TABLE OF CONTENTS
Chapter 1 Executive Summary 2
Summary category level: male shaving preparations 2
Chapter 2 Definition 3
Chapter 3 Category Analysis: Male Shaving Preparations 9
Value analysis (Hong Kong Dollar), 2004?09 9
Value analysis (Hong Kong Dollar), 2009?14 10
Value analysis (US dollars), 2004?09 12
Value analysis (US dollars), 2009?14 13
Volume analysis, 2004?09 14
Volume analysis, 2009?14 15
Company and brand share analysis 17
Distribution analysis 20
Expenditure and consumption per capita 22
Chapter 4 Macroeconomic Profile 25
Macroeconomic Indicators 25
Chapter 5 Research Methodology 30
Methodology overview 30
Secondary research 31
Market modeling 32
Creating an initial data model 32
Revising the initial data model 32
Creating a final estimate 33
Creating demographic value splits 33
Primary research 33
Data finalization 34
Ongoing research 34
LIST OF FIGURES
Figure 1: Male shaving preparations, Hong Kong, value by segment (HK$m), 2004?14 11
Figure 2: Male shaving preparations, Hong Kong, category growth comparison, by value, 2004?14 13
Figure 3: Male shaving preparations, Hong Kong, volume by segment (units, million), 2004?14 16
Figure 4: Male shaving preparations, Hong Kong, category growth comparison, by volume, 2004?14 16
Figure 5: Male shaving preparations, Hong Kong, company share by value (%), 2008?09 18
Figure 6: Male shaving preparations, Hong Kong, distribution channels by value (%), 2008?09 21
Figure 7: Annual data review process 31
LIST OF TABLES
Table 1: Male Shaving Preparations category definitions 3
Table 2: Male Shaving Preparations distribution channels 4
Table 3: Male shaving preparations, Hong Kong, value by segment (HK$m), 2004?09 9
Table 4: Male shaving preparations, Hong Kong, value forecast by segment (HK$m), 2009?14 10
Table 5: Male shaving preparations, Hong Kong, value by segment ($m), 2004?09 12
Table 6: Male shaving preparations, Hong Kong, value forecast by segment ($m), 2009?14 13
Table 7: Male shaving preparations, Hong Kong, volume by segment (units, million), 2004?09 14
Table 8: Male shaving preparations, Hong Kong, volume forecast by segment (units, million), 2009?14 15
Table 9: Male shaving preparations, Hong Kong, brand share by value (%), 2008?09 17
Table 10: Male shaving preparations, Hong Kong, value by brand (HK$m), 2008?09 17
Table 11: Male shaving preparations, Hong Kong, company share by value (%), 2008?09 19
Table 12: Male shaving preparations, Hong Kong, value by company (HK$m), 2008?09 19
Table 13: Male shaving preparations, Hong Kong, distribution channels by value (%), 2008?09 20
Table 14: Male shaving preparations, Hong Kong, value by distribution channel (HK$m), 2008?09 20
Table 15: Male shaving preparations, Hong Kong, expenditure per capita (HK$), 2004?09 22
Table 16: Male shaving preparations, Hong Kong, forecast expenditure per capita (HK$), 2009?14 22
Table 17: Male shaving preparations, Hong Kong, expenditure per capita ($), 2004?09 23
Table 18: Male shaving preparations, Hong Kong, forecast expenditure per capita ($), 2009?14 23
Table 19: Male shaving preparations, Hong Kong, consumption per capita (units), 2004?09 24
Table 20: Male shaving preparations, Hong Kong, forecast consumption per capita (units), 2009?14 24
Table 21: Hong Kong population, by age group, 2004?09 (millions) 25
Table 22: Hong Kong population forecast, by age group, 2009?14 (millions) 26
Table 23: Hong Kong population, by gender, 2004?09 (millions) 26
Table 24: Hong Kong population forecast, by gender, 2009?14 (millions) 27
Table 25: Hong Kong nominal GDP, 2004?09 (HK$bn, nominal prices) 27
Table 26: Hong Kong nominal GDP forecast, 2009?14 (HK$bn, nominal prices) 27
Table 27: Hong Kong real GDP, 2004?09 (HK$bn, 2000 prices) 28
Table 28: Hong Kong real GDP forecast, 2009?14 (HK$bn, 2000 prices) 28
Table 29: Hong Kong real GDP, 2004?09 ($bn, 2000 prices) 28
Table 30: Hong Kong real GDP forecast, 2009?14 ($bn, 2000 prices) 29
Table 31: Hong Kong consumer price index, 2004?09 (2000=100) 29
Table 32: Hong Kong consumer price index, 2009?14 (2000=100) 29
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