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Make-Up in Taiwan to 2014
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Databook 134 seiten | |||||||||||
| Inhalt der Studie: |
Introduction
This databook provides key data and information on the make-up market in Taiwan. This report is a comprehensive resource for market, category and segment level data including value, volu.....
Introduction This databook provides key data and information on the make-up market in Taiwan. This report is a comprehensive resource for market, category and segment level data including value, volume, distribution share and company & brand share. This report also provides expenditure and consumption data for the historic and forecast periods. Scope *Contains information on four categories: eye, face, nail and lip make-up *Market,category and segment level information on value, volume, and expenditure & consumption, with historic (2004-09) and forecast (2010-14) data *Category level company and brand share as well as distribution share information for 2008 and 2009 *Review of the top two companies within the make-up market, including company overview, key facts and business description Highlights The market for make-up in Taiwan increased at a compound annual growth rate of 8.5% between 2004 and 2009. The lip make-up category led the make-up market in Taiwan, accounting for a share of 43.5%. Leading players in Taiwanese make-up market include L'Oreal S.A., Procter & Gamble Company, The and Shiseido Company, Limited. Reasons to Purchase *Develop business strategies by understanding the quantitative trends within the make-up market in Taiwan *Design effective marketing and sales strategies by identifying key market categories and segments *Identify key players within the market to plan lucrative M&A, partnerships and agreements [Studien Infos ausblenden] |
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TABLE OF CONTENTS Chapter 1 Executive Summary 2 Summary market level: make-up 2 Summary category level: eye make-up 3 Summary category level: face make-up 4 Summary category level: nail make-up 5 Summary category level: lip make-up 6 Chapter 2 Introduction 7 What is this report about? 7 How to use this report 7 Market definition 8 Chapter 3 Market Overview 21 Value analysis (New Taiwan Dollar), 2004?09 21 Value analysis (New Taiwan Dollar), 2009?14 22 Value analysis (US dollars), 2004?09 24 Value analysis (US dollars), 2009?14 24 Volume analysis, 2004?09 26 Volume analysis, 2009?14 27 Company and brand share analysis 29 Distribution analysis 34 Expenditure and consumption per capita 36 Chapter 4 Leading Company Profiles 40 L'Oreal S.A. 40 Procter & Gamble Company, The 43 Chapter 5 Category Analysis: Eye Make-Up 45 Value analysis (New Taiwan Dollar), 2004?09 45 Value analysis (New Taiwan Dollar), 2009?14 46 Value analysis (US dollars), 2004?09 48 Value analysis (US dollars), 2009?14 48 Volume analysis, 2004?09 50 Volume analysis, 2009?14 51 Company and brand share analysis 53 Distribution analysis 58 Expenditure and consumption per capita 60 Chapter 6 Category Analysis: Face Make-Up 63 Value analysis (New Taiwan Dollar), 2004?09 63 Value analysis (New Taiwan Dollar), 2009?14 64 Value analysis (US dollars), 2004?09 66 Value analysis (US dollars), 2009?14 66 Volume analysis, 2004?09 68 Volume analysis, 2009?14 69 Company and brand share analysis 71 Distribution analysis 75 Expenditure and consumption per capita 77 Chapter 7 Category Analysis: Nail Make-up 80 Value analysis (New Taiwan Dollar), 2004?09 80 Value analysis (New Taiwan Dollar), 2009?14 81 Value analysis (US dollars), 2004?09 82 Value analysis (US dollars), 2009?14 82 Volume analysis, 2004?09 83 Volume analysis, 2009?14 84 Company and brand share analysis 85 Distribution analysis 89 Expenditure and consumption per capita 91 Chapter 8 Category Analysis: Lip Make-Up 94 Value analysis (New Taiwan Dollar), 2004?09 94 Value analysis (New Taiwan Dollar), 2009?14 