spain, value by segment (€m), 2003?13 46
Figure 8: Eye make-up, Spain, category growth comparison, by value, 2003?13 48
Figure 9: Eye make-up, Spain, volume by segment (units, million), 2003?13 51
Figure 10: Eye make-up, Spain, category growth comparison, by volume, 2003?13 51
Figure 11: Eye make-up, Spain, company share by value (%), 2007?08 54
Figure 12: Eye make-up, Spain, distribution channels by value (%), 2007?08 57
Figure 13: Face make-up, Spain, value by segment (€m), 2003?13 63
Figure 14: Face make-up, Spain, category growth comparison, by value, 2003?13 65
Figure 15: Face make-up, Spain, volume by segment (units, million), 2003?13 68
Figure 16: Face make-up, Spain, category growth comparison, by volume, 2003?13 68
Figure 17: Face make-up, Spain, company share by value (%), 2007?08 71
Figure 18: Face make-up, Spain, distribution channels by value (%), 2007?08 74
Figure 19: Nail make-up, Spain, value (€m), 2003?13 79
Figure 20: Nail make-up, Spain, volume (units, million), 2003?13 82
Figure 21: Nail make-up, Spain, company share by value (%), 2007?08 85
Figure 22: Nail make-up, Spain, distribution channels by value (%), 2007?08 88
Figure 23: Lip make-up, Spain, value by segment (€m), 2003?13 94
Figure 24: Lip make-up, Spain, category growth comparison, by value, 2003?13 96
Figure 25: Lip make-up, Spain, volume by segment (units, million), 2003?13 99
Figure 26: Lip make-up, Spain, category growth comparison, by volume, 2003?13 99
Figure 27: Lip make-up, Spain, company share by value (%), 2007?08 102
Figure 28: Lip make-up, Spain, distribution channels by value (%), 2007?08 105
Figure 29: Global make-up market split (value terms, 2008), top five countries 110
Figure 30: Global make-up market value, 2003–08, top five countries 112
Figure 31: Global make-up market split (volume terms, 2008), top five countries 114
Figure 32: Global make-up market volume, 2003–08, top five countries 116
Figure 33: Annual data review process 151

LIST OF TABLES
Table 1: Make-up category definitions 9
Table 2: Make-up distribution channels 10
Table 3: Make-up, Spain, value by category (€m), 2003?08 22
Table 4: Make-up, Spain, value forecast by category (€m), 2008?13 23
Table 5: Make-up, Spain, value by category ($m), 2003?08 25
Table 6: Make-up, Spain, value forecast by category ($m), 2008?13 25
Table 7: Make-up, Spain, volume by category (units, million), 2003?08 27
Table 8: Make-up, Spain, volume forecast by category (units, million), 2008?13 28
Table 9: Make-up, Spain, brand share by value (%), 2007?08 30
Table 10: Make-up, Spain, value by brand (€m), 2007?08 31
Table 11: Make-up, Spain, company share by value (%), 2007?08 33
Table 12: Make-up, Spain, value by company (€m), 2007?08 33
Table 13: Make-up, Spain, distribution channels by value (%), 2007?08 34
Table 14: Make-up, Spain, value by distribution channel (€m), 2007?08 34
Table 15: Make-up, Spain, expenditure per capita (€), 2003?08 36
Table 16: Make-up, Spain, forecast expenditure per capita (€), 2008?13 36
Table 17: Make-up, Spain, expenditure per capita ($), 2003?08 37
Table 18: Make-up, Spain, forecast expenditure per capita ($), 2008?13 37
Table 19: Make-up, Spain, consumption per capita (units), 2003?08 38
Table 20: Make-up, Spain, forecast consumption per capita (units), 2008?13 38
Table 21: L'Oreal S.A. key facts 39
Table 22: The Procter & Gamble Company key facts 42
Table 23: Eye make-up, Spain, value by segment (€m), 2003?08 44
Table 24: Eye make-up, Spain, value forecast by segment (€m), 2008?13 45
Table 25: Eye make-up, Spain, value by segment ($m), 2003?08 47
