TABLE OF CONTENTS
Chapter 1 Executive Summary 2
Summary category level: male fragrances 2
Chapter 2 Definition 3
Chapter 3 Category Analysis: Male Fragrances 8
Value analysis (Slovenian Tolar), 2004?09 8
Value analysis (Slovenian Tolar), 2009?14 9
Value analysis (US dollars), 2004?09 11
Value analysis (US dollars), 2009?14 11
Volume analysis, 2004?09 13
Volume analysis, 2009?14 14
Company and brand share analysis 16
Distribution analysis 20
Expenditure and consumption per capita 22
Chapter 4 Research Methodology 25
Methodology overview 25
Secondary research 26
Market modeling 27
Creating an initial data model 27
Revising the initial data model 27
Creating a final estimate 28
Creating demographic value splits 28
Primary research 28
Data finalization 29
Ongoing research 29
LIST OF FIGURES
Figure 1: Male fragrances, Slovenia, value by segment (SITm), 2004?14 10
Figure 2: Male fragrances, Slovenia, category growth comparison, by value, 2004?14 12
Figure 3: Male fragrances, Slovenia, volume by segment (units, million), 2004?14 15
Figure 4: Male fragrances, Slovenia, category growth comparison, by volume, 2004?14 15
Figure 5: Male fragrances, Slovenia, company share by value (%), 2008?09 18
Figure 6: Male fragrances, Slovenia, distribution channels by value (%), 2008?09 21
Figure 7: Annual data review process 26
LIST OF TABLES
Table 1: Male fragrances category definitions 3
Table 2: Male fragrances distribution channels 4
Table 3: Male fragrances, Slovenia, value by segment (SITm), 2004?09 8
Table 4: Male fragrances, Slovenia, value forecast by segment (SITm), 2009?14 9
Table 5: Male fragrances, Slovenia, value by segment ($m), 2004?09 11
Table 6: Male fragrances, Slovenia, value forecast by segment ($m), 2009?14 11
Table 7: Male fragrances, Slovenia, volume by segment (units, million), 2004?09 13
Table 8: Male fragrances, Slovenia, volume forecast by segment (units, million), 2009?14 14
Table 9: Male fragrances, Slovenia, brand share by value (%), 2008?09 16
Table 10: Male fragrances, Slovenia, value by brand (SITm), 2008?09 17
Table 11: Male fragrances, Slovenia, company share by value (%), 2008?09 19
Table 12: Male fragrances, Slovenia, value by company (SITm), 2008?09 19
Table 13: Male fragrances, Slovenia, distribution channels by value (%), 2008?09 20
Table 14: Male fragrances, Slovenia, value by distribution channel (SITm), 2008?09 20
Table 15: Male fragrances, Slovenia, expenditure per capita (SIT), 2004?09 22
Table 16: Male fragrances, Slovenia, forecast expenditure per capita (SIT), 2009?14 22
Table 17: Male fragrances, Slovenia, expenditure per capita ($), 2004?09 23
Table 18: Male fragrances, Slovenia, forecast expenditure per capita ($), 2009?14 23
Table 19: Male fragrances, Slovenia, consumption per capita (units), 2004?09 24
Table 20: Male fragrances, Slovenia, forecast consumption per capita (units), 2009?14 24
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