TABLE OF CONTENTS
Chapter 1 Executive Summary 2
Summary category level: male shaving preparations 2
Chapter 2 DEFINITION 3
Chapter 3 Category Analysis: Male Shaving Preparations 9
Value analysis (Pakistan Rupee), 2004?09 9
Value analysis (Pakistan Rupee), 2009?14 10
Value analysis (US dollars), 2004?09 12
Value analysis (US dollars), 2009?14 13
Volume analysis, 2004?09 15
Volume analysis, 2009?14 16
Company and brand share analysis 18
Distribution analysis 21
Expenditure and consumption per capita 23
Chapter 4 Macroeconomic Profile 26
Macroeconomic Indicators 26
Chapter 5 Research Methodology 30
Methodology overview 30
Secondary research 31
Market modeling 32
Creating an initial data model 32
Revising the initial data model 32
Creating a final estimate 33
Creating demographic value splits 33
Primary research 33
Data finalization 34
Ongoing research 34
LIST OF FIGURES
Figure 1: Male shaving preparations, Pakistan, value by segment (PKRm), 2004?14 11
Figure 2: Male shaving preparations, Pakistan, category growth comparison, by value, 2004?14 14
Figure 3: Male shaving preparations, Pakistan, volume by segment (units, million), 2004?14 17
Figure 4: Male shaving preparations, Pakistan, category growth comparison, by volume, 2004?14 17
Figure 5: Male shaving preparations, Pakistan, company share by value (%), 2008?09 19
Figure 6: Male shaving preparations, Pakistan, distribution channels by value (%), 2008?09 22
Figure 7: Annual data review process 31
LIST OF TABLES
Table 1: Male Shaving Preparations category definitions 3
Table 2: Male Shaving Preparations distribution channels 4
Table 3: Male shaving preparations, Pakistan, value by segment (PKRm), 2004?09 9
Table 4: Male shaving preparations, Pakistan, value forecast by segment (PKRm), 2009?14 10
Table 5: Male shaving preparations, Pakistan, value by segment ($m), 2004?09 12
Table 6: Male shaving preparations, Pakistan, value forecast by segment ($m), 2009?14 13
Table 7: Male shaving preparations, Pakistan, volume by segment (units, million), 2004?09 15
Table 8: Male shaving preparations, Pakistan, volume forecast by segment (units, million), 2009?14 16
Table 9: Male shaving preparations, Pakistan, brand share by value (%), 2008?09 18
Table 10: Male shaving preparations, Pakistan, value by brand (PKRm), 2008?09 18
Table 11: Male shaving preparations, Pakistan, company share by value (%), 2008?09 20
Table 12: Male shaving preparations, Pakistan, value by company (PKRm), 2008?09 20
Table 13: Male shaving preparations, Pakistan, distribution channels by value (%), 2008?09 21
Table 14: Male shaving preparations, Pakistan, value by distribution channel (PKRm), 2008?09 21
Table 15: Male shaving preparations, Pakistan, expenditure per capita (PKR), 2004?09 23
Table 16: Male shaving preparations, Pakistan, forecast expenditure per capita (PKR), 2009?14 23
Table 17: Male shaving preparations, Pakistan, expenditure per capita ($), 2004?09 24
Table 18: Male shaving preparations, Pakistan, forecast expenditure per capita ($), 2009?14 24
Table 19: Male shaving preparations, Pakistan, consumption per capita (units), 2004?09 25
Table 20: Male shaving preparations, Pakistan, forecast consumption per capita (units), 2009?14 25
Table 21: Pakistan population, by age group, 2004?09 (millions) 26
Table 22: Pakistan population forecast, by age group, 2009?14 (millions) 27
Table 23: Pakistan population, by gender, 2004?09 (millions) 27
Table 24: Pakistan population forecast, by gender, 2009?14 (millions) 28
Table 25: Pakistan nominal GDP, 2004?09 (PKRbn, nominal prices) 28
Table 26: Pakistan real GDP, 2004?09 (PKRbn, 2000 prices) 28
Table 27: Pakistan real GDP, 2004?09 ($bn, 2000 prices) 29
Table 28: Pakistan consumer price index, 2004?09 (2000=100) 29
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