TABLE OF CONTENTS
Chapter 1 Executive Summary 2
Summary category level: male shaving aftercare 2
Chapter 2 Definition 3
Chapter 3 Category Analysis: Male Shaving Aftercare 9
Value analysis (US Dollar), 2004?09 9
Value analysis (US Dollar), 2009?14 10
Volume analysis, 2004?09 12
Volume analysis, 2009?14 13
Company and brand share analysis 15
Distribution analysis 18
Expenditure and consumption per capita 20
Chapter 4 Macroeconomic Profile 22
Macroeconomic Indicators 22
Chapter 5 Research Methodology 27
Methodology overview 27
Secondary research 28
Market modeling 29
Creating an initial data model 29
Revising the initial data model 29
Creating a final estimate 30
Creating demographic value splits 30
Primary research 30
Data finalization 31
Ongoing research 31
LIST OF FIGURES
Figure 1: Male shaving aftercare, US, value by segment ($m), 2004?14 11
Figure 2: Male shaving aftercare, US, category growth comparison, by value, 2004?14 11
Figure 3: Male shaving aftercare, US, volume by segment (units, million), 2004?14 14
Figure 4: Male shaving aftercare, US, category growth comparison, by volume, 2004?14 14
Figure 5: Male shaving aftercare, US, company share by value (%), 2008?09 16
Figure 6: Male shaving aftercare, US, distribution channels by value (%), 2008?09 19
Figure 7: Annual data review process 28
LIST OF TABLES
Table 1: Male shaving aftercare category definitions 3
Table 2: Male shaving aftercare distribution channels 4
Table 3: Male shaving aftercare, US, value by segment ($m), 2004?09 9
Table 4: Male shaving aftercare, US, value forecast by segment ($m), 2009?14 10
Table 5: Male shaving aftercare, US, volume by segment (units, million), 2004?09 12
Table 6: Male shaving aftercare, US, volume forecast by segment (units, million), 2009?14 13
Table 7: Male shaving aftercare, US, brand share by value (%), 2008?09 15
Table 8: Male shaving aftercare, US, value by brand ($m), 2008?09 15
Table 9: Male shaving aftercare, US, company share by value (%), 2008?09 17
Table 10: Male shaving aftercare, US, value by company ($m), 2008?09 17
Table 11: Male shaving aftercare, US, distribution channels by value (%), 2008?09 18
Table 12: Male shaving aftercare, US, value by distribution channel ($m), 2008?09 18
Table 13: Male shaving aftercare, US, expenditure per capita ($), 2004?09 20
Table 14: Male shaving aftercare, US, forecast expenditure per capita ($), 2009?14 20
Table 15: Male shaving aftercare, US, consumption per capita (units), 2004?09 21
Table 16: Male shaving aftercare, US, forecast consumption per capita (units), 2009?14 21
Table 17: US population, by age group, 2004?09 (millions) 22
Table 18: US population forecast, by age group, 2009?14 (millions) 23
Table 19: US population, by gender, 2004?09 (millions) 23
Table 20: US population forecast, by gender, 2009?14 (millions) 24
Table 21: US nominal GDP, 2004?09 ($bn, nominal prices) 24
Table 22: US nominal GDP forecast, 2009?14 ($bn, nominal prices) 24
Table 23: US real GDP, 2004?09 ($bn, 2000 prices) 25
Table 24: US real GDP forecast, 2009?14 ($bn, 2000 prices) 25
Table 25: US consumer price index, 2004?09 (2000=100) 26
Table 26: US consumer price index, 2009?14 (2000=100) 26
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