Make-up in Turkey to 2012

This databook is a detailed information resource covering all the key data points on Make-up in Turkey. It includes comprehensive value volume segmentation and market share data. The databook supplies actual data to 2007 and full forecasts to 2012.

Report Highlights
The market for Make-up in Turkey increased between 2002-2007, growing at an average annual rate of 14.4%.

The leading company in the market in 2007 was L'Oreal S.A. The second-largest player was Revlon, Inc. with Procter & Gamble Company, The in third place.
[Studien Infos ausblenden]

Chapter 1 EXECUTIVE SUMMARY 2
Summary Market Level - Make-up 2
Summary category level - Eye make-up 3
Summary category level - Nail make-up 4
Summary category level - Face make-up 5
Summary category level - Lip make-up 6
Chapter 2 INTRODUCTION 7
What is this report about? 7
How to use this report 7
Market Definition 8
Chapter 3 MARKET OVERVIEW 21
Value Analysis, 2002–2007 21
Value Analysis, 2007–2012 22
Value Analysis, US$ 2002–2007 24
Value Analysis, US$ 2007–2012 24
Volume Analysis, 2002–2007 26
Volume Analysis, 2007–2012 27
Company and Brand Share Analysis 29
Distribution Analysis 34
Expenditure & consumption per capita 36
Chapter 4 LEADING COMPANY PROFILES 39
L'Oreal S.A 39
Revlon, Inc 42
Chapter 5 CATEGORY ANALYSIS - EYE MAKE-UP 44
Value Analysis, 2002–2007 44
Value Analysis, 2007–2012 45
Value Analysis, US$ 2002–2007 47
Value Analysis, US$ 2007–2012 47
Volume Analysis, 2002–2007 49
Volume Analysis, 2007–2012 50
Company and Brand Share Analysis 52
Distribution Analysis 56
Expenditure & consumption per capita 58
Chapter 6 CATEGORY ANALYSIS - NAIL MAKE-UP 61
Value Analysis, 2002–2007 61
Value Analysis, 2007–2012 62
Value Analysis, US$ 2002–2007 63
Value Analysis, US$ 2007–2012 63
Volume Analysis, 2002–2007 64
Volume Analysis, 2007–2012 65
Company and Brand Share Analysis 66
Distribution Analysis 70
Expenditure & consumption per capita 72
Chapter 7 CATEGORY ANALYSIS - FACE MAKE-UP 75
Value Analysis, 2002–2007 75
Value Analysis, 2007–2012 76
Value Analysis, US$ 2002–2007 78
Value Analysis, US$ 2007–2012 78
Volume Analysis, 2002–2007 80
Volume Analysis, 2007–2012 81
Company and Brand Share Analysis 83
Distribution Analysis 87
Expenditure & consumption per capita 89
Chapter 8 CATEGORY ANALYSIS - LIP MAKE-UP 92
Value Analysis, 2002–2007 92
Value Analysis, 2007–2012 93
Value Analysis, US$ 2002–2007 95
Value Analysis, US$ 2007–2012 95
Volume Analysis, 2002–2007 97
Volume Analysis, 2007–2012 98
Company and Brand Share Analysis 100
Distribution Analysis 104
Expenditure & consumption per capita 106
Chapter 9 COUNTRY COMPARISON 109
Value 109
Volume 114
Market Share 119
Chapter 10 NEW PRODUCT DEVELOPMENT 120
Product launches over time 120
Recent product launches 121
Chapter 11 TURKEY SOCIOECONOMIC PROFILE 122
Country Overview 122
Key Facts 123
Political Overview 124
Turkey Economic Overview 125
Chapter 12 TURKEY MACROECONOMIC PROFILE 126
Macroeconomic Indicators 126
Chapter 13 RESEARCH METHODOLOGY 131
Methodology overview 131
Secondary research 132
Market modeling 133
Primary research 134
Data finalization 135
Ongoing research 135
Chapter 14 APPENDIX 136
Future readings 136
How to contact experts in your industry 136
Disclaimer 136
[Inhaltsverzeichnis ausblenden]

Table 1: Make-up category definitions 9
Table 2: Make-up distribution channels 10
Table 3: Turkey make-up value, 2002–2007 (TRL m, nominal prices) 21
Table 4: Turkey make-up value forecast, 2007–2012 (TRL m, nominal prices) 22
Table 5: Turkey make-up value, 2002–2007 (US$ m nominal prices) 24
Table 6: Turkey make-up value forecast, 2007–2012 (US$ m nominal prices) 24
Table 7: Turkey make-up volume, 2002–2007 (Units m) 26
