TABLE OF CONTENTS
Chapter 1 Executive Summary 2
Summary category level: male shaving preparations 2
Chapter 2 Definition 3
Geographic coverage 3
Chapter 3 Category Analysis: Male Shaving Preparations 8
Value analysis (US Dollar), 2004?09 8
Value analysis (US Dollar), 2009?14 9
Volume analysis, 2004?09 11
Volume analysis, 2009?14 12
Company share analysis 14
Distribution analysis 15
Expenditure and consumption per capita 17
Chapter 4 Research Methodology 19
Methodology overview 19
Secondary research 20
Market modeling 21
Creating an initial data model 21
Revising the initial data model 21
Creating a final estimate 22
Creating demographic value splits 22
Primary research 22
Data finalization 23
Ongoing research 23
LIST OF FIGURES
Figure 1: Male shaving preparations, North America, value by segment ($m), 2004?14 10
Figure 2: Male shaving preparations, North America, category growth comparison, by value, 2004?14 10
Figure 3: Male shaving preparations, North America, volume by segment (units, million), 2004?14 13
Figure 4: Male shaving preparations, North America, category growth comparison, by volume, 2004?14 13
Figure 5: Male shaving preparations, North America, distribution channels by value (%), 2008?09 16
Figure 6: Annual data review process 20
LIST OF TABLES
Table 1: Male shaving preparations category definitions 3
Table 2: Male shaving preparations distribution channels 4
Table 3: Male shaving preparations, North America, value by segment ($m), 2004?09 8
Table 4: Male shaving preparations, North America, value forecast by segment ($m), 2009?14 9
Table 5: Male shaving preparations, North America, volume by segment (units, million), 2004?09 11
Table 6: Male shaving preparations, North America, volume forecast by segment (units, million), 2009?14 12
Table 7: Male shaving preparations, North America, company share by value (%), 2008?09 14
Table 8: Male shaving preparations, North America, value by company ($m), 2008?09 14
Table 9: Male shaving preparations, North America, distribution channels by value (%), 2008?09 15
Table 10: Male shaving preparations, North America, value by distribution channel ($m), 2008?09 15
Table 11: Male shaving preparations, North America, expenditure per capita ($), 2004?09 17
Table 12: Male shaving preparations, North America, forecast expenditure per capita ($), 2009?14 17
Table 13: Male shaving preparations, North America, consumption per capita (units), 2004?09 18
Table 14: Male shaving preparations, North America, forecast consumption per capita (units), 2009?14 18
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