95 Value analysis (US dollars), 2004?09 97 Value analysis (US dollars), 2009?14 97 Volume analysis, 2004?09 99 Volume analysis, 2009?14 100 Company and brand share analysis 102 Distribution analysis 107 Expenditure and consumption per capita 109 Chapter 9 Country Comparison 112 Value 112 Volume 116 Market share 120 Chapter 10 New Product Development 121 Product launches over time 121 Recent product launches 123 Chapter 11 Macroeconomic Profile 124 Macroeconomic Indicators 124 Chapter 12 Research Methodology 129 Methodology overview 129 Secondary research 130 Market modeling 131 Creating an initial data model 131 Revising the initial data model 131 Creating a final estimate 132 Creating demographic value splits 132 Primary research 132 Data finalization 133 Ongoing research 133 Chapter 13 Appendix 134 Future readings 134 How to contact experts in your industry 134 Disclaimer 134 LIST OF FIGURES Figure 1: Make-up, Taiwan, value by category (NT$m), 2004?14 23 Figure 2: Make-up, Taiwan, category growth comparison, by value, 2004?14 25 Figure 3: Make-up, Taiwan, volume by category (units, million), 2004?14 28 Figure 4: Make-up, Taiwan, category growth comparison, by volume, 2004?14 28 Figure 5: Make-up, Taiwan, company share by value (%), 2008?09 31 Figure 6: Make-up, Taiwan, distribution channels by value (%), 2008?09 35 Figure 7: Eye make-up, Taiwan, value by segment (NT$m), 2004?14 47 Figure 8: Eye make-up, Taiwan, category growth comparison, by value, 2004?14 49 Figure 9: Eye make-up, Taiwan, volume by segment (units, million), 2004?14 52 Figure 10: Eye make-up, Taiwan, category growth comparison, by volume, 2004?14 52 Figure 11: Eye make-up, Taiwan, company share by value (%), 2008?09 55 Figure 12: Eye make-up, Taiwan, distribution channels by value (%), 2008?09 59 Figure 13: Face make-up, Taiwan, value by segment (NT$m), 2004?14 65 Figure 14: Face make-up, Taiwan, category growth comparison, by value, 2004?14 67 Figure 15: Face make-up, Taiwan, volume by segment (units, million), 2004?14 70 Figure 16: Face make-up, Taiwan, category growth comparison, by volume, 2004?14 70 Figure 17: Face make-up, Taiwan, company share by value (%), 2008?09 73 Figure 18: Face make-up, Taiwan, distribution channels by value (%), 2008?09 76 Figure 19: Nail make-up, Taiwan, value (NT$m), 2004?14 81 Figure 20: Nail make-up, Taiwan, volume (units, million), 2004?14 84 Figure 21: Nail make-up, Taiwan, company share by value (%), 2008?09 87 Figure 22: Nail make-up, Taiwan, distribution channels by value (%), 2008?09 90 Figure 23: Lip make-up, Taiwan, value by segment (NT$m), 2004?14 96 Figure 24: Lip make-up, Taiwan, category growth comparison, by value, 2004?14 98 Figure 25: Lip make-up, Taiwan, volume by segment (units, million), 2004?14 101 Figure 26: Lip make-up, Taiwan, category growth comparison, by volume, 2004?14 101 Figure 27: Lip make-up, Taiwan, company share by value (%), 2008?09 104 Figure 28: Lip make-up, Taiwan, distribution channels by value (%), 2008?09 108 Figure 29: Global make-up market split (value terms, 2009), top five countries 113 Figure 30: Global make-up market value, 2004–09, top five countries 115 Figure 31: Global make-up market split (volume terms, 2009), top five countries 117 Figure 32: Global make-up market volume, 2004–09, top five countries 119 Figure 33: Annual data review process 130 LIST OF TABLES Table 1: Make-up category definitions 9 Table 2: Make-up distribution channels 10 Table 3: Make-up, Taiwan, value by category (NT$m), 2004?09 21 Table 4: Make-up, Taiwan, value forecast by category (NT$m), 2009?14 22 Table 5: Make-up, Taiwan, value by category ($m), 2004?09 24 Table 6: Make-up, Taiwan, value forecast by category ($m), 2009?14 24 Table 7: Make-up, Taiwan, volume by category (units, million), 2004?09 26 Table 8: Make-up, Taiwan, volume forecast by category (units, million), 2009?14 27 Table 9: Make-up, Taiwan, brand share by value (%), 2008?09 29 Table 10: Make-up, Taiwan, value