Male Toiletries in the Advanced Emerging Markets (Brazil, Hungary, Mexico, Poland, South Africa and Taiwan) Market Overview and Forecasts to 2014

Introduction

This report covers key aspects of the male toiletries market in the advanced emerging market countries: Brazil, Hungary, Mexico, Poland, South Africa and Taiwan. Data is provided on market value and volume by category; company and brand share; distribution channels; and expenditure and consumption per capita for the historic and forecast periods.

Scope

*Contains information on three categories: male razors and blades, male shaving preparations and male shaving aftercare

*Market and category level information on value, volume, and expenditure & consumption, with historic (2004-09) and forecast (2010-14) data

*Market level company and brand shares as well as distribution share information

Highlights

South Africa was the fastest growing country with a CAGR of 7.8% over the 200409 period.

Brazil is the largest male toiletries market in 2009 among the advanced emerging market nations.

Reasons to Purchase

*Develop business strategies by understanding the quantitative trends within the male toiletries market in the advanced emerging market nations

*Identify key players within the male toiletries market in the advanced emerging markets to plan lucrative M&A, partnerships and agreements

*Obtain insight into new product launches within the male toiletries market in the advanced emerging market countries

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TABLE OF CONTENTS
Chapter 1 Executive Summary 2
Summary market level: Brazil 2
Summary market level: Hungary 3
Summary market level: Mexico 4
Summary market level: Poland 5
Summary market level: South Africa 6
Summary market level: Taiwan 7
Chapter 2 Introduction 8
What is this report about? 8
How to use this report 8
Market definition 9
Chapter 3 Overview 22
Advanced Emerging Markets Male toiletries, value overview 22
Advanced Emerging Markets Male toiletries, volume overview 27
Chapter 4 Brazil 32
Value analysis (Brazilian Real), 2004?09 32
Value analysis (Brazilian Real), 2009?14 33
Value analysis (US dollars), 2004?09 35
Value analysis (US dollars), 2009?14 35
Volume analysis, 2004?09 37
Volume analysis, 2009?14 38
Company and brand share analysis 40
Distribution analysis 43
Expenditure and consumption per capita 45
Chapter 5 Hungary 48
Value analysis (Hungarian Forint), 2004?09 48
Value analysis (Hungarian Forint), 2009?14 49
Value analysis (US dollars), 2004?09 51
Value analysis (US dollars), 2009?14 51
Volume analysis, 2004?09 53
Volume analysis, 2009?14 54
Company and brand share analysis 56
Distribution analysis 59
Expenditure and consumption per capita 61
Chapter 6 Mexico 64
Value analysis (Mexican Peso), 2004?09 64
Value analysis (Mexican Peso), 2009?14 65
Value analysis (US dollars), 2004?09 67
Value analysis (US dollars), 2009?14 67
Volume analysis, 2004?09 69
Volume analysis, 2009?14 70
Company and brand share analysis 72
Distribution analysis 75
Expenditure and consumption per capita 77
Chapter 7 Poland 80
Value analysis (Polish Zloty), 2004?09 80
Value analysis (Polish Zloty), 2009?14 81
Value analysis (US dollars), 2004?09 83
Value analysis (US dollars), 2009?14 83
Volume analysis, 2004?09 85
Volume analysis, 2009?14 86
Company and brand share analysis 88
Distribution analysis 91
Expenditure and consumption per capita 93
Chapter 8 South Africa 96
Value analysis (South African Rand), 2004?09 96
Value analysis (South African Rand), 2009?14 97
Value analysis (US dollars), 2004?09 99
Value analysis (US dollars), 2009?14 99
Volume analysis, 2004?09 101
Volume analysis, 2009?14 102
Company and brand share analysis 104
Distribution analysis 107
Expenditure and consumption per capita 109
Chapter 9 Taiwan 112
Value analysis (New Taiwan Dollar), 2004?09 112
Value analysis (New Taiwan Dollar), 2009?14 113
Value analysis (US dollars), 2004?09 115
Value analysis (US dollars), 2009?14 115
Volume analysis, 2004?09 117
Volume analysis, 2009?14 118
Company and brand share analysis 121
Distribution analysis 124
Expenditure and consumption per capita 126
Chapter 10 Research Methodology 129
Methodology overview 129
Secondary research 130
Market modeling 131
Creating an initial data model 131
Revising the initial data model 131
Creating a final estimate 132
Creating demographic value splits 132
Primary research 132
Data finalization 133
Ongoing research 133
Chapter 11 Appendix 134
Future readings 134
How to contact experts in your industry 134
Disclaimer 134

