TABLE OF CONTENTS
Chapter 1 Executive Summary 2
Summary category level: male shaving preparations 2
Chapter 2 DEFINITION 3
Chapter 3 Category Analysis: Male Shaving Preparations 9
Value analysis (Mexican Peso), 2004?09 9
Value analysis (Mexican Peso), 2009?14 10
Value analysis (US dollars), 2004?09 12
Value analysis (US dollars), 2009?14 13
Volume analysis, 2004?09 15
Volume analysis, 2009?14 16
Company and brand share analysis 18
Distribution analysis 21
Expenditure and consumption per capita 23
Chapter 4 Macroeconomic Profile 26
Macroeconomic Indicators 26
Chapter 5 Research Methodology 31
Methodology overview 31
Secondary research 32
Market modeling 33
Creating an initial data model 33
Revising the initial data model 33
Creating a final estimate 34
Creating demographic value splits 34
Primary research 34
Data finalization 35
Ongoing research 35
LIST OF FIGURES
Figure 1: Male shaving preparations, Mexico, value by segment (MXNm), 2004?14 11
Figure 2: Male shaving preparations, Mexico, category growth comparison, by value, 2004?14 14
Figure 3: Male shaving preparations, Mexico, volume by segment (units, million), 2004?14 17
Figure 4: Male shaving preparations, Mexico, category growth comparison, by volume, 2004?14 17
Figure 5: Male shaving preparations, Mexico, company share by value (%), 2008?09 19
Figure 6: Male shaving preparations, Mexico, distribution channels by value (%), 2008?09 22
Figure 7: Annual data review process 32
LIST OF TABLES
Table 1: Male Shaving Preparations category definitions 3
Table 2: Male Shaving Preparations distribution channels 4
Table 3: Male shaving preparations, Mexico, value by segment (MXNm), 2004?09 9
Table 4: Male shaving preparations, Mexico, value forecast by segment (MXNm), 2009?14 10
Table 5: Male shaving preparations, Mexico, value by segment ($m), 2004?09 12
Table 6: Male shaving preparations, Mexico, value forecast by segment ($m), 2009?14 13
Table 7: Male shaving preparations, Mexico, volume by segment (units, million), 2004?09 15
Table 8: Male shaving preparations, Mexico, volume forecast by segment (units, million), 2009?14 16
Table 9: Male shaving preparations, Mexico, brand share by value (%), 2008?09 18
Table 10: Male shaving preparations, Mexico, value by brand (MXNm), 2008?09 18
Table 11: Male shaving preparations, Mexico, company share by value (%), 2008?09 20
Table 12: Male shaving preparations, Mexico, value by company (MXNm), 2008?09 20
Table 13: Male shaving preparations, Mexico, distribution channels by value (%), 2008?09 21
Table 14: Male shaving preparations, Mexico, value by distribution channel (MXNm), 2008?09 21
Table 15: Male shaving preparations, Mexico, expenditure per capita (MXN), 2004?09 23
Table 16: Male shaving preparations, Mexico, forecast expenditure per capita (MXN), 2009?14 23
Table 17: Male shaving preparations, Mexico, expenditure per capita ($), 2004?09 24
Table 18: Male shaving preparations, Mexico, forecast expenditure per capita ($), 2009?14 24
Table 19: Male shaving preparations, Mexico, consumption per capita (units), 2004?09 25
Table 20: Male shaving preparations, Mexico, forecast consumption per capita (units), 2009?14 25
Table 21: Mexico population, by age group, 2004?09 (millions) 26
Table 22: Mexico population forecast, by age group, 2009?14 (millions) 27
Table 23: Mexico population, by gender, 2004?09 (millions) 27
Table 24: Mexico population forecast, by gender, 2009?14 (millions) 28
Table 25: Mexico nominal GDP, 2004?09 (MXNbn, nominal prices) 28
Table 26: Mexico nominal GDP forecast, 2009?14 (MXNbn, nominal prices) 28
Table 27: Mexico real GDP, 2004?09 (MXNbn, 2000 prices) 29
Table 28: Mexico real GDP forecast, 2009?14 (MXNbn, 2000 prices) 29
Table 29: Mexico real GDP, 2004?09 ($bn, 2000 prices) 29
Table 30: Mexico real GDP forecast, 2009?14 ($bn, 2000 prices) 30
Table 31: Mexico consumer price index, 2004?09 (2000=100) 30
Table 32: Mexico consumer price index, 2009?14 (2000=100) 30
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