TABLE OF CONTENTS
Chapter 1 Executive Summary 2
Summary category level: male shaving preparations 2
Chapter 2 Definition 3
Chapter 3 Category Analysis: Male Shaving Preparations 9
Value analysis (US Dollar), 2004?09 9
Value analysis (US Dollar), 2009?14 10
Volume analysis, 2004?09 12
Volume analysis, 2009?14 13
Company and brand share analysis 15
Distribution analysis 17
Expenditure and consumption per capita 19
Chapter 4 Macroeconomic Profile 21
Macroeconomic Indicators 21
Chapter 5 Research Methodology 26
Methodology overview 26
Secondary research 27
Market modeling 28
Creating an initial data model 28
Revising the initial data model 28
Creating a final estimate 29
Creating demographic value splits 29
Primary research 29
Data finalization 30
Ongoing research 30
LIST OF FIGURES
Figure 1: Male shaving preparations, US, value by segment ($m), 2004?14 11
Figure 2: Male shaving preparations, US, category growth comparison, by value, 2004?14 11
Figure 3: Male shaving preparations, US, volume by segment (units, million), 2004?14 14
Figure 4: Male shaving preparations, US, category growth comparison, by volume, 2004?14 14
Figure 5: Male shaving preparations, US, distribution channels by value (%), 2008?09 18
Figure 6: Annual data review process 27
LIST OF TABLES
Table 1: Male shaving preparations category definitions 3
Table 2: Male shaving preparations distribution channels 4
Table 3: Male shaving preparations, US, value by segment ($m), 2004?09 9
Table 4: Male shaving preparations, US, value forecast by segment ($m), 2009?14 10
Table 5: Male shaving preparations, US, volume by segment (units, million), 2004?09 12
Table 6: Male shaving preparations, US, volume forecast by segment (units, million), 2009?14 13
Table 7: Male shaving preparations, US, brand share by value (%), 2008?09 15
Table 8: Male shaving preparations, US, value by brand ($m), 2008?09 15
Table 9: Male shaving preparations, US, company share by value (%), 2008?09 16
Table 10: Male shaving preparations, US, value by company ($m), 2008?09 16
Table 11: Male shaving preparations, US, distribution channels by value (%), 2008?09 17
Table 12: Male shaving preparations, US, value by distribution channel ($m), 2008?09 17
Table 13: Male shaving preparations, US, expenditure per capita ($), 2004?09 19
Table 14: Male shaving preparations, US, forecast expenditure per capita ($), 2009?14 19
Table 15: Male shaving preparations, US, consumption per capita (units), 2004?09 20
Table 16: Male shaving preparations, US, forecast consumption per capita (units), 2009?14 20
Table 17: US population, by age group, 2004?09 (millions) 21
Table 18: US population forecast, by age group, 2009?14 (millions) 22
Table 19: US population, by gender, 2004?09 (millions) 22
Table 20: US population forecast, by gender, 2009?14 (millions) 23
Table 21: US nominal GDP, 2004?09 ($bn, nominal prices) 23
Table 22: US nominal GDP forecast, 2009?14 ($bn, nominal prices) 23
Table 23: US real GDP, 2004?09 ($bn, 2000 prices) 24
Table 24: US real GDP forecast, 2009?14 ($bn, 2000 prices) 24
Table 25: US consumer price index, 2004?09 (2000=100) 25
Table 26: US consumer price index, 2009?14 (2000=100) 25
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