Male Toiletries in the Netherlands to 2014

Introduction

This databook provides key data and information on the male toiletries market in the Netherlands. This report is a comprehensive resource for market, category and segment level data including value, volume, distribution share and company & brand share. This report also provides expenditure and consumption data for the historic and forecast periods.

Scope

*Contains information on three categories: male shaving preparations, male razors and blades, and male shaving aftercare

*Market,category and segment level information on value, volume, and expenditure & consumption, with historic (2004-09) and forecast (2010-14) data

*Category level company and brand share as well as distribution share information for 2008 and 2009

*Review of the top two companies within the male toiletries market, including company overview, key facts and business description

Highlights

The market for male toiletries in the Netherlands increased at a compound annual growth rate of 3.2% between 2004 and 2009.

The male razors and blades category led the male toiletries market in the Netherlands, accounting for a share of 88.3%.

Leading player in Dutch male toiletries market is Procter & Gamble Company, The.

Reasons to Purchase

*Develop business strategies by understanding the quantitative trends within the male toiletries market in the Netherlands

*Design effective marketing and sales strategies by identifying key market categories and segments

*Identify key players within the market to plan lucrative M&A, partnerships and agreements

[Studien Infos ausblenden]

TABLE OF CONTENTS
Chapter 1 Executive Summary 2
Summary market level: male toiletries 2
Summary category level: male shaving preparations 3
Summary category level: male razors and blades 4
Summary category level: male shaving aftercare 5
Chapter 2 Introduction 6
What is this report about? 6
How to use this report 6
Market definition 7
Chapter 3 Market Overview 20
Value analysis (Euro), 2004?09 20
Value analysis (Euro), 2009?14 21
Value analysis (US dollars), 2004?09 23
Value analysis (US dollars), 2009?14 23
Volume analysis, 2004?09 25
Volume analysis, 2009?14 26
Company and brand share analysis 28
Distribution analysis 32
Expenditure and consumption per capita 34
Chapter 4 Leading Company Profiles 37
The Procter & Gamble Company 37
Energizer Holdings 39
Chapter 5 Category Analysis: Male Shaving Preparations 41
Value analysis (Euro), 2004?09 41
Value analysis (Euro), 2009?14 42
Value analysis (US dollars), 2004?09 44
Value analysis (US dollars), 2009?14 45
Volume analysis, 2004?09 47
Volume analysis, 2009?14 48
Company and brand share analysis 51
Distribution analysis 54
Expenditure and consumption per capita 56
Chapter 6 Category Analysis: Male Razors and Blades 59
Value analysis (Euro), 2004?09 59
Value analysis (Euro), 2009?14 60
Value analysis (US dollars), 2004?09 62
Value analysis (US dollars), 2009?14 63
Volume analysis, 2004?09 65
Volume analysis, 2009?14 66
Company and brand share analysis 69
Distribution analysis 72
Expenditure and consumption per capita 74
Chapter 7 Category Analysis: Male Shaving Aftercare 78
Value analysis (Euro), 2004?09 78
Value analysis (Euro), 2009?14 79
Value analysis (US dollars), 2004?09 81
Value analysis (US dollars), 2009?14 81
Volume analysis, 2004?09 83
Volume analysis, 2009?14 84
Company and brand share analysis 86
Distribution analysis 89
Expenditure and consumption per capita 91
Chapter 8 Country Comparison 94
Value 94
Volume 98
Market share 102
Chapter 9 New Product Development 103
Product launches over time 103
Recent product launches 105
Chapter 10 Macroeconomic Profile 106
Macroeconomic Indicators 106
Chapter 11 Research Methodology 111
Methodology overview 111
Secondary research 112
Market modeling 113
Creating an initial data model 113
Revising the initial data model 113
Creating a final estimate 114
Creating demographic value splits 114
Primary research 114
Data finalization 115
Ongoing research 115
Chapter 12 Appendix 116
Future readings 116
How to contact experts in your industry 116
Disclaimer 116

