Male Toiletries in the US to 2014

Introduction

This databook provides key data and information on the male toiletries market in the US. This report is a comprehensive resource for market, category and segment level data including value, volume, distribution share and company & brand share. This report also provides expenditure and consumption data for the historic and forecast periods.

Scope

*Contains information on three categories: male shaving preparations, male razors and blades, and male shaving aftercare

*Market,category and segment level information on value, volume, and expenditure & consumption, with historic (2004-09) and forecast (2010-14) data

*Category level company and brand share as well as distribution share information for 2008 and 2009

*Review of the top two companies within the male toiletries market, including company overview, key facts and business description

Highlights

The market for male toiletries in the US increased at a compound annual growth rate of 2.4% between 2004 and 2009.

The male razors and blades category led the male toiletries market in the US, accounting for a share of 82.3%.

Leading player in the US male toiletries market is Procter & Gamble Company, The.

Reasons to Purchase

*Develop business strategies by understanding the quantitative trends within the male toiletries market in the US

*Design effective marketing and sales strategies by identifying key market categories and segments

*Identify key players within the market to plan lucrative M&A, partnerships and agreements

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TABLE OF CONTENTS
Chapter 1 Executive Summary 2
Summary market level: male toiletries 2
Summary category level: male shaving preparations 3
Summary category level: male razors and blades 4
Summary category level: male shaving aftercare 5
Chapter 2 Introduction 6
What is this report about? 6
How to use this report 6
Market definition 7
Chapter 3 Market Overview 19
Value analysis (US Dollar), 2004?09 19
Value analysis (US Dollar), 2009?14 20
Volume analysis, 2004?09 22
Volume analysis, 2009?14 23
Company and brand share analysis 25
Distribution analysis 29
Expenditure and consumption per capita 31
Chapter 4 Leading Company Profiles 33
The Procter & Gamble Company 33
Koninklijke Philips Electronics N.V. 35
Chapter 5 Category Analysis: Male Shaving Preparations 37
Value analysis (US Dollar), 2004?09 37
Value analysis (US Dollar), 2009?14 38
Volume analysis, 2004?09 40
Volume analysis, 2009?14 41
Company and brand share analysis 43
Distribution analysis 45
Expenditure and consumption per capita 47
Chapter 6 Category Analysis: Male Razors and Blades 49
Value analysis (US Dollar), 2004?09 49
Value analysis (US Dollar), 2009?14 50
Volume analysis, 2004?09 52
Volume analysis, 2009?14 53
Company and brand share analysis 55
Distribution analysis 58
Expenditure and consumption per capita 60
Chapter 7 Category Analysis: Male Shaving Aftercare 63
Value analysis (US Dollar), 2004?09 63
Value analysis (US Dollar), 2009?14 64
Volume analysis, 2004?09 66
Volume analysis, 2009?14 67
Company and brand share analysis 69
Distribution analysis 72
Expenditure and consumption per capita 74
Chapter 8 Country Comparison 76
Value 76
Volume 80
Market share 84
Chapter 9 New Product Development 85
Product launches over time 85
Recent product launches 87
Chapter 10 Macroeconomic Profile 88
Macroeconomic Indicators 88
Chapter 11 Research Methodology 93
Methodology overview 93
Secondary research 94
Market modeling 95
Creating an initial data model 95
Revising the initial data model 95
Creating a final estimate 96
Creating demographic value splits 96
Primary research 96
Data finalization 97
Ongoing research 97
Chapter 12 Appendix 98
Future readings 98
How to contact experts in your industry 98
Disclaimer 98

