Make-Up in Thailand to 2014

Introduction

This databook provides key data and information on the make-up market in Thailand. This report is a comprehensive resource for market, category and segment level data including value, volume, distribution share and company & brand share. This report also provides expenditure and consumption data for the historic and forecast periods.

Scope

*Contains information on four categories: eye, face, nail and lip make-up

*Market,category and segment level information on value, volume, and expenditure & consumption, with historic (2004-09) and forecast (2010-14) data

*Category level company and brand share as well as distribution share information for 2008 and 2009

*Review of the top two companies within the make-up market, including company overview, key facts and business description

Highlights

The market for make-up in Thailand increased at a compound annual growth rate of 4.1% between 2004 and 2009.

The face make-up category led the make-up market in Thailand, accounting for a share of 46.5%.

Leading players in Thai make-up market include L'Oreal S.A., Avon Products, Inc. and Estée Lauder Companies Inc., The.

Reasons to Purchase

*Develop business strategies by understanding the quantitative trends within the make-up market in Thailand

*Design effective marketing and sales strategies by identifying key market categories and segmentsq

*Identify key players within the market to plan lucrative M&A, partnerships and agreements

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TABLE OF CONTENTS
Chapter 1 Executive Summary 2
Summary market level: make-up 2
Summary category level: eye make-up 3
Summary category level: face make-up 4
Summary category level: nail make-up 5
Summary category level: lip make-up 6
Chapter 2 Introduction 7
What is this report about? 7
How to use this report 7
Market definition 8
Chapter 3 Market Overview 21
Value analysis (Thai Baht), 2004?09 21
Value analysis (Thai Baht), 2009?14 22
Value analysis (US dollars), 2004?09 24
Value analysis (US dollars), 2009?14 24
Volume analysis, 2004?09 26
Volume analysis, 2009?14 27
Company and brand share analysis 29
Distribution analysis 34
Expenditure and consumption per capita 36
Chapter 4 Leading Company Profiles 40
L'Oreal S.A. 40
Avon Products, Inc. 43
Chapter 5 Category Analysis: Eye Make-Up 45
Value analysis (Thai Baht), 2004?09 45
Value analysis (Thai Baht), 2009?14 46
Value analysis (US dollars), 2004?09 48
Value analysis (US dollars), 2009?14 49
Volume analysis, 2004?09 51
Volume analysis, 2009?14 52
Company and brand share analysis 54
Distribution analysis 59
Expenditure and consumption per capita 61
Chapter 6 Category Analysis: Face Make-Up 64
Value analysis (Thai Baht), 2004?09 64
Value analysis (Thai Baht), 2009?14 65
Value analysis (US dollars), 2004?09 67
Value analysis (US dollars), 2009?14 67
Volume analysis, 2004?09 69
Volume analysis, 2009?14 70
Company and brand share analysis 72
Distribution analysis 77
Expenditure and consumption per capita 79
Chapter 7 Category Analysis: Nail Make-up 82
Value analysis (Thai Baht), 2004?09 82
Value analysis (Thai Baht), 2009?14 83
Value analysis (US dollars), 2004?09 84
Value analysis (US dollars), 2009?14 84
Volume analysis, 2004?09 85
Volume analysis, 2009?14 86
Company and brand share analysis 87
Distribution analysis 92
Expenditure and consumption per capita 94
Chapter 8 Category Analysis: Lip Make-Up 97
Value analysis (Thai Baht), 2004?09 97
Value analysis (Thai Baht), 2009?14 98
Value analysis (US dollars), 2004?09 100
Value analysis (US dollars), 2009?14 100
Volume analysis, 2004?09 102
Volume analysis, 2009?14 103
Company and brand share analysis 105
Distribution analysis 110
Expenditure and consumption per capita 112
Chapter 9 Country Comparison 115
Value 115
Volume 119
Market share 123
Chapter 10 New Product Development 124
Product launches over time 124
Recent product launches 126
Chapter 11 Macroeconomic Profile 127
Macroeconomic Indicators 127
Chapter 12 Research Methodology 132
Methodology overview 132
Secondary research 133
Market modeling 134
Creating an initial data model 134
Revising the initial data model 134
Creating a final estimate 135
Creating demographic value splits 135
Primary research 135
Data finalization 136
Ongoing research 136
Chapter 13 Appendix 137
Future readings 137
How to contact experts in your industry 137
Disclaimer 137

