Male Fragrances Market in Croatia to 2014 (Fragrances)

Introduction

This databook provides key data and information on the Male Fragrances Market in Croatia (Fragrances). This report is a comprehensive resource for market, category and segment level data including value, volume, distribution share and company & brand share. This report also provides expenditure and consumption data for the historic and forecast periods.

Scope

*Market,category and segment level information on value, volume, and expenditure & consumption, with historic (2003-2008) and forecast (2009-2013) data
*Category level company and brand share as well as distribution share information for 2007 and 2008

Highlights


The male fragrances category was valued at HRK52.3m ($10.6m) in 2009, representing a CAGR of 4.4% since 2004.

By the end of 2014, the male fragrances category will be worth HRK62.4m ($12.6m), with an expected CAGR of 3.6% between 2009 and 2014.

The male fragrances market volume totaled 0.4 million units in 2009, representing a CAGR of 1.3% since 2004.

By the end of 2014, the male fragrances market will total 0.5 million units, with an expected CAGR of 1.5% between 2009 and 2014.

The male fragrances market was led by mass male fragrances (representing 74.3% of the total value), with premium male fragrances accounting for the remaining 25.7% share.

Coty Inc is the market leader with a 12.3% share of the market.


Reasons to Purchase

*Develop business strategies by understanding the quantitative trends within the Male Fragrances Market in Croatia (Fragrances)

*Design effective marketing and sales strategies by identifying key market categories and segments

*Identify key players within the market to plan lucrative M&A, partnerships and agreements

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TABLE OF CONTENTS
Chapter 1 Executive Summary 2
Summary category level: male fragrances 2
Chapter 2 Definition 3
Chapter 3 Category Analysis: Male Fragrances 9
Value analysis (Croatian Kuna), 2004?09 9
Value analysis (Croatian Kuna), 2009?14 10
Value analysis (US dollars), 2004?09 12
Value analysis (US dollars), 2009?14 12
Volume analysis, 2004?09 14
Volume analysis, 2009?14 15
Company and brand share analysis 17
Distribution analysis 20
Expenditure and consumption per capita 22
Chapter 4 Macroeconomic Profile 25
Macroeconomic Indicators 25
Chapter 5 Research Methodology 30
Methodology overview 30
Secondary research 31
Market modeling 32
Creating an initial data model 32
Revising the initial data model 32
Creating a final estimate 33
Creating demographic value splits 33
Primary research 33
Data finalization 34
Ongoing research 34

LIST OF FIGURES
Figure 1: Male fragrances, Croatia, value by segment (HRKm), 2004?14 11
Figure 2: Male fragrances, Croatia, category growth comparison, by value, 2004?14 13
Figure 3: Male fragrances, Croatia, volume by segment (units, million), 2004?14 16
Figure 4: Male fragrances, Croatia, category growth comparison, by volume, 2004?14 16
Figure 5: Male fragrances, Croatia, company share by value (%), 2008?09 18
Figure 6: Male fragrances, Croatia, distribution channels by value (%), 2008?09 21
Figure 7: Annual data review process 31

LIST OF TABLES
Table 1: Male fragrances category definitions 3
Table 2: Male fragrances distribution channels 4
Table 3: Male fragrances, Croatia, value by segment (HRKm), 2004?09 9
Table 4: Male fragrances, Croatia, value forecast by segment (HRKm), 2009?14 10
Table 5: Male fragrances, Croatia, value by segment ($m), 2004?09 12
Table 6: Male fragrances, Croatia, value forecast by segment ($m), 2009?14 12
Table 7: Male fragrances, Croatia, volume by segment (units, million), 2004?09 14
Table 8: Male fragrances, Croatia, volume forecast by segment (units, million), 2009?14 15
Table 9: Male fragrances, Croatia, brand share by value (%), 2008?09 17
Table 10: Male fragrances, Croatia, value by brand (HRKm), 2008?09 17
Table 11: Male fragrances, Croatia, company share by value (%), 2008?09 19
Table 12: Male fragrances, Croatia, value by company (HRKm), 2008?09 19
Table 13: Male fragrances, Croatia, distribution channels by value (%), 2008?09 20
Table 14: Male fragrances, Croatia, value by distribution channel (HRKm), 2008?09 20
Table 15: Male fragrances, Croatia, expenditure per capita (HRK), 2004?09 22
Table 16: Male fragrances, Croatia, forecast expenditure per capita (HRK), 2009?14 22
Table 17: Male fragrances, Croatia, expenditure per capita ($), 2004?09 23
Table 18: Male fragrances, Croatia, forecast expenditure per capita ($), 2009?14 23
Table 19: Male fragrances, Croatia, consumption per capita (units), 2004?09 24
Table 20: Male fragrances, Croatia, forecast consumption per capita (units), 2009?14 24
Table 21: Croatia population, by age group, 2004?09 (millions) 25
Table 22: Croatia population forecast, by age group, 2009?14 (millions) 26
Table 23: Croatia population, by gender, 2004?09 (millions) 26
Table 24: Croatia population forecast, by gender, 2009?14 (millions) 27
Table 25: Croatia nominal GDP, 2004?09 (HRKbn, nominal prices) 27
Table 26: Croatia nominal GDP forecast, 2009?14 (HRKbn, nominal prices) 27
Table 27: Croatia real GDP, 2004?09 (HRKbn, 2000 prices) 28
Table 28: Croatia real GDP forecast, 2009?14 (HRKbn, 2000 prices) 28
Table 29: Croatia real GDP, 2004?09 ($bn, 2000 prices) 28
Table 30: Croatia real GDP forecast, 2009?14 ($bn, 2000 prices) 29
Table 31: Croatia consumer price index, 2004?09 (2000=100) 29
Table 32: Croatia consumer price index, 2009?14 (2000=100) 29


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