LIST OF FIGURES
Figure 1: Male toiletries, Netherlands, value by category (€m), 2004?14 22
Figure 2: Male toiletries, Netherlands, category growth comparison, by value, 2004?14 24
Figure 3: Male toiletries, Netherlands, volume by category (units, million), 2004?14 27
Figure 4: Male toiletries, Netherlands, category growth comparison, by volume, 2004?14 27
Figure 5: Male toiletries, Netherlands, company share by value (%), 2008?09 30
Figure 6: Male toiletries, Netherlands, distribution channels by value (%), 2008?09 33
Figure 7: Male shaving preparations, Netherlands, value by segment (€m), 2004?14 43
Figure 8: Male shaving preparations, Netherlands, category growth comparison, by value, 2004?14 46
Figure 9: Male shaving preparations, Netherlands, volume by segment (units, million), 2004?14 49
Figure 10: Male shaving preparations, Netherlands, category growth comparison, by volume, 2004?14 50
Figure 11: Male shaving preparations, Netherlands, company share by value (%), 2008?09 52
Figure 12: Male shaving preparations, Netherlands, distribution channels by value (%), 2008?09 55
Figure 13: Male razors and blades, Netherlands, value by segment (€m), 2004?14 61
Figure 14: Male razors and blades, Netherlands, category growth comparison, by value, 2004?14 64
Figure 15: Male razors and blades, Netherlands, volume by segment (units, million), 2004?14 67
Figure 16: Male razors and blades, Netherlands, category growth comparison, by volume, 2004?14 68
Figure 17: Male razors and blades, Netherlands, company share by value (%), 2008?09 70
Figure 18: Male razors and blades, Netherlands, distribution channels by value (%), 2008?09 73
Figure 19: Male shaving aftercare, Netherlands, value by segment (€m), 2004?14 80
Figure 20: Male shaving aftercare, Netherlands, category growth comparison, by value, 2004?14 82
Figure 21: Male shaving aftercare, Netherlands, volume by segment (units, million), 2004?14 85
Figure 22: Male shaving aftercare, Netherlands, category growth comparison, by volume, 2004?14 85
Figure 23: Male shaving aftercare, Netherlands, company share by value (%), 2008?09 87
Figure 24: Male shaving aftercare, Netherlands, distribution channels by value (%), 2008?09 90
Figure 25: Global male toiletries market split (value terms, 2009), top five countries 95
Figure 26: Global male toiletries market value, 2004–09, top five countries 97
Figure 27: Global male toiletries market split (volume terms, 2009), top five countries 99
Figure 28: Global male toiletries market volume, 2004–09, top five countries 101
Figure 29: Annual data review process 112

