TABLE OF CONTENTS
Chapter 1 Executive Summary 2
Summary category level: male razors and blades 2
Chapter 2 Definition 3
Chapter 3 Category Analysis: Male Razors and Blades 9
Value analysis (New Taiwan Dollar), 2004?09 9
Value analysis (New Taiwan Dollar), 2009?14 10
Value analysis (US dollars), 2004?09 12
Value analysis (US dollars), 2009?14 13
Volume analysis, 2004?09 15
Volume analysis, 2009?14 16
Company and brand share analysis 18
Distribution analysis 21
Expenditure and consumption per capita 23
Chapter 4 Macroeconomic Profile 28
Macroeconomic Indicators 28
Chapter 5 Research Methodology 33
Methodology overview 33
Secondary research 34
Market modeling 35
Creating an initial data model 35
Revising the initial data model 35
Creating a final estimate 36
Creating demographic value splits 36
Primary research 36
Data finalization 37
Ongoing research 37
LIST OF FIGURES
Figure 1: Male razors and blades, Taiwan, value by segment (NT$m), 2004?14 11
Figure 2: Male razors and blades, Taiwan, category growth comparison, by value, 2004?14 14
Figure 3: Male razors and blades, Taiwan, volume by segment (units, million), 2004?14 17
Figure 4: Male razors and blades, Taiwan, category growth comparison, by volume, 2004?14 17
Figure 5: Male razors and blades, Taiwan, company share by value (%), 2008?09 19
Figure 6: Male razors and blades, Taiwan, distribution channels by value (%), 2008?09 22
Figure 7: Annual data review process 34
LIST OF TABLES
Table 1: Male razors and blades category definitions 3
Table 2: Male razors and blades distribution channels 4
Table 3: Male razors and blades, Taiwan, value by segment (NT$m), 2004?09 9
Table 4: Male razors and blades, Taiwan, value forecast by segment (NT$m), 2009?14 10
Table 5: Male razors and blades, Taiwan, value by segment ($m), 2004?09 12
Table 6: Male razors and blades, Taiwan, value forecast by segment ($m), 2009?14 13
Table 7: Male razors and blades, Taiwan, volume by segment (units, million), 2004?09 15
Table 8: Male razors and blades, Taiwan, volume forecast by segment (units, million), 2009?14 16
Table 9: Male razors and blades, Taiwan, brand share by value (%), 2008?09 18
Table 10: Male razors and blades, Taiwan, value by brand (NT$m), 2008?09 18
Table 11: Male razors and blades, Taiwan, company share by value (%), 2008?09 20
Table 12: Male razors and blades, Taiwan, value by company (NT$m), 2008?09 20
Table 13: Male razors and blades, Taiwan, distribution channels by value (%), 2008?09 21
Table 14: Male razors and blades, Taiwan, value by distribution channel (NT$m), 2008?09 21
Table 15: Male razors and blades, Taiwan, expenditure per capita (NT$), 2004?09 23
Table 16: Male razors and blades, Taiwan, forecast expenditure per capita (NT$), 2009?14 24
Table 17: Male razors and blades, Taiwan, expenditure per capita ($), 2004?09 25
Table 18: Male razors and blades, Taiwan, forecast expenditure per capita ($), 2009?14 25
Table 19: Male razors and blades, Taiwan, consumption per capita (units), 2004?09 26
Table 20: Male razors and blades, Taiwan, forecast consumption per capita (units), 2009?14 27
Table 21: Taiwan population, by age group, 2004?09 (millions) 28
Table 22: Taiwan population forecast, by age group, 2009?14 (millions) 29
Table 23: Taiwan population, by gender, 2004?09 (millions) 29
Table 24: Taiwan population forecast, by gender, 2009?14 (millions) 30
Table 25: Taiwan nominal GDP, 2004?09 (NT$bn, nominal prices) 30
Table 26: Taiwan nominal GDP forecast, 2009?14 (NT$bn, nominal prices) 30
Table 27: Taiwan real GDP, 2004?09 (NT$bn, 2000 prices) 31
Table 28: Taiwan real GDP forecast, 2009?14 (NT$bn, 2000 prices) 31
Table 29: Taiwan real GDP, 2004?09 ($bn, 2000 prices) 31
Table 30: Taiwan real GDP forecast, 2009?14 ($bn, 2000 prices) 32
Table 31: Taiwan consumer price index, 2004?09 (2000=100) 32
Table 32: Taiwan consumer price index, 2009?14 (2000=100) 32
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