Male Toiletries in Eastern Europe to 2014

TABLE OF CONTENTS
Chapter 1 Executive Summary 2
Summary market level: male toiletries 2
Summary category level: male shaving preparations 3
Summary category level: male razors and blades 4
Summary category level: male shaving aftercare 5
Chapter 2 Introduction 6
What is this report about? 6
How to use this report 6
Market definition 7
Chapter 3 Overview 17
Value Analysis 17
Volume Analysis 19
Chapter 4 Eastern Europe Male Toiletries: Market Overview 21
Value analysis (US Dollar), 2004?09 21
Value analysis (US Dollar), 2009?14 22
Volume analysis, 2004?09 24
Volume analysis, 2009?14 25
Company share analysis 27
Distribution analysis 30
Expenditure and consumption per capita 32
Chapter 5 Leading Company Profiles 34
The Procter & Gamble Company 34
Beiersdorf AG 36
Chapter 6 Category Analysis: Male Shaving Preparations 38
Value analysis (US Dollar), 2004?09 38
Value analysis (US Dollar), 2009?14 39
Volume analysis, 2004?09 41
Volume analysis, 2009?14 42
Company share analysis 44
Distribution analysis 47
Expenditure and consumption per capita 49
Chapter 7 Category Analysis: Male Razors and Blades 51
Value analysis (US Dollar), 2004?09 51
Value analysis (US Dollar), 2009?14 52
Volume analysis, 2004?09 54
Volume analysis, 2009?14 55
Company share analysis 57
Distribution analysis 59
Expenditure and consumption per capita 61
Chapter 8 Category Analysis: Male Shaving Aftercare 64
Value analysis (US Dollar), 2004?09 64
Value analysis (US Dollar), 2009?14 65
Volume analysis, 2004?09 67
Volume analysis, 2009?14 68
Company share analysis 70
Distribution analysis 73
Expenditure and consumption per capita 75
Chapter 9 Research Methodology 77
Methodology overview 77
Secondary research 78
Market modeling 79
Creating an initial data model 79
Revising the initial data model 79
Creating a final estimate 80
Creating demographic value splits 80
Primary research 80
Data finalization 81
Ongoing research 81
Chapter 10 Appendix 82
Future readings 82
How to contact experts in your industry 82
Disclaimer 82

LIST OF FIGURES
Figure 1: Male toiletries, Eastern Europe, value by category ($m), 2004?14 23
Figure 2: Male toiletries, Eastern Europe, category growth comparison, by value, 2004?14 23
Figure 3: Male toiletries, Eastern Europe, volume by category (units, million), 2004?14 26
Figure 4: Male toiletries, Eastern Europe, category growth comparison, by volume, 2004?14 26
Figure 5: Male toiletries, Eastern Europe, company share (top five companies) by value (%), 2008?09 29
Figure 6: Male toiletries, Eastern Europe, distribution channels by value (%), 2008?09 31
Figure 7: Male shaving preparations, Eastern Europe, value by segment ($m), 2004?14 40
Figure 8: Male shaving preparations, Eastern Europe, category growth comparison, by value, 2004?14 40
Figure 9: Male shaving preparations, Eastern Europe, volume by segment (units, million), 2004?14 43
Figure 10: Male shaving preparations, Eastern Europe, category growth comparison, by volume, 2004?14 43
Figure 11: Male shaving preparations, Eastern Europe, company share (top five companies) by value (%), 2008?09 46
Figure 12: Male shaving preparations, Eastern Europe, distribution channels by value (%), 2008?09 48
Figure 13: Male razors and blades, Eastern Europe, value by segment ($m), 2004?14 53
Figure 14: Male razors and blades, Eastern Europe, category growth comparison, by value, 2004?14 53
Figure 15: Male razors and blades, Eastern Europe, volume by segment (units, million), 2004?14 56
Figure 16: Male razors and blades, Eastern Europe, category growth comparison, by volume, 2004?14 56
Figure 17: Male razors and blades, Eastern Europe, company share by value (%), 2008?09 58
Figure 18: Male razors and blades, Eastern Europe, distribution channels by value (%), 2008?09 60
Figure 19: Male shaving aftercare, Eastern Europe, value by segment ($m), 2004?14 66
Figure 20: Male shaving aftercare, Eastern Europe, category growth comparison, by value, 2004?14 66
Figure 21: Male shaving aftercare, Eastern Europe, volume by segment (units, million), 2004?14 69
Figure 22: Male shaving aftercare, Eastern Europe, category growth comparison, by volume, 2004?14 69
Figure 23: Male shaving aftercare, Eastern Europe, company share (top five companies) by value (%), 2008?09 72
Figure 24: Male shaving aftercare, Eastern Europe, distribution channels by value (%), 2008?09 74
Figure 25: Annual data review process 78

