TABLE OF CONTENTS
EXECUTIVE SUMMARY 2
MARKET OVERVIEW 7
Market definition 7
Research highlights 8
Market analysis 9
MARKET VALUE 10
MARKET VOLUME 11
MARKET SEGMENTATION I 12
MARKET SEGMENTATION II 13
MARKET SHARE 14
FIVE FORCES ANALYSIS 15
Summary 15
Buyer power 17
Supplier power 18
New entrants 19
Substitutes 20
Rivalry 21
LEADING COMPANIES 22
L'Oreal S.A. 22
Estee Lauder Companies Inc., The 27
Revlon, Inc. 31
MARKET DISTRIBUTION 35
MARKET FORECASTS 36
Market value forecast 36
Market volume forecast 37
MACROECONOMIC INDICATORS 38
APPENDIX 40
Methodology 40
Industry associations 41
Related Datamonitor research 41
Disclaimer 43
ABOUT DATAMONITOR 44
Premium Reports 44
Summary Reports 44
Datamonitor consulting 44
LIST OF TABLES
Table 1: United States make-up market value: $ million, 2006–10 10
Table 2: United States make–up market volume: million units, 2006–10 11
Table 3: United States make-up market segmentation I:% share, by value, 2010 12
Table 4: United States make-up market segmentation II: % share, by value, 2010 13
Table 5: United States make-up market share: % share, by value, 2010 14
Table 6: L'Oreal S.A.: key facts 22
Table 7: L'Oreal S.A.: key financials ($) 24
Table 8: L'Oreal S.A.: key financials (€) 24
Table 9: L'Oreal S.A.: key financial ratios 25
Table 10: Estee Lauder Companies Inc., The: key facts 27
Table 11: Estee Lauder Companies Inc., The: key financials ($) 29
Table 12: Estee Lauder Companies Inc., The: key financial ratios 29
Table 13: Revlon, Inc.: key facts 31
Table 14: Revlon, Inc.: key financials ($) 33
Table 15: Revlon, Inc.: key financial ratios 33
Table 16: United States make-up market distribution: % share, by value, 2010 35
Table 17: United States make-up market value forecast: $ million, 2010–15 36
Table 18: United States make–up market volume forecast: million units, 2010–15 37
Table 19: United States size of population (million), 2006–10 38
Table 20: United States gdp (constant 2000 prices, $ billion), 2006–10 38
Table 21: United States gdp (current prices, $ billion), 2006–10 38
Table 22: United States inflation, 2006–10 39
Table 23: United States consumer price index (absolute), 2006–10 39
Table 24: United States exchange rate, 2006–10 39
LIST OF FIGURES
Figure 1: United States make-up market value: $ million, 2006–10 10
Figure 2: United States make–up market volume: million units, 2006–10 11
Figure 3: United States make-up market segmentation I:% share, by value, 2010 12
Figure 4: United States make-up market segmentation II: % share, by value, 2010 13
Figure 5: United States make-up market share: % share, by value, 2010 14
Figure 6: Forces driving competition in the make-up market in the United States, 2010 15
Figure 7: Drivers of buyer power in the make-up market in the United States, 2010 17
Figure 8: Drivers of supplier power in the make-up market in the United States, 2010 18
Figure 9: Factors influencing the likelihood of new entrants in the make-up market in the United States, 2010 19
Figure 10: Factors influencing the threat of substitutes in the make-up market in the United States, 2010 20
Figure 11: Drivers of degree of rivalry in the make-up market in the United States, 2010 21
Figure 12: L'Oreal S.A.: revenues & profitability 25
Figure 13: L'Oreal S.A.: assets & liabilities 26
Figure 14: Estee Lauder Companies Inc., The: revenues & profitability 30
Figure 15: Estee Lauder Companies Inc., The: assets & liabilities 30
Figure 16: Revlon, Inc.: revenues & profitability 34
Figure 17: Revlon, Inc.: assets & liabilities 34
Figure 18: United States make-up market distribution: % share, by value, 2010 35
Figure 19: United States make-up market value forecast: $ million, 2010–15 36
Figure 20: United States make–up market volume forecast: million units, 2010–15 37
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