Make-Up in Western Europe to 2014

Introduction

This databook provides key data and information on the make-up market covering 17 countries in Western Europe. This report is a comprehensive resource for market, category and segment level data including value, volume, distribution and company share. This report also provides expenditure and consumption data for the historic and forecast periods.

Scope

* Contains information on four categories: eye, face, nail and lip make-up
* Market, category and segment level information on value and volume with historic (2004-09) and forecast (2010-14) data
* Category level company share as well as distribution share information for 2008 and 2009
* Review of the top two companies within the make-up market, including company overview, key facts and business description

Highlights

The market for make-up in Western Europe increased at a compound annual growth rate of 3.7% between 2004 and 2009.

The face make-up category led the make-up market in Western Europe, accounting for a share of 35.7%.

The leading players in the Western European make-up market include L'Oreal S.A., Procter & Gamble Company, The and Coty Inc.

Reasons to Purchase

* Develop business strategies by understanding the quantitative trends within the make-up market in Western Europe
* Design effective marketing and sales strategies by identifying key market categories and segments
* Identify key players within the market to plan lucrative M&A, partnerships and agreements
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TABLE OF CONTENTS
Chapter 1 Executive Summary 2
Summary market level: make-up 2
Summary category level: eye make-up 3
Summary category level: face make-up 4
Summary category level: nail make-up 5
Summary category level: lip make-up 6
Chapter 2 Introduction 7
What is this report about? 7
How to use this report 7
Market definition 8
Chapter 3 Overview 19
Value Analysis 19
Volume Analysis 21
Chapter 4 Western Europe Make-UP: Market Overview 23
Value analysis (US Dollar), 2004?09 23
Value analysis (US Dollar), 2009?14 24
Volume analysis, 2004?09 26
Volume analysis, 2009?14 27
Company share analysis 29
Distribution analysis 32
Expenditure and consumption per capita 34
Chapter 5 Leading Company Profiles 36
L'Oreal S.A. 36
The Procter & Gamble Company 39
Chapter 6 Category Analysis: Eye Make-Up 41
Value analysis (US Dollar), 2004?09 41
Value analysis (US Dollar), 2009?14 42
Volume analysis, 2004?09 44
Volume analysis, 2009?14 45
Company share analysis 47
Distribution analysis 50
Expenditure and consumption per capita 52
Chapter 7 Category Analysis: Face Make-Up 54
Value analysis (US Dollar), 2004?09 54
Value analysis (US Dollar), 2009?14 55
Volume analysis, 2004?09 57
Volume analysis, 2009?14 58
Company share analysis 60
Distribution analysis 63
Expenditure and consumption per capita 65
Chapter 8 Category Analysis: Nail Make-up 67
Value analysis (US Dollar), 2004?09 67
Value analysis (US Dollar), 2009?14 68
Volume analysis, 2004?09 70
Volume analysis, 2009?14 71
Company share analysis 72
Distribution analysis 75
Expenditure and consumption per capita 77
Chapter 9 Category Analysis: Lip Make-Up 79
Value analysis (US Dollar), 2004?09 79
Value analysis (US Dollar), 2009?14 80
Volume analysis, 2004?09 82
Volume analysis, 2009?14 83
Company share analysis 85
Distribution analysis 88
Expenditure and consumption per capita 90
Chapter 10 Research Methodology 92
Methodology overview 92
Secondary research 93
Market modeling 94
Creating an initial data model 94
Revising the initial data model 94
Creating a final estimate 95
Creating demographic value splits 95
Primary research 95
Data finalization 96
Ongoing research 96
Chapter 11 Appendix 97
Future readings 97
How to contact experts in your industry 97
Disclaimer 97

