Male Razors and Blades Market in Switzerland to 2014 (Male Toiletries)

Introduction

Male Razors and Blades Market in Switzerland to 2014 (Male Toiletries) is a comprehensive resource for male razors and blades market data from 2004 to 2014 and market/company shares for 2008-09.This report also provides data on key distribution channels and reveals the leading companies in the Swiss male razors and blades market.

Features and Benefits

• Identify key market segments by analyzing market size data for the male razors and blades market
• Design business strategies by gaining insight into quantitative market trends over 2004-09 and expectations for 2010-14
• Identify key companies in the male razors and blades market in Switzerland and design M&A strategies by analyzing market share data
• Predict how consumer preferences will change in the future by analysis of expenditure and consumption information from 2004 to 2014

Highlights

• The male razors and blades market in Switzerland increased at a compound annual growth rate of 1.9% between 2004 and 2009.
• The blades / cartridges segment led the male razors and blades market in Switzerland in 2009, with a share of 43.4%.
• The leading player in male razors and blades market in Switzerland is Procter & Gamble Company, The.

Key questions answered

• Which will be the fastest growing segment within the male razors and blades market in Switzerland?
• How will the forecast growth differ from the historic growth exhibited by the male razors and blades market in Switzerland?
• Which company accounted for the largest share of the Swiss male razors and blades market in 2009?
• How will consumption and expenditure patterns change from 2004 to 2014?
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TABLE OF CONTENTS
Chapter 1 Executive Summary 2
Summary category level: male razors and blades 2
Chapter 2 Definition 3
Chapter 3 Category Analysis: Male Razors and Blades 9
Value analysis (Swiss Franc), 2004?09 9
Value analysis (Swiss Franc), 2009?14 10
Value analysis (US dollars), 2004?09 12
Value analysis (US dollars), 2009?14 13
Volume analysis, 2004?09 15
Volume analysis, 2009?14 16
Company and brand share analysis 18
Distribution analysis 20
Expenditure and consumption per capita 22
Chapter 4 Macroeconomic Profile 26
Macroeconomic Indicators 26
Chapter 5 Research Methodology 31
Methodology overview 31
Secondary research 32
Market modeling 33
Creating an initial data model 33
Revising the initial data model 33
Creating a final estimate 34
Creating demographic value splits 34
Primary research 34
Data finalization 35
Ongoing research 35

LIST OF FIGURES
Figure 1: Male razors and blades, Switzerland, value by segment (CHFm), 2004?14 11
Figure 2: Male razors and blades, Switzerland, category growth comparison, by value, 2004?14 14
Figure 3: Male razors and blades, Switzerland, volume by segment (units, million), 2004?14 17
Figure 4: Male razors and blades, Switzerland, category growth comparison, by volume, 2004?14 17
Figure 5: Male razors and blades, Switzerland, distribution channels by value (%), 2008?09 21
Figure 6: Annual data review process 32

LIST OF TABLES
Table 1: Male razors and blades category definitions 3
Table 2: Male razors and blades distribution channels 4
Table 3: Male razors and blades, Switzerland, value by segment (CHFm), 2004?09 9
Table 4: Male razors and blades, Switzerland, value forecast by segment (CHFm), 2009?14 10
Table 5: Male razors and blades, Switzerland, value by segment ($m), 2004?09 12
Table 6: Male razors and blades, Switzerland, value forecast by segment ($m), 2009?14 13
Table 7: Male razors and blades, Switzerland, volume by segment (units, million), 2004?09 15
Table 8: Male razors and blades, Switzerland, volume forecast by segment (units, million), 2009?14 16
Table 9: Male razors and blades, Switzerland, brand share by value (%), 2008?09 18
Table 10: Male razors and blades, Switzerland, value by brand (CHFm), 2008?09 18
Table 11: Male razors and blades, Switzerland, company share by value (%), 2008?09 19
Table 12: Male razors and blades, Switzerland, value by company (CHFm), 2008?09 19
Table 13: Male razors and blades, Switzerland, distribution channels by value (%), 2008?09 20
Table 14: Male razors and blades, Switzerland, value by distribution channel (CHFm), 2008?09 20
Table 15: Male razors and blades, Switzerland, expenditure per capita (CHF), 2004?09 22
Table 16: Male razors and blades, Switzerland, forecast expenditure per capita (CHF), 2009?14 23
Table 17: Male razors and blades, Switzerland, expenditure per capita ($), 2004?09 23
Table 18: Male razors and blades, Switzerland, forecast expenditure per capita ($), 2009?14 24
Table 19: Male razors and blades, Switzerland, consumption per capita (units), 2004?09 24
Table 20: Male razors and blades, Switzerland, forecast consumption per capita (units), 2009?14 25
Table 21: Switzerland population, by age group, 2004?09 (millions) 26
Table 22: Switzerland population forecast, by age group, 2009?14 (millions) 27
Table 23: Switzerland population, by gender, 2004?09 (millions) 27
Table 24: Switzerland population forecast, by gender, 2009?14 (millions) 28
Table 25: Switzerland nominal GDP, 2004?09 (CHFbn, nominal prices) 28
Table 26: Switzerland nominal GDP forecast, 2009?14 (CHFbn, nominal prices) 28
Table 27: Switzerland real GDP, 2004?09 (CHFbn, 2000 prices) 29
Table 28: Switzerland real GDP forecast, 2009?14 (CHFbn, 2000 prices) 29
Table 29: Switzerland real GDP, 2004?09 ($bn, 2000 prices) 29
Table 30: Switzerland real GDP forecast, 2009?14 ($bn, 2000 prices) 30
Table 31: Switzerland consumer price index, 2004?09 (2000=100) 30
Table 32: Switzerland consumer price index, 2009?14 (2000=100) 30


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