TABLE OF CONTENTS
Chapter 1 Executive Summary 2
Summary category level: male shaving preparations 2
Chapter 2 DEFINITION 3
Chapter 3 Category Analysis: Male Shaving Preparations 9
Value analysis (Malaysian Ringgit), 2004?09 9
Value analysis (Malaysian Ringgit), 2009?14 10
Value analysis (US dollars), 2004?09 12
Value analysis (US dollars), 2009?14 13
Volume analysis, 2004?09 15
Volume analysis, 2009?14 16
Company and brand share analysis 19
Distribution analysis 22
Expenditure and consumption per capita 24
Chapter 4 Macroeconomic Profile 27
Macroeconomic Indicators 27
Chapter 5 Research Methodology 32
Methodology overview 32
Secondary research 33
Market modeling 34
Creating an initial data model 34
Revising the initial data model 34
Creating a final estimate 35
Creating demographic value splits 35
Primary research 35
Data finalization 36
Ongoing research 36
LIST OF FIGURES
Figure 1: Male shaving preparations, Malaysia, value by segment (MYRm), 2004?14 11
Figure 2: Male shaving preparations, Malaysia, category growth comparison, by value, 2004?14 14
Figure 3: Male shaving preparations, Malaysia, volume by segment (units, million), 2004?14 17
Figure 4: Male shaving preparations, Malaysia, category growth comparison, by volume, 2004?14 18
Figure 5: Male shaving preparations, Malaysia, company share by value (%), 2008?09 20
Figure 6: Male shaving preparations, Malaysia, distribution channels by value (%), 2008?09 23
Figure 7: Annual data review process 33
LIST OF TABLES
Table 1: Male Shaving Preparations category definitions 3
Table 2: Male Shaving Preparations distribution channels 4
Table 3: Male shaving preparations, Malaysia, value by segment (MYRm), 2004?09 9
Table 4: Male shaving preparations, Malaysia, value forecast by segment (MYRm), 2009?14 10
Table 5: Male shaving preparations, Malaysia, value by segment ($m), 2004?09 12
Table 6: Male shaving preparations, Malaysia, value forecast by segment ($m), 2009?14 13
Table 7: Male shaving preparations, Malaysia, volume by segment (units, million), 2004?09 15
Table 8: Male shaving preparations, Malaysia, volume forecast by segment (units, million), 2009?14 16
Table 9: Male shaving preparations, Malaysia, brand share by value (%), 2008?09 19
Table 10: Male shaving preparations, Malaysia, value by brand (MYRm), 2008?09 19
Table 11: Male shaving preparations, Malaysia, company share by value (%), 2008?09 21
Table 12: Male shaving preparations, Malaysia, value by company (MYRm), 2008?09 21
Table 13: Male shaving preparations, Malaysia, distribution channels by value (%), 2008?09 22
Table 14: Male shaving preparations, Malaysia, value by distribution channel (MYRm), 2008?09 22
Table 15: Male shaving preparations, Malaysia, expenditure per capita (MYR), 2004?09 24
Table 16: Male shaving preparations, Malaysia, forecast expenditure per capita (MYR), 2009?14 24
Table 17: Male shaving preparations, Malaysia, expenditure per capita ($), 2004?09 25
Table 18: Male shaving preparations, Malaysia, forecast expenditure per capita ($), 2009?14 25
Table 19: Male shaving preparations, Malaysia, consumption per capita (units), 2004?09 26
Table 20: Male shaving preparations, Malaysia, forecast consumption per capita (units), 2009?14 26
Table 21: Malaysia population, by age group, 2004?09 (millions) 27
Table 22: Malaysia population forecast, by age group, 2009?14 (millions) 28
Table 23: Malaysia population, by gender, 2004?09 (millions) 28
Table 24: Malaysia population forecast, by gender, 2009?14 (millions) 29
Table 25: Malaysia nominal GDP, 2004?09 (MYRbn, nominal prices) 29
Table 26: Malaysia nominal GDP forecast, 2009?14 (MYRbn, nominal prices) 29
Table 27: Malaysia real GDP, 2004?09 (MYRbn, 2000 prices) 30
Table 28: Malaysia real GDP forecast, 2009?14 (MYRbn, 2000 prices) 30
Table 29: Malaysia real GDP, 2004?09 ($bn, 2000 prices) 30
Table 30: Malaysia real GDP forecast, 2009?14 ($bn, 2000 prices) 31
Table 31: Malaysia consumer price index, 2004?09 (2000=100) 31
Table 32: Malaysia consumer price index, 2009?14 (2000=100) 31
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