LIST OF FIGURES
Figure 1: Make-up, Western Europe, value by category ($m), 2004?14 25
Figure 2: Make-up, Western Europe, category growth comparison, by value, 2004?14 25
Figure 3: Make-up, Western Europe, volume by category (units, million), 2004?14 28
Figure 4: Make-up, Western Europe, category growth comparison, by volume, 2004?14 28
Figure 5: Make-up, Western Europe, company share (top five companies) by value (%), 2008?09 31
Figure 6: Make-up, Western Europe, distribution channels by value (%), 2008?09 33
Figure 7: Eye make-up, Western Europe, value by segment ($m), 2004?14 43
Figure 8: Eye make-up, Western Europe, category growth comparison, by value, 2004?14 43
Figure 9: Eye make-up, Western Europe, volume by segment (units, million), 2004?14 46
Figure 10: Eye make-up, Western Europe, category growth comparison, by volume, 2004?14 46
Figure 11: Eye make-up, Western Europe, company share (top five companies) by value (%),
2008?09 49
Figure 12: Eye make-up, Western Europe, distribution channels by value (%), 2008?09 51
Figure 13: Face make-up, Western Europe, value by segment ($m), 2004?14 56
Figure 14: Face make-up, Western Europe, category growth comparison, by value, 2004?14 56
Figure 15: Face make-up, Western Europe, volume by segment (units, million), 2004?14 59
Figure 16: Face make-up, Western Europe, category growth comparison, by volume, 2004?14 59
Figure 17: Face make-up, Western Europe, company share (top five companies) by value (%),
2008?09 62
Figure 18: Face make-up, Western Europe, distribution channels by value (%), 2008?09 64
Figure 19: Nail make-up, Western Europe, value ($m), 2004?14 69
Figure 20: Nail make-up, Western Europe, volume (units, million), 2004?14 71
Figure 21: Nail make-up, Western Europe, company share (top five companies) by value (%),
2008?09 74
Figure 22: Nail make-up, Western Europe, distribution channels by value (%), 2008?09 76
List of Figures
Make-Up in Western Europe to 2014 DBCM7162 /Published September 2010
© Datamonitor. This databook is a licensed product and is not to be photocopied Page 15
Figure 23: Lip make-up, Western Europe, value by segment ($m), 2004?14 81
Figure 24: Lip make-up, Western Europe, category growth comparison, by value, 2004?14 81
Figure 25: Lip make-up, Western Europe, volume by segment (units, million), 2004?14 84
Figure 26: Lip make-up, Western Europe, category growth comparison, by volume, 2004?14 84
Figure 27: Lip make-up, Western Europe, company share (top five companies) by value (%),
2008?09 87
Figure 28: Lip make-up, Western Europe, distribution channels by value (%), 2008?09 89
Figure 29: Annual data review process 93

