Male Toiletries in Hong Kong to 2014

Introduction

This databook provides key data and information on the male toiletries market in Hong Kong. This report is a comprehensive resource for market, category and segment level data including value, volume, distribution share and company & brand share. This report also provides expenditure and consumption data for the historic and forecast periods.

Scope

*Contains information on three categories: male shaving preparations, male razors and blades, and male shaving aftercare

*Market,category and segment level information on value, volume, and expenditure & consumption, with historic (2004-09) and forecast (2010-14) data

*Category level company and brand share as well as distribution share information for 2008 and 2009

*Review of the top two companies within the male toiletries market, including company overview, key facts and business description

Highlights

The market for male toiletries in Hong Kong increased at a compound annual growth rate of 5.6% between 2004 and 2009.

The male razors and blades category led the male toiletries market in Hong Kong, accounting for a share of 88.8%.

Leading player in Hong Kong male toiletries market is Procter & Gamble Company, The.

Reasons to Purchase

*Develop business strategies by understanding the quantitative trends within the male toiletries market in Hong Kong

*Design effective marketing and sales strategies by identifying key market categories and segments

*Identify key players within the market to plan lucrative M&A, partnerships and agreements

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TABLE OF CONTENTS
Chapter 1 Executive Summary 2
Summary market level: male toiletries 2
Summary category level: male shaving preparations 3
Summary category level: male razors and blades 4
Summary category level: male shaving aftercare 5
Chapter 2 Introduction 6
What is this report about? 6
How to use this report 6
Market definition 7
Chapter 3 Market Overview 20
Value analysis (Hong Kong Dollar), 2004?09 20
Value analysis (Hong Kong Dollar), 2009?14 21
Value analysis (US dollars), 2004?09 23
Value analysis (US dollars), 2009?14 23
Volume analysis, 2004?09 25
Volume analysis, 2009?14 26
Company and brand share analysis 28
Distribution analysis 31
Expenditure and consumption per capita 33
Chapter 4 Leading Company Profiles 36
The Procter & Gamble Company 36
Energizer Holdings 38
Chapter 5 Category Analysis: Male Shaving Preparations 40
Value analysis (Hong Kong Dollar), 2004?09 40
Value analysis (Hong Kong Dollar), 2009?14 41
Value analysis (US dollars), 2004?09 43
Value analysis (US dollars), 2009?14 44
Volume analysis, 2004?09 45
Volume analysis, 2009?14 46
Company and brand share analysis 48
Distribution analysis 51
Expenditure and consumption per capita 53
Chapter 6 Category Analysis: Male Razors and Blades 56
Value analysis (Hong Kong Dollar), 2004?09 56
Value analysis (Hong Kong Dollar), 2009?14 57
Value analysis (US dollars), 2004?09 59
Value analysis (US dollars), 2009?14 60
Volume analysis, 2004?09 62
Volume analysis, 2009?14 63
Company and brand share analysis 65
Distribution analysis 68
Expenditure and consumption per capita 70
Chapter 7 Category Analysis: Male Shaving Aftercare 74
Value analysis (Hong Kong Dollar), 2004?09 74
Value analysis (Hong Kong Dollar), 2009?14 75
Value analysis (US dollars), 2004?09 77
Value analysis (US dollars), 2009?14 77
Volume analysis, 2004?09 79
Volume analysis, 2009?14 80
Company and brand share analysis 82
Distribution analysis 85
Expenditure and consumption per capita 87
Chapter 8 Country Comparison 90
Value 90
Volume 94
Market share 98
Chapter 9 New Product Development 99
Product launches over time 99
Recent product launches 101
Chapter 10 Macroeconomic Profile 102
Macroeconomic Indicators 102
Chapter 11 Research Methodology 107
Methodology overview 107
Secondary research 108
Market modeling 109
Creating an initial data model 109
Revising the initial data model 109
Creating a final estimate 110
Creating demographic value splits 110
Primary research 110
Data finalization 111
Ongoing research 111
Chapter 12 Appendix 112
Future readings 112
How to contact experts in your industry 112
Disclaimer 112