LIST OF TABLES
Table 1: Male toiletries category definitions 8
Table 2: Male toiletries distribution channels 9
Table 3: Male toiletries, Netherlands, value by category (€m), 2004?09 20
Table 4: Male toiletries, Netherlands, value forecast by category (€m), 2009?14 21
Table 5: Male toiletries, Netherlands, value by category ($m), 2004?09 23
Table 6: Male toiletries, Netherlands, value forecast by category ($m), 2009?14 23
Table 7: Male toiletries, Netherlands, volume by category (units, million), 2004?09 25
Table 8: Male toiletries, Netherlands, volume forecast by category (units, million), 2009?14 26
Table 9: Male toiletries, Netherlands, brand share by value (%), 2008?09 28
Table 10: Male toiletries, Netherlands, value by brand (€m), 2008?09 29
Table 11: Male toiletries, Netherlands, company share by value (%), 2008?09 31
Table 12: Male toiletries, Netherlands, value by company (€m), 2008?09 31
Table 13: Male toiletries, Netherlands, distribution channels by value (%), 2008?09 32
Table 14: Male toiletries, Netherlands, value by distribution channel (€m), 2008?09 32
Table 15: Male toiletries, Netherlands, expenditure per capita (€), 2004?09 34
Table 16: Male toiletries, Netherlands, forecast expenditure per capita (€), 2009?14 34
Table 17: Male toiletries, Netherlands, expenditure per capita ($), 2004?09 35
Table 18: Male toiletries, Netherlands, forecast expenditure per capita ($), 2009?14 35
Table 19: Male toiletries, Netherlands, consumption per capita (units), 2004?09 36
Table 20: Male toiletries, Netherlands, forecast consumption per capita (units), 2009?14 36
Table 21: The Procter & Gamble Company key facts 37
Table 22: Energizer Holdings key facts 39
Table 23: Male shaving preparations, Netherlands, value by segment (€m), 2004?09 41
Table 24: Male shaving preparations, Netherlands, value forecast by segment (€m), 2009?14 42
Table 25: Male shaving preparations, Netherlands, value by segment ($m), 2004?09 44
Table 26: Male shaving preparations, Netherlands, value forecast by segment ($m), 2009?14 45
Table 27: Male shaving preparations, Netherlands, volume by segment (units, million), 2004?09 47
Table 28: Male shaving preparations, Netherlands, volume forecast by segment (units, million), 2009?14 48
Table 29: Male shaving preparations, Netherlands, brand share by value (%), 2008?09 51
Table 30: Male shaving preparations, Netherlands, value by brand (€m), 2008?09 51
Table 31: Male shaving preparations, Netherlands, company share by value (%), 2008?09 53
Table 32: Male shaving preparations, Netherlands, value by company (€m), 2008?09 53
Table 33: Male shaving preparations, Netherlands, distribution channels by value (%), 2008?09 54
Table 34: Male shaving preparations, Netherlands, value by distribution channel (€m), 2008?09 54
Table 35: Male shaving preparations, Netherlands, expenditure per capita (€), 2004?09 56
Table 36: Male shaving preparations, Netherlands, forecast expenditure per capita (€), 2009?14 56
Table 37: Male shaving preparations, Netherlands, expenditure per capita ($), 2004?09 57
Table 38: Male shaving preparations, Netherlands, forecast expenditure per capita ($), 2009?14 57
Table 39: Male shaving preparations, Netherlands, consumption per capita (units), 2004?09 58
Table 40: Male shaving preparations, Netherlands, forecast consumption per capita (units), 2009?14 58
Table 41: Male razors and blades, Netherlands, value by segment (€m), 2004?09 59
Table 42: Male razors and blades, Netherlands, value forecast by segment (€m), 2009?14 60
Table 43: Male razors and blades, Netherlands, value by segment ($m), 2004?09 62
Table 44: Male razors and blades, Netherlands, value forecast by segment ($m), 2009?14 63
Table 45: Male razors and blades, Netherlands, volume by segment (units, million), 2004?09 65
Table 46: Male razors and blades, Netherlands, volume forecast by segment (units, million), 2009?14 66
Table 47: Male razors and blades, Netherlands, brand share by value (%), 2008?09 69
Table 48: Male razors and blades, Netherlands, value by brand (€m), 2008?09 69
Table 49: Male razors and blades, Netherlands, company share by value (%), 2008?09 71