LIST OF FIGURES
Figure 1: Make-up, Thailand, value by category (THBm), 2004?14 23
Figure 2: Make-up, Thailand, category growth comparison, by value, 2004?14 25
Figure 3: Make-up, Thailand, volume by category (units, million), 2004?14 28
Figure 4: Make-up, Thailand, category growth comparison, by volume, 2004?14 28
Figure 5: Make-up, Thailand, company share by value (%), 2008?09 31
Figure 6: Make-up, Thailand, distribution channels by value (%), 2008?09 35
Figure 7: Eye make-up, Thailand, value by segment (THBm), 2004?14 47
Figure 8: Eye make-up, Thailand, category growth comparison, by value, 2004?14 50
Figure 9: Eye make-up, Thailand, volume by segment (units, million), 2004?14 53
Figure 10: Eye make-up, Thailand, category growth comparison, by volume, 2004?14 53
Figure 11: Eye make-up, Thailand, company share by value (%), 2008?09 56
Figure 12: Eye make-up, Thailand, distribution channels by value (%), 2008?09 60
Figure 13: Face make-up, Thailand, value by segment (THBm), 2004?14 66
Figure 14: Face make-up, Thailand, category growth comparison, by value, 2004?14 68
Figure 15: Face make-up, Thailand, volume by segment (units, million), 2004?14 71
Figure 16: Face make-up, Thailand, category growth comparison, by volume, 2004?14 71
Figure 17: Face make-up, Thailand, company share by value (%), 2008?09 74
Figure 18: Face make-up, Thailand, distribution channels by value (%), 2008?09 78
Figure 19: Nail make-up, Thailand, value (THBm), 2004?14 83
Figure 20: Nail make-up, Thailand, volume (units, million), 2004?14 86
Figure 21: Nail make-up, Thailand, company share by value (%), 2008?09 89
Figure 22: Nail make-up, Thailand, distribution channels by value (%), 2008?09 93
Figure 23: Lip make-up, Thailand, value by segment (THBm), 2004?14 99
Figure 24: Lip make-up, Thailand, category growth comparison, by value, 2004?14 101
Figure 25: Lip make-up, Thailand, volume by segment (units, million), 2004?14 104
Figure 26: Lip make-up, Thailand, category growth comparison, by volume, 2004?14 104
Figure 27: Lip make-up, Thailand, company share by value (%), 2008?09 107
Figure 28: Lip make-up, Thailand, distribution channels by value (%), 2008?09 111
Figure 29: Global make-up market split (value terms, 2009), top five countries 116
Figure 30: Global make-up market value, 2004–09, top five countries 118
Figure 31: Global make-up market split (volume terms, 2009), top five countries 120
Figure 32: Global make-up market volume, 2004–09, top five countries 122
Figure 33: Annual data review process 133