LIST OF FIGURES
Figure 1: Male toiletries, Hong Kong, value by category (HK$m), 2004?14 22
Figure 2: Male toiletries, Hong Kong, category growth comparison, by value, 2004?14 24
Figure 3: Male toiletries, Hong Kong, volume by category (units, million), 2004?14 27
Figure 4: Male toiletries, Hong Kong, category growth comparison, by volume, 2004?14 27
Figure 5: Male toiletries, Hong Kong, company share by value (%), 2008?09 29
Figure 6: Male toiletries, Hong Kong, distribution channels by value (%), 2008?09 32
Figure 7: Male shaving preparations, Hong Kong, value by segment (HK$m), 2004?14 42
Figure 8: Male shaving preparations, Hong Kong, category growth comparison, by value, 2004?14 44
Figure 9: Male shaving preparations, Hong Kong, volume by segment (units, million), 2004?14 47
Figure 10: Male shaving preparations, Hong Kong, category growth comparison, by volume, 2004?14 47
Figure 11: Male shaving preparations, Hong Kong, company share by value (%), 2008?09 49
Figure 12: Male shaving preparations, Hong Kong, distribution channels by value (%), 2008?09 52
Figure 13: Male razors and blades, Hong Kong, value by segment (HK$m), 2004?14 58
Figure 14: Male razors and blades, Hong Kong, category growth comparison, by value, 2004?14 61
Figure 15: Male razors and blades, Hong Kong, volume by segment (units, million), 2004?14 64
Figure 16: Male razors and blades, Hong Kong, category growth comparison, by volume, 2004?14 64
Figure 17: Male razors and blades, Hong Kong, company share by value (%), 2008?09 66
Figure 18: Male razors and blades, Hong Kong, distribution channels by value (%), 2008?09 69
Figure 19: Male shaving aftercare, Hong Kong, value by segment (HK$m), 2004?14 76
Figure 20: Male shaving aftercare, Hong Kong, category growth comparison, by value, 2004?14 78
Figure 21: Male shaving aftercare, Hong Kong, volume by segment (units, million), 2004?14 81
Figure 22: Male shaving aftercare, Hong Kong, category growth comparison, by volume, 2004?14 81
Figure 23: Male shaving aftercare, Hong Kong, company share by value (%), 2008?09 83
Figure 24: Male shaving aftercare, Hong Kong, distribution channels by value (%), 2008?09 86
Figure 25: Global male toiletries market split (value terms, 2009), top five countries 91
Figure 26: Global male toiletries market value, 2004–09, top five countries 93
Figure 27: Global male toiletries market split (volume terms, 2009), top five countries 95
Figure 28: Global male toiletries market volume, 2004–09, top five countries 97
Figure 29: Annual data review process 108