by brand (NT$m), 2008?09 30 Table 11: Make-up, Taiwan, company share by value (%), 2008?09 32 Table 12: Make-up, Taiwan, value by company (NT$m), 2008?09 33 Table 13: Make-up, Taiwan, distribution channels by value (%), 2008?09 34 Table 14: Make-up, Taiwan, value by distribution channel (NT$m), 2008?09 34 Table 15: Make-up, Taiwan, expenditure per capita (NT$), 2004?09 36 Table 16: Make-up, Taiwan, forecast expenditure per capita (NT$), 2009?14 37 Table 17: Make-up, Taiwan, expenditure per capita ($), 2004?09 38 Table 18: Make-up, Taiwan, forecast expenditure per capita ($), 2009?14 38 Table 19: Make-up, Taiwan, consumption per capita (units), 2004?09 39 Table 20: Make-up, Taiwan, forecast consumption per capita (units), 2009?14 39 Table 21: L'Oreal S.A. key facts 40 Table 22: Procter & Gamble Company, The key facts 43 Table 23: Eye make-up, Taiwan, value by segment (NT$m), 2004?09 45 Table 24: Eye make-up, Taiwan, value forecast by segment (NT$m), 2009?14 46 Table 25: Eye make-up, Taiwan, value by segment ($m), 2004?09 48 Table 26: Eye make-up, Taiwan, value forecast by segment ($m), 2009?14 48 Table 27: Eye make-up, Taiwan, volume by segment (units, million), 2004?09 50 Table 28: Eye make-up, Taiwan, volume forecast by segment (units, million), 2009?14 51 Table 29: Eye make-up, Taiwan, brand share by value (%), 2008?09 53 Table 30: Eye make-up, Taiwan, value by brand (NT$m), 2008?09 54 Table 31: Eye make-up, Taiwan, company share by value (%), 2008?09 56 Table 32: Eye make-up, Taiwan, value by company (NT$m), 2008?09 57 Table 33: Eye make-up, Taiwan, distribution channels by value (%), 2008?09 58 Table 34: Eye make-up, Taiwan, value by distribution channel (NT$m), 2008?09 58 Table 35: Eye make-up, Taiwan, expenditure per capita (NT$), 2004?09 60 Table 36: Eye make-up, Taiwan, forecast expenditure per capita (NT$), 2009?14 60 Table 37: Eye make-up, Taiwan, expenditure per capita ($), 2004?09 61 Table 38: Eye make-up, Taiwan, forecast expenditure per capita ($), 2009?14 61 Table 39: Eye make-up, Taiwan, consumption per capita (units), 2004?09 62 Table 40: Eye make-up, Taiwan, forecast consumption per capita (units), 2009?14 62 Table 41: Face make-up, Taiwan, value by segment (NT$m), 2004?09 63 Table 42: Face make-up, Taiwan, value forecast by segment (NT$m), 2009?14 64 Table 43: Face make-up, Taiwan, value by segment ($m), 2004?09 66 Table 44: Face make-up, Taiwan, value forecast by segment ($m), 2009?14 66 Table 45: Face make-up, Taiwan, volume by segment (units, million), 2004?09 68 Table 46: Face make-up, Taiwan, volume forecast by segment (units, million), 2009?14 69 Table 47: Face make-up, Taiwan, brand share by value (%), 2008?09 71 Table 48: Face make-up, Taiwan, value by brand (NT$m), 2008?09 72 Table 49: Face make-up, Taiwan, company share by value (%), 2008?09 74 Table 50: Face make-up, Taiwan, value by company (NT$m), 2008?09 74 Table 51: Face make-up, Taiwan, distribution channels by value (%), 2008?09 75 Table 52: Face make-up, Taiwan, value by distribution channel (NT$m), 2008?09 75 Table 53: Face make-up, Taiwan, expenditure per capita (NT$), 2004?09 77 Table 54: Face make-up, Taiwan, forecast expenditure per capita (NT$), 2009?14 77 Table 55: Face make-up, Taiwan, expenditure per capita ($), 2004?09 78 Table 56: Face make-up, Taiwan, forecast expenditure per capita ($), 2009?14 78 Table 57: Face make-up, Taiwan, consumption per capita (units), 2004?09 79 Table 58: Face make-up, Taiwan, forecast consumption per capita (units), 2009?14 79 Table 59: Nail make-up, Taiwan, value (NT$m), 2004?09 80 Table 60: Nail make-up, Taiwan, value forecast (NT$m), 2009?14 81 Table 61: Nail make-up, Taiwan, value ($m), 2004?09 82 Table 62: Nail make-up, Taiwan, value forecast ($m), 2009?14 82 Table 63: Nail make-up, Taiwan, volume (units, million), 2004?09 83 Table 64: Nail make-up, Taiwan, volume forecast (units, million), 2009?14 84 Table 65: Nail make-up, Taiwan, brand share by value (%), 2008?09 