LIST OF TABLES
Table 1: Make-up category definitions 9
Table 2: Make-up distribution channels 10
Table 3: Make-up, Thailand, value by category (THBm), 2004?09 21
Table 4: Make-up, Thailand, value forecast by category (THBm), 2009?14 22
Table 5: Make-up, Thailand, value by category ($m), 2004?09 24
Table 6: Make-up, Thailand, value forecast by category ($m), 2009?14 24
Table 7: Make-up, Thailand, volume by category (units, million), 2004?09 26
Table 8: Make-up, Thailand, volume forecast by category (units, million), 2009?14 27
Table 9: Make-up, Thailand, brand share by value (%), 2008?09 29
Table 10: Make-up, Thailand, value by brand (THBm), 2008?09 30
Table 11: Make-up, Thailand, company share by value (%), 2008?09 32
Table 12: Make-up, Thailand, value by company (THBm), 2008?09 33
Table 13: Make-up, Thailand, distribution channels by value (%), 2008?09 34
Table 14: Make-up, Thailand, value by distribution channel (THBm), 2008?09 34
Table 15: Make-up, Thailand, expenditure per capita (THB), 2004?09 36
Table 16: Make-up, Thailand, forecast expenditure per capita (THB), 2009?14 37
Table 17: Make-up, Thailand, expenditure per capita ($), 2004?09 37
Table 18: Make-up, Thailand, forecast expenditure per capita ($), 2009?14 38
Table 19: Make-up, Thailand, consumption per capita (units), 2004?09 38
Table 20: Make-up, Thailand, forecast consumption per capita (units), 2009?14 39
Table 21: L'Oreal S.A. key facts 40
Table 22: Avon Products, Inc. key facts 43
Table 23: Eye make-up, Thailand, value by segment (THBm), 2004?09 45
Table 24: Eye make-up, Thailand, value forecast by segment (THBm), 2009?14 46
Table 25: Eye make-up, Thailand, value by segment ($m), 2004?09 48
Table 26: Eye make-up, Thailand, value forecast by segment ($m), 2009?14 49
Table 27: Eye make-up, Thailand, volume by segment (units, million), 2004?09 51
Table 28: Eye make-up, Thailand, volume forecast by segment (units, million), 2009?14 52
Table 29: Eye make-up, Thailand, brand share by value (%), 2008?09 54
Table 30: Eye make-up, Thailand, value by brand (THBm), 2008?09 55
Table 31: Eye make-up, Thailand, company share by value (%), 2008?09 57
Table 32: Eye make-up, Thailand, value by company (THBm), 2008?09 58
Table 33: Eye make-up, Thailand, distribution channels by value (%), 2008?09 59
Table 34: Eye make-up, Thailand, value by distribution channel (THBm), 2008?09 59
Table 35: Eye make-up, Thailand, expenditure per capita (THB), 2004?09 61
Table 36: Eye make-up, Thailand, forecast expenditure per capita (THB), 2009?14 61
Table 37: Eye make-up, Thailand, expenditure per capita ($), 2004?09 62
Table 38: Eye make-up, Thailand, forecast expenditure per capita ($), 2009?14 62
Table 39: Eye make-up, Thailand, consumption per capita (units), 2004?09 63
Table 40: Eye make-up, Thailand, forecast consumption per capita (units), 2009?14 63
Table 41: Face make-up, Thailand, value by segment (THBm), 2004?09 64
Table 42: Face make-up, Thailand, value forecast by segment (THBm), 2009?14 65
Table 43: Face make-up, Thailand, value by segment ($m), 2004?09 67
Table 44: Face make-up, Thailand, value forecast by segment ($m), 2009?14 67
Table 45: Face make-up, Thailand, volume by segment (units, million), 2004?09 69
Table 46: Face make-up, Thailand, volume forecast by segment (units, million), 2009?14 70
Table 47: Face make-up, Thailand, brand share by value (%), 2008?09 72
Table 48: Face make-up, Thailand, value by brand (THBm), 2008?09 73
Table 49: Face make-up, Thailand, company share by value (%), 2008?09 75
Table 50: Face make-up, Thailand, value by company (THBm), 2008?09 76
Table 51: Face make-up, Thailand, distribution channels by value (%), 2008?09 77
Table 52: Face make-up, Thailand, value by distribution channel (THBm), 2008?09 77
Table 53: Face make-up, Thailand, expenditure per capita (THB), 2004?09 79
Table 54: Face make-up, Thailand, forecast expenditure per capita (THB), 2009?14 79
Table 55: Face make-up, Thailand, expenditure per capita ($), 2004?09 80
Table 56: Face make-up, Thailand, forecast expenditure per capita ($), 2009?14 80
Table 57: Face make-up, Thailand, consumption per capita (units), 2004?09 81
Table 58: Face make-up, Thailand, forecast consumption per capita (units), 2009?14 81
Table 59: Nail make-up, Thailand, value (THBm), 2004?09 82
Table 60: Nail make-up, Thailand, value forecast (THBm), 2009?14 83
