TABLE OF CONTENTS
Chapter 1 Executive Summary 2
Summary category level: male razors and blades 2
Chapter 2 Definition 3
Chapter 3 Category Analysis: Male Razors and Blades 9
Value analysis (Chinese Yuan Renminbi), 2004?09 9
Value analysis (Chinese Yuan Renminbi), 2009?14 10
Value analysis (US dollars), 2004?09 12
Value analysis (US dollars), 2009?14 13
Volume analysis, 2004?09 15
Volume analysis, 2009?14 16
Company and brand share analysis 18
Distribution analysis 20
Expenditure and consumption per capita 22
Chapter 4 Macroeconomic Profile 26
Macroeconomic Indicators 26
Chapter 5 Research Methodology 31
Methodology overview 31
Secondary research 32
Market modeling 33
Creating an initial data model 33
Revising the initial data model 33
Creating a final estimate 34
Creating demographic value splits 34
Primary research 34
Data finalization 35
Ongoing research 35
LIST OF FIGURES
Figure 1: Male razors and blades, China, value by segment (CNYm), 2004?14 11
Figure 2: Male razors and blades, China, category growth comparison, by value, 2004?14 14
Figure 3: Male razors and blades, China, volume by segment (units, million), 2004?14 17
Figure 4: Male razors and blades, China, category growth comparison, by volume, 2004?14 17
Figure 5: Male razors and blades, China, distribution channels by value (%), 2008?09 21
Figure 6: Annual data review process 32
LIST OF TABLES
Table 1: Male razors and blades category definitions 3
Table 2: Male razors and blades distribution channels 4
Table 3: Male razors and blades, China, value by segment (CNYm), 2004?09 9
Table 4: Male razors and blades, China, value forecast by segment (CNYm), 2009?14 10
Table 5: Male razors and blades, China, value by segment ($m), 2004?09 12
Table 6: Male razors and blades, China, value forecast by segment ($m), 2009?14 13
Table 7: Male razors and blades, China, volume by segment (units, million), 2004?09 15
Table 8: Male razors and blades, China, volume forecast by segment (units, million), 2009?14 16
Table 9: Male razors and blades, China, brand share by value (%), 2008?09 18
Table 10: Male razors and blades, China, value by brand (CNYm), 2008?09 18
Table 11: Male razors and blades, China, company share by value (%), 2008?09 19
Table 12: Male razors and blades, China, value by company (CNYm), 2008?09 19
Table 13: Male razors and blades, China, distribution channels by value (%), 2008?09 20
Table 14: Male razors and blades, China, value by distribution channel (CNYm), 2008?09 20
Table 15: Male razors and blades, China, expenditure per capita (CNY), 2004?09 22
Table 16: Male razors and blades, China, forecast expenditure per capita (CNY), 2009?14 23
Table 17: Male razors and blades, China, expenditure per capita ($), 2004?09 23
Table 18: Male razors and blades, China, forecast expenditure per capita ($), 2009?14 24
Table 19: Male razors and blades, China, consumption per capita (units), 2004?09 24
Table 20: Male razors and blades, China, forecast consumption per capita (units), 2009?14 25
Table 21: China population, by age group, 2004?09 (millions) 26
Table 22: China population forecast, by age group, 2009?14 (millions) 27
Table 23: China population, by gender, 2004?09 (millions) 27
Table 24: China population forecast, by gender, 2009?14 (millions) 28
Table 25: China nominal GDP, 2004?09 (CNYbn, nominal prices) 28
Table 26: China nominal GDP forecast, 2009?14 (CNYbn, nominal prices) 28
Table 27: China real GDP, 2004?09 (CNYbn, 2000 prices) 29
Table 28: China real GDP forecast, 2009?14 (CNYbn, 2000 prices) 29
Table 29: China real GDP, 2004?09 ($bn, 2000 prices) 29
Table 30: China real GDP forecast, 2009?14 ($bn, 2000 prices) 30
Table 31: China consumer price index, 2004?09 (2000=100) 30
Table 32: China consumer price index, 2009?14 (2000=100) 30
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