LIST OF FIGURES
Figure 1: Male toiletries, US, value by category ($m), 2004?14 21
Figure 2: Male toiletries, US, category growth comparison, by value, 2004?14 21
Figure 3: Male toiletries, US, volume by category (units, million), 2004?14 24
Figure 4: Male toiletries, US, category growth comparison, by volume, 2004?14 24
Figure 5: Male toiletries, US, company share by value (%), 2008?09 27
Figure 6: Male toiletries, US, distribution channels by value (%), 2008?09 30
Figure 7: Male shaving preparations, US, value by segment ($m), 2004?14 39
Figure 8: Male shaving preparations, US, category growth comparison, by value, 2004?14 39
Figure 9: Male shaving preparations, US, volume by segment (units, million), 2004?14 42
Figure 10: Male shaving preparations, US, category growth comparison, by volume, 2004?14 42
Figure 11: Male shaving preparations, US, distribution channels by value (%), 2008?09 46
Figure 12: Male razors and blades, US, value by segment ($m), 2004?14 51
Figure 13: Male razors and blades, US, category growth comparison, by value, 2004?14 51
Figure 14: Male razors and blades, US, volume by segment (units, million), 2004?14 54
Figure 15: Male razors and blades, US, category growth comparison, by volume, 2004?14 54
Figure 16: Male razors and blades, US, company share by value (%), 2008?09 56
Figure 17: Male razors and blades, US, distribution channels by value (%), 2008?09 59
Figure 18: Male shaving aftercare, US, value by segment ($m), 2004?14 65
Figure 19: Male shaving aftercare, US, category growth comparison, by value, 2004?14 65
Figure 20: Male shaving aftercare, US, volume by segment (units, million), 2004?14 68
Figure 21: Male shaving aftercare, US, category growth comparison, by volume, 2004?14 68
Figure 22: Male shaving aftercare, US, company share by value (%), 2008?09 70
Figure 23: Male shaving aftercare, US, distribution channels by value (%), 2008?09 73
Figure 24: Global male toiletries market split (value terms, 2009), top five countries 77
Figure 25: Global male toiletries market value, 2004–09, top five countries 79
Figure 26: Global male toiletries market split (volume terms, 2009), top five countries 81
Figure 27: Global male toiletries market volume, 2004–09, top five countries 83
Figure 28: Annual data review process 94