Table 8: Turkey make-up volume forecast, 2007–2012 (Units m) 27
Table 9: Turkey make-up brand share, by value, 2006–2007 (%) 29
Table 10: Turkey make-up value, by brand 2006–2007 (TRL m nominal prices) 30
Table 11: Turkey make-up company share by value, 2006–2007 (%) 32
Table 12: Turkey make-up value, by company, 2006–2007 (TRL m nominal prices) 33
Table 13: Turkey make-up distribution channels, by value, 2006–2007 (%) 34
Table 14: Turkey make-up value, by distribution channel, 2006–2007 (TRL m nominal prices) 34
Table 15: Turkey make-up expenditure per capita, 2002–2007 (TRL, nominal prices) 36
Table 16: Turkey make-up forecast expenditure per capita, 2007–2012 (TRL, nominal prices) 36
Table 17: Turkey make-up expenditure per capita, 2002–2007 (US$ nominal prices) 37
Table 18: Turkey make-up forecast expenditure per capita, 2007–2012 (US$ nominal prices) 37
Table 19: Turkey make-up consumption per capita, 2002–2007 (Units) 38
Table 20: Turkey make-up forecast consumption per capita, 2007–2012 (Units) 38
Table 21: L'Oreal S.A Key Facts 39
Table 22: Revlon, Inc Key Facts 42
Table 23: Turkey eye make-up value, 2002–2007 (TRL m, nominal prices) 44
Table 24: Turkey eye make-up value forecast, 2007–2012 (TRL m, nominal prices) 45
Table 25: Turkey eye make-up value, 2002–2007 (US$ m nominal prices) 47
Table 26: Turkey eye make-up value forecast, 2007–2012 (US$ m nominal prices) 47
Table 27: Turkey eye make-up volume, 2002–2007 (Units m) 49
Table 28: Turkey eye make-up volume forecast, 2007–2012 (Units m) 50
Table 29: Turkey eye make-up brand share, by value, 2006–2007 (%) 52
Table 30: Turkey eye make-up value, by brand 2006–2007 (TRL m nominal prices) 53
Table 31: Turkey eye make-up company share by value, 2006–2007 (%) 55
Table 32: Turkey eye make-up value, by company, 2006–2007 (TRL m nominal prices) 55
Table 33: Turkey eye make-up distribution channels, by value, 2006–2007 (%) 56
Table 34: Turkey eye make-up value, by distribution channel, 2006–2007 (TRL m nominal prices) 56
Table 35: Turkey eye make-up expenditure per capita, 2002–2007 (TRL, nominal prices) 58
Table 36: Turkey eye make-up forecast expenditure per capita, 2007–2012 (TRL, nominal prices) 58
Table 37: Turkey eye make-up expenditure per capita, 2002–2007 (US$ nominal prices) 59
Table 38: Turkey eye make-up forecast expenditure per capita, 2007–2012 (US$ nominal prices) 59
Table 39: Turkey eye make-up consumption per capita, 2002–2007 (Units) 60
Table 40: Turkey eye make-up forecast consumption per capita, 2007–2012 (Units) 60
Table 41: Turkey nail make-up value, 2002–2007 (TRL m, nominal prices) 61
Table 42: Turkey nail make-up value forecast, 2007–2012 (TRL m, nominal prices) 62
Table 43: Turkey nail make-up value, 2002–2007 (US$ m nominal prices) 63
Table 44: Turkey nail make-up value forecast, 2007–2012 (US$ m nominal prices) 63
Table 45: Turkey nail make-up volume, 2002–2007 (Units m) 64
Table 46: Turkey nail make-up volume forecast, 2007–2012 (Units m) 65
Table 47: Turkey nail make-up brand share, by value, 2006–2007 (%) 66
Table 48: Turkey nail make-up value, by brand 2006–2007 (TRL m nominal prices) 67
Table 49: Turkey nail make-up company share by value, 2006–2007 (%) 69
Table 50: Turkey nail make-up value, by company, 2006–2007 (TRL m nominal prices) 69
Table 51: Turkey nail make-up distribution channels, by value, 2006–2007 (%) 70
Table 52: Turkey nail make-up value, by distribution channel, 2006–2007 (TRL m nominal prices) 70
Table 53: Turkey nail make-up expenditure per capita, 2002–2007 (TRL, nominal prices) 72
Table 54: Turkey nail make-up forecast expenditure per capita, 2007–2012 (TRL, nominal prices) 72