Table 26: Eye make-up, Spain, value forecast by segment ($m), 2008?13 48
Table 27: Eye make-up, Spain, volume by segment (units, million), 2003?08 49
Table 28: Eye make-up, Spain, volume forecast by segment (units, million), 2008?13 50
Table 29: Eye make-up, Spain, brand share by value (%), 2007?08 52
Table 30: Eye make-up, Spain, value by brand (€m), 2007?08 53
Table 31: Eye make-up, Spain, company share by value (%), 2007?08 55
Table 32: Eye make-up, Spain, value by company (€m), 2007?08 55
Table 33: Eye make-up, Spain, distribution channels by value (%), 2007?08 56
Table 34: Eye make-up, Spain, value by distribution channel (€m), 2007?08 56
Table 35: Eye make-up, Spain, expenditure per capita (€), 2003?08 58
Table 36: Eye make-up, Spain, forecast expenditure per capita (€), 2008?13 58
Table 37: Eye make-up, Spain, expenditure per capita ($), 2003?08 59
Table 38: Eye make-up, Spain, forecast expenditure per capita ($), 2008?13 59
Table 39: Eye make-up, Spain, consumption per capita (units), 2003?08 60
Table 40: Eye make-up, Spain, forecast consumption per capita (units), 2008?13 60
Table 41: Face make-up, Spain, value by segment (€m), 2003?08 61
Table 42: Face make-up, Spain, value forecast by segment (€m), 2008?13 62
Table 43: Face make-up, Spain, value by segment ($m), 2003?08 64
Table 44: Face make-up, Spain, value forecast by segment ($m), 2008?13 64
Table 45: Face make-up, Spain, volume by segment (units, million), 2003?08 66
Table 46: Face make-up, Spain, volume forecast by segment (units, million), 2008?13 67
Table 47: Face make-up, Spain, brand share by value (%), 2007?08 69
Table 48: Face make-up, Spain, value by brand (€m), 2007?08 70
Table 49: Face make-up, Spain, company share by value (%), 2007?08 72
Table 50: Face make-up, Spain, value by company (€m), 2007?08 72
Table 51: Face make-up, Spain, distribution channels by value (%), 2007?08 73
Table 52: Face make-up, Spain, value by distribution channel (€m), 2007?08 73
Table 53: Face make-up, Spain, expenditure per capita (€), 2003?08 75
Table 54: Face make-up, Spain, forecast expenditure per capita (€), 2008?13 75
Table 55: Face make-up, Spain, expenditure per capita ($), 2003?08 76
Table 56: Face make-up, Spain, forecast expenditure per capita ($), 2008?13 76
Table 57: Face make-up, Spain, consumption per capita (units), 2003?08 77
Table 58: Face make-up, Spain, forecast consumption per capita (units), 2008?13 77
Table 59: Nail make-up, Spain, value (€m), 2003?08 78
Table 60: Nail make-up, Spain, value forecast (€m), 2008?13 79
Table 61: Nail make-up, Spain, value ($m), 2003?08 80
Table 62: Nail make-up, Spain, value forecast ($m), 2008?13 80
Table 63: Nail make-up, Spain, volume (units, million), 2003?08 81
Table 64: Nail make-up, Spain, volume forecast (units, million), 2008?13 82
Table 65: Nail make-up, Spain, brand share by value (%), 2007?08 83
Table 66: Nail make-up, Spain, value by brand (€m), 2007?08 84
Table 67: Nail make-up, Spain, company share by value (%), 2007?08 86
Table 68: Nail make-up, Spain, value by company (€m), 2007?08 86
Table 69: Nail make-up, Spain, distribution channels by value (%), 2007?08 87
Table 70: Nail make-up, Spain, value by distribution channel (€m), 2007?08 87
Table 71: Nail make-up, Spain, expenditure per capita (€), 2003?08 89
Table 72: Nail make-up, Spain, forecast expenditure per capita (€), 2008?13 89
Table 73: Nail make-up, Spain, expenditure per capita ($), 2003?08 90
Table 74: Nail make-up, Spain, forecast expenditure per capita ($), 2008?13 90
