Male Toiletries in Middle East and Africa to 2014

Introduction

This databook provides key data and information on the male toiletries market covering seven countries in the Middle East and Africa region. This report is a comprehensive resource for market, category and segment level data including value, volume, distribution and company share. This report also provides expenditure and consumption data for the historic and forecast periods.

Scope

*Contains information on three categories: male shaving preparations, male razors and blades, and male shaving aftercare

*Market, category and segment level information on value and volume with historic (2004-09) and forecast (2010-14) data

*Category level company share as well as distribution share information for 2008 and 2009

*Review of the top two companies within the male toiletries market, including company overview, key facts and business description

Highlights

The market for male toiletries in Middle East and Africa increased at a compound annual growth rate of 6% between 2004 and 2009.

The male razors and blades category led the male toiletries market in Middle East and Africa, accounting for a share of 69.5%.

The leading player in the Middle East and African male toiletries market is Procter & Gamble Company, The.

Reasons to Purchase

*Develop business strategies by understanding the quantitative trends within the male toiletries market in Middle East and Africa

*Design effective marketing and sales strategies by identifying key market categories and segments

*Identify key players within the market to plan lucrative M&A, partnerships and agreements

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TABLE OF CONTENTS
Chapter 1 Executive Summary 2
Summary market level: male toiletries 2
Summary category level: male shaving preparations 3
Summary category level: male razors and blades 4
Summary category level: male shaving aftercare 5
Chapter 2 Introduction 6
What is this report about? 6
How to use this report 6
Market definition 7
Chapter 3 Overview 18
Value Analysis 18
Volume Analysis 19
Chapter 4 Middle East and Africa Male Toiletries: Market Overview 20
Value analysis (US Dollar), 2004?09 20
Value analysis (US Dollar), 2009?14 21
Volume analysis, 2004?09 23
Volume analysis, 2009?14 24
Company share analysis 26
Distribution analysis 29
Expenditure and consumption per capita 31
Chapter 5 Leading Company Profiles 33
The Procter & Gamble Company 33
Beiersdorf AG 35
Chapter 6 Category Analysis: Male Shaving Preparations 37
Value analysis (US Dollar), 2004?09 37
Value analysis (US Dollar), 2009?14 38
Volume analysis, 2004?09 40
Volume analysis, 2009?14 41
Company share analysis 43
Distribution analysis 46
Expenditure and consumption per capita 48
Chapter 7 Category Analysis: Male Razors and Blades 50
Value analysis (US Dollar), 2004?09 50
Value analysis (US Dollar), 2009?14 51
Volume analysis, 2004?09 53
Volume analysis, 2009?14 54
Company share analysis 57
Distribution analysis 58
Expenditure and consumption per capita 60
Chapter 8 Category Analysis: Male Shaving Aftercare 63
Value analysis (US Dollar), 2004?09 63
Value analysis (US Dollar), 2009?14 64
Volume analysis, 2004?09 66
Volume analysis, 2009?14 67
Company share analysis 69
Distribution analysis 71
Expenditure and consumption per capita 73
Chapter 9 Research Methodology 75
Methodology overview 75
Secondary research 76
Market modeling 77
Creating an initial data model 77
Revising the initial data model 77
Creating a final estimate 78
Creating demographic value splits 78
Primary research 78
Data finalization 79
Ongoing research 79
Chapter 10 Appendix 80
Future readings 80
How to contact experts in your industry 80
Disclaimer 80

LIST OF FIGURES
Figure 1: Male toiletries, Middle East and Africa, value by category ($m), 2004?14 22
Figure 2: Male toiletries, Middle East and Africa, category growth comparison, by value, 2004?14 22
Figure 3: Male toiletries, Middle East and Africa, volume by category (units, million), 2004?14 25
Figure 4: Male toiletries, Middle East and Africa, category growth comparison, by volume, 2004?14 25
Figure 5: Male toiletries, Middle East and Africa, company share (top five companies) by value (%), 2008?09 28
Figure 6: Male toiletries, Middle East and Africa, distribution channels by value (%), 2008?09 30
Figure 7: Male shaving preparations, Middle East and Africa, value by segment ($m), 2004?14 39
Figure 8: Male shaving preparations, Middle East and Africa, category growth comparison, by value, 2004?14 39
Figure 9: Male shaving preparations, Middle East and Africa, volume by segment (units, million), 2004?14 42
Figure 10: Male shaving preparations, Middle East and Africa, category growth comparison, by volume, 2004?14 42
Figure 11: Male shaving preparations, Middle East and Africa, company share (top five companies) by value (%), 2008?09 45
Figure 12: Male shaving preparations, Middle East and Africa, distribution channels by value (%), 2008?09 47
Figure 13: Male razors and blades, Middle East and Africa, value by segment ($m), 2004?14 52
Figure 14: Male razors and blades, Middle East and Africa, category growth comparison, by value, 2004?14 52
Figure 15: Male razors and blades, Middle East and Africa, volume by segment (units, million), 2004?14 55
Figure 16: Male razors and blades, Middle East and Africa, category growth comparison, by volume, 2004?14 56
Figure 17: Male razors and blades, Middle East and Africa, distribution channels by value (%), 2008?09 59
Figure 18: Male shaving aftercare, Middle East and Africa, value by segment ($m), 2004?14 65
Figure 19: Male shaving aftercare, Middle East and Africa, category growth comparison, by value, 2004?14 65
Figure 20: Male shaving aftercare, Middle East and Africa, volume by segment (units, million), 2004?14 68
Figure 21: Male shaving aftercare, Middle East and Africa, category growth comparison, by volume, 2004?14 68
Figure 22: Male shaving aftercare, Middle East and Africa, company share (top five companies) by value (%), 2008?09 70
Figure 23: Male shaving aftercare, Middle East and Africa, distribution channels by value (%), 2008?09 72
Figure 24: Annual data review process 76

