Male Toiletries in Nigeria to 2014

TABLE OF CONTENTS
Chapter 1 Executive Summary 2
Summary market level: male toiletries 2
Summary category level: male shaving preparations 3
Summary category level: male razors and blades 4
Summary category level: male shaving aftercare 5
Chapter 2 Introduction 6
What is this report about? 6
How to use this report 6
Market definition 7
Chapter 3 Market Overview 19
Value analysis (Nigerian Naira), 2004?09 19
Value analysis (Nigerian Naira), 2009?14 20
Value analysis (US dollars), 2004?09 22
Value analysis (US dollars), 2009?14 22
Volume analysis, 2004?09 24
Volume analysis, 2009?14 25
Company and brand share analysis 27
Distribution analysis 29
Expenditure and consumption per capita 31
Chapter 4 Category Analysis: Male Shaving Preparations 34
Value analysis (Nigerian Naira), 2004?09 34
Value analysis (Nigerian Naira), 2009?14 35
Value analysis (US dollars), 2004?09 37
Value analysis (US dollars), 2009?14 38
Volume analysis, 2004?09 40
Volume analysis, 2009?14 41
Company and brand share analysis 43
Distribution analysis 45
Expenditure and consumption per capita 47
Chapter 5 Category Analysis: Male Razors and Blades 50
Value analysis (Nigerian Naira), 2004?09 50
Value analysis (Nigerian Naira), 2009?14 51
Value analysis (US dollars), 2004?09 53
Value analysis (US dollars), 2009?14 54
Volume analysis, 2004?09 56
Volume analysis, 2009?14 57
Company and brand share analysis 59
Distribution analysis 61
Expenditure and consumption per capita 63
Chapter 6 Category Analysis: Male Shaving Aftercare 67
Value analysis (Nigerian Naira), 2004?09 67
Value analysis (Nigerian Naira), 2009?14 68
Value analysis (US dollars), 2004?09 70
Value analysis (US dollars), 2009?14 70
Volume analysis, 2004?09 72
Volume analysis, 2009?14 73
Company and brand share analysis 75
Distribution analysis 77
Expenditure and consumption per capita 79
Chapter 7 Country Comparison 82
Value 82
Volume 86
Market share 90
Chapter 8 New Product Development 91
Product launches over time 91
Recent product launches 93
Chapter 9 Macroeconomic Profile 94
Macroeconomic Indicators 94
Chapter 10 Research Methodology 99
Methodology overview 99
Secondary research 100
Market modeling 101
Creating an initial data model 101
Revising the initial data model 101
Creating a final estimate 102
Creating demographic value splits 102
Primary research 102
Data finalization 103
Ongoing research 103
Chapter 11 Appendix 104
Future readings 104
How to contact experts in your industry 104
Disclaimer 104

LIST OF FIGURES
Figure 1: Male toiletries, Nigeria, value by category (NGNm), 2004?14 21
Figure 2: Male toiletries, Nigeria, category growth comparison, by value, 2004?14 23
Figure 3: Male toiletries, Nigeria, volume by category (units, million), 2004?14 26
Figure 4: Male toiletries, Nigeria, category growth comparison, by volume, 2004?14 26
Figure 5: Male toiletries, Nigeria, distribution channels by value (%), 2008?09 30
Figure 6: Male shaving preparations, Nigeria, value by segment (NGNm), 2004?14 36
Figure 7: Male shaving preparations, Nigeria, category growth comparison, by value, 2004?14 39
Figure 8: Male shaving preparations, Nigeria, volume by segment (units, million), 2004?14 42
Figure 9: Male shaving preparations, Nigeria, category growth comparison, by volume, 2004?14 42
Figure 10: Male shaving preparations, Nigeria, distribution channels by value (%), 2008?09 46
Figure 11: Male razors and blades, Nigeria, value by segment (NGNm), 2004?14 52
Figure 12: Male razors and blades, Nigeria, category growth comparison, by value, 2004?14 55
Figure 13: Male razors and blades, Nigeria, volume by segment (units, million), 2004?14 58
Figure 14: Male razors and blades, Nigeria, category growth comparison, by volume, 2004?14 58
Figure 15: Male razors and blades, Nigeria, distribution channels by value (%), 2008?09 62
Figure 16: Male shaving aftercare, Nigeria, value by segment (NGNm), 2004?14 69
Figure 17: Male shaving aftercare, Nigeria, category growth comparison, by value, 2004?14 71
Figure 18: Male shaving aftercare, Nigeria, volume by segment (units, million), 2004?14 74
Figure 19: Male shaving aftercare, Nigeria, category growth comparison, by volume, 2004?14 74