LIST OF TABLES
Table 1: Male toiletries category definitions 8
Table 2: Male toiletries distribution channels 9
Table 3: Male toiletries, Hong Kong, value by category (HK$m), 2004?09 20
Table 4: Male toiletries, Hong Kong, value forecast by category (HK$m), 2009?14 21
Table 5: Male toiletries, Hong Kong, value by category ($m), 2004?09 23
Table 6: Male toiletries, Hong Kong, value forecast by category ($m), 2009?14 23
Table 7: Male toiletries, Hong Kong, volume by category (units, million), 2004?09 25
Table 8: Male toiletries, Hong Kong, volume forecast by category (units, million), 2009?14 26
Table 9: Male toiletries, Hong Kong, brand share by value (%), 2008?09 28
Table 10: Male toiletries, Hong Kong, value by brand (HK$m), 2008?09 28
Table 11: Male toiletries, Hong Kong, company share by value (%), 2008?09 30
Table 12: Male toiletries, Hong Kong, value by company (HK$m), 2008?09 30
Table 13: Male toiletries, Hong Kong, distribution channels by value (%), 2008?09 31
Table 14: Male toiletries, Hong Kong, value by distribution channel (HK$m), 2008?09 31
Table 15: Male toiletries, Hong Kong, expenditure per capita (HK$), 2004?09 33
Table 16: Male toiletries, Hong Kong, forecast expenditure per capita (HK$), 2009?14 33
Table 17: Male toiletries, Hong Kong, expenditure per capita ($), 2004?09 34
Table 18: Male toiletries, Hong Kong, forecast expenditure per capita ($), 2009?14 34
Table 19: Male toiletries, Hong Kong, consumption per capita (units), 2004?09 35
Table 20: Male toiletries, Hong Kong, forecast consumption per capita (units), 2009?14 35
Table 21: The Procter & Gamble Company key facts 36
Table 22: Energizer Holdings key facts 38
Table 23: Male shaving preparations, Hong Kong, value by segment (HK$m), 2004?09 40
Table 24: Male shaving preparations, Hong Kong, value forecast by segment (HK$m), 2009?14 41
Table 25: Male shaving preparations, Hong Kong, value by segment ($m), 2004?09 43
Table 26: Male shaving preparations, Hong Kong, value forecast by segment ($m), 2009?14 44
Table 27: Male shaving preparations, Hong Kong, volume by segment (units, million), 2004?09 45
Table 28: Male shaving preparations, Hong Kong, volume forecast by segment (units, million), 2009?14 46
Table 29: Male shaving preparations, Hong Kong, brand share by value (%), 2008?09 48
Table 30: Male shaving preparations, Hong Kong, value by brand (HK$m), 2008?09 48
Table 31: Male shaving preparations, Hong Kong, company share by value (%), 2008?09 50
Table 32: Male shaving preparations, Hong Kong, value by company (HK$m), 2008?09 50
Table 33: Male shaving preparations, Hong Kong, distribution channels by value (%), 2008?09 51
Table 34: Male shaving preparations, Hong Kong, value by distribution channel (HK$m), 2008?09 51
Table 35: Male shaving preparations, Hong Kong, expenditure per capita (HK$), 2004?09 53
Table 36: Male shaving preparations, Hong Kong, forecast expenditure per capita (HK$), 2009?14 53
Table 37: Male shaving preparations, Hong Kong, expenditure per capita ($), 2004?09 54
Table 38: Male shaving preparations, Hong Kong, forecast expenditure per capita ($), 2009?14 54
Table 39: Male shaving preparations, Hong Kong, consumption per capita (units), 2004?09 55
Table 40: Male shaving preparations, Hong Kong, forecast consumption per capita (units), 2009?14 55
Table 41: Male razors and blades, Hong Kong, value by segment (HK$m), 2004?09 56
Table 42: Male razors and blades, Hong Kong, value forecast by segment (HK$m), 2009?14 57
Table 43: Male razors and blades, Hong Kong, value by segment ($m), 2004?09 59
Table 44: Male razors and blades, Hong Kong, value forecast by segment ($m), 2009?14 60
Table 45: Male razors and blades, Hong Kong, volume by segment (units, million), 2004?09 62
Table 46: Male razors and blades, Hong Kong, volume forecast by segment (units, million), 2009?14 63
Table 47: Male razors and blades, Hong Kong, brand share by value (%), 2008?09 65
Table 48: Male razors and blades, Hong Kong, value by brand (HK$m), 2008?09 65
Table 49: Male razors and blades, Hong Kong, company share by value (%), 2008?09 67
Table 50: Male razors and blades, Hong Kong, value by company (HK$m), 2008?09 67