Table 55: Turkey nail make-up expenditure per capita, 2002–2007 (US$ nominal prices) 73
Table 56: Turkey nail make-up forecast expenditure per capita, 2007–2012 (US$ nominal prices) 73
Table 57: Turkey nail make-up consumption per capita, 2002–2007 (Units) 74
Table 58: Turkey nail make-up forecast consumption per capita, 2007–2012 (Units) 74
Table 59: Turkey face make-up value, 2002–2007 (TRL m, nominal prices) 75
Table 60: Turkey face make-up value forecast, 2007–2012 (TRL m, nominal prices) 76
Table 61: Turkey face make-up value, 2002–2007 (US$ m nominal prices) 78
Table 62: Turkey face make-up value forecast, 2007–2012 (US$ m nominal prices) 78
Table 63: Turkey face make-up volume, 2002–2007 (Units m) 80
Table 64: Turkey face make-up volume forecast, 2007–2012 (Units m) 81
Table 65: Turkey face make-up brand share, by value, 2006–2007 (%) 83
Table 66: Turkey face make-up value, by brand 2006–2007 (TRL m nominal prices) 84
Table 67: Turkey face make-up company share by value, 2006–2007 (%) 86
Table 68: Turkey face make-up value, by company, 2006–2007 (TRL m nominal prices) 86
Table 69: Turkey face make-up distribution channels, by value, 2006–2007 (%) 87
Table 70: Turkey face make-up value, by distribution channel, 2006–2007 (TRL m nominal prices) 87
Table 71: Turkey face make-up expenditure per capita, 2002–2007 (TRL, nominal prices) 89
Table 72: Turkey face make-up forecast expenditure per capita, 2007–2012 (TRL, nominal prices) 89
Table 73: Turkey face make-up expenditure per capita, 2002–2007 (US$ nominal prices) 90
Table 74: Turkey face make-up forecast expenditure per capita, 2007–2012 (US$ nominal prices) 90
Table 75: Turkey face make-up consumption per capita, 2002–2007 (Units) 91
Table 76: Turkey face make-up forecast consumption per capita, 2007–2012 (Units) 91
Table 77: Turkey lip make-up value, 2002–2007 (TRL m, nominal prices) 92
Table 78: Turkey lip make-up value forecast, 2007–2012 (TRL m, nominal prices) 93
Table 79: Turkey lip make-up value, 2002–2007 (US$ m nominal prices) 95
Table 80: Turkey lip make-up value forecast, 2007–2012 (US$ m nominal prices) 95
Table 81: Turkey lip make-up volume, 2002–2007 (Units m) 97
Table 82: Turkey lip make-up volume forecast, 2007–2012 (Units m) 98
Table 83: Turkey lip make-up brand share, by value, 2006–2007 (%) 100
Table 84: Turkey lip make-up value, by brand 2006–2007 (TRL m nominal prices) 101
Table 85: Turkey lip make-up company share by value, 2006–2007 (%) 103
Table 86: Turkey lip make-up value, by company, 2006–2007 (TRL m nominal prices) 103
Table 87: Turkey lip make-up distribution channels, by value, 2006–2007 (%) 104
Table 88: Turkey lip make-up value, by distribution channel, 2006–2007 (TRL m nominal prices) 104
Table 89: Turkey lip make-up expenditure per capita, 2002–2007 (TRL, nominal prices) 106
Table 90: Turkey lip make-up forecast expenditure per capita, 2007–2012 (TRL, nominal prices) 106
Table 91: Turkey lip make-up expenditure per capita, 2002–2007 (US$ nominal prices) 107
Table 92: Turkey lip make-up forecast expenditure per capita, 2007–2012 (US$ nominal prices) 107
Table 93: Turkey lip make-up consumption per capita, 2002–2007 (Units) 108
Table 94: Turkey lip make-up forecast consumption per capita, 2007–2012 (Units) 108
Table 95: Global make-up market value, 2007 109
Table 96: Global make-up market split (value terms (US$ m), 2007) – Top 5 countries 112
Table 97: Global make-up market volume, 2007 114
Table 98: Global make-up market split (volume terms, 2007) – Top 5 countries 117
Table 99: Leading players - Top 5 countries 119
Table 100: Turkey make-up new product launches (reports) and SKUs, by company 2007 120
Table 101: Turkey make-up new product launches (reports), by Ingredients 2007 121