LIST OF FIGURES
Figure 1: Male toiletries market, Advanced Emerging Markets, value ($m), 2004?14 22
Figure 2: Male toiletries market, Advanced Emerging Markets, value ($m) , 2004?09 24
Figure 3: Male toiletries market, Advanced Emerging Markets, value ($m) , 2009?14 25
Figure 4: Male toiletries market, Advanced Emerging Markets, value growth analysis, 2004?14 26
Figure 5: Male toiletries market, Advanced Emerging Markets, volume (units, million), 2004?14 27
Figure 6: Male toiletries market, Advanced Emerging Markets, volume (units, million), 2004?09 29
Figure 7: Male toiletries market, Advanced Emerging Markets, volume (units, million), 2009–14 30
Figure 8: Male toiletries market, Advanced Emerging Markets, volume growth analysis, 2004?14 31
Figure 9: Male toiletries, Brazil, value by category (BRLm), 2004?14 34
Figure 10: Male toiletries, Brazil, category growth comparison, by value, 2004?14 36
Figure 11: Male toiletries, Brazil, volume by category (units, million), 2004?14 39
Figure 12: Male toiletries, Brazil, category growth comparison, by volume, 2004?14 39
Figure 13: Male toiletries, Brazil, company share by value (%), 2008?09 41
Figure 14: Male toiletries, Brazil, distribution channels by value (%), 2008?09 44
Figure 15: Male toiletries, Hungary, value by category (HUFm), 2004?14 50
Figure 16: Male toiletries, Hungary, category growth comparison, by value, 2004?14 52
Figure 17: Male toiletries, Hungary, volume by category (units, million), 2004?14 55
Figure 18: Male toiletries, Hungary, category growth comparison, by volume, 2004?14 55
Figure 19: Male toiletries, Hungary, company share by value (%), 2008?09 57
Figure 20: Male toiletries, Hungary, distribution channels by value (%), 2008?09 60
Figure 21: Male toiletries, Mexico, value by category (MXNm), 2004?14 66
Figure 22: Male toiletries, Mexico, category growth comparison, by value, 2004?14 68
Figure 23: Male toiletries, Mexico, volume by category (units, million), 2004?14 71
Figure 24: Male toiletries, Mexico, category growth comparison, by volume, 2004?14 71
Figure 25: Male toiletries, Mexico, company share by value (%), 2008?09 73
Figure 26: Male toiletries, Mexico, distribution channels by value (%), 2008?09 76
Figure 27: Male toiletries, Poland, value by category (PLNm), 2004?14 82
Figure 28: Male toiletries, Poland, category growth comparison, by value, 2004?14 84
Figure 29: Male toiletries, Poland, volume by category (units, million), 2004?14 87
Figure 30: Male toiletries, Poland, category growth comparison, by volume, 2004?14 87
Figure 31: Male toiletries, Poland, company share by value (%), 2008?09 89
Figure 32: Male toiletries, Poland, distribution channels by value (%), 2008?09 92
Figure 33: Male toiletries, South Africa, value by category (ZARm), 2004?14 98
Figure 34: Male toiletries, South Africa, category growth comparison, by value, 2004?14 100
Figure 35: Male toiletries, South Africa, volume by category (units, million), 2004?14 103
Figure 36: Male toiletries, South Africa, category growth comparison, by volume, 2004?14 103
Figure 37: Male toiletries, South Africa, company share by value (%), 2008?09 105
Figure 38: Male toiletries, South Africa, distribution channels by value (%), 2008?09 108
Figure 39: Male toiletries, Taiwan, value by category (NT$m), 2004?14 114
Figure 40: Male toiletries, Taiwan, category growth comparison, by value, 2004?14 116
Figure 41: Male toiletries, Taiwan, volume by category (units, million), 2004?14 119
Figure 42: Male toiletries, Taiwan, category growth comparison, by volume, 2004?14 120
Figure 43: Male toiletries, Taiwan, company share by value (%), 2008?09 122
Figure 44: Male toiletries, Taiwan, distribution channels by value (%), 2008?09 125
Figure 45: Annual data review process 130