Figure 20: Male shaving aftercare, Nigeria, distribution channels by value (%), 2008?09 78
Figure 21: Global male toiletries market split (value terms, 2009), top five countries 83
Figure 22: Global male toiletries market value, 2004–09, top five countries 85
Figure 23: Global male toiletries market split (volume terms, 2009), top five countries 87
Figure 24: Global male toiletries market volume, 2004–09, top five countries 89
Figure 25: Annual data review process 100

LIST OF TABLES
Table 1: Male toiletries category definitions 8
Table 2: Male toiletries distribution channels 9
Table 3: Male toiletries, Nigeria, value by category (NGNm), 2004?09 19
Table 4: Male toiletries, Nigeria, value forecast by category (NGNm), 2009?14 20
Table 5: Male toiletries, Nigeria, value by category ($m), 2004?09 22
Table 6: Male toiletries, Nigeria, value forecast by category ($m), 2009?14 22
Table 7: Male toiletries, Nigeria, volume by category (units, million), 2004?09 24
Table 8: Male toiletries, Nigeria, volume forecast by category (units, million), 2009?14 25
Table 9: Male toiletries, Nigeria, brand share by value (%), 2008?09 27
Table 10: Male toiletries, Nigeria, value by brand (NGNm), 2008?09 27
Table 11: Male toiletries, Nigeria, company share by value (%), 2008?09 28
Table 12: Male toiletries, Nigeria, value by company (NGNm), 2008?09 28
Table 13: Male toiletries, Nigeria, distribution channels by value (%), 2008?09 29
Table 14: Male toiletries, Nigeria, value by distribution channel (NGNm), 2008?09 29
Table 15: Male toiletries, Nigeria, expenditure per capita (NGN), 2004?09 31
Table 16: Male toiletries, Nigeria, forecast expenditure per capita (NGN), 2009?14 31
Table 17: Male toiletries, Nigeria, expenditure per capita ($), 2004?09 32
Table 18: Male toiletries, Nigeria, forecast expenditure per capita ($), 2009?14 32
Table 19: Male toiletries, Nigeria, consumption per capita (units), 2004?09 33
Table 20: Male toiletries, Nigeria, forecast consumption per capita (units), 2009?14 33
Table 21: Male shaving preparations, Nigeria, value by segment (NGNm), 2004?09 34
Table 22: Male shaving preparations, Nigeria, value forecast by segment (NGNm), 2009?14 35
Table 23: Male shaving preparations, Nigeria, value by segment ($m), 2004?09 37
Table 24: Male shaving preparations, Nigeria, value forecast by segment ($m), 2009?14 38
Table 25: Male shaving preparations, Nigeria, volume by segment (units, million), 2004?09 40
Table 26: Male shaving preparations, Nigeria, volume forecast by segment (units, million), 2009?14 41
Table 27: Male shaving preparations, Nigeria, brand share by value (%), 2008?09 43
Table 28: Male shaving preparations, Nigeria, value by brand (NGNm), 2008?09 43
Table 29: Male shaving preparations, Nigeria, company share by value (%), 2008?09 44
Table 30: Male shaving preparations, Nigeria, value by company (NGNm), 2008?09 44
Table 31: Male shaving preparations, Nigeria, distribution channels by value (%), 2008?09 45
Table 32: Male shaving preparations, Nigeria, value by distribution channel (NGNm), 2008?09 45
Table 33: Male shaving preparations, Nigeria, expenditure per capita (NGN), 2004?09 47
Table 34: Male shaving preparations, Nigeria, forecast expenditure per capita (NGN), 2009?14 47
Table 35: Male shaving preparations, Nigeria, expenditure per capita ($), 2004?09 48
Table 36: Male shaving preparations, Nigeria, forecast expenditure per capita ($), 2009?14 48
Table 37: Male shaving preparations, Nigeria, consumption per capita (units), 2004?09 49
Table 38: Male shaving preparations, Nigeria, forecast consumption per capita (units), 2009?14 49
Table 39: Male razors and blades, Nigeria, value by segment (NGNm), 2004?09 50
Table 40: Male razors and blades, Nigeria, value forecast by segment (NGNm), 2009?14 51
Table 41: Male razors and blades, Nigeria, value by segment ($m), 2004?09 53
Table 42: Male razors and blades, Nigeria, value forecast by segment ($m), 2009?14 54
Table 43: Male razors and blades, Nigeria, volume by segment (units, million), 2004?09 56
Table 44: Male razors and blades, Nigeria, volume forecast by segment (units, million), 2009?14 57
Table 45: Male razors and blades, Nigeria, brand share by value (%), 2008?09 59