Table 50: Male razors and blades, Netherlands, value by company (€m), 2008?09 71
Table 51: Male razors and blades, Netherlands, distribution channels by value (%), 2008?09 72
Table 52: Male razors and blades, Netherlands, value by distribution channel (€m), 2008?09 72
Table 53: Male razors and blades, Netherlands, expenditure per capita (€), 2004?09 74
Table 54: Male razors and blades, Netherlands, forecast expenditure per capita (€), 2009?14 75
Table 55: Male razors and blades, Netherlands, expenditure per capita ($), 2004?09 75
Table 56: Male razors and blades, Netherlands, forecast expenditure per capita ($), 2009?14 76
Table 57: Male razors and blades, Netherlands, consumption per capita (units), 2004?09 76
Table 58: Male razors and blades, Netherlands, forecast consumption per capita (units), 2009?14 77
Table 59: Male shaving aftercare, Netherlands, value by segment (€m), 2004?09 78
Table 60: Male shaving aftercare, Netherlands, value forecast by segment (€m), 2009?14 79
Table 61: Male shaving aftercare, Netherlands, value by segment ($m), 2004?09 81
Table 62: Male shaving aftercare, Netherlands, value forecast by segment ($m), 2009?14 81
Table 63: Male shaving aftercare, Netherlands, volume by segment (units, million), 2004?09 83
Table 64: Male shaving aftercare, Netherlands, volume forecast by segment (units, million), 2009?14 84
Table 65: Male shaving aftercare, Netherlands, brand share by value (%), 2008?09 86
Table 66: Male shaving aftercare, Netherlands, value by brand (€m), 2008?09 86
Table 67: Male shaving aftercare, Netherlands, company share by value (%), 2008?09 88
Table 68: Male shaving aftercare, Netherlands, value by company (€m), 2008?09 88
Table 69: Male shaving aftercare, Netherlands, distribution channels by value (%), 2008?09 89
Table 70: Male shaving aftercare, Netherlands, value by distribution channel (€m), 2008?09 89
Table 71: Male shaving aftercare, Netherlands, expenditure per capita (€), 2004?09 91
Table 72: Male shaving aftercare, Netherlands, forecast expenditure per capita (€), 2009?14 91
Table 73: Male shaving aftercare, Netherlands, expenditure per capita ($), 2004?09 92
Table 74: Male shaving aftercare, Netherlands, forecast expenditure per capita ($), 2009?14 92
Table 75: Male shaving aftercare, Netherlands, consumption per capita (units), 2004?09 93
Table 76: Male shaving aftercare, Netherlands, forecast consumption per capita (units), 2009?14 93
Table 77: Global male toiletries market value, 2009 94
Table 78: Global male toiletries market split (value terms ($m), 2009), top five countries 97
Table 79: Global male toiletries market volume, 2009 98
Table 80: Global male toiletries market split (volume terms, 2009), top five countries 101
Table 81: Leading players, top five countries 102
Table 82: Netherlands male toiletries new product launches reports, by company 2009 103
Table 83: Netherlands male toiletries new product launches SKUs, by company 2009 103
Table 84: Netherlands male toiletries new product launches (reports), by flavor and fragrances 2009 104
Table 85: Netherlands male toiletries new product launches (reports), by ingredients 2009 104
Table 86: Netherlands male toiletries new product launches (reports), by package tags or claims 2009 105
Table 87: Netherlands male toiletries new product launches - recent launch (2009) 105
Table 88: Netherlands population, by age group, 2004?09 (millions) 106
Table 89: Netherlands population forecast, by age group, 2009?14 (millions) 107
Table 90: Netherlands population, by gender, 2004?09 (millions) 107
Table 91: Netherlands population forecast, by gender, 2009?14 (millions) 108
Table 92: Netherlands nominal GDP, 2004?09 (€bn, nominal prices) 108
Table 93: Netherlands nominal GDP forecast, 2009?14 (€bn, nominal prices) 108
Table 94: Netherlands real GDP, 2004?09 (€bn, 2000 prices) 109
Table 95: Netherlands real GDP forecast, 2009?14 (€bn, 2000 prices) 109
Table 96: Netherlands real GDP, 2004?09 ($bn, 2000 prices) 109
Table 97: Netherlands real GDP forecast, 2009?14 ($bn, 2000 prices) 110
Table 98: Netherlands consumer price index, 2004?09 (2000=100) 110
Table 99: Netherlands consumer price index, 2009?14 (2000=100) 110


[Inhaltsverzeichnis ausblenden]