Table 102: Turkey make-up new product launches (reports), by Package tags or Claims 2007 121
Table 103: Turkey make-up new product launches (reports) 121
Table 104: Turkey Key Facts 123
Table 105: Turkey population, by age group, 2002-2007 (millions) 126
Table 106: Turkey population forecast, by age group, 2007-2012 (millions) 127
Table 107: Turkey population, by gender, 2002-2007 (millions) 127
Table 108: Turkey population forecast, by gender, 2007-2012 (millions) 128
Table 109: Turkey nominal GDP, 2002-2007 (TRL bn, 2000 prices) 128
Table 110: Turkey nominal GDP forecast, 2007-2012 (TRL bn, 2000 prices) 128
Table 111: Turkey real GDP, 2002-2007 (TRL bn, nominal prices) 129
Table 112: Turkey real GDP forecast, 2007-2012 (TRL bn, nominal prices) 129
Table 113: Turkey real GDP, 2002-2007 (US$ bn, 2000 prices) 129
Table 114: Turkey real GDP forecast, 2007-2012 (US$ bn, 2000 prices) 130
Table 115: Turkey consumer price index, 2002-2007 (2003=100) 130
Table 116: Turkey consumer price index, 2007-2012 (2003=100) 130
Figure 1: Turkey make-up value & value forecast, 2002?2012 (TRL m, nominal prices) 23
Figure 2: Turkey make-up category growth comparison, by value, 2002?2012 25
Figure 3: Turkey make-up volume & volume forecast, 2002?2012 (Units m) 28
Figure 4: Turkey make-up category growth comparison, by volume, 2002?2012 28
Figure 5: Turkey make-up company share, by value, 2006?2007 (%) 31
Figure 6: Turkey make-up distribution channels, by value, 2006?2007(%) 35
Figure 7: Turkey eye make-up value & value forecast, 2002?2012 (TRL m, nominal prices) 46
Figure 8: Turkey eye make-up category growth comparison, by value, 2002?2012 48
Figure 9: Turkey eye make-up volume & volume forecast, 2002?2012 (Units m) 51
Figure 10: Turkey eye make-up category growth comparison, by volume, 2002?2012 51
Figure 11: Turkey eye make-up company share, by value, 2006?2007 (%) 54
Figure 12: Turkey eye make-up distribution channels, by value, 2006?2007(%) 57
Figure 13: Turkey nail make-up value & value forecast, 2002?2012 (TRL m, nominal prices) 62
Figure 14: Turkey nail make-up volume & volume forecast, 2002?2012 (Units m) 65
Figure 15: Turkey nail make-up company share, by value, 2006?2007 (%) 68
Figure 16: Turkey nail make-up distribution channels, by value, 2006?2007(%) 71
Figure 17: Turkey face make-up value & value forecast, 2002?2012 (TRL m, nominal prices) 77
Figure 18: Turkey face make-up category growth comparison, by value, 2002?2012 79
Figure 19: Turkey face make-up volume & volume forecast, 2002?2012 (Units m) 82
Figure 20: Turkey face make-up category growth comparison, by volume, 2002?2012 82
Figure 21: Turkey face make-up company share, by value, 2006?2007 (%) 85
Figure 22: Turkey face make-up distribution channels, by value, 2006?2007(%) 88
Figure 23: Turkey lip make-up value & value forecast, 2002?2012 (TRL m, nominal prices) 94
Figure 24: Turkey lip make-up category growth comparison, by value, 2002?2012 96
Figure 25: Turkey lip make-up volume & volume forecast, 2002?2012 (Units m) 99
Figure 26: Turkey lip make-up category growth comparison, by volume, 2002?2012 99
Figure 27: Turkey lip make-up company share, by value, 2006?2007 (%) 102
Figure 28: Turkey lip make-up distribution channels, by value, 2006?2007(%) 105
Figure 29: Global make-up market split (value terms, 2007) – Top 5 countries 110
Figure 30: Global make-up market value, 2002–2007 (Top 5 countries) 113
Figure 31: Global make-up market split (volume terms, 2007) – Top 5 countries 115
Figure 32: Global make-up market volume, 2002–2007 (Top 5 countries) 118
Figure 33: Map of Turkey 123
Figure 34: Annual data review process 132
[Tabellenverzeichnis ausblenden]