LIST OF TABLES
Table 1: Male toiletries category definitions 8
Table 2: Male toiletries distribution channels 9
Table 3: Male toiletries, Eastern Europe, value (country-wise), 2004?09 ($m) 17
Table 4: Male toiletries, Eastern Europe, value (country-wise) forecast, 2009?14 ($m) 18
Table 5: Male toiletries, Eastern Europe, volume (country-wise), 2004?09 (units, million) 19
Table 6: Male toiletries, Eastern Europe, volume (country-wise) forecast, 2009?14 (units, million) 20
Table 7: Male toiletries, Eastern Europe, value by category ($m), 2004?09 21
Table 8: Male toiletries, Eastern Europe, value forecast by category ($m), 2009?14 22
Table 9: Male toiletries, Eastern Europe, volume by category (units, million), 2004?09 24
Table 10: Male toiletries, Eastern Europe, volume forecast by category (units, million), 2009?14 25
Table 11: Male toiletries, Eastern Europe, company share (top 20 companies) by value (%), 2008?09 27
Table 12: Male toiletries, Eastern Europe, value by company ($m), 2008?09 28
Table 13: Male toiletries, Eastern Europe, distribution channels by value (%), 2008?09 30
Table 14: Male toiletries, Eastern Europe, value by distribution channel ($m), 2008?09 30
Table 15: Male toiletries, Eastern Europe, expenditure per capita ($), 2004?09 32
Table 16: Male toiletries, Eastern Europe, forecast expenditure per capita ($), 2009?14 32
Table 17: Male toiletries, Eastern Europe, consumption per capita (units), 2004?09 33
Table 18: Male toiletries, Eastern Europe, forecast consumption per capita (units), 2009?14 33
Table 19: The Procter & Gamble Company key facts 34
Table 20: Beiersdorf AG key facts 36
Table 21: Male shaving preparations, Eastern Europe, value by segment ($m), 2004?09 38
Table 22: Male shaving preparations, Eastern Europe, value forecast by segment ($m), 2009?14 39
Table 23: Male shaving preparations, Eastern Europe, volume by segment (units, million), 2004?09 41
Table 24: Male shaving preparations, Eastern Europe, volume forecast by segment (units, million), 2009?14 42
Table 25: Male shaving preparations, Eastern Europe, company share by value (%), 2008?09 44
Table 26: Male shaving preparations, Eastern Europe, value by company ($m), 2008?09 45
Table 27: Male shaving preparations, Eastern Europe, distribution channels by value (%), 2008?09 47
Table 28: Male shaving preparations, Eastern Europe, value by distribution channel ($m), 2008?09 47
Table 29: Male shaving preparations, Eastern Europe, expenditure per capita ($), 2004?09 49
Table 30: Male shaving preparations, Eastern Europe, forecast expenditure per capita ($), 2009?14 49
Table 31: Male shaving preparations, Eastern Europe, consumption per capita (units), 2004?09 50
Table 32: Male shaving preparations, Eastern Europe, forecast consumption per capita (units), 2009?14 50
Table 33: Male razors and blades, Eastern Europe, value by segment ($m), 2004?09 51
Table 34: Male razors and blades, Eastern Europe, value forecast by segment ($m), 2009?14 52
Table 35: Male razors and blades, Eastern Europe, volume by segment (units, million), 2004?09 54
Table 36: Male razors and blades, Eastern Europe, volume forecast by segment (units, million), 2009?14 55
Table 37: Male razors and blades, Eastern Europe, company share by value (%), 2008?09 57
Table 38: Male razors and blades, Eastern Europe, value by company ($m), 2008?09 57
Table 39: Male razors and blades, Eastern Europe, distribution channels by value (%), 2008?09 59
Table 40: Male razors and blades, Eastern Europe, value by distribution channel ($m), 2008?09 59
Table 41: Male razors and blades, Eastern Europe, expenditure per capita ($), 2004?09 61
Table 42: Male razors and blades, Eastern Europe, forecast expenditure per capita ($), 2009?14 62
Table 43: Male razors and blades, Eastern Europe, consumption per capita (units), 2004?09 62
Table 44: Male razors and blades, Eastern Europe, forecast consumption per capita (units), 2009?14 63
Table 45: Male shaving aftercare, Eastern Europe, value by segment ($m), 2004?09 64
Table 46: Male shaving aftercare, Eastern Europe, value forecast by segment ($m), 2009?14 65
Table 47: Male shaving aftercare, Eastern Europe, volume by segment (units, million), 2004?09 67
Table 48: Male shaving aftercare, Eastern Europe, volume forecast by segment (units, million), 2009?14 68
Table 49: Male shaving aftercare, Eastern Europe, company share by value (%), 2008?09 70
Table 50: Male shaving aftercare, Eastern Europe, value by company ($m), 2008?09 71
Table 51: Male shaving aftercare, Eastern Europe, distribution channels by value (%), 2008?09 73
Table 52: Male shaving aftercare, Eastern Europe, value by distribution channel ($m), 2008?09 73
Table 53: Male shaving aftercare, Eastern Europe, expenditure per capita ($), 2004?09 75
Table 54: Male shaving aftercare, Eastern Europe, forecast expenditure per capita ($), 2009?14 75
Table 55: Male shaving aftercare, Eastern Europe, consumption per capita (units), 2004?09 76
Table 56: Male shaving aftercare, Eastern Europe, forecast consumption per capita (units), 2009?14 76


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