TABLE OF CONTENTS
Chapter 1 Executive Summary 2
Summary category level: male razors and blades 2
Chapter 2 Definition 3
Chapter 3 Category Analysis: Male Razors and Blades 9
Value analysis (Indian Rupee), 2004?09 9
Value analysis (Indian Rupee), 2009?14 10
Value analysis (US dollars), 2004?09 12
Value analysis (US dollars), 2009?14 13
Volume analysis, 2004?09 15
Volume analysis, 2009?14 16
Company and brand share analysis 18
Distribution analysis 21
Expenditure and consumption per capita 23
Chapter 4 Macroeconomic Profile 27
Macroeconomic Indicators 27
Chapter 5 Research Methodology 32
Methodology overview 32
Secondary research 33
Market modeling 34
Creating an initial data model 34
Revising the initial data model 34
Creating a final estimate 35
Creating demographic value splits 35
Primary research 35
Data finalization 36
Ongoing research 36
LIST OF FIGURES
Figure 1: Male razors and blades, India, value by segment (INRm), 2004?14 11
Figure 2: Male razors and blades, India, category growth comparison, by value, 2004?14 14
Figure 3: Male razors and blades, India, volume by segment (units, million), 2004?14 17
Figure 4: Male razors and blades, India, category growth comparison, by volume, 2004?14 17
Figure 5: Male razors and blades, India, company share by value (%), 2008?09 19
Figure 6: Male razors and blades, India, distribution channels by value (%), 2008?09 22
Figure 7: Annual data review process 33
LIST OF TABLES
Table 1: Male razors and blades category definitions 3
Table 2: Male razors and blades distribution channels 4
Table 3: Male razors and blades, India, value by segment (INRm), 2004?09 9
Table 4: Male razors and blades, India, value forecast by segment (INRm), 2009?14 10
Table 5: Male razors and blades, India, value by segment ($m), 2004?09 12
Table 6: Male razors and blades, India, value forecast by segment ($m), 2009?14 13
Table 7: Male razors and blades, India, volume by segment (units, million), 2004?09 15
Table 8: Male razors and blades, India, volume forecast by segment (units, million), 2009?14 16
Table 9: Male razors and blades, India, brand share by value (%), 2008?09 18
Table 10: Male razors and blades, India, value by brand (INRm), 2008?09 18
Table 11: Male razors and blades, India, company share by value (%), 2008?09 20
Table 12: Male razors and blades, India, value by company (INRm), 2008?09 20
Table 13: Male razors and blades, India, distribution channels by value (%), 2008?09 21
Table 14: Male razors and blades, India, value by distribution channel (INRm), 2008?09 21
Table 15: Male razors and blades, India, expenditure per capita (INR), 2004?09 23
Table 16: Male razors and blades, India, forecast expenditure per capita (INR), 2009?14 24
Table 17: Male razors and blades, India, expenditure per capita ($), 2004?09 24
Table 18: Male razors and blades, India, forecast expenditure per capita ($), 2009?14 25
Table 19: Male razors and blades, India, consumption per capita (units), 2004?09 25
Table 20: Male razors and blades, India, forecast consumption per capita (units), 2009?14 26
Table 21: India population, by age group, 2004?09 (millions) 27
Table 22: India population forecast, by age group, 2009?14 (millions) 28
Table 23: India population, by gender, 2004?09 (millions) 28
Table 24: India population forecast, by gender, 2009?14 (millions) 29
Table 25: India nominal GDP, 2004?09 (INRbn, nominal prices) 29
Table 26: India nominal GDP forecast, 2009?14 (INRbn, nominal prices) 29
Table 27: India real GDP, 2004?09 (INRbn, 2000 prices) 30
Table 28: India real GDP forecast, 2009?14 (INRbn, 2000 prices) 30
Table 29: India real GDP, 2004?09 ($bn, 2000 prices) 30
Table 30: India real GDP forecast, 2009?14 ($bn, 2000 prices) 31
Table 31: India consumer price index, 2004?09 (2000=100) 31
Table 32: India consumer price index, 2009?14 (2000=100) 31
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