Male Fragrances Market in Turkey to 2014 (Fragrances)

Introduction

This databook provides key data and information on the Male Fragrances Market in Turkey (Fragrances). This report is a comprehensive resource for market, category and segment level data including value, volume, distribution share and company & brand share. This report also provides expenditure and consumption data for the historic and forecast periods.

Scope

*Market,category and segment level information on value, volume, and expenditure & consumption, with historic (2003-2008) and forecast (2009-2013) data
*Category level company and brand share as well as distribution share information for 2007 and 2008

Highlights


The male fragrances category was valued at TRY48.2m ($37m) in 2009, representing a CAGR of 3.7% since 2004.

By the end of 2014, the male fragrances category will be worth TRY55.2m ($42.4m), with an expected CAGR of 2.8% between 2009 and 2014.

The male fragrances market volume totaled 3.3 million units in 2009, representing a CAGR of 4.2% since 2004.

By the end of 2014, the male fragrances market will total 3.7 million units, with an expected CAGR of 2.3% between 2009 and 2014.

The male fragrances market was led by mass male fragrances (representing 89.6% of the total value), with premium male fragrances accounting for the remaining 10.4% share.

Coty Inc is the market leader with a 20.4% share of the market.


Reasons to Purchase

*Develop business strategies by understanding the quantitative trends within the Male Fragrances Market in Turkey (Fragrances)

*Design effective marketing and sales strategies by identifying key market categories and segments

*Identify key players within the market to plan lucrative M&A, partnerships and agreements

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TABLE OF CONTENTS
Chapter 1 Executive Summary 2
Summary category level: male fragrances 2
Chapter 2 Definition 3
Chapter 3 Category Analysis: Male Fragrances 9
Value analysis (Turkish Lira), 2004?09 9
Value analysis (Turkish Lira), 2009?14 10
Value analysis (US dollars), 2004?09 12
Value analysis (US dollars), 2009?14 12
Volume analysis, 2004?09 14
Volume analysis, 2009?14 15
Company and brand share analysis 18
Distribution analysis 25
Expenditure and consumption per capita 27
Chapter 4 Macroeconomic Profile 30
Macroeconomic Indicators 30
Chapter 5 Research Methodology 35
Methodology overview 35
Secondary research 36
Market modeling 37
Creating an initial data model 37
Revising the initial data model 37
Creating a final estimate 38
Creating demographic value splits 38
Primary research 38
Data finalization 39
Ongoing research 39

LIST OF FIGURES
Figure 1: Male fragrances, Turkey, value by segment (TRYm), 2004?14 11
Figure 2: Male fragrances, Turkey, category growth comparison, by value, 2004?14 13
Figure 3: Male fragrances, Turkey, volume by segment (units, million), 2004?14 16
Figure 4: Male fragrances, Turkey, category growth comparison, by volume, 2004?14 17
Figure 5: Male fragrances, Turkey, company share by value (%), 2008?09 22
Figure 6: Male fragrances, Turkey, distribution channels by value (%), 2008?09 26
Figure 7: Annual data review process 36

LIST OF TABLES
Table 1: Male fragrances category definitions 3
Table 2: Male fragrances distribution channels 4
Table 3: Male fragrances, Turkey, value by segment (TRYm), 2004?09 9
Table 4: Male fragrances, Turkey, value forecast by segment (TRYm), 2009?14 10
Table 5: Male fragrances, Turkey, value by segment ($m), 2004?09 12
Table 6: Male fragrances, Turkey, value forecast by segment ($m), 2009?14 12
Table 7: Male fragrances, Turkey, volume by segment (units, million), 2004?09 14
Table 8: Male fragrances, Turkey, volume forecast by segment (units, million), 2009?14 15
Table 9: Male fragrances, Turkey, brand share by value (%), 2008?09 18
Table 10: Male fragrances, Turkey, value by brand (TRYm), 2008?09 20
Table 11: Male fragrances, Turkey, company share by value (%), 2008?09 23
Table 12: Male fragrances, Turkey, value by company (TRYm), 2008?09 24
Table 13: Male fragrances, Turkey, distribution channels by value (%), 2008?09 25
Table 14: Male fragrances, Turkey, value by distribution channel (TRYm), 2008?09 25
Table 15: Male fragrances, Turkey, expenditure per capita (TRY), 2004?09 27
Table 16: Male fragrances, Turkey, forecast expenditure per capita (TRY), 2009?14 27
Table 17: Male fragrances, Turkey, expenditure per capita ($), 2004?09 28
Table 18: Male fragrances, Turkey, forecast expenditure per capita ($), 2009?14 28
Table 19: Male fragrances, Turkey, consumption per capita (units), 2004?09 29
Table 20: Male fragrances, Turkey, forecast consumption per capita (units), 2009?14 29
Table 21: Turkey population, by age group, 2004?09 (millions) 30
Table 22: Turkey population forecast, by age group, 2009?14 (millions) 31
Table 23: Turkey population, by gender, 2004?09 (millions) 31
Table 24: Turkey population forecast, by gender, 2009?14 (millions) 32
Table 25: Turkey nominal GDP, 2004?09 (TRYbn, nominal prices) 32
Table 26: Turkey nominal GDP forecast, 2009?14 (TRYbn, nominal prices) 32
Table 27: Turkey real GDP, 2004?09 (TRYbn, 2000 prices) 33
Table 28: Turkey real GDP forecast, 2009?14 (TRYbn, 2000 prices) 33
Table 29: Turkey real GDP, 2004?09 ($bn, 2000 prices) 33
Table 30: Turkey real GDP forecast, 2009?14 ($bn, 2000 prices) 34
Table 31: Turkey consumer price index, 2004?09 (2000=100) 34
Table 32: Turkey consumer price index, 2009?14 (2000=100) 34


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