LIST OF TABLES
Table 1: Male toiletries category definitions 10
Table 2: Male toiletries distribution channels 11
Table 3: Male toiletries market, Advanced Emerging Markets, value ($m), 2004?14 23
Table 4: Male toiletries market, Advanced Emerging Markets, value ($m), 2004?09 24
Table 5: Male toiletries market, Advanced Emerging Markets, value ($m), 2009?14 25
Table 6: Male toiletries market, Advanced Emerging Markets, volume (units, million), 2004?14 28
Table 7: Male toiletries market, Advanced Emerging Markets, volume (units, million), 2004?09 29
Table 8: Male toiletries market, Advanced Emerging Markets, volume (units, million), 2009–14 30
Table 9: Male toiletries, Brazil, value by category (BRLm), 2004?09 32
Table 10: Male toiletries, Brazil, value forecast by category (BRLm), 2009?14 33
Table 11: Male toiletries, Brazil, value by category ($m), 2004?09 35
Table 12: Male toiletries, Brazil, value forecast by category ($m), 2009?14 35
Table 13: Male toiletries, Brazil, volume by category (units, million), 2004?09 37
Table 14: Male toiletries, Brazil, volume forecast by category (units, million), 2009?14 38
Table 15: Male toiletries, Brazil, brand share by value (%), 2008?09 40
Table 16: Male toiletries, Brazil, value by brand (BRLm), 2008?09 40
Table 17: Male toiletries, Brazil, company share by value (%), 2008?09 42
Table 18: Male toiletries, Brazil, value by company (BRLm), 2008?09 42
Table 19: Male toiletries, Brazil, distribution channels by value (%), 2008?09 43
Table 20: Male toiletries, Brazil, value by distribution channel (BRLm), 2008?09 43
Table 21: Male toiletries, Brazil, expenditure per capita (BRL), 2004?09 45
Table 22: Male toiletries, Brazil, forecast expenditure per capita (BRL), 2009?14 45
Table 23: Male toiletries, Brazil, expenditure per capita ($), 2004?09 46
Table 24: Male toiletries, Brazil, forecast expenditure per capita ($), 2009?14 46
Table 25: Male toiletries, Brazil, consumption per capita (units), 2004?09 47
Table 26: Male toiletries, Brazil, forecast consumption per capita (units), 2009?14 47
Table 27: Male toiletries, Hungary, value by category (HUFm), 2004?09 48
Table 28: Male toiletries, Hungary, value forecast by category (HUFm), 2009?14 49
Table 29: Male toiletries, Hungary, value by category ($m), 2004?09 51
Table 30: Male toiletries, Hungary, value forecast by category ($m), 2009?14 51
Table 31: Male toiletries, Hungary, volume by category (units, million), 2004?09 53
Table 32: Male toiletries, Hungary, volume forecast by category (units, million), 2009?14 54
Table 33: Male toiletries, Hungary, brand share by value (%), 2008?09 56
Table 34: Male toiletries, Hungary, value by brand (HUFm), 2008?09 56
Table 35: Male toiletries, Hungary, company share by value (%), 2008?09 58
Table 36: Male toiletries, Hungary, value by company (HUFm), 2008?09 58
Table 37: Male toiletries, Hungary, distribution channels by value (%), 2008?09 59
Table 38: Male toiletries, Hungary, value by distribution channel (HUFm), 2008?09 59
Table 39: Male toiletries, Hungary, expenditure per capita (HUF), 2004?09 61
Table 40: Male toiletries, Hungary, forecast expenditure per capita (HUF), 2009?14 61
Table 41: Male toiletries, Hungary, expenditure per capita ($), 2004?09 62
Table 42: Male toiletries, Hungary, forecast expenditure per capita ($), 2009?14 62
Table 43: Male toiletries, Hungary, consumption per capita (units), 2004?09 63
Table 44: Male toiletries, Hungary, forecast consumption per capita (units), 2009?14 63
Table 45: Male toiletries, Mexico, value by category (MXNm), 2004?09 64
Table 46: Male toiletries, Mexico, value forecast by category (MXNm), 2009?14 65
Table 47: Male toiletries, Mexico, value by category ($m), 2004?09 67
Table 48: Male toiletries, Mexico, value forecast by category ($m), 2009?14 67
Table 49: Male toiletries, Mexico, volume by category (units, million), 2004?09 69
Table 50: Male toiletries, Mexico, volume forecast by category (units, million), 2009?14 70
Table 51: Male toiletries, Mexico, brand share by value (%), 2008?09 72
Table 52: Male toiletries, Mexico, value by brand (MXNm), 2008?09 72
Table 53: Male toiletries, Mexico, company share by value (%), 2008?09 74
Table 54: Male toiletries, Mexico, value by company (MXNm), 2008?09 74
Table 55: Male toiletries, Mexico, distribution channels by value (%), 2008?09 75
Table 56: Male toiletries, Mexico, value by distribution channel (MXNm), 2008?09 75
Table 57: Male toiletries, Mexico, expenditure per capita (MXN), 2004?09 77
Table 58: Male toiletries, Mexico, forecast expenditure per capita (MXN), 2009?14 77
Table 59: Male toiletries, Mexico, expenditure per capita ($), 2004?09 78
