TABLE OF CONTENTS
Chapter 1 Executive Summary 2
Summary category level: male shaving aftercare 2
Chapter 2 DEFINITION 3
Chapter 3 Category Analysis: Male Shaving Aftercare 9
Value analysis (South African Rand), 2004?09 9
Value analysis (South African Rand), 2009?14 10
Value analysis (US dollars), 2004?09 12
Value analysis (US dollars), 2009?14 12
Volume analysis, 2004?09 14
Volume analysis, 2009?14 15
Company and brand share analysis 17
Distribution analysis 20
Expenditure and consumption per capita 22
Chapter 4 Macroeconomic Profile 25
Macroeconomic Indicators 25
Chapter 5 Research Methodology 30
Methodology overview 30
Secondary research 31
Market modeling 32
Creating an initial data model 32
Revising the initial data model 32
Creating a final estimate 33
Creating demographic value splits 33
Primary research 33
Data finalization 34
Ongoing research 34
LIST OF FIGURES
Figure 1: Male shaving aftercare, South Africa, value by segment (ZARm), 2004?14 11
Figure 2: Male shaving aftercare, South Africa, category growth comparison, by value, 2004?14 13
Figure 3: Male shaving aftercare, South Africa, volume by segment (units, million), 2004?14 16
Figure 4: Male shaving aftercare, South Africa, category growth comparison, by volume, 2004?14 16
Figure 5: Male shaving aftercare, South Africa, company share by value (%), 2008?09 18
Figure 6: Male shaving aftercare, South Africa, distribution channels by value (%), 2008?09 21
Figure 7: Annual data review process 31
LIST OF TABLES
Table 1: Male shaving aftercare category definitions 3
Table 2: Male shaving aftercare distribution channels 4
Table 3: Male shaving aftercare, South Africa, value by segment (ZARm), 2004?09 9
Table 4: Male shaving aftercare, South Africa, value forecast by segment (ZARm), 2009?14 10
Table 5: Male shaving aftercare, South Africa, value by segment ($m), 2004?09 12
Table 6: Male shaving aftercare, South Africa, value forecast by segment ($m), 2009?14 12
Table 7: Male shaving aftercare, South Africa, volume by segment (units, million), 2004?09 14
Table 8: Male shaving aftercare, South Africa, volume forecast by segment (units, million), 2009?14 15
Table 9: Male shaving aftercare, South Africa, brand share by value (%), 2008?09 17
Table 10: Male shaving aftercare, South Africa, value by brand (ZARm), 2008?09 17
Table 11: Male shaving aftercare, South Africa, company share by value (%), 2008?09 19
Table 12: Male shaving aftercare, South Africa, value by company (ZARm), 2008?09 19
Table 13: Male shaving aftercare, South Africa, distribution channels by value (%), 2008?09 20
Table 14: Male shaving aftercare, South Africa, value by distribution channel (ZARm), 2008?09 20
Table 15: Male shaving aftercare, South Africa, expenditure per capita (ZAR), 2004?09 22
Table 16: Male shaving aftercare, South Africa, forecast expenditure per capita (ZAR), 2009?14 22
Table 17: Male shaving aftercare, South Africa, expenditure per capita ($), 2004?09 23
Table 18: Male shaving aftercare, South Africa, forecast expenditure per capita ($), 2009?14 23
Table 19: Male shaving aftercare, South Africa, consumption per capita (units), 2004?09 24
Table 20: Male shaving aftercare, South Africa, forecast consumption per capita (units), 2009?14 24
Table 21: South Africa population, by age group, 2004?09 (millions) 25
Table 22: South Africa population forecast, by age group, 2009?14 (millions) 26
Table 23: South Africa population, by gender, 2004?09 (millions) 26
Table 24: South Africa population forecast, by gender, 2009?14 (millions) 27
Table 25: South Africa nominal GDP, 2004?09 (ZARbn, nominal prices) 27
Table 26: South Africa nominal GDP forecast, 2009?14 (ZARbn, nominal prices) 27
Table 27: South Africa real GDP, 2004?09 (ZARbn, 2000 prices) 28
Table 28: South Africa real GDP forecast, 2009?14 (ZARbn, 2000 prices) 28
Table 29: South Africa real GDP, 2004?09 ($bn, 2000 prices) 28
Table 30: South Africa real GDP forecast, 2009?14 ($bn, 2000 prices) 29
Table 31: South Africa consumer price index, 2004?09 (2000=100) 29
Table 32: South Africa consumer price index, 2009?14 (2000=100) 29
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