LIST OF TABLES
Table 1: Male toiletries category definitions 8
Table 2: Male toiletries distribution channels 9
Table 3: Male toiletries, Middle East and Africa, value (country-wise), 2004?09 ($m) 18
Table 4: Male toiletries, Middle East and Africa, value (country-wise) forecast, 2009?14 ($m) 18
Table 5: Male toiletries, Middle East and Africa, volume (country-wise), 2004?09 (units, million) 19
Table 6: Male toiletries, Middle East and Africa, volume (country-wise) forecast, 2009?14 (units, million) 19
Table 7: Male toiletries, Middle East and Africa, value by category ($m), 2004?09 20
Table 8: Male toiletries, Middle East and Africa, value forecast by category ($m), 2009?14 21
Table 9: Male toiletries, Middle East and Africa, volume by category (units, million), 2004?09 23
Table 10: Male toiletries, Middle East and Africa, volume forecast by category (units, million), 2009?14 24
Table 11: Male toiletries, Middle East and Africa, company share by value (%), 2008?09 26
Table 12: Male toiletries, Middle East and Africa, value by company ($m), 2008?09 27
Table 13: Male toiletries, Middle East and Africa, distribution channels by value (%), 2008?09 29
Table 14: Male toiletries, Middle East and Africa, value by distribution channel ($m), 2008?09 29
Table 15: Male toiletries, Middle East and Africa, expenditure per capita ($), 2004?09 31
Table 16: Male toiletries, Middle East and Africa, forecast expenditure per capita ($), 2009?14 31
Table 17: Male toiletries, Middle East and Africa, consumption per capita (units), 2004?09 32
Table 18: Male toiletries, Middle East and Africa, forecast consumption per capita (units), 2009?14 32
Table 19: The Procter & Gamble Company key facts 33
Table 20: Beiersdorf AG key facts 35
Table 21: Male shaving preparations, Middle East and Africa, value by segment ($m), 2004?09 37
Table 22: Male shaving preparations, Middle East and Africa, value forecast by segment ($m), 2009?14 38
Table 23: Male shaving preparations, Middle East and Africa, volume by segment (units, million), 2004?09 40
Table 24: Male shaving preparations, Middle East and Africa, volume forecast by segment (units, million), 2009?14 41
Table 25: Male shaving preparations, Middle East and Africa, company share by value (%), 2008?09 43
Table 26: Male shaving preparations, Middle East and Africa, value by company ($m), 2008?09 44
Table 27: Male shaving preparations, Middle East and Africa, distribution channels by value (%), 2008?09 46
Table 28: Male shaving preparations, Middle East and Africa, value by distribution channel ($m), 2008?09 46
Table 29: Male shaving preparations, Middle East and Africa, expenditure per capita ($), 2004?09 48
Table 30: Male shaving preparations, Middle East and Africa, forecast expenditure per capita ($), 2009?14 48
Table 31: Male shaving preparations, Middle East and Africa, consumption per capita (units), 2004?09 49
Table 32: Male shaving preparations, Middle East and Africa, forecast consumption per capita (units), 2009?14 49
Table 33: Male razors and blades, Middle East and Africa, value by segment ($m), 2004?09 50
Table 34: Male razors and blades, Middle East and Africa, value forecast by segment ($m), 2009?14 51
Table 35: Male razors and blades, Middle East and Africa, volume by segment (units, million), 2004?09 53
Table 36: Male razors and blades, Middle East and Africa, volume forecast by segment (units, million), 2009?14 54
Table 37: Male razors and blades, Middle East and Africa, company share by value (%), 2008?09 57
Table 38: Male razors and blades, Middle East and Africa, value by company ($m), 2008?09 57
Table 39: Male razors and blades, Middle East and Africa, distribution channels by value (%), 2008?09 58
Table 40: Male razors and blades, Middle East and Africa, value by distribution channel ($m), 2008?09 58
Table 41: Male razors and blades, Middle East and Africa, expenditure per capita ($), 2004?09 60
Table 42: Male razors and blades, Middle East and Africa, forecast expenditure per capita ($), 2009?14 61
Table 43: Male razors and blades, Middle East and Africa, consumption per capita (units), 2004?09 61
Table 44: Male razors and blades, Middle East and Africa, forecast consumption per capita (units), 2009?14 62
Table 45: Male shaving aftercare, Middle East and Africa, value by segment ($m), 2004?09 63
Table 46: Male shaving aftercare, Middle East and Africa, value forecast by segment ($m), 2009?14 64
Table 47: Male shaving aftercare, Middle East and Africa, volume by segment (units, million), 2004?09 66
Table 48: Male shaving aftercare, Middle East and Africa, volume forecast by segment (units, million), 2009?14 67
Table 49: Male shaving aftercare, Middle East and Africa, company share by value (%), 2008?09 69
Table 50: Male shaving aftercare, Middle East and Africa, value by company ($m), 2008?09 69
Table 51: Male shaving aftercare, Middle East and Africa, distribution channels by value (%), 2008?09 71
Table 52: Male shaving aftercare, Middle East and Africa, value by distribution channel ($m), 2008?09 71
Table 53: Male shaving aftercare, Middle East and Africa, expenditure per capita ($), 2004?09 73
Table 54: Male shaving aftercare, Middle East and Africa, forecast expenditure per capita ($), 2009?14 73
Table 55: Male shaving aftercare, Middle East and Africa, consumption per capita (units), 2004?09 74
Table 56: Male shaving aftercare, Middle East and Africa, forecast consumption per capita (units), 2009?14 74



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