LIST OF TABLES
Table 1: Male toiletries category definitions 8
Table 2: Male toiletries distribution channels 9
Table 3: Male toiletries, US, value by category ($m), 2004?09 19
Table 4: Male toiletries, US, value forecast by category ($m), 2009?14 20
Table 5: Male toiletries, US, volume by category (units, million), 2004?09 22
Table 6: Male toiletries, US, volume forecast by category (units, million), 2009?14 23
Table 7: Male toiletries, US, brand share by value (%), 2008?09 25
Table 8: Male toiletries, US, value by brand ($m), 2008?09 26
Table 9: Male toiletries, US, company share by value (%), 2008?09 28
Table 10: Male toiletries, US, value by company ($m), 2008?09 28
Table 11: Male toiletries, US, distribution channels by value (%), 2008?09 29
Table 12: Male toiletries, US, value by distribution channel ($m), 2008?09 29
Table 13: Male toiletries, US, expenditure per capita ($), 2004?09 31
Table 14: Male toiletries, US, forecast expenditure per capita ($), 2009?14 31
Table 15: Male toiletries, US, consumption per capita (units), 2004?09 32
Table 16: Male toiletries, US, forecast consumption per capita (units), 2009?14 32
Table 17: The Procter & Gamble Company key facts 33
Table 18: Koninklijke Philips Electronics N.V. key facts 35
Table 19: Male shaving preparations, US, value by segment ($m), 2004?09 37
Table 20: Male shaving preparations, US, value forecast by segment ($m), 2009?14 38
Table 21: Male shaving preparations, US, volume by segment (units, million), 2004?09 40
Table 22: Male shaving preparations, US, volume forecast by segment (units, million), 2009?14 41
Table 23: Male shaving preparations, US, brand share by value (%), 2008?09 43
Table 24: Male shaving preparations, US, value by brand ($m), 2008?09 43
Table 25: Male shaving preparations, US, company share by value (%), 2008?09 44
Table 26: Male shaving preparations, US, value by company ($m), 2008?09 44
Table 27: Male shaving preparations, US, distribution channels by value (%), 2008?09 45
Table 28: Male shaving preparations, US, value by distribution channel ($m), 2008?09 45
Table 29: Male shaving preparations, US, expenditure per capita ($), 2004?09 47
Table 30: Male shaving preparations, US, forecast expenditure per capita ($), 2009?14 47
Table 31: Male shaving preparations, US, consumption per capita (units), 2004?09 48
Table 32: Male shaving preparations, US, forecast consumption per capita (units), 2009?14 48
Table 33: Male razors and blades, US, value by segment ($m), 2004?09 49
Table 34: Male razors and blades, US, value forecast by segment ($m), 2009?14 50
Table 35: Male razors and blades, US, volume by segment (units, million), 2004?09 52
Table 36: Male razors and blades, US, volume forecast by segment (units, million), 2009?14 53
Table 37: Male razors and blades, US, brand share by value (%), 2008?09 55
Table 38: Male razors and blades, US, value by brand ($m), 2008?09 55
Table 39: Male razors and blades, US, company share by value (%), 2008?09 57
Table 40: Male razors and blades, US, value by company ($m), 2008?09 57
Table 41: Male razors and blades, US, distribution channels by value (%), 2008?09 58
Table 42: Male razors and blades, US, value by distribution channel ($m), 2008?09 58
Table 43: Male razors and blades, US, expenditure per capita ($), 2004?09 60
Table 44: Male razors and blades, US, forecast expenditure per capita ($), 2009?14 61
Table 45: Male razors and blades, US, consumption per capita (units), 2004?09 61
Table 46: Male razors and blades, US, forecast consumption per capita (units), 2009?14 62
Table 47: Male shaving aftercare, US, value by segment ($m), 2004?09 63
Table 48: Male shaving aftercare, US, value forecast by segment ($m), 2009?14 64
Table 49: Male shaving aftercare, US, volume by segment (units, million), 2004?09 66
Table 50: Male shaving aftercare, US, volume forecast by segment (units, million), 2009?14 67
Table 51: Male shaving aftercare, US, brand share by value (%), 2008?09 69
Table 52: Male shaving aftercare, US, value by brand ($m), 2008?09 69
Table 53: Male shaving aftercare, US, company share by value (%), 2008?09 71
Table 54: Male shaving aftercare, US, value by company ($m), 2008?09 71
Table 55: Male shaving aftercare, US, distribution channels by value (%), 2008?09 72
Table 56: Male shaving aftercare, US, value by distribution channel ($m), 2008?09 72
Table 57: Male shaving aftercare, US, expenditure per capita ($), 2004?09 74
Table 58: Male shaving aftercare, US, forecast expenditure per capita ($), 2009?14 74
Table 59: Male shaving aftercare, US, consumption per capita (units), 2004?09 75
Table 60: Male shaving aftercare, US, forecast consumption per capita (units), 2009?14 75
Table 61: Global male toiletries market value, 2009 76
Table 62: Global male toiletries market split (value terms ($m), 2009), top five countries 79
Table 63: Global male toiletries market volume, 2009 80
Table 64: Global male toiletries market split (volume terms, 2009), top five countries 83
Table 65: Leading players, top five countries 84
Table 66: US male toiletries new product launches reports, by company (top five companies), 2009 85
Table 67: US male toiletries new product launches SKUs, by company (top five companies), 2009 85
Table 68: US male toiletries new product launches (reports), by flavor and fragrances (top 10 flavors), 2009 86
Table 69: US male toiletries new product launches (reports), by ingredients (top 10 ingredients), 2009 86
Table 70: US male toiletries new product launches (reports), by package tags or claims (top 10 claims), 2009 87
Table 71: US male toiletries new product launches - recent five launches (2009) 87
Table 72: US population, by age group, 2004?09 (millions) 88
Table 73: US population forecast, by age group, 2009?14 (millions) 89
Table 74: US population, by gender, 2004?09 (millions) 89
Table 75: US population forecast, by gender, 2009?14 (millions) 90
Table 76: US nominal GDP, 2004?09 ($bn, nominal prices) 90
Table 77: US nominal GDP forecast, 2009?14 ($bn, nominal prices) 90
Table 78: US real GDP, 2004?09 ($bn, 2000 prices) 91
Table 79: US real GDP forecast, 2009?14 ($bn, 2000 prices) 91
Table 80: US consumer price index, 2004?09 (2000=100) 92
Table 81: US consumer price index, 2009?14 (2000=100) 92


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