TABLE OF CONTENTS
Chapter 1 Executive Summary 2
Summary category level: male shaving aftercare 2
Chapter 2 Definition 3
Chapter 3 Category Analysis: Male Shaving Aftercare 9
Value analysis (Philippine Peso), 2004?09 9
Value analysis (Philippine Peso), 2009?14 10
Value analysis (US dollars), 2004?09 12
Value analysis (US dollars), 2009?14 12
Volume analysis, 2004?09 14
Volume analysis, 2009?14 15
Company and brand share analysis 17
Distribution analysis 19
Expenditure and consumption per capita 21
Chapter 4 Macroeconomic Profile 24
Macroeconomic Indicators 24
Chapter 5 Research Methodology 29
Methodology overview 29
Secondary research 30
Market modeling 31
Creating an initial data model 31
Revising the initial data model 31
Creating a final estimate 32
Creating demographic value splits 32
Primary research 32
Data finalization 33
Ongoing research 33
LIST OF FIGURES
Figure 1: Male shaving aftercare, Philippines , value by segment (PHPm), 2004?14 11
Figure 2: Male shaving aftercare, Philippines , category growth comparison, by value, 2004?14 13
Figure 3: Male shaving aftercare, Philippines , volume by segment (units, million), 2004?14 16
Figure 4: Male shaving aftercare, Philippines , category growth comparison, by volume, 2004?14 16
Figure 5: Male shaving aftercare, Philippines , distribution channels by value (%), 2008?09 20
Figure 6: Annual data review process 30
LIST OF TABLES
Table 1: Male shaving aftercare category definitions 3
Table 2: Male shaving aftercare distribution channels 4
Table 3: Male shaving aftercare, Philippines, value by segment (PHPm), 2004?09 9
Table 4: Male shaving aftercare, Philippines, value forecast by segment (PHPm), 2009?14 10
Table 5: Male shaving aftercare, Philippines, value by segment ($m), 2004?09 12
Table 6: Male shaving aftercare, Philippines, value forecast by segment ($m), 2009?14 12
Table 7: Male shaving aftercare, Philippines, volume by segment (units, million), 2004?09 14
Table 8: Male shaving aftercare, Philippines, volume forecast by segment (units, million), 2009?14 15
Table 9: Male shaving aftercare, Philippines, brand share by value (%), 2008?09 17
Table 10: Male shaving aftercare, Philippines, value by brand (PHPm), 2008?09 17
Table 11: Male shaving aftercare, Philippines, company share by value (%), 2008?09 18
Table 12: Male shaving aftercare, Philippines, value by company (PHPm), 2008?09 18
Table 13: Male shaving aftercare, Philippines, distribution channels by value (%), 2008?09 19
Table 14: Male shaving aftercare, Philippines, value by distribution channel (PHPm), 2008?09 19
Table 15: Male shaving aftercare, Philippines, expenditure per capita (PHP), 2004?09 21
Table 16: Male shaving aftercare, Philippines, forecast expenditure per capita (PHP), 2009?14 21
Table 17: Male shaving aftercare, Philippines, expenditure per capita ($), 2004?09 22
Table 18: Male shaving aftercare, Philippines, forecast expenditure per capita ($), 2009?14 22
Table 19: Male shaving aftercare, Philippines, consumption per capita (units), 2004?09 23
Table 20: Male shaving aftercare, Philippines, forecast consumption per capita (units), 2009?14 23
Table 21: Philippines population, by age group, 2004?09 (millions) 24
Table 22: Philippines population forecast, by age group, 2009?14 (millions) 25
Table 23: Philippines population, by gender, 2004?09 (millions) 25
Table 24: Philippines population forecast, by gender, 2009?14 (millions) 26
Table 25: Philippines nominal GDP, 2004?09 (PHPbn, nominal prices) 26
Table 26: Philippines nominal GDP forecast, 2009?14 (PHPbn, nominal prices) 26
Table 27: Philippines real GDP, 2004?09 (PHPbn, 2000 prices) 27
Table 28: Philippines real GDP forecast, 2009?14 (PHPbn, 2000 prices) 27
Table 29: Philippines real GDP, 2004?09 ($bn, 2000 prices) 27
Table 30: Philippines real GDP forecast, 2009?14 ($bn, 2000 prices) 28
Table 31: Philippines consumer price index, 2004?09 (2000=100) 28
Table 32: Philippines consumer price index, 2009?14 (2000=100) 28
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