Table 75: Nail make-up, Spain, consumption per capita (units), 2003?08 91
Table 76: Nail make-up, Spain, forecast consumption per capita (units), 2008?13 91
Table 77: Lip make-up, Spain, value by segment (€m), 2003?08 92
Table 78: Lip make-up, Spain, value forecast by segment (€m), 2008?13 93
Table 79: Lip make-up, Spain, value by segment ($m), 2003?08 95
Table 80: Lip make-up, Spain, value forecast by segment ($m), 2008?13 96
Table 81: Lip make-up, Spain, volume by segment (units, million), 2003?08 97
Table 82: Lip make-up, Spain, volume forecast by segment (units, million), 2008?13 98
Table 83: Lip make-up, Spain, brand share by value (%), 2007?08 100
Table 84: Lip make-up, Spain, value by brand (€m), 2007?08 101
Table 85: Lip make-up, Spain, company share by value (%), 2007?08 103
Table 86: Lip make-up, Spain, value by company (€m), 2007?08 103
Table 87: Lip make-up, Spain, distribution channels by value (%), 2007?08 104
Table 88: Lip make-up, Spain, value by distribution channel (€m), 2007?08 104
Table 89: Lip make-up, Spain, expenditure per capita (€), 2003?08 106
Table 90: Lip make-up, Spain, forecast expenditure per capita (€), 2008?13 106
Table 91: Lip make-up, Spain, expenditure per capita ($), 2003?08 107
Table 92: Lip make-up, Spain, forecast expenditure per capita ($), 2008?13 107
Table 93: Lip make-up, Spain, consumption per capita (units), 2003?08 108
Table 94: Lip make-up, Spain, forecast consumption per capita (units), 2008?13 108
Table 95: Global make-up market value, 2008 109
Table 96: Global make-up market split (value terms ($m), 2008), top five countries 112
Table 97: Global make-up market volume, 2008 113
Table 98: Global make-up market split (volume terms, 2008), top five countries 116
Table 99: Leading players, top five countries 117
Table 100: Analysis of Spain’s political landscape 119
Table 101: Analysis of Spain’s economy 122
Table 102: Analysis of Spain’s social system 127
Table 103: Analysis of Spain’s technology landscape 131
Table 104: Comparative performance – patents 134
Table 105: Analysis of Spain’s legal landscape 135
Table 106: Analysis of Spain’s environmental landscape 138
Table 107: Spain make-up new product launches reports, by company (top five companies), 2009 142
Table 108: Spain make-up new product launches SKUs, by company (top five companies), 2009 142
Table 109: Spain make-up new product launches (reports), by flavor and fragrances (top 10 flavors), 2009 143
Table 110: Spain make-up new product launches (reports), by ingredients (top 10 ingredients), 2009 143
Table 111: Spain make-up new product launches (reports), by package tags or claims (top 10 claims), 2009 144
Table 112: Spain make-up new product launches - recent five launches (2009) 144
Table 113: Spain population, by age group, 2003?08 (millions) 145
Table 114: Spain population forecast, by age group, 2008?13 (millions) 146
Table 115: Spain population, by gender, 2003?08 (millions) 146
Table 116: Spain population forecast, by gender, 2008?13 (millions) 147
Table 117: Spain nominal GDP, 2003?08 (€bn, nominal prices) 147
Table 118: Spain nominal GDP forecast, 2008?13 (€bn, nominal prices) 147
Table 119: Spain real GDP, 2003?08 (€bn, 2000 prices) 148
Table 120: Spain real GDP forecast, 2008?13 (€bn, 2000 prices) 148
Table 121: Spain real GDP, 2003?08 ($bn, 2000 prices) 148
Table 122: Spain real GDP forecast, 2008?13 ($bn, 2000 prices) 149
Table 123: Spain consumer price index, 2003?08 (2000=100) 149
Table 124: Spain consumer price index, 2008?13 (2000=100) 149


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