LIST OF TABLES
Table 1: Make-up category definitions 9
Table 2: Make-up distribution channels 10
Table 3: Make-up, Western Europe, value (country-wise), 2004?09 ($m) 19
Table 4: Make-up, Western Europe, value (country-wise) forecast, 2009?14 ($m) 20
Table 5: Make-up, Western Europe, volume (country-wise), 2004?09 (units, million) 21
Table 6: Make-up, Western Europe, volume (country-wise) forecast, 2009?14 (units, million) 22
Table 7: Make-up, Western Europe, value by category ($m), 2004?09 23
Table 8: Make-up, Western Europe, value forecast by category ($m), 2009?14 24
Table 9: Make-up, Western Europe, volume by category (units, million), 2004?09 26
Table 10: Make-up, Western Europe, volume forecast by category (units, million), 2009?14 27
Table 11: Make-up, Western Europe, company share (top 20 companies) by value (%), 2008?09 29
Table 12: Make-up, Western Europe, value by company ($m), 2008?09 30
Table 13: Make-up, Western Europe, distribution channels by value (%), 2008?09 32
Table 14: Make-up, Western Europe, value by distribution channel ($m), 2008?09 32
Table 15: Make-up, Western Europe, expenditure per capita ($), 2004?09 34
Table 16: Make-up, Western Europe, forecast expenditure per capita ($), 2009?14 34
Table 17: Make-up, Western Europe, consumption per capita (units), 2004?09 35
Table 18: Make-up, Western Europe, forecast consumption per capita (units), 2009?14 35
Table 19: L'Oreal S.A. key facts 36
Table 20: The Procter & Gamble Company key facts 39
Table 21: Eye make-up, Western Europe, value by segment ($m), 2004?09 41
Table 22: Eye make-up, Western Europe, value forecast by segment ($m), 2009?14 42
Table 23: Eye make-up, Western Europe, volume by segment (units, million), 2004?09 44
Table 24: Eye make-up, Western Europe, volume forecast by segment (units, million), 2009?14 45
Table 25: Eye make-up, Western Europe, company share (top 20 companies) by value (%),
2008?09 47
Table 26: Eye make-up, Western Europe, value by company ($m), 2008?09 48
Table 27: Eye make-up, Western Europe, distribution channels by value (%), 2008?09 50
Table 28: Eye make-up, Western Europe, value by distribution channel ($m), 2008?09 50
Table 29: Eye make-up, Western Europe, expenditure per capita ($), 2004?09 52
Table 30: Eye make-up, Western Europe, forecast expenditure per capita ($), 2009?14 52
Table 31: Eye make-up, Western Europe, consumption per capita (units), 2004?09 53
Table 32: Eye make-up, Western Europe, forecast consumption per capita (units), 2009?14 53
Table 33: Face make-up, Western Europe, value by segment ($m), 2004?09 54
Table 34: Face make-up, Western Europe, value forecast by segment ($m), 2009?14 55
Table 35: Face make-up, Western Europe, volume by segment (units, million), 2004?09 57
Table 36: Face make-up, Western Europe, volume forecast by segment (units, million), 2009?14 58
Table 37: Face make-up, Western Europe, company share (top 20 companies) by value (%),
2008?09 60
Table 38: Face make-up, Western Europe, value by company ($m), 2008?09 61
Table 39: Face make-up, Western Europe, distribution channels by value (%), 2008?09 63
Table 40: Face make-up, Western Europe, value by distribution channel ($m), 2008?09 63
Table 41: Face make-up, Western Europe, expenditure per capita ($), 2004?09 65
Table 42: Face make-up, Western Europe, forecast expenditure per capita ($), 2009?14 65
Table 43: Face make-up, Western Europe, consumption per capita (units), 2004?09 66
Table 44: Face make-up, Western Europe, forecast consumption per capita (units), 2009?14 66
Table 45: Nail make-up, Western Europe, value ($m), 2004?09 67
Table 46: Nail make-up, Western Europe, value forecast ($m), 2009?14 68
Table 47: Nail make-up, Western Europe, volume (units, million), 2004?09 70
Table 48: Nail make-up, Western Europe, volume forecast (units, million), 2009?14 71
Table 49: Nail make-up, Western Europe, company share (top 20 companies) by value (%),
2008?09 72
Table 50: Nail make-up, Western Europe, value by company ($m), 2008?09 73
Table 51: Nail make-up, Western Europe, distribution channels by value (%), 2008?09 75
Table 52: Nail make-up, Western Europe, value by distribution channel ($m), 2008?09 75
Table 53: Nail make-up, Western Europe, expenditure per capita ($), 2004?09 77
Table 54: Nail make-up, Western Europe, forecast expenditure per capita ($), 2009?14 77
Table 55: Nail make-up, Western Europe, consumption per capita (units), 2004?09 78
Table 56: Nail make-up, Western Europe, forecast consumption per capita (units), 2009?14 78
Table 57: Lip make-up, Western Europe, value by segment ($m), 2004?09 79
Table 58: Lip make-up, Western Europe, value forecast by segment ($m), 2009?14 80
Table 59: Lip make-up, Western Europe, volume by segment (units, million), 2004?09 82
Table 60: Lip make-up, Western Europe, volume forecast by segment (units, million), 2009?14 83
Table 61: Lip make-up, Western Europe, company share (top 20 companies) by value (%),
2008?09 85
Table 62: Lip make-up, Western Europe, value by company ($m), 2008?09 86
Table 63: Lip make-up, Western Europe, distribution channels by value (%), 2008?09 88
Table 64: Lip make-up, Western Europe, value by distribution channel ($m), 2008?09 88
Table 65: Lip make-up, Western Europe, expenditure per capita ($), 2004?09 90
Table 66: Lip make-up, Western Europe, forecast expenditure per capita ($), 2009?14 90
Table 67: Lip make-up, Western Europe, consumption per capita (units), 2004?09 91
Table 68: Lip make-up, Western Europe, forecast consumption per capita (units), 2009?14 91
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