Male Fragrances Market in Hong Kong to 2014 (Fragrances)

Introduction

This databook provides key data and information on the Male Fragrances Market in Hong Kong (Fragrances). This report is a comprehensive resource for market, category and segment level data including value, volume, distribution share and company & brand share. This report also provides expenditure and consumption data for the historic and forecast periods.

Scope

*Market,category and segment level information on value, volume, and expenditure & consumption, with historic (2003-2008) and forecast (2009-2013) data
*Category level company and brand share as well as distribution share information for 2007 and 2008

Highlights


The male fragrances category was valued at HK$255.3m ($32.8m) in 2009, representing a CAGR of 3.5% since 2004.

By the end of 2014, the male fragrances category will be worth HK$290.6m ($37.3m), with an expected CAGR of 2.6% between 2009 and 2014.

The male fragrances market volume totaled 2.2 million units in 2009, representing a CAGR of 2% since 2004.

By the end of 2014, the male fragrances market will total 2.5 million units, with an expected CAGR of 2.6% between 2009 and 2014.

The male fragrances market was led by premium male fragrances (representing 57.7% of the total value), with mass male fragrances accounting for the remaining 42.3% share.

Shiseido Company, Limited is the market leader with a 23.8% share of the market.


Reasons to Purchase

*Develop business strategies by understanding the quantitative trends within the Male Fragrances Market in Hong Kong (Fragrances)

*Design effective marketing and sales strategies by identifying key market categories and segments

*Identify key players within the market to plan lucrative M&A, partnerships and agreements

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TABLE OF CONTENTS
Chapter 1 Executive Summary 2
Summary category level: male fragrances 2
Chapter 2 Definition 3
Chapter 3 Category Analysis: Male Fragrances 9
Value analysis (Hong Kong Dollar), 2004?09 9
Value analysis (Hong Kong Dollar), 2009?14 10
Value analysis (US dollars), 2004?09 12
Value analysis (US dollars), 2009?14 12
Volume analysis, 2004?09 14
Volume analysis, 2009?14 15
Company and brand share analysis 17
Distribution analysis 22
Expenditure and consumption per capita 24
Chapter 4 Macroeconomic Profile 27
Macroeconomic Indicators 27
Chapter 5 Research Methodology 32
Methodology overview 32
Secondary research 33
Market modeling 34
Creating an initial data model 34
Revising the initial data model 34
Creating a final estimate 35
Creating demographic value splits 35
Primary research 35
Data finalization 36
Ongoing research 36

LIST OF FIGURES
Figure 1: Male fragrances, Hong Kong, value by segment (HK$m), 2004?14 11
Figure 2: Male fragrances, Hong Kong, category growth comparison, by value, 2004?14 13
Figure 3: Male fragrances, Hong Kong, volume by segment (units, million), 2004?14 16
Figure 4: Male fragrances, Hong Kong, category growth comparison, by volume, 2004?14 16
Figure 5: Male fragrances, Hong Kong, company share by value (%), 2008?09 19
Figure 6: Male fragrances, Hong Kong, distribution channels by value (%), 2008?09 23
Figure 7: Annual data review process 33

LIST OF TABLES
Table 1: Male fragrances category definitions 3
Table 2: Male fragrances distribution channels 4
Table 3: Male fragrances, Hong Kong, value by segment (HK$m), 2004?09 9
Table 4: Male fragrances, Hong Kong, value forecast by segment (HK$m), 2009?14 10
Table 5: Male fragrances, Hong Kong, value by segment ($m), 2004?09 12
Table 6: Male fragrances, Hong Kong, value forecast by segment ($m), 2009?14 12
Table 7: Male fragrances, Hong Kong, volume by segment (units, million), 2004?09 14
Table 8: Male fragrances, Hong Kong, volume forecast by segment (units, million), 2009?14 15
Table 9: Male fragrances, Hong Kong, brand share by value (%), 2008?09 17
Table 10: Male fragrances, Hong Kong, value by brand (HK$m), 2008?09 18
Table 11: Male fragrances, Hong Kong, company share by value (%), 2008?09 20
Table 12: Male fragrances, Hong Kong, value by company (HK$m), 2008?09 21
Table 13: Male fragrances, Hong Kong, distribution channels by value (%), 2008?09 22
Table 14: Male fragrances, Hong Kong, value by distribution channel (HK$m), 2008?09 22
Table 15: Male fragrances, Hong Kong, expenditure per capita (HK$), 2004?09 24
Table 16: Male fragrances, Hong Kong, forecast expenditure per capita (HK$), 2009?14 24
Table 17: Male fragrances, Hong Kong, expenditure per capita ($), 2004?09 25
Table 18: Male fragrances, Hong Kong, forecast expenditure per capita ($), 2009?14 25
Table 19: Male fragrances, Hong Kong, consumption per capita (units), 2004?09 26
Table 20: Male fragrances, Hong Kong, forecast consumption per capita (units), 2009?14 26
Table 21: Hong Kong population, by age group, 2004?09 (millions) 27
Table 22: Hong Kong population forecast, by age group, 2009?14 (millions) 28
Table 23: Hong Kong population, by gender, 2004?09 (millions) 28
Table 24: Hong Kong population forecast, by gender, 2009?14 (millions) 29
Table 25: Hong Kong nominal GDP, 2004?09 (HK$bn, nominal prices) 29
Table 26: Hong Kong nominal GDP forecast, 2009?14 (HK$bn, nominal prices) 29
Table 27: Hong Kong real GDP, 2004?09 (HK$bn, 2000 prices) 30
Table 28: Hong Kong real GDP forecast, 2009?14 (HK$bn, 2000 prices) 30
Table 29: Hong Kong real GDP, 2004?09 ($bn, 2000 prices) 30
Table 30: Hong Kong real GDP forecast, 2009?14 ($bn, 2000 prices) 31
Table 31: Hong Kong consumer price index, 2004?09 (2000=100) 31
Table 32: Hong Kong consumer price index, 2009?14 (2000=100) 31


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