Table 61: Nail make-up, Thailand, value ($m), 2004?09 84
Table 62: Nail make-up, Thailand, value forecast ($m), 2009?14 84
Table 63: Nail make-up, Thailand, volume (units, million), 2004?09 85
Table 64: Nail make-up, Thailand, volume forecast (units, million), 2009?14 86
Table 65: Nail make-up, Thailand, brand share by value (%), 2008?09 87
Table 66: Nail make-up, Thailand, value by brand (THBm), 2008?09 88
Table 67: Nail make-up, Thailand, company share by value (%), 2008?09 90
Table 68: Nail make-up, Thailand, value by company (THBm), 2008?09 91
Table 69: Nail make-up, Thailand, distribution channels by value (%), 2008?09 92
Table 70: Nail make-up, Thailand, value by distribution channel (THBm), 2008?09 92
Table 71: Nail make-up, Thailand, expenditure per capita (THB), 2004?09 94
Table 72: Nail make-up, Thailand, forecast expenditure per capita (THB), 2009?14 94
Table 73: Nail make-up, Thailand, expenditure per capita ($), 2004?09 95
Table 74: Nail make-up, Thailand, forecast expenditure per capita ($), 2009?14 95
Table 75: Nail make-up, Thailand, consumption per capita (units), 2004?09 96
Table 76: Nail make-up, Thailand, forecast consumption per capita (units), 2009?14 96
Table 77: Lip make-up, Thailand, value by segment (THBm), 2004?09 97
Table 78: Lip make-up, Thailand, value forecast by segment (THBm), 2009?14 98
Table 79: Lip make-up, Thailand, value by segment ($m), 2004?09 100
Table 80: Lip make-up, Thailand, value forecast by segment ($m), 2009?14 100
Table 81: Lip make-up, Thailand, volume by segment (units, million), 2004?09 102
Table 82: Lip make-up, Thailand, volume forecast by segment (units, million), 2009?14 103
Table 83: Lip make-up, Thailand, brand share by value (%), 2008?09 105
Table 84: Lip make-up, Thailand, value by brand (THBm), 2008?09 106
Table 85: Lip make-up, Thailand, company share by value (%), 2008?09 108
Table 86: Lip make-up, Thailand, value by company (THBm), 2008?09 109
Table 87: Lip make-up, Thailand, distribution channels by value (%), 2008?09 110
Table 88: Lip make-up, Thailand, value by distribution channel (THBm), 2008?09 110
Table 89: Lip make-up, Thailand, expenditure per capita (THB), 2004?09 112
Table 90: Lip make-up, Thailand, forecast expenditure per capita (THB), 2009?14 112
Table 91: Lip make-up, Thailand, expenditure per capita ($), 2004?09 113
Table 92: Lip make-up, Thailand, forecast expenditure per capita ($), 2009?14 113
Table 93: Lip make-up, Thailand, consumption per capita (units), 2004?09 114
Table 94: Lip make-up, Thailand, forecast consumption per capita (units), 2009?14 114
Table 95: Global make-up market value, 2009 115
Table 96: Global make-up market split (value terms ($m), 2009), top five countries 118
Table 97: Global make-up market volume, 2009 119
Table 98: Global make-up market split (volume terms, 2009), top five countries 122
Table 99: Leading players, top five countries 123
Table 100: Thailand make-up new product launches reports, by company (top five companies), 2009 124
Table 101: Thailand make-up new product launches SKUs, by company (top five companies), 2009 124
Table 102: Thailand make-up new product launches (reports), by flavor and fragrances (top 10 flavors), 2009 125
Table 103: Thailand make-up new product launches (reports), by ingredients (top 10 ingredients), 2009 125
Table 104: Thailand make-up new product launches (reports), by package tags or claims, 2009 126
Table 105: Thailand make-up new product launches - recent five launches (2009) 126
Table 106: Thailand population, by age group, 2004?09 (millions) 127
Table 107: Thailand population forecast, by age group, 2009?14 (millions) 128
Table 108: Thailand population, by gender, 2004?09 (millions) 128
Table 109: Thailand population forecast, by gender, 2009?14 (millions) 129
Table 110: Thailand nominal GDP, 2004?09 (THBbn, nominal prices) 129
Table 111: Thailand nominal GDP forecast, 2009?14 (THBbn, nominal prices) 129
Table 112: Thailand real GDP, 2004?09 (THBbn, 2000 prices) 130
Table 113: Thailand real GDP forecast, 2009?14 (THBbn, 2000 prices) 130
Table 114: Thailand real GDP, 2004?09 ($bn, 2000 prices) 130
Table 115: Thailand real GDP forecast, 2009?14 ($bn, 2000 prices) 131
Table 116: Thailand consumer price index, 2004?09 (2000=100) 131
Table 117: Thailand consumer price index, 2009?14 (2000=100) 131



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