TABLE OF CONTENTS
Chapter 1 Executive Summary 2
Summary category level: male razors and blades 2
Chapter 2 Definition 3
Chapter 3 Category Analysis: Male Razors and Blades 9
Value analysis (Hong Kong Dollar), 2004?09 9
Value analysis (Hong Kong Dollar), 2009?14 10
Value analysis (US dollars), 2004?09 12
Value analysis (US dollars), 2009?14 13
Volume analysis, 2004?09 15
Volume analysis, 2009?14 16
Company and brand share analysis 18
Distribution analysis 21
Expenditure and consumption per capita 23
Chapter 4 Macroeconomic Profile 27
Macroeconomic Indicators 27
Chapter 5 Research Methodology 32
Methodology overview 32
Secondary research 33
Market modeling 34
Creating an initial data model 34
Revising the initial data model 34
Creating a final estimate 35
Creating demographic value splits 35
Primary research 35
Data finalization 36
Ongoing research 36
LIST OF FIGURES
Figure 1: Male razors and blades, Hong Kong, value by segment (HK$m), 2004?14 11
Figure 2: Male razors and blades, Hong Kong, category growth comparison, by value, 2004?14 14
Figure 3: Male razors and blades, Hong Kong, volume by segment (units, million), 2004?14 17
Figure 4: Male razors and blades, Hong Kong, category growth comparison, by volume, 2004?14 17
Figure 5: Male razors and blades, Hong Kong, company share by value (%), 2008?09 19
Figure 6: Male razors and blades, Hong Kong, distribution channels by value (%), 2008?09 22
Figure 7: Annual data review process 33
LIST OF TABLES
Table 1: Male razors and blades category definitions 3
Table 2: Male razors and blades distribution channels 4
Table 3: Male razors and blades, Hong Kong, value by segment (HK$m), 2004?09 9
Table 4: Male razors and blades, Hong Kong, value forecast by segment (HK$m), 2009?14 10
Table 5: Male razors and blades, Hong Kong, value by segment ($m), 2004?09 12
Table 6: Male razors and blades, Hong Kong, value forecast by segment ($m), 2009?14 13
Table 7: Male razors and blades, Hong Kong, volume by segment (units, million), 2004?09 15
Table 8: Male razors and blades, Hong Kong, volume forecast by segment (units, million), 2009?14 16
Table 9: Male razors and blades, Hong Kong, brand share by value (%), 2008?09 18
Table 10: Male razors and blades, Hong Kong, value by brand (HK$m), 2008?09 18
Table 11: Male razors and blades, Hong Kong, company share by value (%), 2008?09 20
Table 12: Male razors and blades, Hong Kong, value by company (HK$m), 2008?09 20
Table 13: Male razors and blades, Hong Kong, distribution channels by value (%), 2008?09 21
Table 14: Male razors and blades, Hong Kong, value by distribution channel (HK$m), 2008?09 21
Table 15: Male razors and blades, Hong Kong, expenditure per capita (HK$), 2004?09 23
Table 16: Male razors and blades, Hong Kong, forecast expenditure per capita (HK$), 2009?14 24
Table 17: Male razors and blades, Hong Kong, expenditure per capita ($), 2004?09 24
Table 18: Male razors and blades, Hong Kong, forecast expenditure per capita ($), 2009?14 25
Table 19: Male razors and blades, Hong Kong, consumption per capita (units), 2004?09 25
Table 20: Male razors and blades, Hong Kong, forecast consumption per capita (units), 2009?14 26
Table 21: Hong Kong population, by age group, 2004?09 (millions) 27
Table 22: Hong Kong population forecast, by age group, 2009?14 (millions) 28
Table 23: Hong Kong population, by gender, 2004?09 (millions) 28
Table 24: Hong Kong population forecast, by gender, 2009?14 (millions) 29
Table 25: Hong Kong nominal GDP, 2004?09 (HK$bn, nominal prices) 29
Table 26: Hong Kong nominal GDP forecast, 2009?14 (HK$bn, nominal prices) 29
Table 27: Hong Kong real GDP, 2004?09 (HK$bn, 2000 prices) 30
Table 28: Hong Kong real GDP forecast, 2009?14 (HK$bn, 2000 prices) 30
Table 29: Hong Kong real GDP, 2004?09 ($bn, 2000 prices) 30
Table 30: Hong Kong real GDP forecast, 2009?14 ($bn, 2000 prices) 31
Table 31: Hong Kong consumer price index, 2004?09 (2000=100) 31
Table 32: Hong Kong consumer price index, 2009?14 (2000=100) 31
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