85 Table 66: Nail make-up, Taiwan, value by brand (NT$m), 2008?09 86 Table 67: Nail make-up, Taiwan, company share by value (%), 2008?09 88 Table 68: Nail make-up, Taiwan, value by company (NT$m), 2008?09 88 Table 69: Nail make-up, Taiwan, distribution channels by value (%), 2008?09 89 Table 70: Nail make-up, Taiwan, value by distribution channel (NT$m), 2008?09 89 Table 71: Nail make-up, Taiwan, expenditure per capita (NT$), 2004?09 91 Table 72: Nail make-up, Taiwan, forecast expenditure per capita (NT$), 2009?14 91 Table 73: Nail make-up, Taiwan, expenditure per capita ($), 2004?09 92 Table 74: Nail make-up, Taiwan, forecast expenditure per capita ($), 2009?14 92 Table 75: Nail make-up, Taiwan, consumption per capita (units), 2004?09 93 Table 76: Nail make-up, Taiwan, forecast consumption per capita (units), 2009?14 93 Table 77: Lip make-up, Taiwan, value by segment (NT$m), 2004?09 94 Table 78: Lip make-up, Taiwan, value forecast by segment (NT$m), 2009?14 95 Table 79: Lip make-up, Taiwan, value by segment ($m), 2004?09 97 Table 80: Lip make-up, Taiwan, value forecast by segment ($m), 2009?14 97 Table 81: Lip make-up, Taiwan, volume by segment (units, million), 2004?09 99 Table 82: Lip make-up, Taiwan, volume forecast by segment (units, million), 2009?14 100 Table 83: Lip make-up, Taiwan, brand share by value (%), 2008?09 102 Table 84: Lip make-up, Taiwan, value by brand (NT$m), 2008?09 103 Table 85: Lip make-up, Taiwan, company share by value (%), 2008?09 105 Table 86: Lip make-up, Taiwan, value by company (NT$m), 2008?09 106 Table 87: Lip make-up, Taiwan, distribution channels by value (%), 2008?09 107 Table 88: Lip make-up, Taiwan, value by distribution channel (NT$m), 2008?09 107 Table 89: Lip make-up, Taiwan, expenditure per capita (NT$), 2004?09 109 Table 90: Lip make-up, Taiwan, forecast expenditure per capita (NT$), 2009?14 109 Table 91: Lip make-up, Taiwan, expenditure per capita ($), 2004?09 110 Table 92: Lip make-up, Taiwan, forecast expenditure per capita ($), 2009?14 110 Table 93: Lip make-up, Taiwan, consumption per capita (units), 2004?09 111 Table 94: Lip make-up, Taiwan, forecast consumption per capita (units), 2009?14 111 Table 95: Global make-up market value, 2009 112 Table 96: Global make-up market split (value terms ($m), 2009), top five countries 115 Table 97: Global make-up market volume, 2009 116 Table 98: Global make-up market split (volume terms, 2009), top five countries 119 Table 99: Leading players, top five countries 120 Table 100: Taiwan make-up new product launches reports, by company (top five companies), 2009 121 Table 101: Taiwan make-up new product launches SKUs, by company (top five companies), 2009 121 Table 102: Taiwan make-up new product launches (reports), by flavor and fragrances (top 10 flavors), 2009 122 Table 103: Taiwan make-up new product launches (reports), by ingredients (top 10 ingredients), 2009 122 Table 104: Taiwan make-up new product launches (reports), by package tags or claims, 2009 123 Table 105: Taiwan make-up new product launches - recent five launches (2009) 123 Table 106: Taiwan population, by age group, 2004?09 (millions) 124 Table 107: Taiwan population forecast, by age group, 2009?14 (millions) 125 Table 108: Taiwan population, by gender, 2004?09 (millions) 125 Table 109: Taiwan population forecast, by gender, 2009?14 (millions) 126 Table 110: Taiwan nominal GDP, 2004?09 (NT$bn, nominal prices) 126 Table 111: Taiwan nominal GDP forecast, 2009?14 (NT$bn, nominal prices) 126 Table 112: Taiwan real GDP, 2004?09 (NT$bn, 2000 prices) 127 Table 113: Taiwan real GDP forecast, 2009?14 (NT$bn, 2000 prices) 127 Table 114: Taiwan real GDP, 2004?09 ($bn, 2000 prices) 127 Table 115: Taiwan real GDP forecast, 2009?14 ($bn, 2000 prices) 128 Table 116: Taiwan consumer price index, 2004?09 (2000=100) 128 Table 117: Taiwan consumer price index, 2009?14 (2000=100) 128 [Inhaltsverzeichnis ausblenden] |
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