Table 60: Male toiletries, Mexico, forecast expenditure per capita ($), 2009?14 78
Table 61: Male toiletries, Mexico, consumption per capita (units), 2004?09 79
Table 62: Male toiletries, Mexico, forecast consumption per capita (units), 2009?14 79
Table 63: Male toiletries, Poland, value by category (PLNm), 2004?09 80
Table 64: Male toiletries, Poland, value forecast by category (PLNm), 2009?14 81
Table 65: Male toiletries, Poland, value by category ($m), 2004?09 83
Table 66: Male toiletries, Poland, value forecast by category ($m), 2009?14 83
Table 67: Male toiletries, Poland, volume by category (units, million), 2004?09 85
Table 68: Male toiletries, Poland, volume forecast by category (units, million), 2009?14 86
Table 69: Male toiletries, Poland, brand share by value (%), 2008?09 88
Table 70: Male toiletries, Poland, value by brand (PLNm), 2008?09 88
Table 71: Male toiletries, Poland, company share by value (%), 2008?09 90
Table 72: Male toiletries, Poland, value by company (PLNm), 2008?09 90
Table 73: Male toiletries, Poland, distribution channels by value (%), 2008?09 91
Table 74: Male toiletries, Poland, value by distribution channel (PLNm), 2008?09 91
Table 75: Male toiletries, Poland, expenditure per capita (PLN), 2004?09 93
Table 76: Male toiletries, Poland, forecast expenditure per capita (PLN), 2009?14 93
Table 77: Male toiletries, Poland, expenditure per capita ($), 2004?09 94
Table 78: Male toiletries, Poland, forecast expenditure per capita ($), 2009?14 94
Table 79: Male toiletries, Poland, consumption per capita (units), 2004?09 95
Table 80: Male toiletries, Poland, forecast consumption per capita (units), 2009?14 95
Table 81: Male toiletries, South Africa, value by category (ZARm), 2004?09 96
Table 82: Male toiletries, South Africa, value forecast by category (ZARm), 2009?14 97
Table 83: Male toiletries, South Africa, value by category ($m), 2004?09 99
Table 84: Male toiletries, South Africa, value forecast by category ($m), 2009?14 99
Table 85: Male toiletries, South Africa, volume by category (units, million), 2004?09 101
Table 86: Male toiletries, South Africa, volume forecast by category (units, million), 2009?14 102
Table 87: Male toiletries, South Africa, brand share by value (%), 2008?09 104
Table 88: Male toiletries, South Africa, value by brand (ZARm), 2008?09 104
Table 89: Male toiletries, South Africa, company share by value (%), 2008?09 106
Table 90: Male toiletries, South Africa, value by company (ZARm), 2008?09 106
Table 91: Male toiletries, South Africa, distribution channels by value (%), 2008?09 107
Table 92: Male toiletries, South Africa, value by distribution channel (ZARm), 2008?09 107
Table 93: Male toiletries, South Africa, expenditure per capita (ZAR), 2004?09 109
Table 94: Male toiletries, South Africa, forecast expenditure per capita (ZAR), 2009?14 109
Table 95: Male toiletries, South Africa, expenditure per capita ($), 2004?09 110
Table 96: Male toiletries, South Africa, forecast expenditure per capita ($), 2009?14 110
Table 97: Male toiletries, South Africa, consumption per capita (units), 2004?09 111
Table 98: Male toiletries, South Africa, forecast consumption per capita (units), 2009?14 111
Table 99: Male toiletries, Taiwan, value by category (NT$m), 2004?09 112
Table 100: Male toiletries, Taiwan, value forecast by category (NT$m), 2009?14 113
Table 101: Male toiletries, Taiwan, value by category ($m), 2004?09 115
Table 102: Male toiletries, Taiwan, value forecast by category ($m), 2009?14 115
Table 103: Male toiletries, Taiwan, volume by category (units, million), 2004?09 117
Table 104: Male toiletries, Taiwan, volume forecast by category (units, million), 2009?14 118
Table 105: Male toiletries, Taiwan, brand share by value (%), 2008?09 121
Table 106: Male toiletries, Taiwan, value by brand (NT$m), 2008?09 121
Table 107: Male toiletries, Taiwan, company share by value (%), 2008?09 123
Table 108: Male toiletries, Taiwan, value by company (NT$m), 2008?09 123
Table 109: Male toiletries, Taiwan, distribution channels by value (%), 2008?09 124
Table 110: Male toiletries, Taiwan, value by distribution channel (NT$m), 2008?09 124
Table 111: Male toiletries, Taiwan, expenditure per capita (NT$), 2004?09 126
Table 112: Male toiletries, Taiwan, forecast expenditure per capita (NT$), 2009?14 126
Table 113: Male toiletries, Taiwan, expenditure per capita ($), 2004?09 127
Table 114: Male toiletries, Taiwan, forecast expenditure per capita ($), 2009?14 127
Table 115: Male toiletries, Taiwan, consumption per capita (units), 2004?09 128
Table 116: Male toiletries, Taiwan, forecast consumption per capita (units), 2009?14 128



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