Table 46: Male razors and blades, Nigeria, value by brand (NGNm), 2008?09 59
Table 47: Male razors and blades, Nigeria, company share by value (%), 2008?09 60
Table 48: Male razors and blades, Nigeria, value by company (NGNm), 2008?09 60
Table 49: Male razors and blades, Nigeria, distribution channels by value (%), 2008?09 61
Table 50: Male razors and blades, Nigeria, value by distribution channel (NGNm), 2008?09 61
Table 51: Male razors and blades, Nigeria, expenditure per capita (NGN), 2004?09 63
Table 52: Male razors and blades, Nigeria, forecast expenditure per capita (NGN), 2009?14 64
Table 53: Male razors and blades, Nigeria, expenditure per capita ($), 2004?09 64
Table 54: Male razors and blades, Nigeria, forecast expenditure per capita ($), 2009?14 65
Table 55: Male razors and blades, Nigeria, consumption per capita (units), 2004?09 65
Table 56: Male razors and blades, Nigeria, forecast consumption per capita (units), 2009?14 66
Table 57: Male shaving aftercare, Nigeria, value by segment (NGNm), 2004?09 67
Table 58: Male shaving aftercare, Nigeria, value forecast by segment (NGNm), 2009?14 68
Table 59: Male shaving aftercare, Nigeria, value by segment ($m), 2004?09 70
Table 60: Male shaving aftercare, Nigeria, value forecast by segment ($m), 2009?14 70
Table 61: Male shaving aftercare, Nigeria, volume by segment (units, million), 2004?09 72
Table 62: Male shaving aftercare, Nigeria, volume forecast by segment (units, million), 2009?14 73
Table 63: Male shaving aftercare, Nigeria, brand share by value (%), 2008?09 75
Table 64: Male shaving aftercare, Nigeria, value by brand (NGNm), 2008?09 75
Table 65: Male shaving aftercare, Nigeria, company share by value (%), 2008?09 76
Table 66: Male shaving aftercare, Nigeria, value by company (NGNm), 2008?09 76
Table 67: Male shaving aftercare, Nigeria, distribution channels by value (%), 2008?09 77
Table 68: Male shaving aftercare, Nigeria, value by distribution channel (NGNm), 2008?09 77
Table 69: Male shaving aftercare, Nigeria, expenditure per capita (NGN), 2004?09 79
Table 70: Male shaving aftercare, Nigeria, forecast expenditure per capita (NGN), 2009?14 79
Table 71: Male shaving aftercare, Nigeria, expenditure per capita ($), 2004?09 80
Table 72: Male shaving aftercare, Nigeria, forecast expenditure per capita ($), 2009?14 80
Table 73: Male shaving aftercare, Nigeria, consumption per capita (units), 2004?09 81
Table 74: Male shaving aftercare, Nigeria, forecast consumption per capita (units), 2009?14 81
Table 75: Global male toiletries market value, 2009 82
Table 76: Global male toiletries market split (value terms ($m), 2009), top five countries 85
Table 77: Global male toiletries market volume, 2009 86
Table 78: Global male toiletries market split (volume terms, 2009), top five countries 89
Table 79: Leading players, top five countries 90
Table 80: Nigeria male toiletries new product launches reports, by company 2009 91
Table 81: Nigeria male toiletries new product launches SKUs, by company 2009 91
Table 82: Nigeria male toiletries new product launches (reports), by flavor and fragrances 2009 92
Table 83: Nigeria male toiletries new product launches (reports), by ingredients (top 10 ingredients), 2009 92
Table 84: Nigeria male toiletries new product launches (reports), by package tags or claims 2009 93
Table 85: Nigeria male toiletries new product launches - recent launch (2009) 93
Table 86: Nigeria population, by age group, 2004?09 (millions) 94
Table 87: Nigeria population forecast, by age group, 2009?14 (millions) 95
Table 88: Nigeria population, by gender, 2004?09 (millions) 95
Table 89: Nigeria population forecast, by gender, 2009?14 (millions) 96
Table 90: Nigeria nominal GDP, 2004?09 (NGNbn, nominal prices) 96
Table 91: Nigeria nominal GDP forecast, 2009?14 (NGNbn, nominal prices) 96
Table 92: Nigeria real GDP, 2004?09 (NGNbn, 2000 prices) 97
Table 93: Nigeria real GDP forecast, 2009?14 (NGNbn, 2000 prices) 97
Table 94: Nigeria real GDP, 2004?09 ($bn, 2000 prices) 97
Table 95: Nigeria real GDP forecast, 2009?14 ($bn, 2000 prices) 98
Table 96: Nigeria consumer price index, 2004?09 (2000=100) 98
Table 97: Nigeria consumer price index, 2009?14 (2000=100) 98


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