Table 51: Male razors and blades, Hong Kong, distribution channels by value (%), 2008?09 68
Table 52: Male razors and blades, Hong Kong, value by distribution channel (HK$m), 2008?09 68
Table 53: Male razors and blades, Hong Kong, expenditure per capita (HK$), 2004?09 70
Table 54: Male razors and blades, Hong Kong, forecast expenditure per capita (HK$), 2009?14 71
Table 55: Male razors and blades, Hong Kong, expenditure per capita ($), 2004?09 71
Table 56: Male razors and blades, Hong Kong, forecast expenditure per capita ($), 2009?14 72
Table 57: Male razors and blades, Hong Kong, consumption per capita (units), 2004?09 72
Table 58: Male razors and blades, Hong Kong, forecast consumption per capita (units), 2009?14 73
Table 59: Male shaving aftercare, Hong Kong, value by segment (HK$m), 2004?09 74
Table 60: Male shaving aftercare, Hong Kong, value forecast by segment (HK$m), 2009?14 75
Table 61: Male shaving aftercare, Hong Kong, value by segment ($m), 2004?09 77
Table 62: Male shaving aftercare, Hong Kong, value forecast by segment ($m), 2009?14 77
Table 63: Male shaving aftercare, Hong Kong, volume by segment (units, million), 2004?09 79
Table 64: Male shaving aftercare, Hong Kong, volume forecast by segment (units, million), 2009?14 80
Table 65: Male shaving aftercare, Hong Kong, brand share by value (%), 2008?09 82
Table 66: Male shaving aftercare, Hong Kong, value by brand (HK$m), 2008?09 82
Table 67: Male shaving aftercare, Hong Kong, company share by value (%), 2008?09 84
Table 68: Male shaving aftercare, Hong Kong, value by company (HK$m), 2008?09 84
Table 69: Male shaving aftercare, Hong Kong, distribution channels by value (%), 2008?09 85
Table 70: Male shaving aftercare, Hong Kong, value by distribution channel (HK$m), 2008?09 85
Table 71: Male shaving aftercare, Hong Kong, expenditure per capita (HK$), 2004?09 87
Table 72: Male shaving aftercare, Hong Kong, forecast expenditure per capita (HK$), 2009?14 87
Table 73: Male shaving aftercare, Hong Kong, expenditure per capita ($), 2004?09 88
Table 74: Male shaving aftercare, Hong Kong, forecast expenditure per capita ($), 2009?14 88
Table 75: Male shaving aftercare, Hong Kong, consumption per capita (units), 2004?09 89
Table 76: Male shaving aftercare, Hong Kong, forecast consumption per capita (units), 2009?14 89
Table 77: Global male toiletries market value, 2009 90
Table 78: Global male toiletries market split (value terms ($m), 2009), top five countries 93
Table 79: Global male toiletries market volume, 2009 94
Table 80: Global male toiletries market split (volume terms, 2009), top five countries 97
Table 81: Leading players, top five countries 98
Table 82: Hong Kong male toiletries new product launches reports, by company, 2009 99
Table 83: Hong Kong male toiletries new product launches SKUs, by company, 2009 99
Table 84: Hong Kong male toiletries new product launches (reports), by flavor and fragrances, 2009 100
Table 85: Hong Kong male toiletries new product launches (reports), by ingredients (top 10 ingredients), 2009 100
Table 86: Hong Kong male toiletries new product launches (reports), by package tags or claims, 2009 101
Table 87: Hong Kong male toiletries new product launches – recent launch (2009) 101
Table 88: Hong Kong population, by age group, 2004?09 (millions) 102
Table 89: Hong Kong population forecast, by age group, 2009?14 (millions) 103
Table 90: Hong Kong population, by gender, 2004?09 (millions) 103
Table 91: Hong Kong population forecast, by gender, 2009?14 (millions) 104
Table 92: Hong Kong nominal GDP, 2004?09 (HK$bn, nominal prices) 104
Table 93: Hong Kong nominal GDP forecast, 2009?14 (HK$bn, nominal prices) 104
Table 94: Hong Kong real GDP, 2004?09 (HK$bn, 2000 prices) 105
Table 95: Hong Kong real GDP forecast, 2009?14 (HK$bn, 2000 prices) 105
Table 96: Hong Kong real GDP, 2004?09 ($bn, 2000 prices) 105
Table 97: Hong Kong real GDP forecast, 2009?14 ($bn, 2000 prices) 106
Table 98: Hong Kong consumer price index, 2004?09 (2000=100) 106
Table 99: Hong Kong consumer price index, 2009?14 (2000=100) 106


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